Emerald Coast Marine Group
Emerald Coast Marine Group is a multi-location boat dealership and full-service marine center in Niceville, FL and Orange Beach, AL, selling new and pre-owned boats, yachts, brokerage, marina storage, service, and boat club memberships to recreational boaters on the Gulf Coast.
- Company typePrivate
- Founded2016
- HeadquartersNiceville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Emerald Coast Marine Group does
Emerald Coast Marine Group is a private, multi-location boat dealership and full-service marine center headquartered in Niceville, Florida, with a second location in Orange Beach, Alabama. The company sells new boats from eleven manufacturers (Scout, Beneteau, Blackfin, Monterey, Nautique, Key West, Viaggio, Jeanneau, Wellcraft, Crownline, and Four Winns) alongside premium pre-owned inventory, and operates dedicated yacht sales, brokerage, and consignment divisions for vessels 32 feet and above. Its Niceville facility is co-located with Safe Harbor Emerald Coast marina and includes dry stack storage, wet slips, a service and parts department, a boat club, a yacht club, and the on-site The Locals waterfront restaurant.
The business operates across seven revenue streams: new boat sales, pre-owned sales, brokerage/transaction fees, recurring marina and storage subscriptions, boat club memberships, service and parts, and finance and insurance. Its technology stack is conventional — a Boats Group-powered website and inventory platform, standard social media channels (Facebook, YouTube, Instagram), and on-site service infrastructure — with no proprietary software, AI, or data platform identified. The customer base is fragmented across individual recreational boaters, fishing and watersports enthusiasts, and affluent yacht buyers in the Northwest Florida and Alabama Gulf Coast region, served through direct retail at physical showrooms and the Boats Group online marketplace.
Emerald Coast Marine Group firmographics
Firmographics- Name
- Emerald Coast Marine Group
- Legal name
- Emerald Coast Marine Group
- Website
- https://emeraldcoastmarine.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emerald Coast Marine Group is a multi-location boat dealership and full-service marine center in Niceville, FL and Orange Beach, AL, selling new and pre-owned boats, yachts, brokerage, marina storage, service, and boat club memberships to recreational boaters on the Gulf Coast.
- Ownership category
- akta.pro rank
Emerald Coast Marine Group industry classification
Industry- Product category
- Marine Dealership & Services
- NAICS
- Boat Dealers (441222), Marinas (713930), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
- akta.pro secondary industries
- Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM), Marine & Boat Finance (FSAKADAH), Boat & Marine Leasing (FSAKANAH), Underwater Hull Inspection, Cleaning & Propeller Services (TLAKAKAJ)
Keywords
Where Emerald Coast Marine Group is headquartered
LocationHeadquarters
- HQ city
- Niceville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Emerald Coast Marine Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- New Boat Sales: Sale of new boats from multiple manufacturers including Scout Boats, Beneteau, Key West Boats, Blackfin, Monterey Boats, Nautique Boats, Viaggio Pontoon Boats, Wellcraft, Crownline, Four Winns, and Jeanneau. New inventory shown includes 72 power boats.
- Pre-Owned Boat Sales: Sale of premium pre-owned boats through consignment and brokerage services. The company handles marketing, showings, and negotiations for sellers while offering professional market insights.
- Service & Parts: Full-service marine center offering services and repairs, parts and accessories, electronics, cosmetic and fiberglass repair, canvas and upholstery, and engine repower services.
- Marina & Storage: Safe Harbor Emerald Coast dry stack storage facility and marina with wet slips operated through a partnership with Safe Harbor Marinas.
- Boat Club Membership: Emerald Coast Boat Club offering club membership with access to a fleet of boats, allowing members to enjoy boating without boat ownership.
- Yacht Sales & Brokerage: Dedicated yacht and brokerage division handling yacht sales, yacht management services, and yacht consignment.
- Finance & Insurance: Finance and insurance services offered through the dealership to assist customers with boat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New power boats starting from budget-friendly models to premium vessels |
| One time/ perpetual license | Pay-as-you-go | Premium used boats with prices based on condition and age |
| One time/ perpetual license | Pay-as-you-go | Yacht sales with extensive factory and dealer options |
| Subscription | Monthly | Boat Club Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Emerald Coast Marine Group product offering
Product offeringCore offering
Emerald Coast Marine Group operates a multi-location boat dealership in Niceville, FL and Orange Beach, AL, selling new boats from 11+ manufacturers and pre-owned boats. The company also provides yacht sales and brokerage, full-service marine repair and parts, dry stack and wet slip marina storage through partnerships with Safe Harbor Marinas, a boat club membership program, a yacht club, and boat financing and insurance services.
Product overview
Emerald Coast Marine Group is a multi-location boat dealership offering new and pre-owned boat sales, yacht brokerage, marina services, and a boat club. The company operates as a full-service marine center with two locations in Niceville, FL and Orange Beach, AL. Their new boat portfolio includes multiple premium brands: Scout Boats (fishing and center consoles), Beneteau (powerboats and yachts including Antares 9 V2 and TH38), Blackfin (fishing boats with SEA-Keeper technology), Monterey (luxury sport boats), Nautique (ski and wakeboard boats), Key West (family fishing boats), Viaggio (aluminum pontoon boats including Lago X, Lago Z, and V-series), Four Winns, Wellcraft, Crownline, and Jeanneau. Beyond sales, the company provides yacht and consignment brokerage, dry stack and wet slip marina storage through Safe Harbor Marinas, full marine service and parts, Emerald Coast Boat Club membership, yacht club amenities, and financing/insurance services.
Differentiator
Problem solved
Functional benefit
Products and services
- New Boat Sales Sale of new boats from 11 manufacturers including Scout Boats, Beneteau, Key West Boats, Blackfin, Monterey Boats, Nautique Boats, Viaggio Pontoon Boats, Wellcraft, Crownline, Four Winns, and Jeanneau. Inventory of 72+ new power boats aimed at individual consumers seeking recreational, fishing, and watersports vessels.
- Pre-Owned Boat Sales Sale of premium pre-owned boats (58+ inventory) through consignment and brokerage services. The company handles marketing, showings, and negotiations for sellers while offering professional market insights to buyers.
- Yacht Sales & Brokerage Dedicated yacht and brokerage division handling yacht sales, yacht management services, and yacht consignment for vessels 30+ feet, including Beneteau, Blackfin, Monterey, and Scout yacht brands.
- Service & Parts Department Full-service marine center offering services and repairs, parts and accessories, electronics installation, cosmetic and fiberglass repair, canvas and upholstery, and engine repower services for boat owners.
- Safe Harbor Marina & Storage Dry stack storage facility and marina with wet slips operated through partnership with Safe Harbor Marinas at two locations (Niceville, FL and Orange Beach, AL), providing secure storage and water access for boat owners.
- Emerald Coast Boat Club Boat membership program offering members access to a fleet of boats without the costs of ownership, allowing recreational boating access with multiple boat types and flexible usage.
- Yacht Club Exclusive yacht owner club offering premium amenities and community for yacht owners at the Niceville marina facility.
- Finance & Insurance Boat financing and insurance services to facilitate boat purchases with competitive rates and comprehensive coverage options for individual buyers.
Companies that use Emerald Coast Marine Group
Customer profileSegments4 records
Ideal customer profiles4 records
Emerald Coast Marine Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Emerald Coast Marine Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, primary, secondary and minor.
- Safe Harbor Marinas (Safe Harbor Emerald Coast)coreSafe Harbor Emerald Coast is a key operational partner providing dry stack storage facility and marina with wet slips. This partnership enables Emerald Coast Marine to offer comprehensive marina and storage services alongside their boat sales operations at the Niceville headquarters.
- Safe Harbor Sportsman MarinacorePartnership with Safe Harbor Sportsman Marina in Orange Beach, AL provides the physical location for Emerald Coast Marine's second dealership, offering boat sales and brokerage services at this marina facility.
- Scout BoatsprimaryAuthorized dealer for Scout Boats, a premium fishing and watersports boat manufacturer. Inventory includes models like 177 XSS, 188 Sportfish, 195 Sportfish, and 195 Sport Dorado.
- BeneteauprimaryAuthorized Beneteau dealer offering yachts and powerboats including the Antares 9 V2 and other Beneteau models. Company positions itself as Beneteau outfitting professionals with capability to add accessories like Starlink, Solar, and Dinghy Rack.
- BlackfinprimaryAuthorized Blackfin dealer representing the Blackfin Yachts brand. Models include Blackfin 232 DC, 252 CC, and 400 CC, with Blackfin celebrating 50 years of boat building.
- Monterey BoatsprimaryAuthorized Monterey dealer offering sport boats and cruisers. Monterey inventory includes various models across the Monterey lineup.
- Nautique BoatsprimaryAuthorized Nautique dealer specializing in ski and wakeboard boats for watersports enthusiasts.
- Key West BoatsprimaryAuthorized Key West dealer offering center console and family sport boats. Key West has been producing popular models since 1992, known for versatility and value.
- ViaggioprimaryAuthorized Viaggio dealer for pontoon boats including Lago X Series (X-S, X-Q, X-D, X-C, X-U), Lago V Series, and luxury Lago Z Series pontoons built with industry-leading aluminum construction.
- JeanneauprimaryAuthorized Jeanneau dealer offering the TH38 model and other Jeanneau yachts and powerboats known for sophisticated cruising comfort.
- WellcraftsecondaryAuthorized Wellcraft dealer offering sport fishing and performance boats.
- CrownlinesecondaryAuthorized Crownline dealer offering bowriders and deck boats known for luxury and performance balance.
- Four WinnssecondaryAuthorized Four Winns dealer offering cruisers and sport boats with the TH38 model also available through this partnership.
- The Locals (Waterfront Restaurant)minorOn-site waterfront restaurant and bar at the Niceville location enhancing the customer experience with dining amenities adjacent to the marina and showroom facilities.
- Boats GroupsecondaryWebsite and inventory platform powered by Boats Group, providing online listing management and digital storefront capabilities for the boat dealership's online presence.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Emerald Coast Marine Group competitors and assessment
Company assessmentBroad incumbents
- Safe Harbor Marinas: Largest U.S. marina operator and Emerald Coast Marine Group's core infrastructure partner. Operates 130+ marinas nationally — broadly comparable on the marina/storage side of the business.
Direct peers
- OneWater Marine: Multi-brand boat dealer network with dealership, brokerage, and service operations across the U.S. Southeast — overlapping Gulf Coast footprint and product mix.
- HMY Yacht Sales: Florida-based boat and yacht dealer with multiple locations and broad new/pre-owned brokerage. Overlaps with Emerald Coast's brand portfolio and Florida/SE U.S. market.
- Jefferson Beach Yacht Sales: Multi-location Great Lakes boat dealer with similar full-service model (sales, brokerage, service, storage). Comparable mid-sized dealership structure.
- Big Thunder Marine: Multi-brand boat dealer in the Midwest with new/pre-owned sales, service, and brokerage. Similar premium-brand portfolio approach and mid-market dealer scale.
- MarineMax: Largest U.S. recreational boat and yacht dealer with multi-brand dealerships, marinas, and brokerage operations. Closest large-scale comparable business model.
- Galati Yacht Sales: Long-standing Florida-based yacht and boat dealer representing many of the same premium brands (Viking, Prestige, Spencer). Similar mid-sized, multi-location Florida dealer profile.
- Denison Yachting: National yacht brokerage and dealer with Florida presence. Comparable in yacht sales, brokerage, and charter services targeting the same premium buyer segment.
Others
- Scout Boats: Premium saltwater fishing boat manufacturer and one of Emerald Coast Marine's primary new boat brand partners. Representative supplier/principal relationship across the dealership's brand portfolio.
Emerging players
- Suntex Marinas: Top-tier U.S. marina owner/operator with growing footprint. Comparable on the marina and dry-stack storage operations that complement Emerald Coast's dealership business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Emerald Coast Marine Group social profiles
Digital presenceEmerald Coast Marine Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emerald Coast Marine Group leadership team
Management profileNumber of profiles
Emerald Coast Marine Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Emerald Coast Marine Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emerald Coast Marine Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emerald Coast Marine Group
What does Emerald Coast Marine Group do?
Emerald Coast Marine Group operates a multi-location boat dealership in Niceville, FL and Orange Beach, AL, selling new boats from 11+ manufacturers and pre-owned boats. The company also provides yacht sales and brokerage, full-service marine repair and parts, dry stack and wet slip marina storage through partnerships with Safe Harbor Marinas, a boat club membership program, a yacht club, and boat financing and insurance services.
Is Emerald Coast Marine Group a public or private company?
Emerald Coast Marine Group is a private company. It is classified as corporate owned and is currently operating.
When was Emerald Coast Marine Group founded?
Emerald Coast Marine Group was founded in 2016. It employs 11 to 50 people.
Where is Emerald Coast Marine Group based?
Emerald Coast Marine Group is headquartered in Niceville, United States, in the North America region.
How does Emerald Coast Marine Group make money?
Seven revenue lines are on record. New Boat Sales are the primary driver. The others are pre-Owned Boat Sales, service & Parts, marina & Storage, boat Club Membership, yacht Sales & Brokerage and finance & Insurance.
Who are Emerald Coast Marine Group's main competitors?
Safe Harbor Marinas is listed as a broad incumbent. Direct peers are OneWater Marine, HMY Yacht Sales, Jefferson Beach Yacht Sales, Big Thunder Marine, MarineMax, Galati Yacht Sales and Denison Yachting. Scout Boats is listed as an others. Suntex Marinas is listed as an emerging player.
Does Emerald Coast Marine Group have an API?
No public API is recorded for Emerald Coast Marine Group.
What industry is Emerald Coast Marine Group in?
Emerald Coast Marine Group's product category is Marine Dealership & Services. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail, with a secondary code of CRAMAIAM, Marine Recreation Rentals & Tours Retail Counter (On-site Sales). Its NAICS code is 441222 and its SIC code is 3730.