DWA Architects
nicsell (DomainProfi GmbH) is a German domain backorder and dropcatching service that enables bidding on expired European TLDs via proprietary millisecond catch technology and operates a 10%-commission domain marketplace, serving domain investors and businesses across Europe.
- Company typePrivate
- Founded2014
- HeadquartersYork, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DWA Architects does
nicsell, operated by DomainProfi GmbH, is a domain backorder and dropcatching service headquartered in Osnabrück, Germany, founded in July 2014. The company enables customers to bid on domains during the Redemption Grace Period (RGP) — the quarantine window before expired domains are released for re-registration. The platform supports starting bids from €10 across 200+ TLDs, with particularly deep coverage of European ccTLDs including .de, .eu, .at, .ch, .li, .se, .nu, .pl, .cz, .me, .it, .be, .fr, .uk, .nl, .es, and .ai, and as of December 2025 the full Identity Digital generic TLD portfolio. The platform lists over 1.85 million domains in auction and reports a customer base of 4,000+ registered users.
The core technology is a proprietary catch system that attempts domain registration within milliseconds of release from quarantine, achieving a reported 80%+ catch rate for .de domains. The product surface includes a real-time Live Auction system, bulk bidding and CSV export for power users, domain alerts, post-bid and priority-bid functionality, expert/compact viewing modes, Dutch (reverse) auctions, and themed domain collections. In March 2022, the company launched nicsell Trading, a two-sided marketplace allowing domain owners to auction registered domains with nicsell acting as intermediary at a standard 10% seller commission. Direct integration relationships with major European registries (DENIC, EURid, nic.at, SWITCH, Internetstiftelsen, NASK, nic.cz, nic.it, dns Belgium, AFNIC, Nominet, SIDN, Dominios) and November 2024 ICANN accreditation formalize the company's position in the domain supply chain.
Revenue is generated primarily through transaction fees on successful domain registrations (with no charge if registration fails), a 10% commission on nicsell Trading marketplace sales, and secondary auction revenue on premium domains where reserve prices are not initially met. The go-to-market is product-led/self-serve, with content marketing (FAQ, lexicon, themes), Domain Pulse conference participation, and a customer referral program. The company is privately held, with no disclosed external funding; Martin Steinkamp serves as CEO and Marc Stepken (joined March 2022 from competitor Sedo) serves as Managing Director.
DWA Architects firmographics
Firmographics- Name
- DWA Architects
- Legal name
- DomainProfi GmbH
- Website
- https://dwaarchitects.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- nicsell (DomainProfi GmbH) is a German domain backorder and dropcatching service that enables bidding on expired European TLDs via proprietary millisecond catch technology and operates a 10%-commission domain marketplace, serving domain investors and businesses across Europe.
- Ownership category
- akta.pro rank
Where DWA Architects is headquartered
LocationHeadquarters
- HQ city
- York
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DWA Architects business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Domain Registration Commission: When a customer's winning bid results in successful domain registration, the bid amount is charged as service fee. If the domain is not successfully registered, no charges are incurred.
- Marketplace Commission (nicsell Trading): 10% commission charged to sellers when domains are sold through the nicsell Trading marketplace platform. The company acts as intermediary in domain sales between customers.
- Secondary Auction Revenue: For premium domains where minimum price is not met in initial auction, second exclusive auctions are conducted starting at the reserve price, generating additional registration revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard RGP Domain Auction |
| Unit Pricing | Pay-as-you-go | TLD-Specific Minimum Bids |
| Transaction based/ take rate | Pay-as-you-go | Marketplace Seller Commission |
| Transaction based/ take rate | Pay-as-you-go | Post-bid Fee |
| Other | Pay-as-you-go | Late Payment Administration Fee |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
DWA Architects product offering
Product offeringCore offering
No information is available in the provided input regarding the core offerings of DWA Architects.
Product overview
nicsell is a domain backorder service (dropcatcher) operated by DomainProfi GmbH based in Osnabrück, Germany. The core product enables bidding on RGP (Redemption Grace Period) domains during their quarantine phase before re-registration. Starting bids begin at €10. The platform supports multiple European TLDs including .de, .eu, .at, .ch, .li, .se, .nu, .pl, .cz, .me, .it, .be, .fr, .uk, .nl, .es, and .ai. The nicsell Trading module extends functionality to a domain marketplace where users can buy and sell pre-registered exclusive domains. Additional features include Premium Domains (high-value domains with minimum prices), Dutch Auctions (reverse pricing), Live Auctions (real-time bidding), Domain Alerts (notification system), Bulk Bidding, and Domain Themes (categorized collections).
Differentiator
Problem solved
Functional benefit
Brands
- nicsell Trading: Domain marketplace platform allowing customers to buy and sell domain names through auctions.
- CatchTiger
Quantifiable outcome
- 80%+ catch rate for .de domains
- +2 more outcomes
Companies that use DWA Architects
Customer profileSegments3 records
DWA Architects technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
DWA Architects partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- DENICcoreGerman domain registry for .de domains. nicsell participates in .de domain backorder auctions as an accredited service provider.
- EURidcoreEuropean domain registry for .eu domains. nicsell offers backorder services for .eu domains in redemption grace period.
- nic.atcoreAustrian domain registry for .at domains. nicsell provides backorder services for Austrian domain extensions.
- SWITCHcoreSwiss domain registry for .ch and .li domains. nicsell offers domain backorder services for Swiss domain extensions.
- InternetstiftelsencoreSwedish Internet Foundation managing .se and .nu domains. nicsell provides backorder services for Swedish domain extensions.
- NASKcorePolish research institute and registry for .pl domains. nicsell offers backorder services for Polish domain extensions.
- nic.czcoreCzech domain registry for .cz domains. nicsell provides backorder services for Czech domain extensions.
- domain.mecoreRegistry for .me domains (Montenegro). nicsell offers backorder services for .me domain extensions.
- nic.itcoreItalian domain registry for .it domains. nicsell provides backorder services for Italian domain extensions.
- dns BelgiumcoreBelgian domain registry for .be domains. nicsell offers backorder services for Belgian domain extensions.
- AFNICcoreFrench domain registry for .fr domains. nicsell provides backorder services for French domain extensions.
- NominetcoreUK domain registry for .uk domains. nicsell offers backorder services for United Kingdom domain extensions.
- SIDNcoreDutch domain registry for .nl domains. nicsell provides backorder services for Netherlands domain extensions.
- DominioscoreSpanish domain registry for .es domains. nicsell offers backorder services for Spanish domain extensions.
- Identity DigitalcoreRegistry for generic top-level domains including .technology, .bio, .digital, .studio, .life and hundreds of others. nicsell added full Identity Digital TLD portfolio in December 2025.
- PayPalcorePayment service provider for processing transactions. Supports PayPal, credit card, and direct debit through PayPal Plus.
- MolliecorePayment service provider for processing various payment methods. Located in Amsterdam, Netherlands.
- StripecorePayment service provider for processing credit card and other payment methods. Dublin-based European entity.
- SumsubcoreIdentity verification service provider used for KYC procedures and compliance with Money Laundering Act and NIS-2 Directive requirements.
- CatchTigerminorDutch domain backorder service merged with nicsell in November 2019, bringing expanded TLD offerings and team mascot 'catchtiger'.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
DWA Architects competitors and assessment
Company assessmentDirect peers
- Dan.com: Dan.com is a domain marketplace acquired by GoDaddy that facilitates domain sales with installment payments and broker services. It competes with nicsell Trading in the secondary domain marketplace segment with similar buyer-seller intermediation.
- Pool.com: Pool.com is a domain backorder and drop-catching platform operated by DomainPeople. It offers similar RGP backorder auctions for expired domains, targeting the same professional domain investor customer base as nicsell.
- NameJet: NameJet is a joint venture between some of the largest registrars offering domain backorder services and expired domain auctions. It directly competes with nicsell in the dropcatching and backorder space across multiple TLDs.
- SnapNames: SnapNames is a long-standing domain backorder and drop-catching service competing for the same RGP domain inventory as nicsell. It serves professional domain investors and brand-protection buyers with comparable auction mechanics and TLD coverage.
- DropCatch: DropCatch is a leading domain backorder and dropcatching platform, owned by NameBright (and historically connected to GoDaddy). It directly competes with nicsell in the same RGP backorder product category for expired domains, serving the same domain investor customer base.
Emerging players
- Undeveloped: Undeveloped is a domain marketplace connecting domain buyers and sellers with brokerage services. It overlaps with nicsell Trading's marketplace function, though its focus is more on premium owned-domain sales than RGP backorder auctions.
- Dynadot: Dynadot is a domain registrar that has expanded into marketplace and backorder services for expired domains. While primarily a registrar, it competes in adjacent categories to nicsell, particularly for power-user domain investors.
Broad incumbents
- Sedo: Sedo is one of the world's largest domain marketplaces and parking providers, also offering backorder and brokerage services. It overlaps with nicsell's marketplace (nicsell Trading) and backorder offerings, and notably employed nicsell's current Managing Director, Marc Stepken.
- Afternic: Afternic is a major domain marketplace owned by GoDaddy that lists premium and expired domains for sale. It overlaps with nicsell Trading's marketplace commission model and serves a similar domain investor and SMB buyer audience.
- GoDaddy Auctions: GoDaddy Auctions is the domain marketplace and auction platform of GoDaddy, the world's largest registrar. It overlaps with nicsell's auction and marketplace offerings but operates at much larger scale as part of GoDaddy's broader domain services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DWA Architects social profiles
Digital presenceDWA Architects compliance and trust
Trust signalCompliance2 records
DWA Architects financial estimates
Financial estimateRevenue estimate
Valuation estimate
DWA Architects leadership team
Management profileNumber of profiles
DWA Architects funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DWA Architects M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DWA Architects
What does DWA Architects do?
No information is available in the provided input regarding the core offerings of DWA Architects.
Is DWA Architects a public or private company?
DWA Architects is a private company. It is classified as unknown and is currently operating.
When was DWA Architects founded?
DWA Architects was founded in 2014. It employs 11 to 50 people.
Where is DWA Architects based?
DWA Architects is headquartered in York, United Kingdom, in the Europe region.
How does DWA Architects make money?
Three revenue lines are on record. Domain Registration Commission is the primary driver. The others are marketplace Commission (nicsell Trading) and secondary Auction Revenue.
Who are DWA Architects's main competitors?
Direct peers on record are Dan.com, Pool.com, NameJet, SnapNames and DropCatch. Emerging players are Undeveloped and Dynadot. Broad incumbents are Sedo, Afternic and GoDaddy Auctions.
Does DWA Architects have an API?
No public API is recorded for DWA Architects.