What STIHL Brazil does

STIHL Brazil (legal name STIHL Ferramentas Motorizadas Ltda., CNPJ 87.235.172/0001-22) is a Brazilian limited liability company headquartered in São Leopoldo, Rio Grande do Sul, that manufactures and distributes outdoor power equipment for forestry, agriculture, landscaping, construction, and domestic use. The company is a wholly-owned subsidiary of the German Andreas Stihl AG & Co. KG and has operated in Brazil since 1973, employing between 1,001 and 5,000 people. Its product portfolio spans combustion (MS/FS/BG/HS/SR/GR gasoline-powered chainsaws, brushcutters, blowers, hedge trimmers, sprayers, and generators), electric corded (MSE/FSE/HSE/BGE/RE), and battery (MSA/HTA/FSA/HSA/RMA/BGA/GTA/ASA/REA) lines unified by the AS, AK, and AP lithium-ion battery platforms. Underlying technology includes proprietary STIHL 2-MIX and 4-MIX engine architectures, EC brushless motors, Antivibração vibration-reduction systems, ElastoStart kickback reduction, and QuickStop chain braking, supplemented by accessories, consumables, and personal protective equipment.

The business operates through two primary channels: an authorized dealer network (concessionários/pontos de venda autorizados) providing in-person sales, service, spare parts, and the in-person technical orientation required to activate the extended warranty, and a direct-to-consumer e-commerce platform (loja.stihl.com.br) delivering to South, Southeast, Central-West, and Northeast Brazil plus Tocantins and Rondônia. Pricing is unit-based in BRL with installment financing up to 10x without interest, an 8% PIX payment discount, and a warranty stack of up to 24 months (3 legal + 9 online + 12 with in-person orientation). Customer segments are diversified across professional landscaping, forestry operations, agriculture and livestock, construction, environmental conservation, and domestic/home users, with no disclosed enterprise anchor accounts. STIHL Brazil positions itself as the leading professional brand in the Brazilian outdoor power equipment market, leveraging 100 years of global brand heritage (founded 1926) and a recently expanded content marketing apparatus including the 'Jardim das Ideias' portal, the 'Pró-Jardim' online course, and a multi-platform social presence.

Name

STIHL Brazil

Legal name

STIHL Ferramentas Motorizadas Ltda.

Website

https://stihl.com.br

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

STIHL Brazil manufactures and distributes outdoor power tools — chainsaws, brushcutters, blowers, hedge trimmers, pole pruners, pressure washers, and battery platforms — serving professional forestry, agricultural, landscaping, construction, and domestic users in Brazil via an authorized dealer network and DTC e-commerce.

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment

NAICS

Outdoor Power Equipment Retailers (444230), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)

SIC

Farm Machinery & Equipment (3523), Forestry (800)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)

akta.pro secondary industry

Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

Keywords

• Power tools manufacturing
• Chainsaws
• Outdoor power equipment
• Forestry equipment
• Battery-powered tools

Headquarters

HQ city

São Leopoldo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Power Tools Sales: Sale of powered equipment including chainsaws, hedge cutters, brushcutters, pressure washers, and other garden/forestry equipment available in gasoline, battery, and electric variants
2. Accessories and Consumables: Sale of accessories including chains, guide bars, batteries, chargers, safety equipment, and maintenance supplies
3. Spare Parts: Replacement parts and components for STIHL equipment maintenance and repairs
4. Technical Services and Repairs: Warranty services and technical support through authorized service centers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels12 records

Core offering

STIHL Brazil manufactures and distributes outdoor power equipment for forestry, agriculture, landscaping, construction, and domestic use. Its portfolio spans chainsaws, brushcutters, pole pruners, blowers, pressure washers, hedge trimmers, sprayers, generators, and water pumps in gasoline, electric, and battery-powered variants, plus accessories, spare parts, and technical service.

Product overview

STIHL Brazil offers a comprehensive multi-category portfolio of outdoor power equipment organized into three power-source tiers: combustion (gasoline 2-stroke and 4-stroke engines), electric (corded), and battery-powered platforms (AS 10.8V, AK 36V, and AP 36V systems). The core product lines span: chainsaws (combustion MS series from 1.3–3.5 kW, battery MSA series, electric MSE series); pole pruners (HTA battery series up to 1,500W with telescopic reach to 405cm, HT combustion series); disc cutters (TSA battery for emission-free cutting, TS combustion series for heavy-duty construction); brushcutters (FSA battery, FSE electric, FS/FR combustion ranging from 0.8 to 2.3 kW); lawn mowers (battery RMA series, combustion RM series); blowers (BGA battery, BGE electric, BG/BR combustion); pressure washers (battery REA/RCA series, electric RE series from 72–150 bar); branch cutters (GTA battery series); hedge trimmers (HSA/HLA battery, HSE electric, HS combustion); pruning shears (ASA battery); sprayers (manual SG, combustion SR); generators (combustion GR series); water pumps (WP combustion series); tillers (MH combustion); and stationary engines (EHC combustion series). The ecosystem is unified by cross-compatible battery platforms (AS, AK, AP) that power multiple tool categories, supported by a full range of accessories, chargers, and professional personal protective equipment. Products are available through authorized dealer networks and the official online store (loja.stihl.com.br) with delivery across South, Southeast, Central-West, Northeast Brazil, Tocantins, and Rondônia.

Differentiator

Problem solved

Functional benefit

Products and services

• Chainsaws (Motosserras) - MS, MSA, MSE series Combustion (MS series, 1.3-3.5 kW), battery (MSA series) and electric (MSE series) chainsaws for tree felling, log cutting, pruning and wood processing, serving professionals and domestic users.
• Pole Pruners (Motopodas) - HTA and HT series Battery (HTA) and combustion (HT) pole pruners with telescopic reach up to 405cm for tree and branch cutting at height; HTA 135 provides up to 45 minutes runtime with AP 300S battery.
• Disc Cutters (Cortadores a Disco) - TSA and TS series Battery (TSA 230) and combustion (TS 420, TS 800) disc cutters for cutting concrete, asphalt and steel in construction and infrastructure work.
• Brushcutters (Roçadeiras) - FSA, FSE, FS, FR series Battery (FSA), electric (FSE) and combustion (FS/FR, 0.8-2.3 kW) brushcutters for clearing overgrown areas, pasture maintenance and landscaping.
• Lawn Mowers (Cortadores de Grama) - RMA and RM series Battery (RMA) and combustion (RM) lawn mowers for residential and professional grass cutting.
• Blowers (Sopradores) - BGA, BGE, BG, BR series Battery (BGA), electric (BGE) and combustion (BG/BR backpack) blowers for clearing leaves and debris in gardens and green spaces.
• Pressure Washers (Lavadoras de Alta Pressão) - RE, REA, RCA series Electric (RE, 72-150 bar) and battery (REA/RCA) high-pressure washers for surface cleaning, spanning entry, occasional and professional use.
• Branch Cutters (Cortadores de Galhos) - GTA series Battery-powered mini-chainsaw/branch cutters (GTA 26, GTA 40) for pruning small branches and light cutting tasks.
• Hedge Trimmers (Podadores) - HSA, HLA, HSE, HS series Battery (HSA/HLA), electric (HSE) and combustion (HS) hedge trimmers for shaping hedges and shrubs.
• Pruning Shears (Tesoura de Poda) ASA 20 Battery-powered pruning shears for orchard and vineyard pruning.
• Sprayers (Pulverizadores) - SG and SR series Manual (SG) and combustion backpack (SR) sprayers for crop protection and agricultural application.
• Generators (Geradores) - GR series Combustion generators (GR 40/60/80) and portable power station (PS 1) for electricity supply in remote or off-grid locations.
• Water Pumps (Motobombas) - WP series Combustion water pumps (WP 300/600/900) for water pumping and transfer in agricultural and construction settings.
• Soil Drillers (Perfuradores) - BT series Combustion earth augers (BT 45, BT 131) for drilling holes for fence posts and planting.
• Tillers (Motocultivadores) MH 610 Combustion tiller for soil preparation and cultivation.
• Stationary Engines (Motores Estacionários) - EHC series Combustion stationary engines (EHC 605 S, EHC 705 S) for powering equipment and machinery.
• Battery Systems and Chargers (Baterias e Carregadores AS, AK, AP) Interchangeable lithium-ion battery platforms (AS 10.8V, AK 36V, AP 36V) and chargers that power multiple STIHL tool categories.
• Personal Protective Equipment (Equipamento de Proteção Individual) Safety boots, anti-cut trousers, protective gloves and visors/hearing protection for operators of power tools.
• Accessories, Spare Parts and Consumables Chains, guide bars, detergents, hoses, nozzles, brushes, batteries, chargers and other replacement parts and maintenance supplies for STIHL equipment.
• Technical Services and Repairs Warranty services, technical support and repairs delivered through the authorized service/dealer network, with in-person technical orientation extending warranty coverage.

Quantifiable outcome

• Warranty extends up to 24 months with proper registration and in-person technical orientation
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• IFT - Instituto Floresta TropicalminorGTM or Marketing Partner · 1 January 2024STIHL partnered with IFT (Instituto Floresta Tropical) to produce the websérie 'Ideias que Florescem na Amazônia' documenting sustainable forest management practices in the Arióca Pruanã Extractive Reserve. The content showcases how local communities use STIHL tools for sustainable harvesting while contributing to Amazon preservation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Briggs & Stratton: Briggs & Stratton is a global small-engine and power-equipment manufacturer whose engines and outdoor products are sold in Brazil. It overlaps with STIHL on engine technology and outdoor equipment.
• Tramontina: Tramontina is a diversified Brazilian manufacturer with broad presence in hand tools, gardening and outdoor equipment. It overlaps with STIHL in domestic-grade gardening tools and accessories.

Direct peers

• Bosch Power Tools Brazil: Bosch sells professional and DIY power tools in Brazil with a strong 18V battery platform. It is a comparable direct competitor for brushcutters, hedge trimmers and battery-powered outdoor equipment.
• Echo (Yamabiko) Brazil: Echo is a long-established Japanese competitor in chainsaws, brushcutters and blowers with a Brazilian presence. It targets the same professional forestry and landscaping segments as STIHL.
• Husqvarna Brazil: Husqvarna's Brazilian subsidiary sells chainsaws, brushcutters, lawn mowers and robotic mowers under a similar professional-grade brand. It competes head-to-head with STIHL in forestry, landscaping and the accelerating battery segment.
• Honda Power Equipment Brazil: Honda's power equipment line in Brazil covers brushcutters, generators, water pumps and tillers — categories that overlap directly with STIHL's combustion portfolio and compete for the same rural and professional buyer.
• DeWalt Brazil: DeWalt sells professional cordless and corded power tools through the same construction and landscaping buyer segments as STIHL, with strong brand awareness in Brazil's trade channels.
• Makita Brazil: Makita's Brazilian operation offers a broad LXT cordless platform that overlaps STIHL's AP/AK systems. It competes in professional power tools across construction, landscaping and trade applications.

Others

• Stihl global parent (Andreas Stihl AG & Co. KG): The German parent provides R&D, engine technology and product roadmap that STIHL Brazil commercializes. It is not a competitor but the relevant benchmark for technology and brand capability comparisons.

Emerging players

• Toyama (Brazil): Toyama is a Brazil-based manufacturer of power equipment including generators, water pumps, brushcutters and tillers. It competes with STIHL on price-sensitive rural and small-commercial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/STIHLBrasil
• YouTubeyoutube.com/STIHLbrasil
• Facebookfacebook.com/STIHLBrasilOficial
• LinkedInlinkedin.com/company/stihl-ferramentas-motorizadas-ltda
• Instagraminstagram.com/stihloficial
• TikToktiktok.com/@stihlbrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STIHL Brazil