What Zysset and Partner does

Zysset & Partner AG is a Swiss consumer goods communications agency headquartered in Olten, Switzerland. The firm operates exclusively in B2B professional services, providing brand activation, point-of-sale visibility, below-the-line promotional mechanics, roadshows, sampling campaigns, packaging design, and 3D visualizations to consumer goods brands selling through Swiss retail channels. Its core customers are enterprise FMCG and beverage companies whose products are sold at the country's two dominant retailers, Coop and Migros, as well as through Denner, Manor, and shopping centers such as Sälilark. The client roster spans Nestlé Switzerland (including Cailler), Bell, Feldschlösschen, Beiersdorf (NIVEA), PepsiCo, Lactalis/Galbani, Fisherman's Friend, Hilcona, KADI, evian/Volvic, Mövenpick Coffee, Glenfiddich, Dettling & Marmot, Grimbergen, Rivella, and Zile Bon Bons.

The agency's underlying capability is craft-based rather than technology-based: attention-grabbing key visuals, in-store display design (produced in long-term partnership with Schelling AG), promotional mechanics (including recent TWINT-based cashback), and event execution. There is no proprietary software, no app, and no public AI/ML capability. Revenue is generated through quote-based professional services engagements; pricing is not publicly disclosed.

The agency describes itself as 100% specialized in consumer goods communication and as owner-managed and independent. It was founded in 1974 per firmographic records, has a stated headcount of 11–50, and has accumulated multi-decade client relationships — Sälilark since 1994, Bell for years with the 'Grill your Bill' promotion in its sixth consecutive edition, and Cailler engagement ongoing since 2021. In 2024 it received a Display Superstar Award Bronze for the 1664 Warendisplay produced with Schelling AG and Feldschlösschen. The company is privately held with no venture or private equity sponsorship and operates primarily in Switzerland/DACH.

Name

Zysset and Partner

Legal name

Zysset & Partner AG

Website

https://zysset.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Zysset & Partner is a Swiss B2B agency specializing in consumer goods communications, providing brand activation, point-of-sale visibility, and below-the-line promotional services to enterprise FMCG and beverage brands selling through Swiss retailers Coop and Migros.

Ownership category

akta.pro rank

Headquarters

HQ city

Olten

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Marketing Agency Services: The company generates revenue through professional marketing services including brand activation, POS visibility campaigns, promotional mechanics, and below-the-line marketing for consumer goods brands operating in Swiss retail environments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Zysset & Partner is a Swiss B2B communications agency that exclusively serves consumer goods (FMCG) brands with brand activation campaigns, point-of-sale visibility solutions, promotional mechanics, below-the-line marketing, roadshows, sampling campaigns, and packaging design. The agency delivers end-to-end campaign execution — from concept and 3D visualization through to in-store production — for major Swiss retailers (Coop, Migros) and their supplier brands.

Product overview

Zysset & Partner is a Swiss communication agency specializing exclusively in consumer goods brand activation and retail marketing. The agency operates as a single integrated service offering rather than a modular product platform. Their core service encompasses brand activation campaigns, point-of-sale visibility optimization, below-the-line promotional mechanics, roadshows, sampling campaigns, and 3D visualizations. The portfolio includes client-specific campaigns for major brands such as Nestlé (multibrand activations), Cailler (POS measures), Bell (promotions), Fisherman's Friend (tailormade promotions), Galbani (brand activation), NIVEA (image transfer), Feldschlösschen (retail success), Dettling & Marmot (spirits displays), KADI (foodservice communication), and Sälipark (shopping center management). Recent offerings include international packaging concepts for Zile Bon Bons and premium launch events for evian Sparkling.

Differentiator

Problem solved

Functional benefit

Products and services

• FMCG Brand Activation Services
• POS Display & Visibility Design
• Tailormade Promotional Campaigns Custom promotional mechanics (e.g. shelf dividers, SMS/win-based participation, online micropages) designed for individual brands and retailers, including recurring multi-year promotions.
• 3D Visualization & POS Materials 3D visualizations, sales folders, displays and seasonal POS materials for retail activation campaigns, used to plan and present in-store executions.
• Packaging Design & Brand Expression International packaging concept development, modern visual designs and realistic product dummies for FMCG and confectionery brands seeking to refresh brand expression.
• Roadshow & In-Store Activation Roadshow management, in-store activations and sampling campaigns that bring brands directly to consumers, including travelling concept executions (e.g. Bell Metzgerei roadshow).
• Shopping Center Marketing & Continuity Management Long-term shopping centre communication management including naming, signage, seasonal campaigns, magazines and promotional activities to drive foot traffic.
• Foodservice & B2B Brand Communication Integrated communication for foodservice suppliers, including magazine ads, direct mailings, pickup-market visibility, promotional materials and packaging design aimed at the gastronomy channel.

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Schelling AGcoreTechnology or IntegrationLong-term partnership for display production. Schelling provides professional consultation, sophisticated yet cost-effective constructions, and printed prototypes. Collaboration has produced award-winning displays including the 1664 Warendisplay that won Bronze at Display Superstar Award.
• display MagazineminorGTM or Marketing PartnerLeading German-language trade publication for sales promotion and POS presentation (circulation: 11,500 copies, 64% brand manufacturer subscribers). Featured Hendrick's Displays in October edition.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jung von Matt: DACH-leading creative agency with Swiss operations, serving major FMCG brands across retail activation and brand communications. Comparable on creative-led brand activation work for consumer goods.
• Wirz Communications: One of Switzerland's largest independent advertising agencies, also serving major Swiss FMCG and retail clients including Migros and Coop-adjacent brands. Directly comparable in geographic focus, business model, and target customers.
• Thjnk Zürich: Independently-led creative agency network with Zürich office serving DACH FMCG and retail clients. Comparable boutique independent positioning with similar target customer base.
• Grabarz & Partner: Hamburg creative agency with strong FMCG and retail brand activation portfolio. Comparable in serving large consumer goods brands with creative campaigns at point of sale.
• Scholz & Friends: Hamburg-based creative agency with a strong track record in retail activation and POS campaigns for major FMCG brands across DACH. Closely comparable in focus on consumer-goods creative and shopper marketing.
• Kolle Rebbe: Hamburg-based independent creative agency with FMCG and retail brand activation capabilities. Similar boutique profile to Zysset with comparable brand and retail activation clientele.

Broad incumbents

• Publicis Groupe (Switzerland): Global holding-company network with Swiss operations and dedicated retail/FMCG activation capabilities (e.g., Publicis Sapient, Leo Burnett). Competes for the same Swiss retail activation RFPs but at significantly larger scale.
• Serviceplan Group: Largest owner-managed agency group in the DACH region, with dedicated retail and FMCG activation practices (e.g., Serviceplan Suisse, Plan.Net). Broader portfolio but directly competes for the same Swiss and DACH retail activation briefs.
• heye Group / Havas Village Switzerland: Havas-owned activation specialist (heye Group) integrated into Havas Switzerland, serving FMCG brands with shopper marketing and POS campaigns. Comparable in offering but operating within a global holding-company structure.

Emerging players

• DraftLine (Publicis): Publicis's integrated commerce and shopper marketing agency serving FMCG brands with end-to-end retail activation. Adjacent offering that increasingly competes for shopper marketing and POS activation budgets.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zysset and Partner