What Texas Trophy Hunters Association does

Texas Trophy Hunters Association (TTHA) is a privately held membership association founded in 1975 in south Texas and headquartered at 654 Richland Hills Suite 160, San Antonio. The organization, a subsidiary of Safari Club International (SCI), operates as 'The Voice of Texas Hunting' and serves Texas hunters, outdoor recreation enthusiasts, youth and families, and hunting-industry exhibitors and sponsors. Its offerings span 1-, 3-, 5-year, and lifetime memberships ($35 to $1,500, with discounts for military and first responders), the bi-monthly Journal of the Texas Trophy Hunters magazine, the monthly Voice of Texas Hunting podcast distributed on CarbonTV, an official gear store, and an online marketplace for land, leases, guides, and outfitters.

The core product surface is event-driven: TTHA runs five major annual events—the Hunters Extravaganza (held in Houston's NRG Center, San Antonio's Freeman Expo Hall, and Fort Worth Convention Center, now in its 50th year), the Outdoors Extravaganza at Dallas's Kay Bailey Hutchison Convention Center, the Hunting & Fishing Extravaganza at Midland County Horseshoe Arena, the Bucks & BBQ Cook-Off at the National Shooting Complex in San Antonio sanctioned by the Champions Barbecue Association, and the Annual Deer Competition powered by SCI, alongside a 3D Archery Tournament. The technology stack is conventional: a WordPress-based website (ttha.com) with content marketing, e-commerce, a digital membership portal, and an article-submission workflow; no proprietary AI/ML, API surface, or platform marketplace of developer tools is disclosed.

TTHA makes money through four revenue streams: (1) subscription membership dues across annual and multi-year tiers, (2) trade-show transactions via exhibitor booth rentals and attendee ticket sales, (3) one-time merchandise sales through the gear store and 50th-anniversary commemorative bundles, and (4) advertising and sponsorship packages across print, digital, on-site event, and SCI TV Networks channels. Sponsorship partners include Do All Outdoors (membership sponsor since 2022), Kryptek, G2 Ranch, MidwayUSA, Venari, AgTrust Farm Credit, Pellett Technology USA (PowerDeer), and Revic Optics (Acura BR10). Leadership comprises President & CEO Christina Pittman, Executive Editor and Ad Production Manager Debbie Keene, Sales Representative Tristan Summy, and Marketing & Merchandise Manager Logan Hall, with a total headcount of 11-50 employees.

Name

Texas Trophy Hunters Association

Legal name

Texas Trophy Hunters Association

Website

https://ttha.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Trophy Hunters Association is a 1975-founded, SCI-subsidiary membership association headquartered in San Antonio that runs annual hunting trade shows across five Texas cities, publishes The Journal, and serves Texas hunters with subscription memberships, events, and a gear store.

Ownership category

akta.pro rank

Product category

Hunting Association and Outdoor Recreation Membership Services

NAICS

Hunting and Trapping (1142), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997), Fishing, Hunting And Trapping (900)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

Keywords

• Hunting association membership
• Outdoor trade shows
• Hunting event promotion
• Trophy hunting community
• Hunting magazine publication

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others, Personnel

Revenue model

1. Membership Dues: Annual, 3-year, 5-year, and lifetime membership subscriptions ranging from $35/year to $1500 lifetime. Special pricing for military and first responders.
2. Event Tickets and Booth Rentals: Revenue from exhibitor booth rentals and attendee ticket sales at multiple annual trade shows in major Texas cities (Houston, San Antonio, Fort Worth, Dallas, Midland).
3. Merchandise Sales: Online merchandise store selling branded apparel, caps, drinkware, decals, and other gear through ttha.com shop.
4. Sponsorships and Advertising: Marketing services through print, digital, television, and member-based platforms. Sponsorship packages and advertising placements across events and publications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Texas Trophy Hunters Association is a membership-based hunting association that sells annual, multi-year, and lifetime membership subscriptions to individual hunters and outdoor enthusiasts. Its core offering bundles access to a bi-monthly member magazine, exclusive discounts, member-only competitions, and free/priority entry to the organization's signature annual consumer trade shows held in Houston, San Antonio, Fort Worth, Dallas, and Midland.

Product overview

Texas Trophy Hunters Association (TTHA) is a membership-based nonprofit organization established in 1975, serving as the 'Voice of Texas Hunting.' The organization operates a portfolio of interconnected products and services centered on hunting education, conservation, and community. The core offerings include: (1) annual membership packages providing access to The Journal of the Texas Trophy Hunters publication, member discounts, and event benefits; (2) signature consumer trade shows including the Hunters Extravaganza (50th annual in 2026 across Houston, San Antonio, and Fort Worth), Outdoors Extravaganza (Dallas), and Hunting & Fishing Extravaganza (Midland); (3) competitive events including the Annual Deer Competition and 3D Archery Tournament; (4) the Bucks & BBQ Cook-Off sanctioned by CBA; (5) The Voice of Texas Hunting Podcast available on CarbonTV; (6) an official Gear Store with branded merchandise including apparel, drinkware, and accessories; and (7) a Marketplace connecting members with land leases, guides, and outfitters. TTHA also publishes commemorative products for its 50th anniversary, including the Stringtown to the Kokernot book and specialty membership combos. The organization is a subsidiary of Safari Club International (SCI) and offers advertising and sponsorship opportunities across its print, digital, television, and event platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• TTHA Membership Packages Annual, multi-year, and lifetime membership subscriptions for Texas hunters and outdoor enthusiasts. Includes a bi-monthly subscription to The Journal of the Texas Trophy Hunters, logo cap, member decal and card, welcome gift from Do All Outdoors, free classified ad, free Member Appreciation Day entry at Hunters Extravaganza, free Annual Deer Competition entry, and exclusive member discounts.
• The Journal of the Texas Trophy Hunters Bi-monthly print and digital magazine delivered to TTHA members featuring hunting articles, news, member stories, deer competition coverage, and outdoor content. Articles are sourced from members via the article submission program.
• Hunters Extravaganza TTHA's flagship annual consumer trade show held in three Texas cities (Houston, San Antonio, Fort Worth), featuring hunting products, accessories, outfitters, guides, optics, ATVs, blinds, feeders, and game calls. The 50th annual running in 2026.
• Outdoors Extravaganza Annual outdoor and recreation show held at Kay Bailey Hutchison Convention Center in Dallas, Texas, focused on broader outdoor recreation beyond hunting alone.
• Hunting & Fishing Extravaganza Annual hunting and fishing show held at the Midland County Horseshoe Arena in Midland, Texas, featuring global hunting adventures, fishing guides, and outdoor products.
• Bucks & BBQ Cook-Off Annual sanctioned BBQ competition held at the National Shooting Complex in San Antonio, with categories for brisket, ribs, chicken, pork, and jackpot wild game. Open to teams of up to 5 members who each receive a free 1-year TTHA membership.
• Annual Deer Competition Annual deer hunting competition open free of charge to TTHA members, featuring rifle, archery, low-fence, high-fence, adult, and youth categories. Operated in partnership with Safari Club International (SCI).
• 3D Archery Tournament Archery competition held at the San Antonio Hunters Extravaganza with a twenty-target course of known distances up to 40 yards. Entry includes weekend event pass and one-year TTHA membership.
• TTHA Official Gear Store Online merchandise store selling TTHA-branded caps, men's and ladies apparel, jackets and outerwear, youth items, drinkware, decals, and swag such as coolers and gun magnets.
• The Voice of Texas Hunting Podcast Monthly audio podcast distributed on CarbonTV covering topics specific to Texas hunting, wildlife management, and land stewardship, produced for members and the broader Texas hunting audience.
• TTHA Marketplace Online member-only marketplace that lists hunting land and leases, guides and outfitters, outdoor gear promotions, and member classifieds to connect Texas hunters with third-party sellers of hunting-related goods and services.
• 50th Year Membership Combo 50th-anniversary bundle that pairs a pair of Anniversary Drink Glasses, a 1-Year TTHA Membership, the 'Stringtown to the Kokernot' book by Horace Gore, and a 50 Year Cap for $50.
• Stringtown to the Kokernot — Book by Horace Gore (50 Year Edition) 50th-anniversary commemorative hardcover book (284 pages, full color) by Horace Gore documenting the first 50 years of TTHA and Texas hunting history, sold via the TTHA gear store.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SCI TV NetworkscoreStrategic or Co-development Partner · 22 December 2025Safari Club International launched SCI TV Networks, a digital hunting entertainment platform. TTHA promotes this platform to members as a new home for hunting entertainment content. SCI is the parent organization of TTHA.
• Do All OutdoorscoreGTM or Marketing Partner · 1 January 2022Do All Outdoors has been a Membership Sponsor and partner since 2022, providing an array of premium products and exclusive benefits to TTHA members at the Hunters Extravaganzas. They provide deer skull hangers as membership welcome gifts and offer exclusive discount cards to members who join or renew at events.
• KryptekminorGTM or Marketing PartnerKryptek sponsors TTHA, providing gift cards and promotional support for members and events.
• Champions Barbecue Association (CBA)minorStrategic or Co-development PartnerThe Bucks & BBQ Cook-Off is sanctioned by the Champions Barbecue Association (CBA), providing official competition oversight and judging standards for the event.
• G2 RanchminorGTM or Marketing PartnerG2 Ranch has renewed sponsorship and exhibits at TTHA events. They offer trophy deer hunts and outdoor experiences featured in promotions and giveaways.
• Safari Club International (SCI)coreStrategic or Co-development PartnerTTHA is a proud subsidiary of Safari Club International (SCI). SCI is described as the world leader in protecting the freedom to hunt and promoting sustainable-use wildlife conservation. TTHA benefits from this parent organization relationship for conventions, resources, and industry connections.
• MidwayUSAminorGTM or Marketing PartnerSponsors TTHA events with promotional display presence at trade shows.
• VenariminorGTM or Marketing PartnerEvent sponsor with advertising banner placement on TTHA website homepage.
• AgTrust Farm CreditminorGTM or Marketing PartnerEvent sponsor with advertising banner placement on TTHA website homepage.
• Pellett Technology USA (PowerDeer)minorGTM or Marketing PartnerSponsors TTHA events with digital advertising on the website, promoting PowerDeer product line.
• Revic Optics (Acura BR10)minorGTM or Marketing PartnerEvent sponsor promoting Revic Optics rangefinding binoculars with digital advertising on TTHA website.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dallas Safari Club: Regional Texas-based hunting/conservation club operating conventions, banquets, and member events — most direct geographic peer to TTHA and partial overlap in Texas exhibitor/sponsor pool.
• Quality Deer Management Association (QDMA): Deer-focused hunting nonprofit with magazine (Quality Whitetails), member benefits, conventions, and local chapters — overlapping deer competition and hunter education programming with TTHA.
• Safari Club International (SCI): Parent organization of TTHA and the world's largest hunting conservation membership association; TTHA operates as a Texas-chapter subsidiary, sharing the same membership/event/sponsorship model and conservation mission.
• National Deer Association (NDA): National nonprofit membership organization dedicated to deer hunting, conservation, and hunter education — closely comparable in mission, magazine publication, state chapters, annual conventions, and youth programs.
• Ducks Unlimited: Large national hunting/conservation membership organization running events, magazine, sponsor programs, and chapter networks; serves as the gold-standard comparable for a hunting nonprofit with diversified event and merchandise revenue.
• Rocky Mountain Elk Foundation: National hunting membership/conservation nonprofit with magazines, events, banquets, sponsor programs, and a strong brand identity analogous to TTHA's 'Voice of Texas Hunting' positioning.
• National Wild Turkey Federation (NWTF): Nation's largest conservation/hunting organization of its kind with member-driven conventions, banquets, sponsor programs, and youth 'jakes' program that parallels TTHA's family/youth initiatives.
• Pope and Young Club: Conservation-focused bowhunting organization with records program, conventions, awards banquets, and member competitions — directly comparable to TTHA's Deer Competition and 3D Archery Tournament products.
• Buckmasters: Deer hunting media and membership organization producing expos, a magazine, TV shows, and competitions; comparable model for monetizing a hunting enthusiast base via events, content, and membership tiers.

Broad incumbents

• Bass Pro Shops / Cabela's outdoor events: Largest U.S. sporting goods and hunting retail conglomerate running its own consumer shows (e.g., Cabela's Banquet Tour-adjacent events) — competes for exhibitor dollars and attendee attention at the consumer-facing end of TTHA's market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/txtrophyhunters
• YouTubeyoutube.com/channel/UCyiqrC7nYSZ1N0Rx5q6ku5g
• Facebookfacebook.com/TexasTrophyHunters
• Instagraminstagram.com/txtrophyhntr
• LinkedInlinkedin.com/company/texas-trophy-hunters

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Trophy Hunters Association