PagBem

What PagBem does

PagBem Serviços Financeiros e de Logística S.A. is a Brazilian payment institution that provides electronic freight and toll payment solutions for the country's road transportation sector. Founded in 2015 and headquartered in São Paulo, PagBem is a wholly-owned subsidiary of Edenred's mobility division and operates as a B2B2C platform connecting shippers/transport companies, independent truck drivers, and accredited fuel stations. The company is 100% homologated by ANTT (Agência Nacional de Transportes Terrestres) and regulated by BACEN (Banco Central do Brasil), allowing it to operate legally under Lei 11.442 and ANTT resolutions governing electronic freight payment and toll vouchers.

The core technology stack consists of the Cartão PagBem multi-function card (operating on the Visa network and accepted at Banco24Horas ATMs), a digital wallet for truckers (App PagBem and Portal do Caminhoneiro), POS terminals deployed at fuel stations (including a virtual contingency version), and ERP/TMS integration APIs that automate freight contract generation, CIOT code issuance, and financial reconciliation. The company runs a network of over 1,300 accredited fuel stations nationwide, processes 8 million annual freight and toll transactions (combined with Edenred/Repom operations), and serves approximately 1 million truck drivers. Additional products include electronic toll tags (Multitags, compliant with ANTT Resolution 6.024), receivables advancement (Antecipação de Recebíveis), and diversified credit products across the contractor, contracted, driver, and station segments.

PagBem's revenue model combines three streams: (1) transaction fees on cardholder operations (R$1.99-R$90+ per transaction depending on type), (2) tiered subscription/fees to enterprise clients based on monthly freight spending volume (four tiers ranging from up to R$100,000 to above R$1,000,000 per month), and (3) credit-based income from receivables advancement and credit line extensions. The company sells primarily through a sales-led motion with dedicated commercial consultants (phone: (51) 4004-6709) targeting enterprise shippers and transport companies, supplemented by inside sales via WhatsApp and segmented phone lines, while truck drivers access services through self-service digital channels and the physical fuel station network. In 2023, Edenred merged Repom into PagBem to create a unified freight and toll platform under Edenred Mobilidade.

Name

PagBem

Legal name

PagBem Serviços Financeiros e de Logística S.A

Website

https://pagbem.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

PagBem is a Brazilian ANTT-homologated and BACEN-regulated payment institution that provides electronic freight and toll payment solutions to shippers, transport companies, truck drivers, and a 1,300+ accredited fuel station network, operating as a subsidiary of Edenred's mobility division.

Ownership category

akta.pro rank

Product category

Transportation Payment Services

NAICS

Freight Transportation Arrangement (488510), Support Activities for Transportation (488)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)

akta.pro primary industry

Fleet Maintenance & Repair Spend Payments (Service Network Cards, Pay-at-the-Pump/Shop) (TLABAMAJ)

akta.pro secondary industries

Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), Privacy, Security & Compliance for Tolling/RUC (Data Governance, Audit) (TLAJABAK)

Keywords

• Freight payment
• Toll management
• Transportation fintech
• Fuel payment network
• Freight management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Transaction Fees: PagBem charges transaction fees for various operations including bill payments (R$4.99), Visa balance transfers (R$11.50), Banco24Horas withdrawals (R$11.00), and in-network withdrawals (R$1.99). Monthly maintenance fees apply after account inactivity.
2. Service Subscription/Fees to Enterprise Clients: Shippers and transport companies pay for access to the freight payment platform, card issuance, and transaction processing services. Pricing tiers based on monthly freight spending volume (up to R$100k, R$100k-300k, R$300k-1M, above R$1M).
3. Credit Products: PagBem offers diversified credit products for contractors, contracted parties, drivers, and fuel stations, subject to credit analysis. Includes advance payments against freight receivables and additional credit line extensions via tickets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

PagBem provides electronic payment, financing, and management solutions for Brazil's road freight ecosystem, enabling shippers, transport companies, and truck drivers to process freight payments, electronic toll charges (Vale Pedágio), and fuel purchases. Its offering combines the PagBem card and mobile app, POS terminals, multi-tag toll devices, a freight management platform, and receivables anticipation, supported by ERP/TMS integrations and a network of accredited fuel stations. The company generates CIOT codes and operates a digital wallet that allows cash withdrawals via Banco24Horas.

Product overview

PagBem is a payment institution specializing in electronic freight and toll payments for Brazil's road transportation sector. The company operates as part of the Edenred Mobility group and offers a comprehensive platform combining physical payment cards (Cartão PagBem) with digital solutions including the Carteira Digital do Caminhoneiro, mobile App PagBem, and multiple web portals (Portal do Caminhoneiro, Portal do Posto, Portal do Contratante, Portal do Contratado). Core services include freight payment management (Gestão de Frete), electronic toll payment via tags (Vale Pedágio/Multitags), and a network of over 1,300 accredited fuel stations. The ecosystem also supports POS terminals for fuel stations and receivables advancement. The company is ANTT-homologated and regulated by Brazil's Central Bank.

Differentiator

Problem solved

Functional benefit

Products and services

• Cartão PagBem
• App PagBem Mobile app available to truck drivers for managing their PagBem account, viewing transactions, locating services, and accessing wallet features during road trips.
• Vale Pedágio PagBem Electronic toll payment product (Vale Pedágio) that allows shippers, transport companies, and drivers to pay tolls digitally during road freight movements, with ERP/TMS integration.
• POS PagBem Point-of-sale terminal hardware and software that lets accredited fuel stations accept PagBem card payments from truck drivers.
• POS Virtual (Contingência) Virtual or contingency point-of-sale option that mirrors POS PagBem functionality, providing a fallback acceptance method for fuel stations and merchants during outages or device unavailability.
• Gestão de Frete PagBem Freight management platform that automates freight payment workflows, generates CIOT (Código Identificador da Operação de Transporte), and integrates with client ERP and TMS systems for reconciliation.
• Tag Eletrônica PagBem (Multitags) Electronic toll tag (multi-tag) device issued to truck drivers for automated toll payment across Brazil's road network.
• Antecipação de Recebíveis PagBem Financial product that allows carriers and truck drivers to anticipate freight receivables for faster cash flow, leveraging PagBem's payment platform.

Quantifiable outcome

• Over 1,300 fuel stations in the accredited network across Brazil
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• VisacoreTechnology or IntegrationPagBem cards operate on the Visa payment network, enabling truck drivers to use their PagBem cards for purchases and cash withdrawals at any Visa-accepting merchant worldwide. Drivers can transfer their PagBem balance to Visa balance for debit purchases.
• Banco24HorascoreTechnology or IntegrationPagBem cards can be used for cash withdrawals at the Banco24Horas ATM network across Brazil using the credit function. This provides truck drivers with convenient cash access throughout their routes.
• ERP and TMS System ProviderscoreTechnology or IntegrationPagBem integrates with major ERP and TMS systems in the market, enabling automated freight contract generation, CIOT creation, and financial reconciliation for enterprise clients. Integration process is described as quick and online.
• Edenred GroupflagshipStrategic or Co-development PartnerPagBem operates as part of Edenred's Brazilian mobility operations, combined with REPOM for freight and toll solutions. The fusion of Repom and PagBem (announced via press release) creates the leading freight and toll payment platform in Brazil, with Edenred Mobilidade as the parent entity.
• ANTT (Agência Nacional de Transportes Terrestres)coreOthersPagBem is 100% homologated by ANTT as an authorized electronic freight payment institution. The company operates in compliance with ANTT resolutions including 3.658/11 and 6.078 for freight and toll operations.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WEX Inc. WEX is a global fleet card and payment solutions leader serving commercial transportation and logistics. Directly comparable to PagBem as a B2B fleet card and fuel/payment network operator targeting the same core use case of digitizing transportation spend for enterprise and driver users.
• Ticket Log: Ticket Log is Edenred's fuel management and fleet card brand in Brazil, covering fuel and maintenance spend. Sits within the same parent company as PagBem and offers overlapping fleet card and payment products to the same enterprise shipper and transport company customers in Brazil.
• Repom: Repom was a Brazilian freight and toll payment provider that has been combined with PagBem under Edenred Mobilidade. Historically a direct competitor in electronic freight payment, the merger consolidates the two platforms into the leading Brazilian freight payment solution referenced throughout PagBem's data.
• Sem Parar: Sem Parar is a major Brazilian electronic toll and mobility payment provider, now part of FleetCor. Competes directly with PagBem in the Brazilian electronic toll payment and fleet card space, serving similar shipper and trucker customers.
• ConectCar: ConectCar is a Brazilian electronic toll tag and mobility payment provider owned by Veloe/Itau. Competes with PagBem's Vale Pedágio and electronic toll products in the Brazilian market, targeting similar driver and enterprise customers with overlapping use cases.
• Veloe: Veloe is a Brazilian digital payment platform for mobility services including tolls, parking, and fuel. Direct competitor to PagBem in the electronic toll and fleet payment space in Brazil, with similar B2B2C model serving drivers and enterprise clients.

Others

• BR Distribuidora (Vibra Energia): Vibra Energia (formerly BR Distribuidora) is Brazil's largest fuel distributor with an extensive network of branded service stations. Comparable as a fuel station network participant and fleet card partner in Brazil's road transportation ecosystem, with overlapping relationships to the same trucker customer base PagBem serves.
• Ipiranga: Ipiranga is one of Brazil's largest fuel distribution networks (over 7,000 stations) and a major partner/competitor in fleet card programs. Comparable to PagBem as a fuel station network that anchors fleet card acceptance, though Ipiranga is primarily a fuel distributor rather than a fintech payment institution.

Broad incumbents

• Edenred SE: Edenred is PagBem's French-listed parent company and a global leader in payment solutions for employee benefits, mobility, and fleet management. As a broad incumbent, Edenred operates globally across multiple payment verticals (meal vouchers, gift cards, fleet cards) of which PagBem is one piece of the broader mobility portfolio.
• FleetCor Technologies: FleetCor is a global B2B payment solutions provider with major fleet card brands including Sem Parar, Fuelman, and Comdata. Operates as a broad incumbent in the same fleet card and commercial payment category as PagBem, with significantly larger global scale and a wider product portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFE5lUB_AZvwjXrQ2HFDoWQ
• Facebookfacebook.com/viajebemcomPagBem
• LinkedInlinkedin.com/company/pagbem/?originalSubdomain=br
• Instagraminstagram.com/pag.bem

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PagBem