Confident Care

What Confident Care does

Confident Care Corp. is a private, New Jersey-based home care provider founded in 1997, delivering professional Personal Care Assistance services to seniors and individuals with illness or disability across the state. Core services include assistance with bathing, dressing, grooming, toileting, mobility support, and medication reminders, delivered in clients' homes by a workforce of over 1,000 Certified Home Health Aides (CHHAs) under individualized care plans created and supervised by registered nurses. The company supports cultural and linguistic matching through caregivers fluent in 8+ languages including English, Spanish, Hindi, Korean, Russian, Gujarati, Urdu, and Ukrainian.

Operations are organized around seven branch offices across New Jersey (Hackensack headquarters, Paterson, Elizabeth, Union City, Edison, Cherry Hill, Vineland), with an internal employee In-Service training portal for caregiver administration. The business model is reimbursement-driven: Confident Care is in-network with major HMOs, the VA, JACC, and Medicaid, and also accepts private pay. Pricing is not publicly disclosed; billing operates on a recurring service-hour basis covered primarily through payer reimbursement, with private-pay arrangements outside insurance. The company is Medicaid-certified and maintains multi-year CAHC accreditation, and it partners with healthcare professionals and insurance case managers for referrals rather than relying on a direct-to-consumer sales motion.

Customer segmentation is horizontal: the primary end users are seniors and individuals with daily-activity limitations, while insurance payers (HMOs, VA, JACC, Medicaid) and private-pay families constitute secondary payer segments. Go-to-market combines a direct-to-consumer presence (website, branch walk-ins, phone inquiries) with healthcare-provider referrals and payer-network enrollment. Revenue is concentrated in New Jersey with no disclosed geographic expansion outside the state.

Name

Confident Care

Legal name

Confident Care Corp.

Website

https://confidentcarecorp.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Confident Care Corp. is a New Jersey-based, private home care provider founded in 1997 that delivers Medicaid-certified Personal Care Assistance services — including bathing, dressing, grooming, mobility, and medication reminders — to seniors and individuals with illness or disability through 1,000+ CHHAs and seven branch offices statewide.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

In-Home Personal Hygiene Support (Non-Medical) (HSABABAI)

akta.pro secondary industry

Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care) (HLADAFAF)

Keywords

• Home health care
• Personal care assistance
• In-home care services
• Home care agency
• Non-medical home care

Headquarters

HQ city

Old Bridge

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others, Infrastructure

Revenue model

1. Personal Care Assistance Services: Hourly at-home care services billed through insurance payers including HMOs, VA, JACC, and Medicaid. The company provides professional personal care assistance including bathing, dressing, grooming, toileting, mobility support, and medication reminders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Confident Care Corp. provides Professional Personal Care Assistance services delivered in clients' homes by Certified Home Health Aides (CHHAs) under individualized care plans created and supervised by registered nurses. Core support includes bathing, dressing, grooming, toileting, oral hygiene, mobility support, medication reminders, and companionship, with multilingual caregivers matched to clients by skill, language, and cultural compatibility. Services are funded through major HMOs, VA, JACC, Medicaid, and private pay across seven New Jersey branch offices.

Product overview

Confident Care Corp operates as a single unified home care service offering rather than a platform with separate modules. The core offering consists of Professional Personal Care Assistance services, which encompasses Registered Nurse Assessment Services for creating individualized care plans, Caregiver Matching Services for pairing clients with compatible caregivers, and Flexible Scheduling Services. These services work together to provide comprehensive at-home care, with the company coordinating between families, insurance companies, and healthcare professionals to deliver personalized support to seniors and individuals facing daily challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Assistance Services Professional, non-medical personal care assistance delivered in clients' homes by Certified Home Health Aides under individualized care plans supervised by registered nurses. Covers bathing, dressing, grooming, toileting, oral hygiene, mobility support, medication reminders, and companionship for seniors and individuals with illness or disability in New Jersey. Funded through HMOs, VA, JACC, Medicaid, and private pay.
• Registered Nurse Assessment and Care Planning Services Experienced registered nurses assess each client's needs, preferences, and specific requirements, determine the level of personal care required, and create individualized daily care plans that govern the home care delivered by CHHAs.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• NJ Department of Human Services, Division of Medical and Health ServicescoreOthersFull compliance with NJ Department of Human Services, Division of Medical and Health Services requirements and multiple HMOs' medical management procedures. Regulatory partnership ensuring adherence to state healthcare standards.
• Commission on Accreditation for Home Care (CAHC)coreOthersCAHC accreditation for multiple years, demonstrating compliance with industry-leading standards of excellence in home care service delivery.
• HMO Insurance ProviderscoreChannel Partner/ Reseller/ DistributorIn-network provider status with all major HMOs, enabling covered personal care services for insured members. Services include professional personal care assistance, daily activity support, and companionship.
• VA (Veterans Affairs)coreChannel Partner/ Reseller/ DistributorVA-approved provider offering home care services to eligible veterans, providing personal care assistance and support services.
• JACCcoreChannel Partner/ Reseller/ DistributorJACC (Judiciary Appeals Central Committee or similar military family program) provider offering home care coverage for military family members.
• MedicaidcoreChannel Partner/ Reseller/ DistributorMedicaid-certified provider offering covered personal care services to eligible Medicaid beneficiaries in New Jersey.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Home Instead: Senior-focused non-medical home care franchise with strong NJ presence, providing personal care, memory care, and companionship. Directly comparable target customer (seniors needing ADL support), service mix, and relationship-based local delivery.
• Bayada Home Health Care: Large multi-state home health services provider offering personal care, home health, and hospice across the Northeast including NJ. Directly comparable on payer mix (Medicaid/Medicare/managed care), aide-based service model, and branch-based delivery.
• Visiting Angels: National franchise system focused on non-medical personal care, companionship, and ADL support for seniors. Operates multiple franchise locations across NJ with the same CHHA-equivalent aide delivery model and private pay + insurance mix.
• Comfort Keepers: National non-medical home care franchise delivering personal care, ADL assistance, and companionship to seniors and disabled adults. Same aide-based delivery model, same payer mix including Medicaid waiver and private pay, and NJ locations overlap with Confident Care's service territory.
• Right at Home: National senior home care franchise specializing in personal care, ADL support, and specialty care (dementia, Parkinson's, post-op). Directly comparable non-medical aide delivery model and NJ franchise footprint.
• Senior Helpers: Senior-focused home care franchise offering personal care and companionship with specialty Alzheimer's/Parkinson's programs across NJ. Comparable aide-led PCA delivery, payer mix, and target demographic.
• BrightStar Care: Franchised home care provider offering both non-medical personal care and skilled nursing/therapy services across NJ. Comparable customer base and HMO/Medicaid contracting approach, with a slightly broader clinical service mix than Confident Care.
• Help at Home: Large PE-backed personal care services provider focused exclusively on Medicaid PCA and HCBS waiver programs across multiple states. Closest comparable in service scope (non-medical PCA only) and payer concentration on Medicaid, though operating at significantly larger scale.

Broad incumbents

• Amedisys: Public, large-scale home health and hospice operator with significant NJ presence. Overlaps with Confident Care on Medicaid/Medicare-reimbursed home health services but operates at much greater scale with skilled nursing and therapy as core offerings.
• Aveanna Healthcare: Public multi-state home health and personal care operator with a large adult home care segment serving Medicaid waiver and managed care populations. Comparable adult PCA services in the mid-Atlantic, but with broader clinical and pediatric service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/confident-care-inc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confident Care