Fant
Fant is a Japanese online marketplace connecting licensed hunters with restaurants and pest removal requesters, primarily in Hokkaido, generating revenue through transaction commissions on gibier (wild game meat) sales.
- Company typePrivate
- Founded2019
- HeadquartersOtofuke, Japan
- Headcount—
- GTM typeB2B
- OfferingDigital Commerce or Content
What Fant does
Fant is a Japanese online marketplace operator that connects licensed hunters with restaurants, food service businesses, and property owners requesting wildlife pest removal services, focused on the gibier (wild game meat) market primarily in Hokkaido. The platform comprises three distinct portals: a hunter portal that is free to use, a restaurant/buyer portal that orders gibier and processes payments, and a pest removal requester portal that posts wildlife control needs. Functionality includes order matching, payment processing, hunting activity logging through GPS, photo, and species data, rating/review systems, and coordination with meat processing facilities. The company also runs direct event activations, such as the Sapporo Snow Festival collaboration with Michelin-starred Piazza Suzuki.
The business model is a marketplace commission structure: hunters access the platform for free while restaurants (buyers) pay a transaction fee on each gibier order completed through Fant. The company was founded on July 22, 2019 as a Kabushiki Kaisha (株式会社), and underwent a strategic pivot in October 2022 from a hunter-focused social platform to the current B2B marketplace model. Fant relocated its corporate base to Kamishihoro Town, Hokkaido in January 2023, and is headquartered there. The only disclosed capital event was participation in the D2 Garage Japan accelerator in 2021; no monetary funding round, headcount, or revenue figures have been disclosed. Fant has positioned itself as a community leader in the regional gibier industry through co-organization of the Hokkaido Gibier & Hunting Forum and membership in the Impact Startup Association (December 2025), and has received earned media coverage from NHK, Nikkei, TV Tokyo, and other national outlets.
Fant firmographics
Firmographics- Name
- Fant
- Legal name
- 株式会社Fant
- Website
- https://fant.jp
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Fant is a Japanese online marketplace connecting licensed hunters with restaurants and pest removal requesters, primarily in Hokkaido, generating revenue through transaction commissions on gibier (wild game meat) sales.
- Ownership category
- akta.pro rank
Fant industry classification
Industry- Product category
- Wild Game / Gibier Online Marketplace
- NAICS
- Hunting and Trapping (114210), Animal Slaughtering and Processing (3116)
- SIC
- Fishing, Hunting And Trapping (900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Game & Specialty Meats Wholesale (Venison, Bison, etc.) (AFAIADAG)
Keywords
Where Fant is headquartered
LocationHeadquarters
- HQ city
- Otofuke
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Fant business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Platform Commission / Transaction Fee: Fant charges buyers (primarily restaurants) a system usage fee on each gibier transaction processed through the platform. The fee is calculated as a percentage or fixed amount added to the hunter's compensation and meat processing costs. Hunters use the platform for free. Payment from buyers is collected via credit card and Fant remits hunter compensation (minus platform fees and processing costs) to hunters' bank accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buyer (Restaurant) Platform Fee |
| Freemium | Pay-as-you-go | Hunter Platform Access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Fant product offering
Product offeringCore offering
Fant operates a two-sided online marketplace platform that connects licensed hunters (sellers of wild game / gibier) with restaurants and food service businesses (buyers), enabling direct ordering of wild game meat with payment collection, meat processing facility coordination, and hunter compensation remittance. The platform also provides a separate portal for property owners to post wildlife pest removal requests that are matched with nearby licensed hunters. Hunters use the platform free of charge; buyers pay a per-transaction system usage fee via credit card.
Differentiator
Problem solved
Functional benefit
Products and services
- Fant Online Gibier Marketplace Platform A two-sided online marketplace that connects licensed hunters (suppliers of wild game / gibier) with restaurants and food service buyers; enables order placement, hunter matching, payment processing via credit card, partnered meat processing facility coordination, and a review and rating system. A separate portal supports wildlife pest removal requests from property owners.
Quantifiable outcome
- Fresh, traceable wild game delivered to restaurants with documented harvest records
- +1 more outcomes
Companies that use Fant
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Fant technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Fant partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and moderate.
- Impact Startup Association (インパクトスタートアップ協会)minorFant became a regular (full) member of the General Incorporated Association Impact Startup Association in December 2025. The association supports startups that solve social issues through business and aims to build an ecosystem for creating positive societal impact. Fant joined as part of its commitment to addressing wildlife overpopulation and gibier utilization as social challenges.
- Sapporo Snow Festival / Piazza Suzuki (ピアット・スズキ)coreFant partnered with Michelin-starred restaurant Piazza Suzuki to develop a Hokkaido deer meat curry sold at the Sapporo Snow Festival 2025. The curry was served at the festival's Zone 3 venue for 2 weeks and was a featured product introducing Fant's gibier to direct consumers. This partnership generated significant media coverage and brand awareness.
- Sapporo Snow Festival OrganizerscoreFant was an official vendor at the Sapporo Snow Festival 2025, where it sold gibier curry products. The Sapporo Snow Festival is one of Japan's largest winter events, attracting millions of visitors annually.
- Hokkaido Gibier & Hunting Forum Co-organizerscoreFant co-hosted and organized the 2nd Hokkaido Gibier & Hunting Forum in September 2025 at EZOHUB SAPPORO in Sapporo, bringing together diverse stakeholders to discuss the sustainable future of Hokkaido's gibier and hunting culture. The event was supported by Sapporo TV Broadcasting Holdings (サツドラホールディングス株式会社) which provided the venue.
- UHB Hokkaido Cultural Broadcasting 'Actually' ProjectminorFant partnered with UHB Hokkaido Cultural Broadcasting's new project 'Actually', which aims to raise awareness about the hunting industry's challenges through terrestrial TV and YouTube content. Fant's involvement includes supplying gibier to restaurant operators at event venues.
- 星野リゾート (Hoshino Resorts)moderateFant's founder Takano engaged in a public dialogue with Hoshino Resorts President Hoshino at the Hoshino Resorts Tomamu facility in January 2023. The conversation was published on Hoshino Resorts' 'Tabi no Kouka' (旅の功效) platform, reaching a high-profile audience of hospitality industry leaders and travelers.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Fant competitors and assessment
Company assessmentDirect peers
- WeHunt: European hunting app combining maps, weather, hunting logs, and community features for licensed hunters. Directly comparable to Fant's hunter-side functionality and community-building orientation.
- HuntStand: US hunting and land management platform offering mapping, property management, logging, and a hunter community. Closest direct peer on the technology and community layer of Fant's offering.
Emerging players
- Crowd Cow: US craft meat marketplace connecting independent ranchers directly with consumers, emphasizing traceability and producer profiles. Comparable to Fant's marketplace structure and traceability narrative, but focused on cattle/poultry rather than wild game.
- Local Line: Farm-to-restaurant B2B platform that streamlines ordering, invoicing, and delivery between farms and chefs. Comparable to Fant in the B2B food procurement workflow and producer-to-restaurant transaction layer.
- HuntersConnect: US hunting community platform offering social networking, business tools for guides and outfitters, and content. Comparable to Fant's community and hunter-engagement layer, with partial overlap on the marketplace side.
- Pocket Marche: Japanese farm-to-restaurant and farm-to-consumer marketplace that connects producers directly with chefs and households. Shares Fant's B2B marketplace model and direct-to-buyer distribution philosophy, but operates in broader agricultural categories rather than wild game.
Broad incumbents
- D'Artagnan: Established US specialty and game meat distributor serving restaurants and consumers with a broad portfolio including venison and other wild game. Comparable on the underlying commodity (game meat) but operates as a traditional wholesale/distribution incumbent rather than a digital marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Fant social profiles
Digital presenceFant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fant leadership team
Management profileNumber of profiles
Profiles1 record
Fant funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fant
What does Fant do?
Fant operates a two-sided online marketplace platform that connects licensed hunters (sellers of wild game / gibier) with restaurants and food service businesses (buyers), enabling direct ordering of wild game meat with payment collection, meat processing facility coordination, and hunter compensation remittance. The platform also provides a separate portal for property owners to post wildlife pest removal requests that are matched with nearby licensed hunters. Hunters use the platform free of charge; buyers pay a per-transaction system usage fee via credit card.
Is Fant a public or private company?
Fant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fant founded?
Fant was founded in 2019.
Where is Fant based?
Fant is headquartered in Otofuke, Japan, in the Asia region.
How does Fant make money?
One revenue line is on record: platform Commission / Transaction Fee.
Who are Fant's main competitors?
Direct peers on record are WeHunt and HuntStand. Emerging players are Crowd Cow, Local Line, HuntersConnect and Pocket Marche. D'Artagnan is listed as a broad incumbent.
Does Fant have an API?
No public API is recorded for Fant.
What industry is Fant in?
Fant's product category is Wild Game / Gibier Online Marketplace. Its primary akta.pro industry code is AFAIADAG, Game & Specialty Meats Wholesale (Venison, Bison, etc.). Its NAICS code is 114210 and its SIC code is 900.