CrossPointe - Employee Benefit Professionals
- Company typePrivate
- Founded2004
- HeadquartersOklahoma City, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
CrossPointe - Employee Benefit Professionals firmographics
Firmographics- Name
- CrossPointe - Employee Benefit Professionals
- Legal name
- Employee Benefit Professionals LLC
- Website
- https://ebpokc.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
CrossPointe - Employee Benefit Professionals industry classification
Industry- Product category
- Insurance Brokerage and Employee Benefits
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
- akta.pro secondary industries
- Benefits Administration (BPACAPAC), Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness) (HLAEAAAK), Group Disability Income Insurance (Employer-Sponsored) (FSAIAIAB)
Keywords
Where CrossPointe - Employee Benefit Professionals is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CrossPointe - Employee Benefit Professionals business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Agency Commissions: Generates revenue through commissions paid by insurance carriers (Aflac, BCBS, CIGNA, Delta Dental, Guardian, MetLife, United Healthcare, Unum) for policies placed. Offers multiple companies to provide multiple quotes and options to save money for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing - no public pricing tiers disclosed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
CrossPointe - Employee Benefit Professionals product offering
Product offeringCore offering
Employee Benefit Professionals LLC is an independently owned insurance agency that brokers business and personal insurance products from multiple top-rated carriers (Aflac, BCBS, CIGNA, Delta Dental, Guardian, MetLife, United Healthcare, Unum). It sells group employee benefit packages (health, dental, vision, life) and commercial lines (BOP, commercial auto/property, general/professional liability, workers' comp) to employers, plus personal lines (auto, home, boat, individual health/dental/vision/life/disability, long-term care, Medicare supplements) to individuals. Each client is assigned a dedicated team of agents for personalized service and ongoing claims and compliance support.
Product overview
Employee Benefit Professionals is an independently owned insurance agency offering a comprehensive portfolio of both business and personal insurance products. Their business insurance offerings include Group Health, Group Dental, Group Vision, and Group Life insurance as core employee benefits, along with commercial lines such as Business Owners Policy (BOP), Commercial Auto, Commercial Property, General Liability, Professional Liability, and Workers Compensation. For personal lines, they provide Auto, Homeowners, Boat & Watercraft, Individual Dental, Individual Disability, Individual Health, Individual Life, Individual Vision, Long Term Care, and Medicare Supplements insurance. The company acts as an independent agency, working with multiple top-rated insurance carriers including Aflac, BCBS, CIGNA, Delta Dental, Guardian, MetLife, United Healthcare, and Unum to provide competitive quotes and options. Their model combines multiple insurance carriers to offer diverse coverage options rather than operating as a single unified product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Health Insurance
Quantifiable outcome
- Helps businesses deliver competitive benefit plans while managing rising healthcare costs
Companies that use CrossPointe - Employee Benefit Professionals
Customer profileSegments4 records
Ideal customer profiles3 records
CrossPointe - Employee Benefit Professionals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CrossPointe - Employee Benefit Professionals partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- AflaccoreInsurance carrier partner providing supplemental insurance products including cancer, accident, and life insurance. Clients can access Aflac payments and claim information through the agency's support portal.
- Blue Cross Blue Shield (BCBS)coreMajor national health insurance carrier partner offering comprehensive health coverage options. One of the top-rated companies the agency works with to provide group and individual health insurance.
- CIGNAcoreGlobal health insurance carrier providing health and related insurance products. Clients can access CIGNA payments and claim information through the agency's support portal.
- Delta DentalcoreDental insurance carrier specializing in dental coverage for individuals and groups. Clients can access Delta Dental payments and claim information through the agency's support portal.
- GuardiancoreInsurance carrier offering life, disability, and dental insurance products. One of the agency's insurance company partners providing group and individual coverage options.
- MetLifecoreMajor insurance carrier providing auto, home, and employee benefits products. Clients can access MetLife payments and claim information through the agency's support portal.
- United HealthcarecoreLarge national health insurance carrier providing comprehensive health coverage. Clients can access United Healthcare payments and claim information through the agency's support portal.
- UnumcoreInsurance carrier specializing in employee benefits including disability, life, and supplemental insurance. Clients can access Unum payments and claim information through the agency's support portal.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
CrossPointe - Employee Benefit Professionals competitors and assessment
Company assessmentDirect peers
- OneDigital: A large, tech-enabled employee benefits brokerage serving SMB and mid-market employers. Directly comparable in target customer (employers seeking group benefits) and benefit-administration support services; differs by national scale and PE-backed growth.
- Leavitt Group: Independent insurance agency network founded in the Western U.S. Offers similar multi-line, multi-carrier brokerage (commercial, personal, benefits). Closely comparable business model and regional independent-agency positioning.
- Alera Group: Mid-market insurance, wealth management, and HR consulting firm formed by aggregating independent agencies. Directly comparable in serving mid-market employers with multi-carrier benefits solutions.
- Hilb Group: Mid-market insurance brokerage aggregating independent agencies across the U.S. Operates a similar independent-broker model offering commercial, personal, and employee benefits — directly comparable in product mix and target clientele.
- Assurex Global (MARSH-owned): Network of independent insurance brokers (now part of Marsh), giving member agencies multi-carrier access and shared resources. Comparable independent-broker operating model and benefits placement focus.
Broad incumbents
- Hub International: Large independent insurance brokerage serving mid-market and enterprise clients. Overlaps significantly in group benefits brokerage and multi-state capabilities, but operates at substantially greater scale.
- USI Insurance Services: Top-10 U.S. insurance brokerage with deep employee benefits practice. Directly comparable in benefits placement for mid-market employers, but operates nationally and offers proprietary risk-management technology.
- Brown & Brown Insurance: National insurance brokerage with strong employee benefits division. Overlaps in benefits placement for mid-sized employers, but is publicly traded and substantially larger.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm. Overlaps significantly in employee benefits brokerage serving SMB through enterprise, but operates at vastly greater scale and includes proprietary services.
- Marsh McLennan: World's largest insurance broker and parent of Marsh, Mercer, and Oliver Wyman. Overlaps in employer benefits advisory but operates globally with institutional-scale clients and consulting depth well beyond a regional SMB broker.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
CrossPointe - Employee Benefit Professionals financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrossPointe - Employee Benefit Professionals leadership team
Management profileNumber of profiles
Profiles6 records
CrossPointe - Employee Benefit Professionals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrossPointe - Employee Benefit Professionals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrossPointe - Employee Benefit Professionals
What does CrossPointe - Employee Benefit Professionals do?
Employee Benefit Professionals LLC is an independently owned insurance agency that brokers business and personal insurance products from multiple top-rated carriers (Aflac, BCBS, CIGNA, Delta Dental, Guardian, MetLife, United Healthcare, Unum). It sells group employee benefit packages (health, dental, vision, life) and commercial lines (BOP, commercial auto/property, general/professional liability, workers' comp) to employers, plus personal lines (auto, home, boat, individual health/dental/vision/life/disability, long-term care, Medicare supplements) to individuals. Each client is assigned a dedicated team of agents for personalized service and ongoing claims and compliance support.
Is CrossPointe - Employee Benefit Professionals a public or private company?
CrossPointe - Employee Benefit Professionals is a private company. It is classified as management employee owned and is currently operating.
When was CrossPointe - Employee Benefit Professionals founded?
CrossPointe - Employee Benefit Professionals was founded in 2004. It employs 51 to 100 people.
Where is CrossPointe - Employee Benefit Professionals based?
CrossPointe - Employee Benefit Professionals is headquartered in Oklahoma City, United States, in the North America region.
How does CrossPointe - Employee Benefit Professionals make money?
One revenue line is on record: insurance Agency Commissions.
Who are CrossPointe - Employee Benefit Professionals's main competitors?
Direct peers on record are OneDigital, Leavitt Group, Alera Group, Hilb Group and Assurex Global (MARSH-owned). Broad incumbents are Hub International, USI Insurance Services, Brown & Brown Insurance, Arthur J. Gallagher & Co. and Marsh McLennan.
Does CrossPointe - Employee Benefit Professionals have an API?
No public API is recorded for CrossPointe - Employee Benefit Professionals.
What industry is CrossPointe - Employee Benefit Professionals in?
CrossPointe - Employee Benefit Professionals's product category is Insurance Brokerage and Employee Benefits. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting, with a secondary code of BPACAPAC, Benefits Administration. Its NAICS code is 524210 and its SIC code is 6411.