Tollman’s

What Tollman’s does

Tollman's is an Israeli luxury furniture and design consultancy, founded in 1986 by Tamara and Jeff Tolman and acquired in 2005 by an investor group led by CEO Shuki Shvartz. The company serves as the exclusive Israel representative for more than 50 leading international design brands — including Molteni&C Dada, Rimadesio, Cassina, Minotti, Poltrona Frau, DEDON, Kettal, Paola Lenti, and VIVA — and curates a portfolio of Israeli contemporary art through a partnership with Fresh Paint. Its flagship Tollman's House, a 3,600 sqm, four-floor LEED-certified showroom near the Yarkon River in Bnei Brak, opened near Hanukkah 2024 and is the centerpiece of an integrated physical retail ecosystem that includes a Premium Outlet in Bnei Brak, the Tollman's Dot chain (online + five mid-market showrooms), a Milan office, and a logistics center in Caesarea opened in 2025.

The company generates revenue primarily through one-time sales of premium furniture, kitchen systems, storage solutions, interior doors, and art, supplemented by professional services: personal design consultation, Inhouse Studio styling, VIP client accompaniment, the Shop Milano concierge, the Uplift real-estate styling service, and the Fresh Paint art curation partnership. Pricing is quote-based, with all major departments (LIVING, KITCHENS, SYSTEMS, ART) operating by appointment. Distribution centers on showroom-led personal consultation, supported by an architect-and-designer relations program, guided tours, the Academy lecture series, and the T-Time podcast as community-building channels. Instagram, TikTok, and LinkedIn extend reach into the Israeli design community.

Tollman's serves three primary customer segments: high-net-worth residential clients seeking fully designed interiors; architects and interior designers specifying premium furniture for their projects; and real estate developers needing comprehensive furnishing and art installation. The business model is asset-heavier than a pure retailer due to owned showrooms, a logistics center, and an inventory of high-value imported goods, but moat strength is derived primarily from exclusive brand representation rights, the immersive flagship experience, and the integrated design-plus-art ecosystem — rather than from any proprietary technology.

Name

Tollman’s

Legal name

Tollman's (legal entity name not explicitly stated in source materials)

Website

https://tollmans.co.il

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Tollman's is an Israeli luxury furniture retailer and design consultancy that exclusively represents 50+ premium international design brands across a flagship 3,600 sqm showroom, serving high-net-worth residential clients, architects, and real estate developers with curated products, styling, and art.

Ownership category

akta.pro rank

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture and Interior Product Sales: One-time sales of premium furniture, kitchen systems, storage solutions, and accessories from international design brands. Products are sold through showrooms with personal consultation and can include installation and styling services.
2. Design Consultation and Curation Services: Personal styling, interior design consultation, and art curation services including space planning, product selection guidance, and project management for residential and commercial spaces.
3. Shop Milano Service: Premium concierge service arranging personalized furniture shopping trips to Milan, including showroom visits, factory tours, and transaction facilitation for clients.
4. Art Sales: Sale of Israeli contemporary artworks displayed throughout Tollman's House, curated by Fresh Paint, available for purchase to customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Tollman's (טולמנ'ס) is a luxury furniture retailer and interior design consultancy founded in 1986 by Tamara and Jeff Tolman, operating premium showrooms across Israel that carry 50+ international design brands alongside its own collections. The company sells designer furniture, kitchens, closets, lighting, decorative accessories, and curated Israeli contemporary art, and provides personalized design consultation, styling, installation, and project-management services. Its flagship Tollman's House is a 3,600 sqm, four-story, LEED Gold-certified showroom in Bnei Brak complemented by the Premium Outlet in Rishon LeZion, the Tollman's Dot chain, and the Inhouse Studio design service.

Product overview

Tollman's is an Israeli luxury design retail company offering a comprehensive ecosystem of products and services. The core offering centers on Tollman's House, a 3,600 sqm flagship showroom in Bnei Brak featuring 4 floors of internationally sourced luxury furniture and Israeli art. The product portfolio includes: (1) Kitchen collections from Molteni&C Dada Engineered and ELMAR featuring premium Italian craftsmanship and advanced technology; (2) Systems including Molteni's wall systems, wardrobes, and shelving, Rimadesio's minimalist storage and sliding doors, and VIVA's interior doors; (3) An international design brands portfolio representing over 50 luxury brands including Cassina, Minotti, Poltrona Frau, and others; (4) Design Art Israeli designer objects and accessories; (5) Tollman's Dot retail chain with 5 showrooms and online shop. Services include Shop Milano concierge for Milan shopping tours, Tollman's Academy lecture series, T-Time podcast, Fresh Paint art curation partnership, Inhouse Studio styling, VIP personal accompaniment, and Uplift real estate styling service.

Differentiator

Problem solved

Functional benefit

Brands

• Tollman's Dot: Online retail platform offering design tools and accessories, with physical outlet showrooms across Israel.

Products and services

• Tollman's House flagship showroom A 3,600 sqm, four-story LEED Gold-certified flagship showroom in Bnei Brak displaying the full Tollman's brand portfolio (Molteni&C, Cassina, Minotti, Rimadesio, Poliform, B&B Italia, Flexform, Porada, Pianca, Lema and more), plus kitchens, closets, lighting, and Israeli contemporary art. Targeted at affluent Israeli consumers, architects and interior designers, and real estate developers.
• Tollman's Premium Outlet An outlet showroom in Rishon LeZion offering discounted luxury furniture, accessories, and lighting from Tollman's brand portfolio for price-sensitive luxury consumers.
• Tollman's Dot chain of stores A nationwide chain of Tollman's Dot branded stores across Israel, complemented by an online shop at tollmansdot.co.il, offering curated international luxury furniture and design accessories to a broader luxury consumer base outside the flagship and outlet markets.
• Shop Milano concierge service A concierge service that accompanies Israeli HNW clients on curated buying trips to Milan, sourcing international luxury design furniture and accessories not otherwise available locally. Targeted at affluent consumers seeking exclusive international pieces.
• Inhouse Studio design and styling service An in-house interior design and styling service providing concept development, space planning, material and finish selection, and styling across luxury residential and developer projects, leveraging Tollman's brand portfolio.
• Uplift turnkey furnishing service A turnkey furnishing, staging, and styling service aimed at Israeli real estate developers, delivering fully furnished or model-home staged units using Tollman's brand portfolio and Inhouse Studio design support.
• Tollman's VIP Club membership A paid loyalty membership program offering repeat Tollman's luxury consumers exclusive privileges, early access, and special benefits across the showroom network.
• Tollman's Academy An educational program delivering professional training, design content, and curated learning experiences for architects, interior designers, and design enthusiasts, supporting Tollman's positioning as a knowledge hub for Israeli luxury design.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and major.

• צבע טרי (Fresh Paint)coreStrategic or Co-development Partner · 1 January 2023Tollman's partnership with Fresh Paint (art and design fair) brings Israeli contemporary art curation into Tollman's House. Over 180 artworks by leading Israeli artists are displayed throughout the 4-floor showroom, curated by Fresh Paint's team including founder Yafit Gurion and curators Yara Raz Hachlafi, Raz Shapira, Yael Yaakobs, and Hadas Motfi. The partnership positions Tollman's as a cultural hub where design and art intersect.
• Molteni&C Dada EngineeredcoreChannel Partner/ Reseller/ DistributorExclusive representation of Molteni&C Dada Engineered premium kitchen systems. Molteni&C is an Italian family company with over 90 years of history, offering comprehensive collections for the entire home from kitchens to wardrobes, libraries, doors, and indoor/outdoor furniture. Known for excellent quality, innovation, and elegant minimalist design.
• RimadesiocoreChannel Partner/ Reseller/ DistributorExclusive representation of Rimadesio, an Italian luxury brand specializing in storage systems, sliding doors, and wall coverings. The brand is known for minimalist, transparent, and lightweight design solutions using premium materials with precise details, planning flexibility, and outstanding aesthetic value.
• VIVAmajorChannel Partner/ Reseller/ DistributorExclusive representation of VIVA, an Italian brand specializing in interior door design and manufacturing for residential and commercial spaces. Known for technological capability, engineering precision, meticulous design, and innovation.
• CassinamajorChannel Partner/ Reseller/ DistributorExclusive representation of Cassina, the historic Italian furniture brand known for iconic collections and collaborations with world-renowned designers.
• MinottimajorChannel Partner/ Reseller/ DistributorExclusive representation of Minotti, premium Italian furniture brand known for sophisticated living room collections and contemporary design.
• Poltrona FraumajorChannel Partner/ Reseller/ DistributorExclusive representation of Poltrona Frau, historic Italian leather furniture brand known for craftsmanship and luxury seating.
• DEDONmajorChannel Partner/ Reseller/ DistributorExclusive representation of DEDON, German luxury outdoor furniture brand known for innovative weaving technology and designer collaborations.
• KettalmajorChannel Partner/ Reseller/ DistributorExclusive representation of Kettal, Spanish outdoor furniture brand known for contemporary design and high-quality materials.
• Paola LentimajorChannel Partner/ Reseller/ DistributorExclusive representation of Paola Lenti, Italian furniture brand known for colorful outdoor collections and innovative materials.

Scale indicators6 records

Recent moves11 records

Expansion highlights10 records

Direct peers

• Minotti: Italian luxury furniture brand with direct flagship showrooms in major design capitals. Comparable to Tollman's both as a principal partner (Tollman's represents Minotti in Israel) and as a direct competitor in markets where Minotti runs its own stores.
• Ligne Roset: French premium furniture manufacturer with own flagship stores (Ligne Roset Stores). Directly comparable to Tollman's in luxury design-led showroom retail serving design professionals and HNW consumers.
• Roche Bobois: Global French-headquartered luxury multi-brand furniture retailer with branded showrooms worldwide. Most directly comparable to Tollman's in business model: exclusive brand portfolio + flagship showroom + design consultation + architect relations. BOTH companies operate flagship stores with international premium brand portfolios.
• B&B Italia: Italian luxury furniture brand with direct flagship stores (B&B Italia Stores network) and Maxalto line. Comparable to Tollman's because B&B Italia itself competes with Tollman's for premium Italian-brand retail in many markets, while also being a potential principal partner. Both run showrooms targeted at architects and HNW clients.
• Molteni&C: Italian luxury furniture manufacturer with direct flagship store network (Molteni&C Dada Engineered). Tollman's is its exclusive Israeli partner; in other markets Molteni operates competing flagship showrooms. Closely comparable business model and category overlap.
• Poliform: Italian luxury furniture and kitchen brand with a strong direct retail showroom network and Varenna kitchen line. Comparable to Tollman's as a premium Italian furniture competitor/principal, with similar architect/designer-driven sales motion and kitchen-plus-furniture offering.
• Scavolini: Italian premium kitchen manufacturer with a large global chain of branded showrooms (Scavolini Store). Comparable to Tollman's in kitchens-plus-living scope and architect-channel sales motion.
• Flexform: Italian luxury furniture manufacturer with its own single-brand showroom network (Flexform|Home). Comparable to Tollman's as a competing premium showroom operator serving architects and HNW customers.
• BoConcept: Danish-founded global design furniture franchise with stores worldwide. Similar multi-brand showroom, design-consultation, architect/designer relations business model to Tollman's, though positioned at lower price point. Useful scale-and-format comparable.
• Cassina: Iconic Italian luxury furniture brand with direct flagship stores worldwide and a deep designer portfolio. Comparable to Tollman's both as a principal brand and as a competing direct-retail luxury showroom operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Tollmans-%D7%98%D7%95%D7%9C%D7%9E%D7%A0%D7%A1/227849220599879
• LinkedInlinkedin.com/company/tollman's/?originalSubdomain=il
• Instagraminstagram.com/tollmans_
• TikToktiktok.com/@tollmans.israel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tollman’s