Zivey Hakeshet Ltd.

Name

Zivey Hakeshet Ltd.

Legal name

Zivey Hakeshet Ltd.

Website

https://paints.co.il

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tirat Carmel

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Distribution of European Brands: The company generates revenue through importing and marketing leading European brands of power tools, wood protection products, sprayers, and specialized paints to the Israeli market through a network of distributors and direct sales.
2. Brand Distribution and Representation: Zivey Hakeshet serves as the sole representative in Israel for multiple European companies, distributing their products through technical supply stores, timber warehouses, and online channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Zivey Hakeshet Ltd. imports and distributes seven leading European brands of paints, wood protection products, power tools, sprayers, wood screws, and specialty coatings in Israel. The company serves as the sole Israeli representative for BONDEX (Denmark), BONA (Sweden), SPAX (Germany), FEIN (Germany), GLORIA (Germany), MAGPAINT (Netherlands), and MIXOL (Germany), selling through a nationwide network of technical supply stores, timber warehouses, and distributors serving both professionals and private consumers.

Product overview

Zivey Hakeshet Ltd. is an Israeli company (founded 1968) that operates as a distributor and sole representative in Israel of multiple European brands. The company does not offer a unified single product but rather a portfolio of imported brands: BONDEX (wood protection from Denmark/PPG group), BONA (floor care/renovation from Sweden), SPAX (wood screws from Germany), FEIN (power tools from Germany), GLORIA (sprayers from Germany), MAGPAINT (magnetic/sketch paints from Netherlands), and MIXOL (concentrate tints from Germany). Products are available through hundreds of technical supply stores, timber warehouses, and online brand-specific websites across Israel.

Differentiator

Problem solved

Functional benefit

Products and services

• BONDEX Wood Protection Products Wood protection paints and maintenance solutions for decks, pergolas, fences, garden furniture, and wood construction, featuring Long Effect technology suitable for Israeli climate conditions. Part of the PPG group, available across Israel through hundreds of selling points.
• BONA Floor Care and Renovation Swedish family-owned professional products for installing, renovating, and maintaining premium wood, tile, vinyl, resilient, rubber, and laminate floor surfaces, including the FIBA-approved SPORTIVE system. Products sold in over 70 countries worldwide.
• SPAX Wood Screws German wood screws with over 190 years of experience and multiple patents, featuring special protective coatings and unique screw head designs. Solutions for wooden infrastructure, concealed installations, wood terraces, pergolas, and carpentry work.
• FEIN Power Tools German professional power tools for wood, metal, interior renovations, and automotive sectors. FEIN invented the electric hand drill in 1895 and the oscillating machine in 1968, with over 150 years of experience developing innovative solutions.
• GLORIA Sprayers German pressure sprayers for cleaning, painting, pest control, automotive, industry, and agriculture applications. Range includes hand sprayers, plastic to stainless steel pressure sprayers, and the PowerBrush electric device for home scrubbing and cleaning of stone, wood surfaces, and synthetic grass.
• MAGPAINT Specialty Paints Dutch specialty paints for home design, workspaces, and classrooms. Includes Magnetic Paint that allows magnets to attach directly to walls with any paint color applied on top, and Sketch Paint that turns walls into erasable writing surfaces.
• MIXOL Universal Colorants German multi-purpose concentrate tints for industry, construction, renovations, and art applications, including metallic effects. Long-lasting products suitable for indoor and outdoor use, compatible with most materials.
• RUSTINS Wood Finishing Products Wood finishing products and special decorative paints produced to the exacting standards of Sidney Rustin and his son Roni. Original manufacturer of the renowned Danish Oil that remains popular today.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• BONDEX (Denmark)coreChannel Partner/ Reseller/ Distributor · 1 January 1968BONDEX is the world's leading brand from Denmark for treatment and renewal of exterior wood. The partnership includes Long Effect technology suitable for Israeli climate. BONDEX is part of the PPG group.
• BONA (Sweden)coreChannel Partner/ Reseller/ Distributor · 1 January 1968BONA is a Swedish family-owned company founded in 1919, offering professional products for installing, renovating, and maintaining premium floor surfaces. Products sold in over 70 countries.
• SPAX (Germany)coreChannel Partner/ Reseller/ Distributor · 1 January 1968SPAX is the world's leading German brand in wood screws with over 190 years of experience. Provides solutions for wooden infrastructure, concealed installations, and carpentry work.
• FEIN (Germany)coreChannel Partner/ Reseller/ Distributor · 1 January 1968FEIN is a German manufacturer of professional power tools with over 150 years of experience. Invented the electric hand drill in 1895 and the oscillating machine in 1968.
• GLORIA (Germany)coreChannel Partner/ Reseller/ Distributor · 1 January 1968GLORIA is a leading German company in developing and producing pressure sprayers for cleaning, painting, automotive, industry, and agriculture applications.
• MAGPAINT (Netherlands)coreChannel Partner/ Reseller/ Distributor · 1 January 1968MAGPAINT is a Dutch company specializing in special paints for home design, workspaces, and classrooms. Products include magnetic paint and sketch paint for erasable writing surfaces.
• MIXOL (Germany)coreChannel Partner/ Reseller/ Distributor · 1 January 1968MIXOL is a German company producing multi-purpose concentrate tints for industry, construction, renovations, and art with 45 years of experience. Products include metallic effects and are suitable for indoor and outdoor use.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AkzoNobel: Dutch multinational and parent of Dulux, operating globally in paints and coatings. Competes with Zivey's portfolio brands in the decorative paints category across Israel and the broader region.
• PPG Industries: US-based global paints and coatings giant and parent company of BONDEX (one of Zivey's key brand principals). A major paint principal whose global strategy directly affects Zivey's portfolio positioning and competitive landscape.
• Makita: Japanese global power tools manufacturer competing with FEIN in the professional power tools category. Comparable as a leading international brand in the same product space Zivey distributes.
• Jotun: Norwegian global paint manufacturer with significant Middle East and Israel presence. Competes in decorative and protective coatings segments where several of Zivey's portfolio brands operate.
• Hempel: Danish global paint and coatings supplier with strong Middle East regional presence. Comparable as a European brand operating in the same Israeli paint category as Zivey's portfolio.
• Bosch Power Tools: Global power tools manufacturer and direct competitor to FEIN (one of Zivey's key brands). Operates in the same professional power tools category with established distribution in Israel.
• Sherwin-Williams: World's largest paint manufacturer with global retail and professional distribution. Competes in the decorative paints and wood care segments served by Zivey's brand portfolio, including via direct operations in Israel.

Regional players

• Sano: Israeli manufacturer and distributor of cleaning and household chemical products serving both consumer and professional channels. Comparable business model of branded specialty chemical products distribution within Israel.

Direct peers

• Nirlat: Israel-based paint manufacturer (part of Turkish Kusto Group) offering decorative and industrial paints through retail and professional channels. Directly comparable in product category (paints) and Israeli market focus, competing for the same construction and renovation end customers.
• Tambour: Major Israeli paint and coatings manufacturer owned by Discount Group, with broad local manufacturing and distribution. Competes with Zivey's brand portfolio in the Israeli decorative and wood care paints category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCInKSmCRGrr2udxkx57Aszg
• Facebookfacebook.com/BondexIsreal
• LinkedInlinkedin.com/company/zivey-hakeshet-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zivey Hakeshet Ltd.