What Safecity does

Safecity is the flagship product of Red Dot Foundation, a non-profit Section 8 company founded in 2012 by ElsaMarie D'Silva and formally incorporated in November 2014 in response to the 2012 Delhi gang rape incident. The organization operates a patented, crowd-sourced mobile and web platform that enables anonymous reporting of sexual and gender-based harassment and abuse. Reports are geo-tagged, aggregated, and visualized on interactive maps to surface patterns of violence for individuals, communities, and policymakers. The platform supports 15 languages, has collected over 100,000 reports across 86 countries, and exposes supplementary features including safety tips, hospital and police station locators, legal resources, and positive-impact storytelling.

The underlying technology stack is a mobile and web application with self-serve incident reporting, geo-spatial visualization, and a multi-language content layer; no public API, SDK, or AI/ML components are disclosed. Red Dot Foundation runs parallel program operations (Rainbow Circles, Stand Up to Street Harassment, Women in Motion) and an enterprise services arm delivering POSH Act implementation, POCSO Act compliance, and DEIA training to corporates, government institutions, and educational institutions. The organization holds ECOSOC accreditation at the United Nations and maintains a US affiliate entity, Red Dot Foundation Global (EIN 82-1206435), based in Columbia, Maryland, to support international operations.

The business model is a hybrid non-profit structure combining (a) donations and grants (tax-exempted under Section 80G of the Indian Income Tax Act and ECOSOC-eligible), (b) recurring monthly giving programs at Rs. 999 and Rs. 9999, and (c) professional services revenue from POSH/POCSO training and DEIA consulting. The core platform is free for individual citizen reporters; monetization occurs primarily through institutional and corporate contracts. GTM is split between community-led product-led growth for individual users (self-serve mobile/web) and enterprise field sales for corporate, government, and education clients. Headcount is small (1-10 employees) despite a global operational footprint supported by 20+ country chapters and partners.

Name

Safecity

Legal name

Red Dot Foundation Global

Website

https://safecity.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Safecity is a non-profit crowd-sourced platform by Red Dot Foundation enabling anonymous, geo-tagged reporting of gender-based violence across 86 countries in 15 languages. It serves individual survivors, corporates, educational institutions, and governments through its free reporting app and paid POSH/POCSO/DEIA training services.

Ownership category

akta.pro rank

Product category

Community Safety and Gender-Based Violence Prevention

NAICS

Human Rights Organizations (813311), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Safeguarding, Accountability & Compliance (ESG, Gender/GBV, Do No Harm) (BPADAEAM)

Keywords

• Crowdsourced incident reporting
• Gender-based violence prevention
• Workplace harassment compliance
• Anonymous safety mapping
• Community safety data

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Grants: Red Dot Foundation operates as a non-profit Section 8 company funded primarily through donations and grants. Donations are tax-exempted under Section 80G of the Indian Income Tax Act. The organization is ECOSOC accredited at the United Nations.
2. Professional Services and Training: Revenue generated from providing POSH Act implementation, POCSO Act compliance training, DEIA programs, and other consultancy services to corporates, educational institutions, and government bodies.
3. Monthly Giving Programs: Monthly pledge programs where donors contribute Rs. 999 for girl's education or Rs. 9999 for supporting a legal aid clinic in a community.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Safecity is a patented, crowd-sourced platform that enables anonymous reporting of sexual and gender-based harassment and abuse, with reports geo-tagged and visualized on interactive maps for individuals, communities, and policymakers. Its parent non-profit Red Dot Foundation extends the platform with professional services including POSH Act implementation, POCSO Act compliance, DEIA training programs, and community workshops delivered to corporates, government institutions, and educational institutions. The organization operates globally across 86 countries and 15 languages with 100,000+ reports collected.

Product overview

Safecity is a platform-plus-services organization. Its core product is the Safecity crowd-sourced reporting platform (webapp and mobile apps) which enables anonymous reporting of sexual and gender-based harassment, visualized through geo-tagged maps and aggregated data dashboards. Supporting features include Safety Tips sharing, Hospital/Police Station locators, Legal Resources, and Positive Impact storytelling. The organization also offers services for corporates (POSH Act implementation, DEIA programs) and educational institutions (POCSO implementation, youth programs), plus specialized initiatives like Rainbow Circles (LGBTQIA+ safety), Stand Up to Street Harassment (bystander intervention), and Women in Motion (D&I with Axis Bank). The platform operates in 15+ languages across 86 countries with 100,000+ reports collected.

Differentiator

Problem solved

Functional benefit

Brands

• Safecity: Crowd-sourced platform for reporting sexual and gender-based harassment and abuse. Patented platform that collects anonymous reports, aggregates and visualizes data on maps for individuals, communities, and policymakers.

Products and services

• Safecity Platform A patented crowd-sourced platform, available as a free mobile and web application, that collects anonymous reports of sexual and gender-based harassment and abuse and visualizes them on interactive geo-tagged maps. Used by individual citizens worldwide for incident reporting, safety tips sharing, and access to support resources including hospitals, police stations, and legal information.
• POSH Act Implementation Services Professional services delivered to corporates and government institutions covering Prevention of Sexual Harassment of Women at Workplace (POSH) Act implementation, investigation committee trainings, employee POSH trainings in Hindi and English, external committee membership, and Safe Circles mental health support.
• POCSO Act Implementation Services Services for educational institutions covering Protection of Children from Sexual Offences (POCSO) Act implementation, child protection policies, employee trainings in multiple languages, and age-appropriate programs on gender sensitivity, consent, and prevention of sexual harassment for children and youth.
• Community Training Programs Training programs for organizations on gender sensitivity, consent, prevention of sexual harassment, bystander intervention strategies, legal remedies, and Diversity, Equity, Inclusion and Accessibility (DEIA) initiatives. Includes workshops and capacity-building for community champions and youth leaders.
• Rainbow Circles LGBTQIA+ safety and inclusion project implemented across 20 college campuses in Maharashtra and Goa in partnership with the US Consulate General, Mumbai, training student ambassadors and advocating for complaint mechanisms and accessible infrastructure.
• Stand Up to Street Harassment Bystander intervention program developed in partnership with L'Oreal Paris to end gender-based violence through community engagement, leadership training, and youth-focused bystander intervention strategies.
• Women in Motion Diversity and Inclusion program developed in partnership with Axis Bank to promote DEIA in communities and college campuses across India.

Quantifiable outcome

• 100,000+ anonymous reports collected across 86 countries
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• US Consulate General, MumbaicoreStrategic or Co-development PartnerPartnership for Rainbow Circles project focusing on LGBTQIA+ safety and inclusion across 20 college campuses in Maharashtra and Goa. The program trained student ambassadors, conducted workshops, and advocated for complaint mechanisms and accessibility on campuses.
• L'Oreal PariscoreStrategic or Co-development PartnerStand Up to Street Harassment project - a bystander intervention initiative to end gender-based violence. The program trained youth on leadership and bystander intervention strategies.
• Axis BankcoreStrategic or Co-development PartnerWomen in Motion project in partnership with Axis Bank to promote Diversity, Equity, Inclusion and Accessibility (DEIA) in communities and college campuses across India.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Citizen: US crowdsourced real-time safety and crime-alert app. Comparable in crowdsourced incident reporting and geo-notification technology, but broader scope (all crime) and for-profit.
• Vault Platform: Workplace misconduct and harassment reporting SaaS provider serving enterprise customers. Overlaps Safecity's POSH/POCSO compliance and corporate training services in commercial form, but is for-profit and tech-first.

Broad incumbents

• UN Women: UN entity dedicated to gender equality and the empowerment of women; convenes global data, policy frameworks, and funding on GBV that Safecity aligns with via ECOSOC accreditation.
• Plan International: Large global NGO working on children's rights and girls' equality with extensive GBV prevention programs and policy advocacy. Comparable programmatic breadth but vastly larger scale than Safecity.

Regional players

• Jagori Rural Charitable Trust: India-based women's rights non-profit working on domestic violence, GBV awareness, and survivor support. Regionally comparable to Safecity's Indian non-profit program work.

Direct peers

• Right To Be (formerly Hollaback!): Global non-profit focused on ending street harassment through bystander intervention training and crowdsourced storytelling. Directly comparable to Safecity's bystander intervention programs and GBV mission, though more US-anchored.
• Equality Now: International human rights organization working to end violence against women through legal advocacy, policy reform, and grassroots partnerships. Comparable mission and similar use of survivor data and storytelling to drive systemic change.
• Stop Street Harassment: US-based non-profit dedicated to documenting and addressing street harassment through research, advocacy, and training. Shares Safecity's focus on public-space GBV and produces comparable data and resources.
• Chayn: Global volunteer-run organization that builds open-source digital tools and resources for survivors of gender-based violence. Comparable to Safecity in combining survivor-facing technology with advocacy and an open-source ethos.
• HarassMap: Egypt-based non-profit that crowdsources and maps incidents of sexual harassment using a similar anonymous, geo-tagged reporting model. HarassMap is the closest direct analogue to Safecity in mission, technology approach, and data-driven advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pinthecreep
• YouTubeyoutube.com/@safecity3786
• Facebookfacebook.com/safecity.in
• LinkedInlinkedin.com/company/safecity
• Instagraminstagram.com/thesafecityapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safecity