Pure Innovations

What Pure Innovations does

Pure Innovations is a UK-based, full-service design and fabrication production house established in 1983 and headquartered in Brighouse, West Yorkshire. The company delivers an integrated brief-to-build workflow spanning creative design, 3D rendering, CAD, screen and digital printing, large-format print, acrylic fabrication, cardboard engineering, signage, exhibition builds, installation, warehousing, and store trials, operating from a single facility referred to as "The Workshop." Its technical stack is centred on industrial printing and finishing equipment — notably an HP Scitex 11000 Industrial Press and Kongsberg C Series cutters — alongside CAD-based prototyping, with a materials portfolio that includes Re-board, corrugated card, acrylic, vinyl, MDF, Foamex, wood, paper, and concrete.

Pure Innovations generates revenue through bespoke professional-services engagements billed on a per-project basis to enterprise clients, secured via direct field sales, a website contact form, and phone-led inquiries. The company targets four primary segments — retail brands and retailers, automotive, luxury brands, and exhibition/events — with named customers including Ford, Vodafone, Iceland, Morrisons, Tesco, Asda, Louis Vuitton, Givenchy, L'Oréal, M&S, Ikea, Xerox, and PING Golf. Distribution is exclusively direct-to-enterprise in the UK (with execution evidence spanning 31 languages for Ford), and the company is privately held with no disclosed parent, investors, subsidiaries, or funding history. The firm is GDPR-compliant, holds BSI certification, and won the 2017 POPAI Gold Award for Seasonal and Signage on the Vodafone Christmas Campaign across 483 stores.

Name

Pure Innovations

Legal name

Pure Innovations

Website

https://pureinnovate.co.uk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Pure Innovations is a UK-based, full-service design and fabrication production house founded in 1983 that delivers bespoke visual merchandising, retail displays, signage, and exhibition builds from brief to installation for enterprise clients across retail, automotive, luxury, and telecom sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighouse

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Fabrication Services: Pure Innovations generates revenue through bespoke design, production, and installation services for retail displays, signage, exhibition stands, and visual merchandising solutions. Projects range from individual display units to large-scale exhibition installations, typically billed on a per-project basis as professional services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pure Innovations is a full-service design and fabrication production house that delivers retail displays, visual merchandising, signage, and exhibition builds for enterprise brand clients. Operating from a single workshop facility in Brighouse, West Yorkshire, the company manages the entire production lifecycle from creative design, CAD, and 3D rendering through printing, acrylic and cardboard fabrication, warehousing, and on-site installation. They work on bespoke project engagements with major UK and global brands across retail, automotive, telecommunications, and luxury fashion sectors.

Product overview

Pure Innovations is a full-service visual merchandising and display production company founded in 1983, offering an integrated suite of design and manufacturing services. The core offering spans the entire display production lifecycle: from creative design, 3D rendering, and CAD design, through to screen and digital printing, acrylic fabrication, and cardboard engineering. The company specializes in retail graphics and point-of-sale displays, window displays, exhibition and event builds, and interior/exterior signage. Supporting services include warehousing, stockholding, installation, store trials, and pack-and-collate operations. Pure Innovations operates as a single integrated production house that can take projects from brief to build, working with major brands across retail, automotive, telecommunications, and fashion sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Design and CAD Services

Quantifiable outcome

• Gold POPAI award for Seasonal and Signage category (2017) for Vodafone Christmas Campaign across 483 stores
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• HaygarthcoreGTM or Marketing Partner · 1 January 2016Strategic GTM partnership for the Vodafone UK Christmas Campaign 2016. Haygarth served as the marketing agency partner, collaborating with Pure Innovations on the award-winning seasonal and signage campaign that won Gold at POPAI awards. The campaign covered 483 Vodafone retail stores.
• XeroxcoreTechnology or Integration · 1 January 2016Technology partnership for the Vodafone UK Christmas Campaign 2016. Xerox provided print technology solutions as part of the award-winning campaign collaboration with Haygarth and Pure Innovations. The campaign won Gold at the POPAI awards for Seasonal and Signage.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• International Paper: Large global paper and packaging company with display and merchandising product lines serving consumer goods and retail brands. Comparable in display substrates and POS production, though positioned as a broad industrial incumbent.
• Stora Enso: Renewable packaging and biomaterials company with display, POS, and store solution products for major retail brands. Comparable in sustainable cardboard-based display production and ESG-aligned positioning, though within a much larger European forestry/packaging group.
• Westrock: Major paper and packaging company producing consumer packaging, displays, and merchandising solutions for retail customers. Comparable in display manufacturing scale but as part of a much wider packaging business.
• Smurfit Kappa: Global paper-based packaging group with a Display & Consumer Packaging division producing point-of-sale and shelf-ready displays for enterprise retail clients. Comparable in display production but within a much larger packaging conglomerate.
• Sonoco: Diversified global packaging manufacturer with consumer-focused display and merchandising offerings serving retail and consumer brands. Comparable in display/POS production capability, though with a much broader industrial packaging portfolio.
• Graphic Packaging: Global paper-based consumer packaging company producing folding cartons and merchandising displays for food, beverage, and retail brands. Comparable in retail display production but with primary focus on packaging substrate manufacturing.
• DS Smith: Global packaging and display solutions group with a dedicated Retail Marketing / Display division serving major FMCG and retail brands. Comparable at the display solutions level but as part of a much broader corrugated and packaging portfolio.

Direct peers

• Great Northern Corporation: US-based in-store display, signage, and retail fixture manufacturer serving global brands. Comparable in end-to-end design, fabrication, and print production for retail and consumer brand clients.
• Frank Mayer and Associates: US-based custom retail display, kiosk, and point-of-sale manufacturer serving major enterprise brands. Closely comparable in bespoke design-to-delivery service model, target customer (large enterprise retail and brand accounts), and full-service in-house production approach.
• PDC International: Plastic fabrication and display manufacturer serving retail, healthcare, and consumer brands. Comparable in custom fabricated display and signage production for enterprise accounts, though with a stronger plastics/material specialism.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Innovations