What Biofeedback Institute does

The Biofeedback Institute of San Francisco, established in 1974, is a private clinical practice operating as the nation's oldest biofeedback behavioral medicine clinic. The institute provides biofeedback and neurofeedback therapy that trains patients to self-regulate involuntary physiological processes (heart rate, muscle tension, skin temperature, brain wave activity) using EEG, EMG, GSR, temperature, and respiratory monitoring modalities. It also specializes in home and remote training using wearables and apps, and has developed treatment protocols for more than 30 conditions including anxiety, depression, ADHD, migraines, hypertension, insomnia, PTSD, chronic pain, and gastrointestinal disorders. Founded and clinically directed by Dr. George Fuller von Bozzay, the practice operates from two Bay Area locations (San Francisco financial district and Sausalito/Marin County) under a direct patient service delivery model.

The institute's revenue is generated primarily through one-on-one 45-minute clinical sessions priced at $175, with a typical treatment course of 6 to 12 sessions, supplemented by professional training programs for healthcare practitioners ($175 per hour or $1450 for a 10-hour block), corporate stress management engagements, and the sale of published clinical reference books and audio products. Ancillary services include peak performance skills training and neuromuscular reeducation for stroke and paraplegia rehabilitation. Insurance reimbursement is accessible via CPT 90901 super bills, and the practice extends sliding-scale fees, student/senior discounts, and workmen's compensation arrangements.

The business is founder-owned and founder-operated, with no disclosed external investment, parent company, or institutional ownership structure. Marketing channels are limited to the practice website (biofeedbacksf.com), a Facebook page, Yelp listings, and referrals through professional biofeedback associations (AAPB, BCIA). Notable historical corporate clients include Bank of America, Chevron U.S.A., AT&T Western Region, Pacific Telephone and Telegraph, the U.S. Department of Housing and Urban Development, and the American Management Association.

Name

Biofeedback Institute

Legal name

Biofeedback Institute of San Francisco

Website

https://biofeedbacksf.com

Company type

Private

Founded year

1974

Operating status

Operating

Short description

The Biofeedback Institute of San Francisco is a private clinical practice, founded in 1974, that delivers biofeedback and neurofeedback therapy, professional training programs, and corporate stress management services from two Bay Area clinics to individual patients, healthcare practitioners, and enterprise clients.

Ownership category

akta.pro rank

Product category

Biofeedback Therapy Services

NAICS

Offices of Other Health Practitioners (6213), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industry

Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC)

Keywords

• Biofeedback therapy
• Neurofeedback training
• Behavioral medicine
• Stress management programs
• Clinical psychology services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Clinical Biofeedback Sessions: One-on-one biofeedback and neurofeedback therapy sessions at $175 per 45-minute session. Typically 6-12 sessions for most conditions, with some requiring 20+ sessions for conditions like high blood pressure.
2. Professional Training Programs: Customized individual or small group training for healthcare professionals. Priced at $175 per hour or $1450 for a 10-hour block. Programs designed for physicians, psychologists, physical therapists, and other professionals.
3. Corporate Stress Management: Corporate programs including performance training, relaxation, creativity and memory enhancement for major corporations. Includes individual and group consultations.
4. Books and Audio Products: Sale of clinical reference books and audio relaxation protocols. Publications include Clinical Desk Reference ($275), Biofeedback Manual ($24), and Projects in Biofeedback ($16.95).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Biofeedback Institute of San Francisco delivers clinical biofeedback and EEG neurofeedback therapy through one-on-one 45-minute sessions priced at $175, training patients to gain voluntary control over involuntary physiological processes (heart rate, blood pressure, muscle tension, skin temperature, brain waves) for treatment of conditions such as migraines, hypertension, anxiety, ADHD, insomnia, chronic pain, and stress-related disorders. In addition to direct patient therapy, the institute provides customized professional training programs for healthcare practitioners ($175/hour or $1,450 per 10-hour block), corporate stress management programs for major organizations, and proprietary published books and audio relaxation protocols.

Product overview

Biofeedback Institute offers a clinical healthcare practice centered on biofeedback and neurofeedback therapy services, established in 1974 as the nation's oldest biofeedback behavioral medicine clinic. The core offerings include Biofeedback Training and Therapy (using EMG, GSR, temperature, and EEG modalities), EEG Neurofeedback Training for brain wave control, and specialized services for conditions like stress, anxiety, migraines, hypertension, and insomnia. The institute provides professional training programs for healthcare practitioners ($175/hour), corporate stress management services for major organizations, and publishes educational materials including the widely-used Biofeedback Manual and Clinical Desk Reference. Audio relaxation tracks are available as free MP3 downloads. The practice operates from San Francisco and Marin (Tiburon/Sausalito) offices under the direction of Dr. George von Bozzay, offering 45-minute sessions at $175.

Differentiator

Problem solved

Functional benefit

Products and services

• Biofeedback Training and Therapy Core clinical service that trains individuals to control involuntary bodily processes such as heart rate, blood pressure, muscle tension, and skin temperature through electronic monitoring (EMG, GSR, temperature modalities) and therapist-guided relaxation techniques; delivered as 45-minute sessions at $175, typically once weekly for an average of 6-12 sessions. Targets adults and children with stress, anxiety, migraines, hypertension, insomnia, chronic pain, and related psychophysiological conditions.
• EEG Neurofeedback Training Brain wave monitoring and training using electroencephalogram (EEG) technology to help patients self-regulate brain wave frequencies for ADD/ADHD, sleep disorders, memory improvement, concentration enhancement, creativity, aging, and closed head injuries. Delivered through computerized interfaces and clear training protocols as part of clinical sessions.
• Professional Training Programs Customized individual or small group training programs for physicians, psychologists, physical therapists, and other healthcare professionals to add biofeedback and neurofeedback to their practice. Priced at $175 per hour or $1,450 for a 10-hour block; supports preparation for Biofeedback Certification International Alliance (BCIA) certification.
• Corporate Stress Management Programs Corporate programs including performance training, relaxation, creativity and memory enhancement, stress evaluation, workshops, and executive stress programs delivered on-site at major organizations. Includes individual and group consultations focused on improving employee efficiency, satisfaction, and productivity.
• Clinical Desk Reference: Biofeedback, Behavioral Medicine & Stress Management 400-page clinician's desk reference with practical information on procedures, techniques, clinical protocols, and record-keeping forms for biofeedback and behavioral medicine practice. Includes 100 photographs and 4 audiocassette tapes with synchronized sound/slide program; priced at $275 ($225 without sound/slide).
• Biofeedback Manual: Methods and Procedures in Clinical Practice Classic 343-page text/workbook authored by Dr. George von Bozzay and published by Biofeedback Press; the most widely used introductory manual in biofeedback, in continuous print since 1977. Provides creative approaches to unusual symptoms and practical instrumentation guidance; priced at $24.
• Projects in Biofeedback 150+ page educational resource authored by Dr. George von Bozzay containing practical projects and demonstrations that can be performed without expensive instruments, photographs illustrating equipment use, worksheets, data forms, and extensive resource lists; priced at $16.95.
• Relaxation Audio Tracks (MP3s) Free downloadable audio relaxation protocols distributed through the institute website: Track 1 (Full muscle relaxation), Track 2 (30-second mini-relaxation), Track 3 (Autogenic-Training European self-hypnosis), and Track 4 (Open-Focus space exercise).

Quantifiable outcome

• Results typically seen in 6-12 sessions for most conditions
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Calm: Large-scale consumer meditation and stress-management app with corporate wellness arm (Calm Business). Comparable because it competes for the same patient/corporate buyer seeking non-pharmacological stress and anxiety solutions.
• BetterHelp: Online therapy marketplace connecting users with licensed mental-health practitioners. Comparable because it competes for patients seeking remote, non-pharmacological treatment for anxiety, depression, and stress.
• Headspace: Major mindfulness and mental health platform with Headspace for Work enterprise offering. Overlaps with the institute's mindfulness/relaxation training and corporate stress management programs but at vastly greater scale.
• Talkspace: Online behavioral health platform offering therapy and psychiatry via telehealth. Overlaps with the institute on the mental-health patient segment (anxiety, depression, PTSD) but delivers care remotely at a larger scale.

Direct peers

• HeartMath: Long-running HRV biofeedback training organization with emWave devices and programs. Directly comparable to the institute's HRV/temperature biofeedback modalities and stress-management training offerings.
• The Neuroscience Center (Chicago): Specialty outpatient clinic offering neurofeedback and biofeedback for ADD/ADHD, anxiety, migraines, and head injuries. Closely mirrors the institute's clinical modality mix, condition list, and patient profile.
• Apollo Neuroscience: Wearable stress and sleep device using gentle vibrations for HRV-based biofeedback. Competes with the institute on wearable-mediated psychophysiological self-regulation for stress, sleep, and focus.
• Muse: Consumer EEG neurofeedback headband company (Muse S) targeting meditation, focus, and sleep. Directly comparable to the institute's EEG neurofeedback practice because it offers brain-wave self-regulation training, but via a consumer wearable rather than in-clinic sessions.

Others

• Biofeedback Certification International Alliance (BCIA): Credentialing body for biofeedback practitioners that the institute references and trains toward. Comparable as an ecosystem enabler shaping the supply of certified biofeedback clinicians the institute helps produce through its professional training programs.

Emerging players

• Reflect Innovation: Emerging neurotechnology company behind the Reflect EEG headband for at-home neurofeedback. Comparable to the institute's EEG neurofeedback services but targeting consumer-grade home use at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Biofeedback-Institute-of-San-Francisco-164771260353713

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biofeedback Institute