Prime Capital Investment Advisors

What Prime Capital Investment Advisors does

Prime Capital Investment Advisors, LLC (d/b/a Prime Capital Financial) is a privately held, federally registered investment adviser founded in 1985 and headquartered in Overland Park, Kansas. The firm delivers integrated wealth management and financial advisory services to high-net-worth individuals, families, executives, professionals, and business owners, and provides retirement plan consulting and financial wellness services to plan sponsors and plan participants across more than 40 U.S. states. Its core service lines include Wealth Management, Family Office, Tax Advisory (delivered via Prime Capital Tax Advisory), Retirement Plan Consulting, Financial Wellness, and Business Valuation, supplemented by the Prime Capital Network affiliation platform that targets independent advisors and smaller RIAs seeking scale and infrastructure.

The business operates a fee-based AUM model with subscription-style recurring revenue tied to client assets, supplemented by professional services revenue from tax and consulting engagements. Service delivery is relationship-driven through a national network of advisor-owners who hold personal equity stakes in the firm, with client account access provided through integrations with Orion, eMoney, and Addepar for portfolio management and reporting, and custody held at Fidelity, Schwab, American Funds, and Goldman Sachs. There is no proprietary technology platform; operational capability is assembled from best-of-breed third-party tools.

Growth has been driven primarily by an active inorganic strategy: five acquisitions completed between 2021 and 2025 (Sphere Wealth Management, Liberty Wealth Advisors, Stonnington Group, Cornerstone Retirement Group, and Sugarloaf Wealth Management) and a 2023 minority private equity investment from Abry Partners to fund continued expansion. The firm has earned four consecutive years (2022–2025) on the Barron's Top 100 RIA Firms list and three consecutive years on the Kansas City Business Journal Top Fee-Based Investment Advisors list, reflecting sustained AUM scale and reputational standing in the RIA segment.

Name

Prime Capital Investment Advisors

Legal name

Prime Capital Investment Advisors, LLC

Website

https://pciawealth.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Prime Capital Investment Advisors is a privately held RIA founded in 1985, headquartered in Overland Park, Kansas, delivering fee-based wealth management, family office, tax advisory, retirement plan consulting, and financial wellness services to individuals, families, plan sponsors, and business owners across more than 40 U.S. states.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Corporate Finance & Capital Advisory (BPAHADAB)

akta.pro secondary industry

Clearing & Prime Brokerage Custody Services (FSAAAOAE)

Keywords

• Wealth management services
• Retirement plan consulting
• Financial advisory
• Family office services
• Investment management

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Investment Advisory Services: Fee-based investment advisory services charged as a percentage of assets under management (AUM). Revenue scales with client asset base.
2. Tax Advisory Services: Tax planning and preparation services offered through Prime Capital Tax Advisory, generating professional services revenue.
3. Retirement Plan Consulting: Retirement plan consulting services for plan sponsors, including fiduciary services and compliance support.
4. Financial Wellness Services: Financial wellness programs for plan participants, delivered as a bundled service with retirement plan consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Prime Capital Investment Advisors is a federally registered investment adviser delivering fee-based wealth management, family office, tax advisory, retirement plan consulting, financial wellness, and business valuation services to individuals, families, plan sponsors, and business owners. Services are delivered through a national network of advisor-owners operating under a fiduciary model, with client access provided through integrated third-party wealth management and custodian platforms.

Product overview

Prime Capital Investment Advisors operates as a unified wealth management platform offering integrated financial services. The core offerings include Wealth Management and Family Office services for high-net-worth clients, complemented by Tax Advisory, Retirement Plan Consulting, and Financial Wellness services. The firm also provides Business Valuation services and maintains an advisor network through the Prime Capital Network platform. Services are delivered through the federally registered investment adviser (PCIA) with client access via multiple third-party wealth management portals including Orion, eMoney, and Addepar.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Liberty Wealth AdvisorscoreStrategic or Co-development Partner · 9 December 2022Prime Capital completed the acquisition of Liberty Wealth Advisors, a $1.75 billion wealth management firm. The deal added Liberty's remote service offerings and expanded client and team capabilities across the United States.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cerity Partners: National wealth management and advisory firm formed through multiple large mergers, serving ultra-high-net-worth families and institutions. Comparable integrated wealth, tax, and family-office offering at the higher end of the market.
• Cetera Financial Group: Large multi-channel wealth management firm (formed via the Avantax/Robinson merger) serving individuals, families, and plan sponsors. Overlaps with PCIA in retirement plan consulting, advisor network affiliation, and advisor recruitment.
• Commonwealth Financial Network: Independent advisor network supporting RIAs and financial advisors with compliance, technology, and practice management resources. Comparable to PCIA's Prime Capital Network model and broadly similar fee-based wealth advisory offerings.
• Focus Financial Partners: One of the largest PE-backed RIA roll-ups serving high-net-worth individuals and families through an affiliated advisor model. Highly comparable to PCIA's fiduciary, advisor-owner, multi-acquisition growth strategy and is the canonical peer in the RIA roll-up category.
• Wealth Enhancement Group: Acquisitive national wealth management platform serving individuals, families, and plan sponsors. Comparable M&A-led growth trajectory, fee-based revenue model, and integrated wealth planning offering.
• Sanctuary Wealth Group: PE-backed RIA platform partnering with advisor-owned firms to provide institutional resources, technology, and capital support. Most directly comparable firm to PCIA's advisor-affiliation and acquisition-led growth playbook at a similar scale.
• Mariner Wealth Advisors: National PE-backed wealth advisory firm offering wealth management, tax planning, retirement plan consulting, and family office services. Direct competitor to PCIA on integrated services, advisor-owner structure, and acquisition-led expansion.

Broad incumbents

• Edelman Financial Engines: One of the largest independent RIAs in the U.S., offering wealth management and workplace financial planning. Overlaps with PCIA's financial wellness and retirement plan offerings at meaningfully larger scale.

Emerging players

• Cresset Asset Management: Multi-family office and private investment firm delivering integrated wealth advisory to high-net-worth clients. Comparable family-office and integrated-wealth proposition, though with less emphasis on advisor recruiting.
• OneDigital: Employee benefits and retirement plan consulting firm with national reach, overlapping with PCIA's retirement plan consulting and financial wellness segments. Less overlap in pure wealth management for HNW individuals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PrimeCapitalFin
• Facebookfacebook.com/PrimeCapitalFinancial
• LinkedInlinkedin.com/company/primecapitalfinancial

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Capital Investment Advisors