SewingMachinesPlus

Name

SewingMachinesPlus

Legal name

SewingMachinesPlus.com, Inc.

Website

https://sewingmachinesplus.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sewing and Embroidery Equipment Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Craft Cutting & Sewing Technology Retail (Cutting Machines, Software, Tools) (CRALADAM)

akta.pro secondary industries

Garment Care Appliances Retail (Irons, Steamers, Sewing Machines) (CRACADAH), Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG)

Keywords

• Sewing machine retail
• Embroidery equipment sales
• Long arm quilting machines
• Sewing accessories supplies
• Embroidery design software

Headquarters

HQ city

San Marcos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of sewing machines, embroidery machines, quilting machines, long-arm quilting machines, sergers, and industrial sewing machines from major brands like Baby Lock, Janome, Brother, Bernina, Juki, and others.
2. Accessories and Supplies: Sale of presser feet, needles, thread, bobbins, hoops, stabilizers, furniture, and other sewing notions and accessories.
3. Embroidery Software: Sale of embroidery design software including Total Control U, Stitchartist, Artistic, Floriani, Embrilliance, and brand-specific software packages.
4. Service and Repair: Machine service and repair capabilities, including factory-serviced refurbished machines.
5. Financing Revenue: Revenue generated through financing partnerships with Synchrony Financial, offering promotional financing on purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

SewingMachinesPlus is a family-owned authorized dealer that retails sewing machines, embroidery machines, long-arm quilting machines, sergers, coverstitch and commercial/industrial sewing machines, embroidery design software, and a broad accessories catalog (thread, presser feet, hoops, stabilizers, needles, bobbins, furniture) from major brands including Baby Lock, Janome, Brother, Bernina, Juki, Husqvarna Viking, Pfaff, Singer, Grace Company, and Handi Quilter. The company sells direct to U.S. consumers via its Shopify-powered e-commerce site, a toll-free expert phone line, and a physical showroom in San Marcos, California, supplementing sales with factory-authorized service and repair, sewing classes, and Synchrony Financial promotional financing.

Product overview

SewingMachinesPlus is a family-owned e-commerce retailer and authorized dealer with 50+ years of experience, operating a physical showroom in San Marcos, California. The company offers a comprehensive portfolio of products across multiple interconnected categories: sewing machines (domestic, computerized, industrial, sergers, coverstitch), embroidery machines (single-needle and multi-needle systems with 4-15 needles), long-arm quilting machines (including King Quilter II ELITE, Grace Qnique, and Handi Quilter systems), quilting robotics (QBOT V3, Pro Stitcher), and embroidery software (Embrilliance, Floriani, DIME, Anita Goodesign). The product ecosystem extends to essential accessories including thread, presser feet, bobbins, needles, hoops, stabilizers, and specialized furniture. The company operates on a multi-brand model representing Baby Lock, Bernina, Brother, Janome, Juki, Husqvarna Viking, Pfaff, Singer, Grace Company, Handi Quilter, Consew, and many other manufacturers. Core services include authorized service and repair, sewing classes, and promotional financing through Synchrony Financial. The business model combines e-commerce with physical retail presence, offering same-day shipping on most orders and price-match guarantees.

Differentiator

Problem solved

Functional benefit

Products and services

• Sewing Machines Full-line sewing machines for home and small-business users, including domestic, computerized, and specialized models from major brands such as Baby Lock, Janome, Brother, Juki, Bernina, Singer, Pfaff, and Husqvarna Viking.
• Multi-Needle Embroidery Machines Commercial and home-use multi-needle embroidery machines with 4–15 needle configurations from brands including Baby Lock, Brother, Happy Japan, Janome, Husqvarna Viking, and SWF, priced from approximately $5,000 up to $28,000+.
• Embroidery Machines Single-needle and combination sewing/embroidery machines for home and commercial use from Baby Lock, Bernina, Brother, Janome, Husqvarna Viking, Pfaff, and Singer brands.
• Long Arm Quilting Machines Professional long-arm quilting systems including King Quilter II ELITE, Grace Qnique, Juki long-arm machines, and Handi Quilter systems with robotic quilting capabilities, priced from approximately $3,000 to $15,000+.
• Quilting Robotics Computerized quilting automation systems including QBOT V3, Pro Stitcher, and Grace Company quilting robots with stitch regulation and pattern control for automated quilting.
• Embroidery Design Software Embroidery design and editing software including Embrilliance, Floriani, Janome, Brother, Generations, DIME, Anita Goodesign, Total Control U, Stitchartist, and Artistic Software for design creation and editing.
• Sergers and Overlocks Professional overlock and serger machines for seam finishing and fabric processing from Baby Lock, Juki, Bernette, Brother, and Elna.
• Coverstitch Machines Industrial and home coverstitch machines for hemming and decorative stitching from Juki, Elna, and Bernette.
• Commercial and Industrial Sewing Machines Heavy-duty industrial equipment including Consew, Juki, Reliable, Highlead, and TechSew machines for commercial manufacturing and upholstery work.
• Sewing Furniture and Cabinets Specialized sewing and quilting furniture including Arrow, Kangaroo, Horn of America, and Koala cabinets with electric/hydraulic lifts, plus chairs, dress forms, cutting tables, lamps, and storage solutions.
• Thread and Bobbins Comprehensive thread selection including embroidery thread, quilting thread, serger thread, and specialty threads from Exquisite, Madeira, Floriani, King Tut, Aurifil, Mettler, Janome, YLI, Maxi-Lock, and Masterpiece, plus replacement bobbins for major brands.
• Presser Feet and Sewing Notions Specialized presser feet including walking feet, zipper feet, darning feet, pintuck feet, blind hem feet, satin stitch feet, rolled hem feet, and edge-join feet compatible with major machine brands such as Baby Lock, Bernina, Brother, Janome, Juki, Pfaff, Singer, Viking, and Handi Quilter.
• Embroidery Hoops and Stabilizers Embroidery hoop systems including hat hoops, snap hoops, magna-hoops, and Durkee frames, plus stabilizers in tearaway, cutaway, fusible, and washaway varieties from brands such as Brother, Baby Lock, Mighty Hoops, Janome, Bernina, Hooptech, Sew Tech, Stay Perfect, and Floriani.
• Trolleys, Totes, and Cases Transportation and storage solutions including trolley bags, serger bags, embroidery bags, and craft bags from Tutto, Bluefig, Singer, and Baby Lock.
• Service and Repair Factory-authorized service and repair for all major sewing machine brands, with certified technicians, genuine replacement parts, and factory-serviced refurbished machines.
• Classes and Training Sewing machine classes and training programs to help customers learn machine operation and sewing, quilting, and embroidery techniques.
• Promotional Financing Promotional financing through Synchrony Financial allowing qualifying customers to purchase sewing machines and equipment with convenient monthly payments and 0% promotional offers.
• Baby Lock Array 6 Multi-Needle Embroidery Machine Multi-needle embroidery machine with 6 needles, touchscreen display, and professional-grade embroidery capabilities, priced at $13,249 (regular $16,999) for commercial embroidery production.
• King Quilter II ELITE Long-Arm Quilting Machine Professional long-arm quilting machine with touchscreen control, 14-inch throat space, and precision stitching system, priced at $8,499 (regular $13,999).
• Grace Qnique 19 X Elite Long-Arm Quilting Machine 19-inch long-arm quilting machine with precision stitch regulation, 9,500 stitches per minute, and professional-grade construction, priced at $7,949.95 (regular $9,499).
• Baby Lock Jazz II Sewing and Quilting Machine Sewing and quilting machine with 12-inch throat space and automatic needle threading, priced at $999 (regular $1,599) with 643 customer reviews.
• Juki TL-2010Q Long-Arm Quilting and Sewing Machine Long-arm quilting and sewing machine with straight stitch focus, automatic thread cutter, and speed control, priced at $1,199.
• LiTen Up QBOT V3 Computerized Quilting System Computerized quilting system for the King Quilter Elite with automated pattern execution and robotic quilting capabilities, priced at $5,199.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered core.

• Baby LockcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Baby Lock sewing machines, embroidery machines, sergers, and accessories. Offers full lineup including Baby Lock Jazz II, Array 6 multi-needle embroidery machine, and Enterprise models.
• JanomecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Janome sewing machines, embroidery machines, and sergers. Products include MB-7 multi-needle embroidery machine, Skyline S9 combination machine, and extensive accessory line.
• BrothercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Brother sewing machines, embroidery machines, sergers, and Scan N Cut machines. Featured products include PR1055X Entrepreneur Pro X and PE900 WLAN embroidery machines.
• BerninacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Bernina sewing machines and embroidery machines. Products include Bernina 540 combination machine and Bernette brand machines.
• JukicoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Juki sewing machines, quilting machines, and sergers. Featured products include TL-2010Q long-arm quilting machine, HZL-NX7, and industrial machines.
• Handi QuiltercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Handi Quilter long-arm quilting machines, frames, Pro Stitcher systems, and accessories.
• Grace CompanycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Grace Company quilting machines, frames, Q'nique long-arm machines, and quilting robotics including QBOT systems.
• Husqvarna VikingcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Husqvarna Viking sewing machines and embroidery machines. Products include Designer Topaz 40, Designer Sapphire 85, and Platinum multi-needle machines.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Connecting Threads: Online retailer specializing in fabric, sewing notions, patterns, and sewing/quilting supplies. Comparable direct peer serving hobbyist sewers and quilters via e-commerce with similar product breadth.
• Fat Quarter Shop: Online quilt fabric and supplies retailer with strong YouTube tutorial presence. Direct peer in the quilting-supplies e-commerce niche with similar content-driven marketing model.
• Missouri Star Quilt Company: Large online quilting-focused retailer based in Hamilton, Missouri, selling long-arm quilting machines, fabric, notions, and accessories. Highly comparable direct competitor with overlapping quilt/sew customer base and similar e-commerce + content strategy.
• Quality Sewing & Vacuum: Authorized sewing machine dealer with showroom locations in the Pacific Northwest. Comparable direct peer carrying the same major brands with expert consultation and service/repair capabilities.
• Brewer Sewing & Vacuum: Multi-location sewing machine and vacuum dealer with showrooms across the Midwest. Direct peer operating as an authorized dealer for major sewing brands with a similar showroom + e-commerce hybrid model.

Broad incumbents

• Hobby Lobby: National arts, crafts, and hobbies retailer with fabric and sewing departments. Broad incumbent competitor in the craft retail space though focused on lower-end supplies rather than specialty machines.
• JOANN Fabric and Crafts: National big-box fabric and craft retailer carrying sewing machines, fabric, and notions at scale. Comparable broader retailer with overlapping SKU coverage but lacking SewingMachinesPlus's depth in high-end specialty machines and expert consultation.

Emerging players

• Janome America: US subsidiary of Janome sewing machine manufacturer with growing direct-to-consumer e-commerce. Manufacturer-direct channel that competes with its own authorized dealers on price and exclusivity for Janome machines.
• Bernina USA: US arm of sewing machine manufacturer Bernina that also sells direct to consumers. Manufacturer-direct competitor that increasingly bypasses dealers like SewingMachinesPlus for the same brand's products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/SeamsAmazing
• Facebookfacebook.com/pages/SewingMachinesPluscom/132223788425
• Instagraminstagram.com/sewingmachinesplusdotcom?ref=badge
• Pinterestpinterest.com/sewmachplus
• Xx.com/Sewmachinesplus

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SewingMachinesPlus