Biofilm

What Biofilm does

Biofilm, Inc. operates the Astroglide personal lubricants brand, manufacturing and distributing water-based and silicone-based intimate lubricants for consumer and healthcare-provider markets. Founded in 1982 by rocket scientist Daniel X. Wray — whose bio-compatible lubricant formula was originally developed for NASA's Space Shuttle program — the company is headquartered in Vista, California, and employs 51–100 people. Its product portfolio is split between core lines (Water-Based Liquid, Water-Based Gel, X Silicone Liquid, X Silicone Gel, X Silicone Liquigel) and specialty SKUs spanning hypoallergenic, flavored, tingling, toy-safe, and arousal-enhancing variants. The brand holds the #1 position in the US for both silicone-based and water-based liquid lubricants by US MULO dollar and unit sales (52-week periods ending 2023–2024).

Astroglide monetizes through one-time consumer product sales distributed across direct-to-consumer e-commerce (astroglide.com) and major third-party retailers including Amazon, Walgreens, CVS, and Walmart. The company employs a multi-channel marketing approach anchored by an educational content platform ("Lube Ed") authored by resident sexual-health experts, an influencer community program, social media presence, and targeted outreach to gynecologists, urologists, and general practitioners under a "Doctor Recommended Brand" positioning. The brand is a privately held subsidiary of Combe Incorporated, with no disclosed venture funding, public listing, or M&A activity.

The company's operating footprint spans the USA, Canada, Argentina, the UK, and the United Arab Emirates. While no proprietary AI/ML technology is disclosed, the core technology is a bio-compatible formulation portfolio differentiating on ingredient exclusions (glycerin, paraben, fragrance, alcohol-free options), waterproof silicone durability, and sex-toy compatibility. The competitive set operates within a global personal lubricants market sized at USD 12.5 billion in 2022 with a projected 9.8% CAGR to USD 25.9 billion by 2030, with North America maintaining an estimated 38.3% regional share.

Name

Biofilm

Legal name

Combe

Website

https://astroglide.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Biofilm operates the Astroglide personal lubricants brand, founded in 1982 from a NASA Space Shuttle-derived bio-compatible formula. It manufactures water-based and silicone-based lubricants sold via DTC e-commerce and major retailers to mainstream consumers and sexual-health patients.

Ownership category

akta.pro rank

Product category

Personal Lubricants / Sexual Wellness

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Vaginal Moisturizers & Lubricants (CRABAIAI)

Keywords

• Personal lubricants
• Sexual wellness products
• Silicone-based lubricants
• Water-based lubricants
• Intimate care products

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Lubricant Product Sales: Direct-to-consumer and retail distribution of personal lubricant products including water-based, silicone-based, and specialty formulations sold through e-commerce and major retail chains

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Biofilm manufactures and distributes personal lubricants under the Astroglide brand, sold directly to consumers and through mass retail and pharmacy chains. The product portfolio spans water-based (Liquid, Gel, specialty) and silicone-based (X Liquid, X Gel, X Liquigel) formulations, plus specialty variants targeting hypoallergenic, flavored, tingling, arousal, and toy-compatibility use cases.

Product overview

Astroglide is a personal lubricants brand owned by Combe Inc. offering a comprehensive portfolio of water-based and silicone-based intimate lubricants. The product line is organized into core product lines (Water-Based and Silicone-Based categories) and specialty offerings (flavored, tingling, hypoallergenic, and toy-safe variants). Core products include Water-Based Liquid, Water-Based Gel, X Silicone Liquid, X Silicone Gel, and X Silicone Liquigel. Specialty products include Ultra Gentle Gel, Glycerin & Paraben Free, Toy 'n Joy, Lube Plus Libido, Sensual Strawberry, Quiver, Birthday Cake, Pure & Simple, and Juicy Peach. The brand emphasizes doctor recommendation, hypoallergenic formulations, and compatibility with toys and condoms.

Differentiator

Problem solved

Functional benefit

Products and services

• Water-Based Liquid Top-selling water-based liquid lubricant with sheer sensation that washes off with water; #1 water-based liquid lube.
• Water-Based Gel Stay-put super-slick water-based gel lubricant that alleviates discomfort caused by vaginal dryness; toy-safe formula.
• X Silicone Liquid Premium silicone lubricant that is hyper-slick, waterproof, and extremely long-lasting; #1 silicone lubricant brand.
• X Silicone Gel Thick and slick silicone gel lubricant with coconut oil, stay-put no-drip formula, waterproof and extremely long-lasting.
• X Silicone Liquigel Lightweight 100% silicone blend with gel-like cushion, silky smooth and extremely long-lasting; great for water play.
• Ultra Gentle Gel Hypoallergenic water-based gel made without glycerin, parabens, fragrances, or alcohol; ultra-thick formula for sensitive skin.
• Glycerin & Paraben Free Water-Based Liquid Hypoallergenic lubricant free of glycerin and parabens; ideal for those with sensitive skin and toy use.
• Toy 'n Joy Liquid Toy-safe water-based lubricant; compatible with most sex toys including silicone, rubber, plastic, glass, and stainless steel.
• Lube Plus Libido Water-based arousal lubricant that heightens pleasure with vegan plant-derived ingredients.
• Sensual Strawberry Sweet flavored water-based lubricant with strawberry aroma; condom-compatible.
• Quiver Liquid Water-based lubricant with subtle tingling sensation; vegan, toy-safe, and easy clean-up.
• Birthday Cake Sweet flavored water-based lubricant with playful aroma; washes off with water, long-lasting.
• Pure & Simple Premium lubricant with clean ingredients, 100% naturally derived; free of glycerin and parabens with ultra-gentle formula.
• Juicy Peach Sweet juicy water-based lubricant; long-lasting formula.

Quantifiable outcome

• Trusted since 1982 with established market leadership position
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CombecoreOthersCombe is the parent company of Astroglide. The Consumer Health Data Privacy Notice is issued by Combe and governs data practices for Astroglide products. Combe maintains control and ownership of consumer data collected through Astroglide websites and services.

Scale indicators5 records

Direct peers

• Sliquid: Sliquid is a direct competitor specializing in natural and body-safe personal lubricants, including glycerin/paraben-free formulations that directly overlap with Astroglide's Ultra Gentle Gel and Glycerin & Paraben Free SKUs.
• Good Clean Love: Good Clean Love focuses on organic, pH-balanced, hypoallergenic personal lubricants and feminine care. Comparable to Astroglide in the sensitive-skin and clean-ingredient consumer segment.
• Pjur Group: Pjur is a premium silicone-based lubricant specialist with strong European market position, directly comparable to Astroglide's X Silicone premium product line and waterproof/long-lasting claims.
• System JO: System JO is a sexual wellness brand offering personal lubricants (water-based, silicone, flavored, arousal) that competes directly with Astroglide's specialty lubricant portfolio including flavored and sensation variants.
• K-Y (Reckitt): K-Y is one of the most established personal lubricant brands globally, owned by Reckitt. It competes head-to-head with Astroglide across water-based and silicone-based lubricant SKUs in the same retail channels (drugstores, mass merchants, Amazon).
• Wet International (Trigg Laboratories): Wet is an established personal lubricant brand offering water-based, silicone, and specialty SKUs with broad retail distribution comparable to Astroglide's mass-market positioning.

Emerging players

• Uberlube: Uberlube is a premium, design-forward silicone lubricant brand competing in the same high-end silicone segment as Astroglide's X Silicone line, often positioned as a luxury alternative.

Broad incumbents

• Durex (Reckitt): Durex is a global sexual wellness incumbent (condoms primary, with lubricant adjacency). It overlaps with Astroglide in the personal lubricants category but operates a broader portfolio and stronger brand internationally.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/astroglide
• Instagraminstagram.com/astroglide

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biofilm