What Frankford does

Frankford Umbrellas is a U.S.-based manufacturer of commercial-grade outdoor shade products, founded in 1898 and headquartered in Mount Laurel, New Jersey. The company designs and builds market umbrellas, cantilever and giant umbrellas, cabanas, beach products, and accessories, serving six primary verticals: hospitality, restaurants and cafes, residential, beach, leisure and recreation, and communities. Its product lines include classic umbrellas (Monterey, Greenwich, Catalina, Laurel), cantilever models (Eclipse, Aurora) featuring the proprietary Infinity Tilt continuous-angle system, and large-format umbrellas (Nova 16 ft telescoping model, Giant Greenwich, Giant Monterey). The company positions itself in the premium commercial-grade segment, targeting buyers, designers, and homeowners who value longevity over upfront cost.

Frankford's products are built around marine-grade 9 oz. solution-dyed acrylic fabrics sourced from Sunbrella, Recasens, Outdura, and Tempotest, paired with hardware in fiberglass ribs, aluminum frames, and stainless steel. Technical differentiators include the Infinity Process fabric finish, flexible fiberglass ribs designed to flex under wind load, and an interactive 3D Shade Designer tool for configuration and spec-sheet download. Top models carry wind resistance up to 50 mph (Nova) and 98% UV protection, with 7-10 year fabric warranties and a 3-year fiberglass replacement program on the Monterey line. The Eclipse® is a registered trademark for the cantilever product family.

Frankford generates revenue through quote-based sales of made-to-order products, distributed exclusively in the United States through an authorized dealer network supported by a direct sales team for enterprise and hospitality accounts. Pricing is not publicly disclosed. Marketing is conducted via trade show presence (e.g., Summer Casual Market Atlanta showroom), content marketing, organic social media (Facebook, Instagram, Pinterest, YouTube, LinkedIn), catalog distribution, and a website dealer-locator tool. The company is privately held, family-founded, and operates with 11-50 employees.

Name

Frankford

Legal name

Frankford Umbrellas

Website

https://frankfordumbrellas.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

Frankford Umbrellas manufactures commercial-grade outdoor shade products, including umbrellas, cabanas, and beach items, selling through U.S. authorized dealers to hospitality, restaurant, residential, beach, and recreation customers. Founded 1898, the company emphasizes marine-grade fabrics, replaceable parts, and design-forward aesthetics.

Ownership category

akta.pro rank

Headquarters

HQ city

Mount Laurel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Umbrella and Shade Product Sales: Frankford generates revenue through the sale of commercial-grade umbrellas, cabanas, beach products, and accessories. Products are sold through authorized dealers and direct sales channels, with made-to-order manufacturing ensuring products ship directly from the factory to customers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Frankford designs and manufactures commercial-grade outdoor umbrellas, cabanas, beach products, and related accessories, using marine-grade 9 oz. solution-dyed acrylic fabrics and commercial-grade aluminum, steel, and fiberglass frames. Products are made to order, sold through authorized dealers and a direct sales team, and serve hospitality, restaurant, residential, and beach markets with up to 50 mph wind resistance and up to 98% UV protection.

Product overview

Frankford Umbrellas is a commercial-grade outdoor shade products company with a diversified portfolio spanning multiple umbrella types and outdoor products. The core product line includes Classic Umbrellas (The Monterey fiberglass market umbrella, The Greenwich aluminum market umbrella, The Catalina fiberglass patio umbrella, The Laurel steel patio umbrella), Cantilever Umbrellas (The Eclipse® and The Aurora with offset designs and Infinity Tilt systems), and Giant Umbrellas (The Nova telescoping umbrella, The Giant Greenwich, The Giant Monterey). The portfolio also includes Custom-Branded Umbrellas for logo customization, Cabanas (Marella Resort Cabana and Solara Beach Cabana), Beach Products (The Avalon, The Emerald Coast, The Monterey Beach, and The Oakwood Beach Lounger), and Accessories (Protective Covers, LED Lighting, Pagoda Shade Accent, Bar Height Bottom Pole). Supporting products include Bases & Mounts across three categories (Classic, Cantilever, Giant). The company also offers the Shade Designer platform, an interactive 3D tool for custom configuration. Frankford emphasizes marine-grade fabrics, commercial-grade construction, and design-forward aesthetics across its portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• The Monterey Umbrella Commercial-grade fiberglass market umbrella with flexible fiberglass ribs that flex in wind to reduce frame stress, available with pulley, crank, or crank+auto-tilt lift systems and multiple frame finishes. Designed for residential patios, hotel pool decks, and restaurant patios requiring wind-resistant, long-lasting shade.
• The Greenwich Umbrella Aluminum market umbrella with sleek aluminum frame, easy-glide pulley system, stainless steel rib attachments, and powder-coated finishes. For residential and commercial outdoor dining or lounge spaces.
• The Catalina Umbrella Fiberglass patio umbrella with classic silhouette, manual lift or crank+push-button tilt options, 60° tilt function, and multiple canopy configurations including vent and valance options.
• The Laurel Umbrella Steel patio umbrella with traditional silhouette, reinforced steel structure, and manual lift, manual lift+tilt, or crank+tilt options. Built for long-term durability in commercial and residential use.
• The Eclipse® Cantilever Umbrella Cantilever umbrella with 360° rotation and Infinity Tilt system for precise shade positioning, commercially rated crank lift, extruded aluminum Tulip Ribs, and wind resistance up to 30 mph. Eclipse® is a registered trademark.
• The Aurora Cantilever Umbrella Cantilever umbrella with offset design eliminating the center post for unobstructed shade, available in aluminum or fiberglass frame options, with Infinity Tilt system and 360° mast rotation.
• The Nova Giant Telescoping Umbrella Giant 16ft telescoping umbrella with commercial-grade telescoping crank that allows the canopy to close vertically, clearing tables and furniture beneath. Features a 4-inch aluminum mast, wind resistance up to 50 mph, and semi-permanent or non-permanent mounting options.
• The Giant Greenwich Umbrella Giant aluminum market umbrella designed for upscale commercial settings, with polished silver anodized finish, double-pulley system, and sizes up to 13ft.
• The Giant Monterey Umbrella Giant fiberglass umbrella with 2-inch aluminum center post and ¾-inch thick fiberglass ribs for demanding environments, wind resistance up to 35 mph, and double-pulley system.
• Custom-Branded Umbrellas Custom logo and branding services for Frankford umbrella products using premium inks and outdoor printing methods, supporting hospitality, restaurant, and multi-location business installations.
• Marella Resort Cabana Resort-style cabana for upscale outdoor hospitality settings, featuring premium materials and customizable fabric options.
• Solara Beach Cabana Beach cabana designed for coastal environments, with concession-grade durability and marine-grade fabric options.
• The Avalon Beach Umbrella Fiberglass beach umbrella with solid ash wood pole and heavy-gauge resin components. Features a 9 oz. marine-grade acrylic canopy with UV protection, wind resistance, and multiple canopy configurations.
• The Emerald Coast Beach Umbrella Steel frame beach umbrella with ash wood pole and 9 oz. marine-grade acrylic canopy, in a classic design with steel ribs and multiple size options.
• The Monterey Fiberglass Market Beach Umbrella Commercial-grade fiberglass market umbrella adapted for beach use, equipped with a Sand Anchor system for secure coastal installation.
• The Oakwood Beach Lounger Wooden beach lounger with solid oak construction, marine-grade spar varnish, and stainless steel hardware. Features a 9 oz. marine-grade acrylic sling, four reclining positions, and an optional detachable footrest.
• Protective Covers Weather-resistant umbrella covers designed to extend product lifespan by protecting against sun, moisture, debris, and seasonal exposure.
• LED Lighting Under-canopy LED lighting systems for umbrellas enabling nighttime illumination in outdoor spaces.
• Pagoda Shade Accent Decorative pagoda-style shade accent accessory for customizing umbrella appearance.
• Bar Height Bottom Pole Extended lower pole accessory providing 10 inches of additional clearance for bar-height table installations.

Quantifiable outcome

• Wind resistance up to 50 mph on Nova model, 40 mph on Monterey, 35 mph on Giant Monterey and Eclipse with wind kit, 30 mph on standard models
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• SunbrellacoreStrategic or Co-development PartnerSunbrella is a leading brand of solution-dyed acrylic fabrics, providing marine-grade materials for Frankford's umbrellas. Frankford sources 9 oz. awning-grade fabrics from Sunbrella for fade resistance, UV protection, and long-term durability in outdoor applications.
• Recasens (Recacril)coreStrategic or Co-development PartnerRecasens provides solution-dyed acrylic fabrics through their Recacril brand, serving as one of Frankford's textile partners for marine-grade umbrella materials engineered for coastal and demanding outdoor environments.
• OutduracoreStrategic or Co-development PartnerOutdura supplies marine-grade fabrics to Frankford, contributing to the company's fabric portfolio that offers fade resistance, UV protection, and durability for commercial and residential umbrella applications.
• TempotestsupportingStrategic or Co-development PartnerTempotest is mentioned as an additional source of marine-grade fabrics for Frankford's outdoor shade products, providing options for customers seeking high-performance textile materials.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• Sunbrella / Glen Raven: Vertically integrated manufacturer of solution-dyed acrylic performance fabrics used in outdoor umbrellas, marine, and shade applications. Frankford relies on Sunbrella as a core fabric supplier; relevant upstream relationship and adjacent ecosystem participant.

Direct peers

• Shademaker: U.S.-based manufacturer of high-end market, cantilever, and giant umbrellas sold through a dealer network. Closely comparable product mix, commercial-grade positioning, and channel structure to Frankford.
• Galtech International: Manufacturer of patio umbrellas including market, cantilever, and commercial-grade models with a wide fabric selection. Direct peer on product format and dealer-led distribution.
• Umbrosa: Belgian designer and manufacturer of cantilever and offset patio umbrellas sold through specialty dealers. Comparable on premium cantilever innovation and designer-led channel positioning.
• Tuuci: Tuuci designs and manufactures premium residential and commercial outdoor umbrellas and shade structures (cantilever, market, and giant formats). Directly comparable as a designer-direct competitor in marine-grade commercial umbrellas serving hospitality, residential, and contract customers.
• Treasure Garden: One of the largest outdoor umbrella manufacturers in North America, offering market, cantilever, and giant umbrellas plus bases and accessories. Directly comparable on product breadth, materials, and commercial/residential channel coverage.
• Poggesi: Italian premium outdoor umbrella brand specializing in high-end cantilever and center-post umbrellas for hospitality and residential use. Comparable on premium commercial positioning, design-forward aesthetics, and custom-branded installations.
• California Umbrella: U.S. umbrella manufacturer offering market, patio, and cantilever umbrellas with broad fabric and frame options at multiple price tiers. Comparable as a direct peer across classic and cantilever categories.

Broad incumbents

• Gale Pacific: Global manufacturer of shade structures, architectural umbrellas, and outdoor screening fabrics for commercial and industrial use. Comparable on the commercial/hospitality outdoor shade category, with broader global reach and a wider architectural portfolio.

Emerging players

• Skyway: U.S. specialist in architectural shade structures, sails, and commercial umbrellas for hospitality, multifamily, and community markets. Adjacent peer on commercial shade, with emphasis on engineered structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChy_wrzJ1yA78_wq6gBQ4CA
• Facebookfacebook.com/FrankfordShade
• LinkedInlinkedin.com/company/frankford-umbrellas/posts/?feedView=all
• Instagraminstagram.com/frankfordshade
• Xx.com/frankfordshade

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frankford