Hawkstone Park

What Hawkstone Park does

Hawkstone Park is a UK integrated resort operated by Interesting Hotels Limited, located in Weston-under-Redcastle near Shrewsbury. The property encompasses 76 bedrooms set within 400 acres of Grade I listed landscape and operates the 18th-century Follies as a 100-acre historic visitor attraction. Core revenue-generating assets include two 18-hole championship golf courses (the original dating to 1920 and a second added in 1997), wedding facilities accommodating up to 220 guests, conference facilities for up to 180 delegates, multiple food and beverage outlets, and a beauty room operated in partnership with EJ France Beauty. The business serves a diverse mix of leisure travellers, golfers, wedding parties, corporate event organisers, families on seasonal breaks, and day visitors to the Follies.

The company's technology stack is built on standard hospitality SaaS: Guestline for property management, BRS Golf for tee-time booking, HotelCloud for third-party distribution, Mailchimp for direct email marketing, and SixTicks for the website. There is no disclosed proprietary platform, AI capability, or in-house engineering function; the stack is configured to maximise occupancy across rooms, golf, and the Follies attraction, and to drive direct and indirect bookings across multiple channels.

The business model is a single-site, multi-vertical resort operation. Revenue is generated through room nights, golf green fees and society days, F&B (including afternoon tea and seasonal offerings), weddings and corporate conferences, and ticketed access to the Follies and seasonal experiences such as the Folly Safari and Christmas packages. Pricing is per-transaction across consumer and corporate segments, distributed via the company's own website, OTAs through HotelCloud, BRS Golf for tee-times, and direct email campaigns. Strategic activity in the available data is oriented toward product-line extension and partnership-driven events rather than geographic or capacity expansion.

Name

Hawkstone Park

Legal name

Interesting Hotels Limited

Website

https://hawkstone.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hawkstone Park is a UK integrated resort in Shropshire operating 76 rooms, two championship golf courses, wedding and conference facilities, and the historic Follies attraction across 400 acres of Grade I listed landscape, serving leisure guests, golfers, event organisers, and day visitors.

Ownership category

akta.pro rank

Product category

Resort and Hospitality Services

NAICS

Golf Courses and Country Clubs (71391), Nature Parks and Other Similar Institutions (712190)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB)

akta.pro secondary industries

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), National Park & Conservancy Lodges (THAGAIAI)

Keywords

• Resort hotel accommodations
• Championship golf courses
• Wedding venue services
• Conference meeting facilities
• Country house hospitality

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: 76 modern en-suite rooms including Singles, Twins, Doubles, Superior rooms, Suites, Superior Deluxe rooms, family rooms, accessible rooms, dog-friendly rooms, and cottage accommodations (Lyles Cottage, Brook House)
2. Golf Operations: Two 18-hole championship courses (Hawkstone Course and Championship Course), driving range, golf memberships, corporate and society golf days, pro shop, buggies, and equipment rentals
3. Food & Beverage: 1792 Bar & Grill restaurant (breakfast and dinner), Lyles Bar (casual dining overlooking golf course), afternoon tea service, and lounge area with extensive gin selection
4. Events & Weddings: Wedding ceremonies and receptions (including Grotto weddings in the Follies), corporate conferences and meetings (40-180 delegates), celebrations (birthdays, anniversaries, baby showers, wakes, hen/stag parties)
5. Festive Packages: Christmas packages (2-night and 3-night stays), Christmas Day lunch, New Year's Eve celebration, and seasonal events including Follies Safari
6. Follies Admission: Historic woodland attraction admission with Enchanted Trail, adventure walking trails, and activity add-ons (archery, 4x4 driving, mud running)
7. Beauty Services: Beauty room operated by EJ France Beauty offering manicures, pedicures, waxing, lash lifting, and tanning services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hawkstone Park operates a full-service country resort on 400 acres of English Heritage Grade I listed Shropshire countryside, offering 76 en-suite hotel rooms, two 18-hole championship golf courses, multiple dining venues, the historic 100-acre Follies woodland attraction, and dedicated facilities for weddings, conferences, and celebrations. The property combines accommodation, leisure, and event hosting under one site, with self-catering cottages (Lyles Cottage, Brook House), a beauty room, and seasonal packages such as Christmas breaks and the Follies Safari.

Product overview

Hawkstone Park is a modern hotel and leisure resort offering accommodation, dining, golf, and event services. The core offerings include 76 hotel rooms and two 18-hole golf courses (The Hawkstone Course by James Braid and The Championship Course by Brian Huggett), alongside multiple dining venues (1792 Bar & Grill and Lyles Bar). The property features extensive event facilities including wedding services (with Grotto ceremonies at the Follies), conference spaces for up to 180 delegates, and celebrations for various occasions. The Follies is a historic 100-acre woodland attraction with caves, trails, and an Enchanted Trail. Additional accommodation includes Lyles Cottage and Brook House for larger groups. The property also offers seasonal packages including Christmas escapes, golf breaks, and the Follies Safari experience.

Differentiator

Problem solved

Functional benefit

Brands

• 1792 Bar & Grill: The hotel's glass-fronted restaurant offering views across the gardens, serving breakfast, lunch, and dinner with an extensive gin selection.
• Lyles Bar
• Lakes Restaurant
• Hawkstone Park Follies

Products and services

• Hotel Accommodation 76 stylish en-suite rooms including Singles, Twins, Doubles, seven Superior rooms, two Suites, two Superior Deluxe rooms, one family room, and accessible rooms. Each room includes tea/coffee facilities, flat-screen TVs with Sky Sports, and Wi-Fi. Dog-friendly rooms available at no extra charge.
• The Hawkstone Course Par 72, 6,497-yard traditional parkland golf course designed by James Braid, featuring tree-lined fairways and scenic surroundings with views of the Follies caves.
• The Championship Course 18-hole championship course designed by Brian Huggett and opened in 1997, featuring water hazards, large undulating greens, and views of an 18th-century windmill. Has hosted professional events.
• 1792 Bar & Grill Glass-fronted restaurant with views across the gardens, serving breakfast and dinner, featuring one of Shropshire's largest selections of flavoured gins. Includes a lounge area for afternoon tea and drinks.
• Lyles Bar Informal bar overlooking the 18th hole of the Hawkstone Course, serving light meals throughout the day and local craft beer with homemade pizzas.
• Wedding Venue Services Wedding venue with Grade I listed grounds spanning over 400 acres. Offers civil ceremonies, flexible wedding suites, grotto weddings at the Follies, and catering for up to 220 guests with dedicated wedding coordinators.
• Conference & Meeting Facilities Conference venue with flexible spaces including the Hill Suite (up to 40 delegates) and Waterloo Suite (up to 180 delegates). Offers various room layouts including banquet, cabaret, theatre, boardroom, classroom, and U-shape configurations.
• The Follies Historic Woodland Attraction Historic 18th-century woodland fantasy spanning 100 acres featuring cliffs, crags, caves, and extraordinary monuments. Includes an Enchanted Trail for children, adventure walking trails, and exclusive 2-for-1 hotel guest admission.
• Lyles Cottage Exclusive self-catering cottage for parties, friends, or family bookings with private entrance. Features four well-appointed rooms with wet rooms, configurable as super king or twin beds.
• Brook House Four-bedroom self-catering accommodation ideal for families or golf breaks. Features communal living spaces, well-equipped kitchen, and private garden.
• Christmas Packages Two-night and three-night Christmas escape packages including accommodation, festive meals, Christmas Day lunch, and seasonal activities. Pricing from £249 per person.
• Follies Safari Festive Land Rover safari experience through the Follies to Santa's grotto, including warming festive drinks and gifts for children.
• Celebrations & Events Celebration venue services for birthdays, anniversaries, baby showers, christenings, wakes, and hen/stag parties with bespoke event planning.
• Afternoon Tea Traditional afternoon tea service in Hawkstone Hall featuring cakes, finger sandwiches, scones, and loose-leaf tea or freshly brewed coffee.
• Golf Breaks Packages Overnight and multi-night golf packages combining accommodation with rounds on both courses. Includes golf vouchers available for purchase as gifts.
• Beauty Room On-site beauty services operated by EJ France Beauty, offering manicures, pedicures, waxing, lash lifting, and tanning. Open Tuesday through Saturday.

Quantifiable outcome

• Up to 220 wedding guests accommodated with 72 on-site bedrooms
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• British Wild Food FestivalminorStrategic or Co-development Partner · 7 June 2025Wild food and foraging festival hosting events at Hawkstone Park Follies, featuring guided foraging walks, talks, workshops, live demonstrations, and communal feasts.
• Interesting Hotels LtdcoreOthersInteresting Hotels Ltd acts as the parent management company for Hawkstone Park. They manage the venue alongside other properties including Llangoed Limited, Sudbury House Limited, The Swan@Hay Limited, Interesting Poets House Limited, Poets 24 Apartments, Rhianfa Limited, Hellidon Lakes Limited, Riverside Hotel Kendal Limited, Netherwood Hotel and Spa Limited, IXORA Hotel and Spa Limited, and Adventure Parc. Interesting Hotels provides centralized services including reservation systems (Guestline), Wi-Fi infrastructure, email marketing platforms (Mailchimp, HotelCloud), and website management (SixTicks).
• GuestlinecoreTechnology or IntegrationHotel reservation system provider used for online room bookings, availability management, and booking confirmations for Hawkstone Park.
• BRS GolfcoreTechnology or IntegrationGolf booking platform used for member and visitor tee time bookings across both Hawkstone and Championship courses.
• EJ France BeautyminorStrategic or Co-development PartnerBeauty services operator running the on-site Beauty Room at Hawkstone Park, offering manicures, pedicures, waxing, lash lifting, and tanning services.
• The HandlebardsminorStrategic or Co-development PartnerBicycle-powered outdoor theatre company performing Shakespeare's As You Like It at Hawkstone Park Follies in July 2026.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• QHotels: UK portfolio of upscale hotels with championship golf, spa, weddings, and conference facilities — closely comparable multi-property UK golf-resort operator.
• The Belfry Hotel & Resort: Premier UK golf resort in the Midlands with multiple championship courses, large hotel, and extensive wedding/conference facilities — directly comparable golf-led destination resort.
• Celtic Manor Resort: Wales-based five-star resort with championship golf courses, large hotel inventory, weddings, conferences, and on-site attractions — direct competitor in the UK destination-resort market.
• Carden Park Hotel: Cheshire golf and spa resort with two courses, extensive leisure facilities, and wedding/event venues — comparable mid-size UK countryside golf-resort positioning.
• Hand Picked Hotels: Collection of country house hotels with strong wedding, dining, and leisure offerings in heritage UK settings — comparable heritage-property positioning with similar service mix.
• Bovey Castle: Devon estate hotel with championship golf, weddings, conferences, and on-site activities in a heritage setting — directly comparable UK heritage golf-resort model.
• Forest of Arden Marriott Hotel & Country Club: Midlands-based hotel with two championship golf courses, spa, weddings, and conferences — a directly comparable UK golf-resort offering within a similar geography.
• Rudding Park: Yorkshire country house hotel with golf, spa, weddings, and conference facilities — comparable upscale heritage-resort offering in the UK.

Broad incumbents

• De Vere (LGH Hotels Management) — country house properties: Broader UK hotel group with historic country house estates offering weddings, golf access, and conferences — overlapping capabilities but a wider portfolio rather than a single golf-led site.

Emerging players

• Champneys: UK health spa resort group with multiple countryside properties — adjacent competitor for spa/beauty, leisure, and overnight breaks, with partial overlap in wellness and weddings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ejfrancebeauty
• Xx.com/hawkstone_park
• LinkedInlinkedin.com/company/hawkstone-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawkstone Park