Nonstop Ski & Snowboard

What Nonstop Ski & Snowboard does

Nonstop Ski & Snowboard (operating as Nonstop Snow) is a privately held travel and education company founded in 2002, organized in British Columbia, Canada, with UK-based commercial operations and a customer-facing phone line in Bath (+44 1225 area code). The company sells ski and snowboard instructor certification courses (CSIA, CASI, BASI Levels 1-3), all-mountain and backcountry camps, gap-year and career-break programs, and 18.5-week ski instructor internships across five destination zones: Fernie (BC), Banff (AB), Serre Chevalier (France), Les 2 Alpes (France), and Cervinia (Italy). It has trained nearly 10,000 riders since inception and holds a 4.8/5 Trustpilot rating.

The core offering is a unified program catalog structured along two sport tracks (ski and snowboard) with 17+ productized course types. Pricing is tiered by duration and accommodation, ranging from roughly C$16,495 to C$24,995 for an 11-week instructor course in Fernie and €2,895 to €4,940 for a 1-week Alpine camp. Course revenue is the sole disclosed monetization model, augmented by optional add-ons such as cat-skiing, heli-tours, and avalanche safety training through the MORE Program. Distribution is direct-to-consumer only, with online deposits (C$400/€400) and installment plans; no resellers or marketplace channels are used. The marketing mix is content-and-community-led, anchored by an in-house journal, Instagram (@nonstopsnow), earned media in The Telegraph, The Guardian, and The Independent, and 3x World Snow Awards. Underlying technology is non-proprietary: standard website and booking systems with no API, SDK, or AI features identified.

Commercial moats rest on brand longevity, an alumni network that supplies coaches and referrals, exclusive accommodation at Red Tree Lodge, and a Pro Start employment pathway with Resorts of the Canadian Rockies and Fernie Winter Sports School. Customer segments include aspiring instructors on working holiday visas, intermediate-to-expert recreational riders, career breakers, and UK armed-forces personnel (via ELCAS funding). The firm has 11-50 employees, holds ABTOT booking protection and 1% for the Planet membership, and operates as a registered private company with no disclosed revenue, funding, or institutional ownership.

Name

Nonstop Ski & Snowboard

Legal name

Nonstop Snow

Website

https://nonstopsnow.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Nonstop Ski & Snowboard is a UK-operated travel and education company founded in 2002 that delivers ski and snowboard instructor certification courses, all-mountain and backcountry camps, and gap-year programs across five destinations in Canada, France, and Italy.

Ownership category

akta.pro rank

Product category

Ski and Snowboard Instruction

NAICS

Sports and Recreation Instruction (61162), Skiing Facilities (71392)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industries

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Ski instructor courses
• Snowboard instruction programs
• Mountain coaching camps
• Backcountry ski training
• Instructor certification training

Headquarters

HQ city

Fernie

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Course Fees: Primary revenue from ski and snowboard instructor courses and camps. Course fees range from approximately C$16,495-24,995 for 11-week instructor courses in Canada to €2,895-4,940 for 1-week camps in Europe. Prices vary by accommodation type (quad-share to private), season, and destination.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Nonstop Ski & Snowboard provides ski and snowboard instruction programs across five destinations in Canada (Fernie, Banff) and the European Alps (Serre Chevalier, Les 2 Alpes, Cervinia). Offerings include 1-week to 18.5-week courses covering instructor certifications (CSIA, CASI, BASI), all-mountain, backcountry, freestyle, technical, and improvement disciplines, delivered as all-inclusive packages with coaching, accommodation, meals, and lift passes. The company also runs a Pro Start employment pathway linking graduates to instructor jobs at partner ski schools.

Product overview

Nonstop Ski & Snowboard operates a unified platform-plus-programs model offering ski and snowboard courses across five destination zones in Canada (Fernie, Banff) and the Alps (Serre Chevalier, Les 2 Alpes, Cervinia). The core offering consists of two parallel sport tracks (Ski Courses and Snowboard Courses) supplemented by specialized program types including Instructor Courses (with CSIA/CASI/BASI certification pathways), Master the Mountain premium camps, All-Mountain Camps, Backcountry Camps, Technical Camps, Freestyle Camps, Coaching Holidays, Improvement Camps, Gap Year Courses, Career Break Courses, and Ski Instructor Internships. Supporting infrastructure includes the MORE Program for adventure activities and the Pro Start Program for career advancement. Courses range from 1 week to 18.5 weeks, with typical group sizes of 6-8 riders per coach in ability-matched cohorts.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Courses Comprehensive ski instruction programs including camps, instructor certification courses, and specialized training across destinations in Canada and the Alps. Programs range from 1-week camps to 18.5-week instructor internships, covering all-mountain, backcountry, technical, freestyle, and improvement disciplines.
• Snowboard Courses Snowboard instruction programs offering camps and instructor certification courses across multiple locations. Programs include all-mountain, backcountry, technical, freestyle, gap year, and career break options, with qualifications through CASI and BASI systems.
• Instructor Courses Professional ski and snowboard instructor training programs leading to internationally recognized certifications (CSIA, CASI, BASI Levels 1-3). Programs include Pro Start work opportunities and All Mountain Pro alternative pathways, with courses in Fernie, Banff, and Les 2 Alpes.
• Master the Mountain Camps Premium 4-week immersive ski and snowboard camps combining pro coaching, backcountry riding, and off-grid adventure. Located in Fernie, BC and Serre Chevalier, France, featuring heli-accessed Boulder Hut touring missions.
• All-Mountain Camps Ski and snowboard camps focused on building confidence and skills across varied terrain including steeps, trees, powder, and groomers. Available at multiple destinations with expert coaching and small group formats.
• Backcountry Camps Advanced off-piste ski and snowboard programs teaching backcountry skills, avalanche safety, and touring techniques. Includes cat-skiing experiences and hut-based touring trips in remote mountain zones.
• Technical Camps Skill-refinement programs focused on sharpening fundamentals, correcting technique, and building stronger foundations through focused coaching and high-quality terrain.
• Freestyle Camps Park and freestyle ski and snowboard camps teaching jumps, spins, rails, boxes, and creative riding styles with progressive coaching in terrain park environments.
• Improvement Camps Progression-focused ski and snowboard camps for riders seeking to improve carving, tree navigation, and steep terrain confidence with expert instructors and world-class locations.
• Coaching Holidays Short-format, high-impact ski and snowboard camps for time-limited travelers, featuring expert coaching, terrain exploration, and social crew vibes over 1-2 weeks.
• Gap Year Courses Extended-season ski and snowboard programs designed for gap year students, combining professional coaching, globally recognized qualifications, travel, and mountain culture immersion.
• Career Break Courses Season-long ski and snowboard programs for professionals seeking a purposeful break, offering all-mountain confidence building, backcountry missions, and mountain lifestyle immersion.
• Ski Instructor Internships 18.5-week comprehensive programs combining CSIA Level 1 certification training with guaranteed paid instructor employment at Fernie Winter Sports School, including accommodation for the full season.

Quantifiable outcome

• CSIA Level 1 pass rate typically 90-100%
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Fernie Winter Sports SchoolcoreStrategic or Co-development PartnerPrimary employment partner for the Pro Start program. Nonstop graduates who pass CSIA Level 1 can step into paid instructor positions at Fernie Winter Sports School, gaining real-world teaching experience while continuing Level 2 training.
• Resorts of the Canadian Rockies (RCR)coreStrategic or Co-development PartnerParent company of Fernie, Kicking Horse, Kimberley, and Banff resorts. Provides guaranteed job interviews for Level 2 graduates and access to season passes across multiple resorts. RCR-owned properties include ski school operations.
• Protect Our WintersminorOthersEnvironmental nonprofit receiving 1% of Nonstop revenues as part of the 1% for the Planet commitment. Focuses on climate advocacy for winter sports industry.
• Cool EarthminorOthersRainforest protection charity receiving 1% of Nonstop revenues. Part of the 1% for the Planet environmental giving commitment.
• WildsightminorOthersLocal BC environmental organization and 1% for the Planet member. Nonstop supports Wildsight for local conservation efforts in the Fernie area.
• 1% for the PlanetminorOthersEnvironmental membership organization. Nonstop is a certified member company committing 1% of annual revenues to approved environmental nonprofits.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Snoworks: UK-based specialist in off-piste and backcountry ski courses operating in Verbier, Chamonix, and Canadian destinations. Overlaps directly with Nonstop's Backcountry Camps, All-Mountain Camps, and Master the Mountain offerings and competes for the same advanced-rider progression segment.
• Peak Leaders: UK-based ski instructor training provider running CSIA and BASI courses for gap-year and career-break clients in Canada, France, Austria, and New Zealand. Operates a near-identical value proposition to Nonstop with very similar course structure, target demographics, and direct-to-consumer online booking model.
• EA Ski & Snowboard Training: UK-headquartered ski and snowboard instructor course operator offering CSIA/CASI/BASI certification pathways across Canada, France, and New Zealand. Direct head-to-head competitor to Nonstop with overlapping destinations (Banff, Fernie, French Alps), similar gap-year/career-break positioning, and comparable bundled coach-plus-accommodation product structure.
• New Generation Ski Coaching: UK ski coaching holiday specialist running off-piste, mogul, and instructor development courses in Verbier, Val d'Isère, and other premium resorts. Targets a similar intermediate-to-expert and aspiring-instructor demographic and overlaps with Nonstop's French Alps coaching-holiday tier.

Emerging players

• Snowminds: Danish/European ski instructor recruitment and training provider placing graduates into seasonal instructor roles across the Alps, Austria, and Scandinavia. Comparable to Nonstop on the training-plus-job-placement axis and increasingly competing for European and British aspiring-instructor demand.

Others

• Iglu Ski: UK ski holiday retailer selling packaged ski trips, accommodation, and ski school add-ons across 100+ resorts. Not a direct competitor to Nonstop's instruction-led multi-week courses but operates a complementary distribution channel for ski-school referrals and a competing destination-discovery funnel.
• Canadian Ski Instructors' Alliance (CSIA): National governing and certification body that issues CSIA Level 1-4 instructor qualifications used by Nonstop courses. As the supplier of the credential Nonstop sells, CSIA is an upstream ecosystem participant whose standards and exam fees directly determine Nonstop's instructor-course product definition.
• Protect Our Winters UK: Climate-advocacy nonprofit partner to Nonstop under its 1% for the Planet commitments. Thematically linked as an industry-ecosystem player focused on the long-term viability of ski-season demand itself — the foundation on which Nonstop's recurring-season business model depends.

Broad incumbents

• Inghams / Crystal Ski Holidays: Major UK ski-holiday tour operator offering package holidays, group ski school, and resort experiences across Europe and North America. Broader portfolio than Nonstop but indirectly competes for the same UK customer ski-trip budget allocation and provides instructor-led services that overlap at the entry level.
• ESF (École du Ski Français): The dominant ski school network in France with hundreds of instructor-led lesson operations across virtually every French resort. While ESF focuses on short-format lessons rather than multi-week certification courses, it is the incumbent that any aspiring French ski instructor implicitly compares Nonstop's BASI pathway against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nonstopsnow
• Xx.com/nonstopsnow
• Facebookfacebook.com/nonstopsnow
• LinkedInlinkedin.com/company/nonstop-adventure

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nonstop Ski & Snowboard