Protect Our Winters UK

Name

Protect Our Winters UK

Legal name

Protect Our Winters UK

Website

https://protectourwinters.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Climate Advocacy and Environmental Nonprofit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

Keywords

• Climate advocacy
• Carbon literacy training
• Outdoor community
• Climate education
• Environmental nonprofit

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Corporate Partnerships: Tiered corporate partnership model with Summit (£25,000+), Ridge (£10,000+), Foundation (£1,000+), and Friends of POW (up to £1,000) tiers. Partners provide funding, support climate campaigns, and receive benefits including Carbon Literacy Training, marketing exposure, and event participation.
2. Individual Donations: One-off and monthly donations from individual supporters. Processed through Enthuse platform. Donations directly fund campaign efforts to achieve Net Zero by 2040.
3. Merchandise Sales: Sale of branded merchandise including t-shirts, buffs, goggles, and activity packs. Products are ethically sourced and environmentally friendly. 100% of profits go back into campaigns.
4. Carbon Literacy Training: Accredited training courses for individuals and organizations. Public courses offered at subsidized pricing with £10 assessment/certification fee. Organizational pricing varies by attendee count.
5. 1% for the Planet Donations: As an approved Environmental Partner of 1% for the Planet, businesses can direct their 1% contribution (monetary, in-kind, or promotional) to POW UK.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Protect Our Winters UK is a registered climate action charity that rallies the outdoor community to lead climate action through accredited Carbon Literacy Training, the Snow Dreamers children's activity pack, the Clean Miles mobility campaign, corporate partnership programmes (Summit, Ridge, Foundation, Friends of POW tiers), the POW Pledge sustainability framework, and the Changemakers programme for young adults. It sells branded merchandise to fund its campaigns and offers climate advocacy and policy influence targeting UK policymakers.

Product overview

Protect Our Winters UK is an outdoor climate action charity offering a portfolio of education and advocacy products. The core offerings include Carbon Literacy Training (UN-accredited 8-hour climate course), the Snow Dreamers children's activity pack (ages 8-11), and the Clean Miles mobility campaign. The organization operates a merchandise sub-brand through Teemill (ecofriendly clothing and accessories) and offers a POW Pledge sustainability framework for business partners. Additional products include a Climate Action Workshop for businesses, the POW UK Changemakers programme for young adults (18-29), a bi-weekly newsletter, and editorial blog content. The portfolio centers on empowering the outdoor community through climate education and systemic advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• Snow Dreamers: A creative, imaginative climate resource helping children aged 8-11 explore environmental issues through sport and play.
• POW UK Changemakers
• Clean Miles

Products and services

• Carbon Literacy Training UN-accredited 8-hour climate education course (Carbon Literacy Project) tailored for outdoor enthusiasts and organisations, empowering learners to understand their carbon footprint and take meaningful action at personal, community, and organisational levels. Offered as public subsidised courses and bespoke organisational cohorts.
• Snow Dreamers Activity Pack Creative climate activity pack for children aged 8-11 (and caregivers) to explore climate action through creativity, imagination, and play. Includes A1 resort map, sticker set, and guided prompts. Sold via Stripe payment link with proceeds supporting POW UK campaigns.
• Clean Miles Campaign National mobility campaign advocating for affordable, accessible, and gear-friendly public transport for the outdoor community. Includes research reports, MP outreach tools, and a petition gathering evidence for the State of Outdoor Sport Public Transport report.
• POW Pledge Framework Sustainability assessment framework enabling organisations to track and improve their environmental performance. Corporate partners receive feedback on sustainability progress through this framework as part of their tiered benefits.
• POW UK Changemakers Programme Programme for 18-29 year olds providing free accredited Carbon Literacy Training, tools, community, and confidence to take real climate action, particularly targeting young adults from marginalised backgrounds.
• POW UK Branded Merchandise Limited range of branded clothing and accessories (t-shirts, buffs, goggles, goggle socks) produced using environmentally friendly methods in small runs to avoid waste. 100% of profits go back into campaigns. Sold via POW UK website, Teemill print-on-demand, and selected third-party retailers.
• Corporate Partnership Programme Tiered corporate partnership offering for outdoor industry businesses with four levels: Summit (£25,000+), Ridge (£10,000+), Foundation (£1,000+), and Friends of POW (up to £1,000). Includes Carbon Literacy Training, Climate Action Workshops, Brand Alliance marketing exposure, social media posts, newsletter presence, and POW Pledge progress feedback.

Quantifiable outcome

• 160+ industry staff completed accredited Carbon Literacy Training
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

18 partnerships are on record, tiered summit partner (top tier), ridge partner, pow international partner, friends of pow, core partner, referral partner, campaign partner and delivery partner.

• Crystal Skisummit partner (top tier)GTM or Marketing PartnerSummit Partner providing highest level of support (£25,000+). Includes 3x Carbon Literacy Training courses, Climate Action Workshop, top presence on Brand Alliance page, co-branded videos, and participation in key events.
• Hermetica Blacksummit partner (top tier)GTM or Marketing PartnerSummit Partner in energy, sustainability, and infrastructure sector. 25 staff members completed Carbon Literacy Training. Committed to embedding climate understanding across their organization.
• dryroberidge partnerGTM or Marketing PartnerRidge Partner supporting POW UK with £10,000+ commitment. Receives Carbon Literacy Training, Climate Action Workshop, and prominent Brand Alliance placement.
• eden sustainableridge partnerGTM or Marketing PartnerRidge Partner supporting POW UK climate campaigns with £10,000+ commitment.
• Ellis Brighamridge partnerGTM or Marketing PartnerRidge Partner and retail partner. Staff participated in Westminster advocacy alongside POW UK and Head of Advocacy Dom Winters.
• Skibeatridge partnerGTM or Marketing PartnerRidge Partner supporting POW UK with £10,000+ commitment for climate action campaigns.
• Sungodridge partnerGTM or Marketing PartnerRidge Partner and product collaborator. Created POW UK x SunGod Ski Goggles (£119). Donated goggles for events and giveaways.
• TSA (Snowboard Asylum)ridge partnerGTM or Marketing PartnerRidge Partner supporting POW UK with £10,000+ commitment.
• Topflightridge partnerGTM or Marketing PartnerRidge Partner (Ireland) supporting POW UK climate campaigns.
• Burtonpow international partnerGTM or Marketing PartnerGlobal POW International partner collaborating on worldwide climate initiatives.
• Jones Snowboardspow international partnerGTM or Marketing PartnerGlobal POW International partner collaborating on worldwide climate initiatives.
• The North Facepow international partnerGTM or Marketing PartnerGlobal POW International partner collaborating on sustainability and climate initiatives.
• POCpow international partnerGTM or Marketing PartnerGlobal POW International partner collaborating on safety and climate initiatives.
• Patagoniafriends of powGTM or Marketing PartnerFriends of POW supporter. Patagonia shares POW UK values around environmental protection and sustainable outdoor practices.
• 1% for the Planetcore partnerGTM or Marketing PartnerPOW UK is an approved Environmental Partner of 1% for the Planet. Businesses can direct their 1% contribution (monetary, in-kind, or promotional) to POW UK through this global network.
• Bywayreferral partnerGTM or Marketing Partner100% flight-free travel company. POW UK receives 3% of booking value plus £50 per booking when supporters book through their link. Partnership supports Clean Miles campaign and low-carbon travel promotion.
• Electric Bear Brewing Cocampaign partnerGTM or Marketing PartnerCharity beer collaboration creating 'Earn Your Turns' Pale Ale. Donating 30p from every can or pint to POW UK. Launch event featured POW UK Head of Advocacy Dom Winters speaking on Clean Miles campaign.
• BASI (British Association of Snowsport Instructors)delivery partnerStrategic or Co-development PartnerProfessional association partnership to deliver Carbon Literacy Training to ski and snowboard instructors. Training is recognized as CPD credit for BASI members.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WWF UK: Large UK arm of the global WWF network focusing on wildlife conservation and climate. Comparable charity structure, corporate partnership programs, and climate-mitigation remit, but with substantially greater resources, brand recognition, and a broader conservation portfolio.
• Greenpeace UK: Major UK environmental advocacy organization with substantially greater scale, broad public fundraising, and policy influence on climate, energy, and conservation. Overlaps with POW UK's climate advocacy remit but operates across a much wider environmental portfolio without specializing in outdoor sports.
• Friends of the Earth England, Wales & Northern Ireland: Long-established UK environmental charity engaging in climate, biodiversity, and sustainability policy advocacy with grassroots supporter networks. Comparable in its charity status, UK policy focus, and community-mobilization approach, but considerably larger and broader in scope than POW UK.
• The Wildlife Trusts: UK federation of 46 wildlife trust charities focused on nature recovery, climate action, and environmental education. Comparable charity structure, UK geographic scope, and engagement with corporate partners, but with a broader nature-conservation remit rather than a focused outdoor-sports climate-advocacy niche.

Direct peers

• Cool Earth: UK-registered charity focused on rainforest protection and climate mitigation through partnerships with Indigenous communities. Operates a corporate partnership and individual-donor model addressing climate change, comparable in charity structure, donor base, and corporate ESG partnership mechanics to POW UK.
• Protect Our Winters (US): The US-originated founding chapter of the Protect Our Winters movement (founded 2007 by pro snowboarder Jeremy Jones). Operates the same climate-advocacy-via-outdoor-community model with athlete ambassadors, corporate partnerships, and policy campaigns, making it the most directly comparable peer to POW UK.
• Surfers Against Sewage: UK-based environmental charity mobilizing the surfing and outdoor water-sports community around environmental activism (plastic pollution, ocean health, climate). Uses an analogous community-led mobilization, corporate partnership, and grassroots campaign model to POW UK's outdoor-snowsports approach.

Emerging players

• ClientEarth: UK-registered environmental law charity using legal action to drive climate and environmental policy outcomes. Comparable as a UK charity pursuing systemic climate policy change, but uses litigation rather than community mobilization as its primary lever.

Others

• 1% for the Planet: Global network that connects businesses making 1% of sales donations with approved environmental nonprofit partners (including POW UK). Functions as an enabling/distribution channel rather than a direct competitor, but its network effects and corporate-sustainability positioning directly shape POW UK's partnership pipeline.

Regional players

• The Climate Coalition: UK-wide coalition of over 100 organizations (including POW UK-aligned groups) campaigning on climate change. Comparable in mission around UK climate policy advocacy and broad-coalition engagement, but functions as an umbrella rather than a directly competing membership organization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/protectourwintersuk
• LinkedInlinkedin.com/company/protectourwintersuk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protect Our Winters UK