What Harrison Beverage does

Harrison Beverage is a private, for-profit distributor of alcoholic and non-alcoholic beverages, headquartered in Egg Harbor Township, New Jersey, United States, and in continuous operation since 1956. The company functions as an intermediary in the regional beverage supply chain, procuring product from manufacturers and supplying it to downstream retail and on-premise accounts within its South Jersey service territory. It operates with a small workforce in the 11-50 employee band under the leadership of Dean Harrison as Chief Executive Officer. The firm presents itself through the domain harrisonbeverage.com, although the publicly accessible site renders only a loader/verification page, yielding no additional disclosures on product mix, pricing, route structure, supplier portfolio, customer base, financials, or strategic direction beyond the basic firmographics captured above. Given the absence of first-party corporate detail in the source material, the company's exact operating footprint, ownership structure, and financial profile cannot be characterized with confidence.

Name

Harrison Beverage

Website

https://harrisonbeverage.com

Company type

Private

Founded year

1956

Headcount range

11–50 employees

Short description

Harrison Beverage is a small, private regional distributor of alcoholic and non-alcoholic beverages headquartered in Egg Harbor Township, New Jersey, serving local retail and on-premise accounts under the leadership of CEO Dean Harrison.

Ownership category

akta.pro rank

Product category

Beverage Distribution

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH)

Keywords

• Beverage distribution
• Alcoholic beverages
• Non-alcoholic beverages
• Wholesale distribution
• Beer distribution

Headquarters

HQ city

Egg Harbor Township

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Core offering

Harrison Beverage is a wholesale distributor of alcoholic and non-alcoholic beverages serving licensed retail and on-premise accounts from its base in Egg Harbor Township, New Jersey. The company purchases beverages from producers and resells them to retailers, restaurants, bars, and similar buyers throughout its regional southern New Jersey territory.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Beverage Distribution Wholesale distribution of alcoholic and non-alcoholic beverages to licensed retail and on-premise accounts in the southern New Jersey market, purchasing from producers and reselling to retailers, restaurants, bars, and similar buyers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Breakthru Beverage Group: Multi-state beer, wine, and spirits wholesaler with significant Northeast presence. Comparable as a direct competitor for supplier authorizations and on-premise accounts in adjacent markets.
• Southern Glazer's Wine & Spirits: Largest U.S. wine and spirits distributor. Comparable on alcoholic-beverage wholesale activity and supplier relationships; relevant as the dominant competitor and likely acquirer/customer of smaller regional distributors like Harrison Beverage.
• Republic National Distributing Company (RNDC): Top-tier U.S. wine and spirits wholesaler with broad geographic coverage. Comparable in core alcoholic distribution activity and a key competitive benchmark for regional NJ operators.
• Anheuser-Busch Companies: Major U.S. brewer and beverage parent that controls wholesale relationships and supplier economics for distributors like Harrison Beverage. Relevant as a principal supplier shaping the competitive landscape.

Direct peers

• Allied Beverage Group: Large New Jersey-based distributor of beer, wine, spirits, and non-alcoholic beverages. Highly comparable to Harrison Beverage on geography (NJ), product breadth (alcoholic + non-alcoholic), and customer types (on- and off-premise).
• Manhattan Beer Distributors: Large beer and beverage distributor covering the NY/NJ metro. Comparable as a regional wholesaler with overlapping alcoholic and non-alcoholic product mix and on-premise focus.
• Shore Point Distributing Company: New Jersey-based Anheuser-Busch affiliated beer wholesaler operating in overlapping Shore-area markets. Comparable in scale, regional focus, and supplier-anchored distribution model.
• Best Brands: NJ-based distributor of wine, spirits, and beer with on- and off-premise accounts. Comparable mid-sized regional wholesaler serving similar Atlantic-coast customer segments.
• Kramer Beverage Company: Family-owned South Jersey beer and beverage wholesaler serving the same Atlantic/Cape May/Philadelphia corridor. Closely comparable in size, ownership profile, and route-based distribution model.

Regional players

• Eagle Rock Distributing Company: Mid-Atlantic beer wholesaler operating across New Jersey and surrounding states. Comparable as a regional Anheuser-Busch-aligned distributor competing for the same on-premise and off-premise accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/harrisonbevco
• Facebookfacebook.com/100524450006858

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harrison Beverage