Kramer Beverage Co.

What Kramer Beverage Co. does

Kramer Beverage Co. is a fourth-generation, family-owned wholesale beer and beverage distributor headquartered in Hammonton, Atlantic County, New Jersey. Founded in 1924 by Benjamin Kramer in Atlantic City during Prohibition as a soft drink bottler, the company has evolved into the largest beer wholesaler and total beverage distributor in South Jersey, serving eight counties (Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester, Mercer, and Salem) from a ~1 million square foot warehouse facility. Its customer base spans off-premise retail accounts (liquor stores, convenience stores, grocery stores) and on-premise accounts (bars, restaurants, taverns), with no direct-to-consumer sales.

The company generates revenue by purchasing beer, wine, spirits, and ready-to-drink beverages from supplier partners and reselling them to retail accounts under a wholesale distribution model. Its portfolio spans domestic majors (Molson Coors, Constellation/Mexican imports, Yuengling, Boston Beer), imports (Heineken USA, Guinness/Diageo), value (Pabst), craft (New Belgium, Sierra Nevada, Cape May Brewing, plus local New Jersey craft partners), spirits (Green River, Bardstown Bourbon), non-alcoholic (Guinness 0, Sierra Nevada Trail Pass, Fever-Tree mixers), and RTD/hard seltzer (White Claw, Mike's Hard Lemonade, Garage Beer, Spiked Ade, AriZona Hard Tea). Following the September 2023 acquisition of Cape Beverage Distributing, Kramer holds state-wide exclusive distribution rights for Cape May Brewing Company. The company employs 101-250 people and is led by Chairman Charles Kramer (fourth generation), President Mark Kramer (fourth generation), and VP/GM Brendan Dalton.

Kramer Beverage is a traditional physical-goods distribution business with no disclosed proprietary technology, no AI/ML capabilities, and no app or API surface. GTM is exclusively B2B wholesale through sales reps, area sales managers, key account managers, draught services, and merchandising teams supporting on-premise draught programs and retail displays. Marketing channels are limited to organic social, a seasonal newsletter ("Heady Times"), a content blog ("Bev Buzz"), and community involvement ("Kramer Cares"). Pricing is negotiated bilaterally with individual accounts and not publicly disclosed. Revenue is not publicly reported.

Name

Kramer Beverage Co.

Legal name

Kramer Beverage Company

Website

https://kramerbev.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

101–250 employees

Short description

Fourth-generation family-owned wholesale beverage distributor serving as South Jersey's largest beer wholesaler across eight counties, distributing domestic, import, craft, wine, spirits, and RTD brands from a ~1 million square foot Hammonton, NJ facility to retail and on-premise accounts.

Ownership category

akta.pro rank

Product category

Beverage Wholesale Distribution

NAICS

Beer and Ale Merchant Wholesalers (42481)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH)

Keywords

• Beer wholesale distribution
• Beverage distribution services
• Craft beer distribution
• On-premise beverage supply
• Off-premise retail distribution

Headquarters

HQ city

Hammonton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Distribution: Kramer Beverage generates revenue by purchasing beer, wine, spirits, and other beverages from manufacturers and distributing them to retail accounts. They act as a wholesale distributor, buying in bulk and reselling to retailers in their eight-county South Jersey territory.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Kramer Beverage Co. is a wholesale beer and beverage distributor that purchases beer, wine, spirits, and craft beverages from supplier partners and distributes them to retail accounts (liquor stores, convenience stores, grocery stores) and on-premise accounts (bars, restaurants, taverns) across eight counties in South Jersey. The company serves as South Jersey's largest beer wholesaler and total beverage distributor, offering a single-source portfolio spanning major domestic brands, imports, craft breweries, wine, spirits, and ready-to-drink beverages.

Product overview

Kramer Beverage Co. is a beer and beverage wholesale distributor operating as a single unified distribution service. Founded in 1924 and family-owned for four generations, the company distributes a diverse portfolio of domestic beers (Miller Lite, Coors Light, Corona Extra, Yuengling), import brands (Modelo, Guinness), craft beers (Sierra Nevada, New Belgium, Cape May Brewing, Dogfish Head, Blue Moon), wine, spirits, and ready-to-drink beverages across eight South Jersey counties. The company's primary service is distribution to retail accounts, complemented by the Kramer Cares community initiative and Heady Times seasonal newsletter. Major supplier partnerships include Molson Coors, Constellation Brands, Yuengling, Boston Beer Company, Diageo, Mark Anthony Brands, and Heineken USA.

Differentiator

Problem solved

Functional benefit

Brands

• Kramer Cares: The company's community involvement and philanthropy program that supports nonprofit organizations in their eight-county service area through donation requests and volunteer activities.

Products and services

• Beer & Beverage Distribution Services Wholesale distribution of beer, wine, spirits, and craft beverages to retail accounts (liquor stores, convenience stores, grocery stores) and on-premise accounts (bars, restaurants, taverns) across eight South Jersey counties. Services include merchandising support for retail displays, draught program services for on-premise accounts, and access to a diversified portfolio spanning major domestic, import, and craft brands.
• Wine Portfolio

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered minor and core.

• Spiked AdeminorChannel Partner/ Reseller/ Distributor · 1 January 2025Ready-to-drink vodka-based beverage brand founded by Jason Cohen. Launched in 2025 with strong South Jersey presence. Distributed by Kramer in New Jersey.
• Fever-TreeminorChannel Partner/ Reseller/ Distributor · 1 January 2025Premium non-alcoholic mixer brand now in strategic partnership with Molson Coors for U.S. commercialization. Provides tonic water, ginger beer, and cocktail mixers.
• Garage BeerminorChannel Partner/ Reseller/ Distributor · 1 January 2025Light lager brand backed by NFL stars Jason and Travis Kelce. Fastest-growing super premium beer brand in the country. Kramer began distribution in June 2024.
• Green River Distilling Co.minorChannel Partner/ Reseller/ Distributor · 1 January 2024Kentucky bourbon distillery. Green River Wheated Bourbon named World's Best Bourbon at 2025 NY World Spirits Competition. Heritage member of Kentucky Bourbon Trail.
• Bardstown Bourbon Co.minorChannel Partner/ Reseller/ Distributor · 1 January 2024Kentucky distillery providing premium sourced and in-house distilled bourbons. Awarded Whiskey Producer of the Year by IWSC. Heritage member of Kentucky Bourbon Trail.
• Mark Anthony BrandscoreChannel Partner/ Reseller/ Distributor · 1 January 2023Added March 1, 2026, with distribution across Burlington, Camden, Gloucester, and Mercer counties. Provides Mike's Hard Lemonade, White Claw, and Cayman Jack brands.
• AriZona BeveragescoreChannel Partner/ Reseller/ Distributor · 1 January 2023Iconic beverage company now entering hard tea segment with AriZona Hard Tea. Valued at approximately $6 billion.
• Cape May Brewing CompanycoreChannel Partner/ Reseller/ Distributor · 1 January 2023Leading New Jersey craft brewery. Kramer acquired Cape Beverage Distributing in September 2023 to become exclusive state-wide wholesaler.
• Montauk Brewing CompanyminorChannel Partner/ Reseller/ Distributor · 1 January 2023Long Island craft brewery expanding into South Jersey market.
• Dewey CrushminorChannel Partner/ Reseller/ Distributor · 1 January 2022Ready-to-drink cocktail brand from Delaware. Partnership began March 2022 expanding Kramer's RTD portfolio.
• Constellation BrandscoreChannel Partner/ Reseller/ Distributor · 1 January 1924Major supplier partner providing premium beer brands including Modelo, Corona, and Pacifico. A foundational supplier in Kramer's portfolio.
• YuenglingcoreChannel Partner/ Reseller/ Distributor · 1 January 1924Premium domestic lager supplier. D.G. Yuengling & Son is America's oldest brewery, a historic partner for Kramer.
• Boston Beer CompanycoreChannel Partner/ Reseller/ Distributor · 1 January 1924Supplier partner for Samuel Adams, Angry Orchard, and Dogfish Head brands. Major craft and cider supplier.
• Heineken USAcoreChannel Partner/ Reseller/ Distributor · 1 January 1924Major international beer supplier providing Heineken, Guinness, and other premium global brands.
• Pabst Brewing CompanycoreChannel Partner/ Reseller/ Distributor · 1 January 1924Supplier of value and craft beer brands including Pabst, Blue Ribbon, and craft partner offerings.
• DiageocoreChannel Partner/ Reseller/ Distributor · 1 January 1924Major spirits and beer supplier including Guinness. Diageo provides Kramer access to premium beer and spirits portfolio.
• FIFCOcoreChannel Partner/ Reseller/ Distributor · 1 January 1924Major beverage company supplier providing beer and malt beverage brands.
• New Belgium BrewingcoreChannel Partner/ Reseller/ Distributor · 1 January 1924Craft beer supplier including Fat Tire, Voodoo Ranger, and premium craft offerings.
• Sierra Nevada Brewing Co.coreChannel Partner/ Reseller/ Distributor · 1 January 1924Third-largest craft brewery providing Pale Ale, Hazy Little Thing, and non-alcoholic Trail Pass.
• Flying Fish Brewing CompanyminorChannel Partner/ Reseller/ Distributor · 1 January 1924Local craft brewery partner serving South Jersey market.
• Evil Genius Beer Co.minorChannel Partner/ Reseller/ Distributor · 1 January 1924Regional craft brewery partner with creative portfolio of beers.
• Double Nickel Brewing Co.minorChannel Partner/ Reseller/ Distributor · 1 January 1924South Jersey craft brewery partner providing local craft offerings including Liberty Lager for America's 250th.
• Glasstown BrewingminorChannel Partner/ Reseller/ Distributor · 1 January 1924Local craft brewery partner serving South Jersey market.
• MudHen Brewing CompanyminorChannel Partner/ Reseller/ Distributor · 1 January 1924South Jersey craft brewery partner.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Reyes Beverage Group: One of the largest beer distributors in the US, operating across multiple states with significantly larger scale than Kramer. Comparable in core business (beer distribution at scale) but broader geographically and more diversified across supplier portfolios.
• Republic National Distributing Company (RNDC): Major multi-state beverage alcohol distributor covering beer, wine, and spirits. Comparable in core distributor function and supplier relationships, but operates nationally at a substantially larger scale.
• Southern Glazer's Wine & Spirits: Largest US wine and spirits distributor with significant beer exposure in select markets. Comparable in three-tier wholesale mechanics and supplier relationships but operates at materially larger national scale with a wine/spirits-skewed portfolio.
• Breakthru Beverage Group: Large multi-state beer, wine, and spirits distributor across the Northeast and other regions. Comparable in distribution mechanics, supplier portfolio breadth, and customer segmentation, but with broader geographic and category footprint than Kramer.

Direct peers

• Manhattan Beer Distributors: Large regional beer and beverage wholesaler serving the NY metro area. Comparable as a single-state/regional family-affiliated distributor with overlapping supplier relationships and similar on-premise/off-premise customer mix.
• L. Knife & Son: New Jersey-based beer and beverage wholesaler operating in territories adjacent to/overlapping with Kramer. Directly comparable in customer base (off-premise retail and on-premise accounts), product mix, and NJ regulatory environment.
• Fedway Associates: New Jersey beer wholesaler and major Anheuser-Busch affiliate. Competes head-to-head with Kramer for retail accounts in the NJ market and shares the same three-tier regulatory structure and supplier-driven business model.
• Sheehan Family Companies: Multi-generational family-owned beer and beverage wholesaler operating across multiple East Coast states. Highly comparable in business model (exclusive-territory beer wholesaler), supplier mix, and family-ownership structure, making it the closest strategic peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cheerssj
• Facebookfacebook.com/kramerbeveragedstr
• LinkedInlinkedin.com/company/1583279
• Instagraminstagram.com/kramerbeverage
• TikToktiktok.com/@kramerbeverage

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kramer Beverage Co.