Allied Beverage Group
Allied Beverage Group is a New Jersey-licensed wholesale distributor of wine and spirits, the largest in the state and a top-10 US beverage alcohol wholesaler, distributing 15,000+ SKUs to licensed package stores, restaurants, hotels, taverns, and clubs via field sales and the ALL/IN eCommerce platform.
- Company typePrivate
- Founded1933
- HeadquartersElizabeth, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Allied Beverage Group does
Allied Beverage Group, LLC is a New Jersey-licensed wholesale distributor of wine and spirits, headquartered in Elizabeth, NJ with cross-dock operations in Swedesboro, NJ. The company is the largest wine and spirits distributor in New Jersey and ranks among the ten largest in the United States, distributing a portfolio of more than 15,000 SKUs spanning fine wine, hand-crafted spirits, and non-alcoholic beverages. It serves licensed package stores, restaurants, hotels, taverns, and clubs across New Jersey through a B2B model.
The company's core distribution capability is anchored by a state-of-the-art facility in Elizabeth, NJ and a field sales force that calls on licensed accounts statewide. Its primary digital platform is ALL/IN, a 24/7/365 B2B eCommerce portal introduced in 2026 that enables product discovery, ordering, draft order creation, multi-product RIP (Rapid Inventory Program) shopping, bill & hold inventory management, invoicing, and ACH payments. The platform incorporates an AI-driven search engine and a personalized product recommendation system that learns from individual purchase history and similar-customer behavior over time.
Allied generates revenue through wholesale distribution margins on the more than $1 billion in products flowing through its network annually. Its supplier base includes Bacardi, Diageo, Pernod Ricard, Heaven Hill, Campari, Duckhorn Portfolio, Remy Cointreau, and Proximo. The company is family-owned and operated as an LLC, formed through the historical merger of The Baxter Group, F&A Distributing, and The Jaydor Corporation combined with the August 2017 combination with Breakthru Beverage New Jersey. Leadership includes Executive Chairman Jeffrey Altschuler and President & CEO Jonathan Yusen.
Allied Beverage Group firmographics
Firmographics- Name
- Allied Beverage Group
- Legal name
- Allied Beverage Group, LLC
- Website
- https://home.alliedbeverage.com
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Allied Beverage Group is a New Jersey-licensed wholesale distributor of wine and spirits, the largest in the state and a top-10 US beverage alcohol wholesaler, distributing 15,000+ SKUs to licensed package stores, restaurants, hotels, taverns, and clubs via field sales and the ALL/IN eCommerce platform.
- Ownership category
- akta.pro rank
Allied Beverage Group industry classification
Industry- Product category
- Beverage Alcohol Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)
Keywords
Where Allied Beverage Group is headquartered
LocationHeadquarters
- HQ city
- Elizabeth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Allied Beverage Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Distribution: Revenue generated through wholesale distribution of wine and spirits to licensed package stores, restaurants, hotels, taverns, and clubs. The company represents product lines from world's leading beverage alcohol suppliers and earns margins on product distribution.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Allied Beverage Group product offering
Product offeringCore offering
Allied Beverage Group is a wholesale distributor of fine wine, hand-crafted spirits, and non-alcoholic beverages, supplying more than 15,000 SKUs from world-leading beverage alcohol suppliers to licensed package stores, restaurants, hotels, taverns, and clubs throughout New Jersey. The company combines traditional field-sales-based distribution with two proprietary B2B eCommerce platforms (ALL/IN and eBiz) and direct ACH payment processing to manage ordering, accounts, and inventory for its licensed customers.
Product overview
Allied Beverage Group is New Jersey's leading distributor of fine wine and spirits, ranking among the ten largest distributors in the United States with over $1 billion in annual sales. The company operates two primary digital platforms: the ALL/IN eCommerce Platform for portfolio browsing, order management, and account activities; and eBiz for invoice and account management. The ABG Portfolio encompasses over 15,000 SKUs across fine wine (red, rose, white, sparkling), hand crafted spirits (bourbon, brandy, cognac, cordials, gin, mezcal, rum, scotch, tequila, vodka, whiskey), and non-alcoholic offerings. The company also provides Digital Product Catalogs, ACH Payments for streamlined invoicing, and Seasonal Cocktail Recipes content. Allied services package stores, restaurants, hotels, taverns, and clubs across New Jersey.
Differentiator
Problem solved
Functional benefit
Brands
- ALL/IN eCommerce Platform: The company's B2B eCommerce platform for customers to manage orders, account activities, and conduct business 24/7/365.
- Alchemy Room
Products and services
- ALL/IN eCommerce Platform Allied Beverage Group's primary B2B eCommerce platform enabling licensed customers to browse the ABG portfolio, create and share draft orders with sales representatives, shop RIPs, and manage account activities including bill & hold inventory, invoices, and payments. Available 24/7/365.
- ABG Portfolio (15,000+ SKU Wine & Spirits Distribution) Diverse wholesale portfolio of over 15,000 SKUs including fine wine (red, rose, white, sparkling), hand-crafted spirits (bourbon, brandy, cognac, cordials, gin, mezcal, rum, scotch, tequila, vodka, whiskey), and non-alcoholic offerings, representing the world's leading beverage alcohol suppliers with more than $1 billion in annual sales. Sold to licensed package stores, restaurants, hotels, taverns, and clubs throughout New Jersey.
- eBiz Account Management Portal B2B web portal for Allied Beverage Group customers to manage their account, view invoices, and access account information.
- ACH Payments Automated Clearing House payment service enabling licensed customers to pay invoices directly from their bank to Allied Beverage Group, eliminating the need to mail checks and providing invoice management.
Quantifiable outcome
- Over 15,000 SKUs available for ordering
- +1 more outcomes
Companies that use Allied Beverage Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Allied Beverage Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Allied Beverage Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Gray Whale GincoreGray Whale Gin is part of Allied Beverage Group's portfolio, distributed through ABG's wholesale network. The partnership includes joint community events such as beach cleanups with the Surfrider Foundation.
- Surfrider FoundationminorABG partnered with Gray Whale Gin and Surfrider Foundation for beach cleanup events, demonstrating corporate social responsibility and environmental commitment.
- Flag CitiescorePartnership with Flag Cities for FIFA World Cup 2026, featuring Diageo brands including Casamigos, Buchanan's, and Don Julio at soccer-related events and activations.
- BacardicoreBacardi is a key supplier partner in ABG's portfolio, represented through the distribution relationship for their spirits brands.
- DiageocoreDiageo brands including Johnnie Walker, Buchanan's, Don Julio, and Casamigos are part of ABG's portfolio. Diageo and ABG co-market through events like FIFA workshops and Flag Cities partnership.
- Pernod RicardcorePernod Ricard brands are distributed through ABG's New Jersey network, including their champagne, spirits, and wine portfolio.
- Heaven HillcoreHeaven Hill bourbon brands are represented in ABG's extensive spirits portfolio.
- CamparicoreCampari brands including Aperol are distributed through ABG's portfolio.
- Duckhorn PortfoliocoreDuckhorn wine portfolio including Napa Valley wines distributed through ABG's fine wine selection.
- Remy CointreaucoreRemy Martin cognac and related spirits brands distributed through ABG's portfolio.
- ProximocoreProximo brands including 1800 Tequila and Gran Coramino distributed through ABG.
- SEEDSminorABG partnered with SEEDS for the 'Access Changes Everything' event, supporting community initiatives.
- Borgata Hotel Casino & SpacoreAnnual Spirit Show venue hosting partnership at Borgata AC for tasting events and trade showcases.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Allied Beverage Group competitors and assessment
Company assessmentDirect peers
- Southern Glazer's Wine and Spirits: The largest wine and spirits distributor in the United States operating across all 50 states. Directly comparable to Allied in core B2B wholesale business model, supplier relationships, and customer segments (licensed retailers and on-premise accounts).
- Republic National Distributing Company: The second-largest US wine and spirits distributor across multiple states. Closely comparable to Allied in operating model, multi-state distribution focus, and supplier relationship structure, competing for the same global supplier agreements.
- Breakthru Beverage Group: One of the largest US wine and spirits distributors formed through multiple mergers; was Allied's JV partner in the 2017 Breakthru Beverage New Jersey combination. Direct competitor with similar B2B distribution model, supplier relationships, and on/off-premise customer mix.
- Winebow: National fine wine and spirits distributor operating across multiple US markets. Highly comparable to Allied in premium-portfolio focus, supplier relationships, and multi-state wholesale operating model serving both on- and off-premise accounts.
- Johnson Brothers: Multi-state wholesale distributor of wine, spirits, and beer serving on- and off-premise accounts. Comparable scale, B2B wholesale operating model, and supplier relationship portfolio to Allied.
- Skurnik Wines: Specialty wine importer and distributor serving on- and off-premise accounts in multiple US markets. Comparable B2B wholesale distribution model to Allied with a more specialty/premium portfolio focus.
- Vias Imports: Specialty wine and spirits importer and wholesale distributor serving restaurants and retailers across the US. Comparable B2B wholesale model and supplier-representation dynamics to Allied.
Regional players
- Empire Distributors: Regional wine and spirits distributor serving multiple southeastern US states. Comparable B2B distribution model and portfolio breadth to Allied but operates in a different geography than ABG's New Jersey focus.
- Major Brands: Family-owned beverage distributor serving Midwestern US markets. Similar private-company model, multi-channel customer mix (on- and off-premise), and supplier relationships to Allied, but different geographic footprint.
- Great Lakes Wine & Spirits: Midwestern wine and spirits distributor; comparable wholesale model and customer mix, but distinct geographic footprint from Allied's Northeast focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Allied Beverage Group social profiles
Digital presenceAllied Beverage Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allied Beverage Group leadership team
Management profileNumber of profiles
Profiles25 records
Allied Beverage Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allied Beverage Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allied Beverage Group
What does Allied Beverage Group do?
Allied Beverage Group is a wholesale distributor of fine wine, hand-crafted spirits, and non-alcoholic beverages, supplying more than 15,000 SKUs from world-leading beverage alcohol suppliers to licensed package stores, restaurants, hotels, taverns, and clubs throughout New Jersey. The company combines traditional field-sales-based distribution with two proprietary B2B eCommerce platforms (ALL/IN and eBiz) and direct ACH payment processing to manage ordering, accounts, and inventory for its licensed customers.
Is Allied Beverage Group a public or private company?
Allied Beverage Group is a private company. It is classified as family owned and is currently operating.
When was Allied Beverage Group founded?
Allied Beverage Group was founded in 1933. It employs 501 to 1,000 people.
Where is Allied Beverage Group based?
Allied Beverage Group is headquartered in Elizabeth, United States, in the North America region.
How does Allied Beverage Group make money?
One revenue line is on record: wholesale Distribution.
Who are Allied Beverage Group's main competitors?
Direct peers on record are Southern Glazer's Wine and Spirits, Republic National Distributing Company, Breakthru Beverage Group, Winebow, Johnson Brothers, Skurnik Wines and Vias Imports. Regional players are Empire Distributors, Major Brands and Great Lakes Wine & Spirits.
Does Allied Beverage Group have an API?
No public API is recorded for Allied Beverage Group.
What industry is Allied Beverage Group in?
Allied Beverage Group's product category is Beverage Alcohol Distribution. Its primary akta.pro industry code is AFAIAGAA, Alcoholic Beverage Wholesale (Beer, Wine, Spirits). Its NAICS code is 42482 and its SIC code is 5180.