What Nadia does

Nadia株式会社 (Nadia Inc.) is a Tokyo-based, privately held food media and B2B marketing services company founded in 2012. Its core product is the Nadia recipe media platform (oceans-nadia.com) and accompanying mobile app, which aggregates over 180,000 curated recipes contributed by a vetted network of 1,100+ professional Nadia Artists — chefs, registered dietitians, food stylists, and cooking influencers — and serves roughly 20 million monthly users as of mid-2020 reporting. The platform is free to consumers and monetized through branded content campaigns, sponsored recipe pages, display advertising, custom recipe development, video/photo production, social media account management (notably a 5+ year Instagram engagement for Kikkoman), influencer activation, and experiential events run out of the in-house Nadia Kitchen Studio in Takanawa, Tokyo. Nadia's enterprise client base spans 150+ Japanese brands across food CPG (House Foods, S&B Foods, Kikkoman, Yamaki, Takano Foods, Marusan Ai), kitchenware (Doshisha/evercook), home appliances (Mitsubishi Electric), drugstores (Tsurha Holdings), and tourism/government (Singapore Tourism Board), with several multi-year proof-of-performance engagements documented. In August 2025 Nadia launched TOKYO RECIPES by Nadia as an international platform to showcase Japanese culinary culture globally, representing its first deliberate move outside Japan. The company has no disclosed external funding, is founder-led under representative director Katsuki Kadzaki, and reports no AI/ML product capabilities.

Name

Nadia

Legal name

Nadia株式会社

Website

https://nadia-corp.co.jp

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Nadia is a Tokyo-based food media company that operates a curated recipe platform with 180,000+ recipes from 1,100+ professional chefs, reaching 20 million monthly users, and provides B2B marketing, recipe development, influencer activation, and social media management services to 150+ Japanese food, beverage, and consumer brands.

Ownership category

akta.pro rank

Product category

Food Media & Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Recipe media platform
• Food influencer marketing
• Cooking content marketing
• Talent management services
• Digital advertising services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand advertising & sponsored content: Nadia monetizes its 20 million monthly user base through branded content campaigns, sponsored recipe features, and display advertising for food, beverage, and kitchen brands. Campaigns often involve Nadia Artist activations, recipe development, and media tie-up pages.
2. Recipe development & creative production services: Nadia provides B2B services including custom recipe development, food photography, video production, and promotional campaign planning for CPG brands, kitchenware makers, and restaurants.
3. Influencer / Nadia Artist management: Nadia manages a network of 1,100+ food creators (Nadia Artists) and matches them with brands for sponsored posts, ambassador programs, and recipe development assignments, taking a share of influencer activation fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nadia operates a recipe media platform (oceans-nadia.com) featuring 180,000+ curated recipes from a network of 1,100+ professional cooking creators (Nadia Artists), serving 20 million monthly users. The company monetizes this media asset and creator network by providing B2B marketing services to food, beverage, kitchenware, and consumer goods brands, including branded content campaigns, custom recipe development, SNS account management, influencer activations, and event production.

Product overview

Nadia operates as a comprehensive food media platform with its core offering being the 'Nadia' cooking media platform, which aggregates recipes from over 1,100 professional chefs and cooking influencers. The company provides a portfolio of services including talent management for cooking professionals (Nadia Artist), advertising and promotion planning, SNS marketing support, and web/app development. The platform serves 20 million monthly users with 180,000+ recipes. A recent expansion is 'TOKYO RECIPES by Nadia' launched in August 2025 for global audiences. The company also operates the Nadia Kitchen Studio as a physical facility for content creation and events.

Differentiator

Problem solved

Functional benefit

Brands

• Nadia Artist: The network of over 1,100 professional cooking experts, cooking researchers, and cooking influencers who post recipes on the Nadia platform.

Products and services

• Nadia Recipe Media Platform (Nadia) A free consumer-facing recipe media platform featuring 180,000+ curated recipes from 1,100+ professional Nadia Artists (cooking researchers, chefs, dietitians, food stylists, and influencers). It serves 20 million monthly users with searchable, fail-proof recipe content and a companion iOS/Android mobile app.
• Nadia Artist Management Service Talent management service for professional chefs, cooking researchers, registered dietitians, food coordinators, and food stylists branded as 'Nadia Artists.' Manages over 1,100 creators for recipe development, product development, food consulting, media appearances, and cookbook publishing opportunities.
• Advertising & Promotion Planning Comprehensive B2B marketing services for food, beverage, kitchenware, and consumer goods brands, including recipe development, food photography, video production, branded content campaigns, sponsored recipe pages, and media tie-up activations across digital and real-world channels.
• SNS Operations & Marketing Support Specialized Instagram and social media account management and marketing support service combining food/lifestyle expertise with social media operations know-how. Long-term engagements include Kikkoman's Instagram account management for over 5 years (grown to 230,000+ followers).
• Web & App Development & Operations

Quantifiable outcome

• Shelf distribution rate for Yamaki Kappou Dashi Pack increased from 10% to 25% over three years of Nadia campaigns
• +4 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

23 partnerships are on record, tiered core and minor.

• S&B Foods (Espice manufacturer)coreGTM or Marketing PartnerMultiple recipe campaign collaborations including S&B本鶏だし special recipe pages, 赤缶カレーパウダー regional recipe map, and other seasonal promotions leveraging Nadia Artists and platform content.
• Yamaki (Katsuobushi and dashi products)coreGTM or Marketing PartnerMulti-year strategic partnership including recipe contests, sponsored content pages for the Kappou Dashi Pack and 割烹白だし products, and a 3-year campaign that increased shelf distribution from 10% to 25%.
• House FoodscoreGTM or Marketing PartnerOngoing partnership including GABAN spice recipe leaflets, Western cuisine fair featuring professional chef recipes, product gift campaigns, and branded content pages on Nadia's platform.
• Mitsubishi ElectriccoreGTM or Marketing PartnerLong-term fan community management partnership featuring dedicated 'Mitsubishi Electric Fan Site' within Nadia, multiple Nadia Artist ambassadors, original recipe development (~300 recipes), regular events (rice cooker tastings, cooking classes), and fan surveys driving measurable purchase intent.
• KikkomancoreGTM or Marketing PartnerNadia has supported Kikkoman's Instagram account management for over 5 years, growing from ~30,000 to 230,000+ followers. Also provides recipe photography support for Kikkoman's official 'Home Cooking' recipe website.
• Tsurha Holdings (Drugstore chain)coreGTM or Marketing PartnerJoint 'Healthy Eating' campaigns pairing Tsurha dietitians with Nadia Artists, combining in-store POS, social media, and Nadia platform content. Multiple brand sponsorships per campaign, achieving 298% of projected LP page views.
• Doshisha (evercook brand)minorGTM or Marketing Partner15th anniversary campaign collaboration for the evercook non-stick frying pan brand, featuring a 1,500-unit limited-edition giveaway with Nadia-exclusive apron beige design.
• Ebara FoodsminorGTM or Marketing PartnerRecipe campaign for the Petit Ichi nabe sauce series promoting versatile 'stir-fry' usage, with LP production and RINATY-led influencer activation achieving 767 favorites on-platform and 284,000 Instagram impressions.
• Asahi Shuzo (Sake brewery - Kubota brand)minorGTM or Marketing PartnerPartnership for Kubota 40th anniversary events and ongoing sake-pairing experience events, leveraging Nadia Artists' food expertise to attract younger sake consumers.
• Pietro (Dressings and sauces)minorGTM or Marketing PartnerSponsored recipe pages and influencer activations promoting Pietro dressing and pasta sauce products, including a reel video collaboration that achieved 2.8 million views and was adopted for trade show materials.
• Takano Foods (Tofu - Okame brand)coreGTM or Marketing PartnerLong-term sponsored panel campaigns expanding tofu usage beyond cold tofu and miso soup, with Instagram reels exceeding 8.97 million views and strong on-platform favorites, demonstrating sustained engagement over multiple years.
• Namari (Rice flour)minorGTM or Marketing PartnerAmbassador program repositioning rice flour from gluten-free substitute to preferred cooking ingredient, with 1.42 million total social reach and measurable shift in rice flour search frequency among Nadia users.
• Pal System (Cooperative delivery)minorGTM or Marketing PartnerSpecial recipe page collaboration promoting Pal System's home delivery service, featuring 'Reito Ko Mama' (Frozen Child Mama) recipes using Pal System products.
• JA Group SagaminorGTM or Marketing PartnerSpecial recipe page promoting Saga Prefecture asparagus, featuring recipes from Nadia Artists Ako and Sayaka.
• Singapore Tourism Board (STB)minorGTM or Marketing PartnerFour-party campaign (with GENIC and Canon Marketing Japan) promoting Singaporean food culture to Japanese consumers, featuring travel content and recipe development by Nadia Artist Haruan.
• Canon Marketing JapanminorGTM or Marketing PartnerJoint campaign with STB and GENIC offering Canon camera prizes for a Singapore travel and food photography campaign, with Instagram prize draws.
• GENIC (Media company)minorGTM or Marketing PartnerJoint campaign with STB and Canon Marketing Japan for Singapore tourism promotion, creating web articles and digital magazines showcasing Singapore food culture.
• Nagano Prefecture Kawanishi VillageminorGTM or Marketing PartnerThree-way collaboration (with TOKYO FM) promoting Kawanishi Village lettuce through a radio program feature by Nadia Artist Saya, reaching listeners across Tokyo FM's audience.
• TOKYO FMminorGTM or Marketing PartnerJoint collaboration with Kawanishi Village and Nadia Artists for a radio segment on TOKYO FM's 'Blue Ocean' program, featuring seasonal recipes and food content.
• Marusan Ai (Soy milk products)minorGTM or Marketing PartnerPop-up media event for 'Marusan Soy Milk Day', with Nadia providing full-service recipe development, on-site cooking, food styling, event operations, and media guest coordination (~30 attendees).
• Ohmoriya (Nori and furikake)minorGTM or Marketing PartnerAnnual Japanese food parent-child cooking classes at Nadia Kitchen Studio held on 'Washoku Day' (November 24), featuring Ohmoriya products and achieving 100% participant satisfaction across 5 consecutive years.
• Hanamaruki (Liquid shio koji)minorGTM or Marketing PartnerLong-running ambassador program 'Ekishio Leaders' with multiple Nadia Artists (including Boku, Reito Ko Mama, DOKIN, and Tsukurikaki Shokudo Marie) continuously promoting liquid shio koji products through recipes and social media.
• Kreha (Household chemical products)minorGTM or Marketing PartnerOngoing 'easy recipe' campaign on Nadia featuring Kreha household products, with data-driven recipe naming and high-visual-appeal food photography generating top-performing landing page conversion rates.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• BitStar Inc. Japan-based influencer marketing agency managing a creator roster and providing B2B activations for brands; overlaps most directly with Nadia's Nadia Artist management and brand-matching offerings.
• Every, Inc. (DELISH KITCHEN): Video-led recipe platform serving Japanese home cooks with branded content partnerships; the closest direct competitor in combining recipe media reach with food-brand sponsored content deals.
• Cookpad Inc. Japan's largest recipe-sharing platform with both consumer and B2B services; competes head-to-head with Nadia in Japan recipe media and has built creator/marketing offerings into food-brand clients.
• macaroni (Bridge International): Japan recipe and food culture media brand with native advertising and branded content for food/CPG clients, directly competing for the same brand-media budgets as Nadia.
• dely, Inc. (Kurashiru): Operator of Kurashiru recipe platform with strong recipe video distribution and branded content monetization for food clients, overlapping Nadia's media-plus-creator monetization model.

Broad incumbents

• Hakuhodo Inc. Japan's largest advertising agency with deep food/beverage and household-goods client rosters; competes with Nadia for branded content, influencer activations and integrated campaign budgets.
• Dentsu Inc. Global advertising network with significant Japan food marketing operations; an incumbent alternative for brands evaluating Nadia's recipe-content plus SNS-campaign bundles.
• UUUM Inc. Publicly listed Japan multi-vertical influencer management company; broader than food but competes with Nadia for creator-sponsored brand deals and offers scale and capital Nadia lacks.
• Orange Page Co., Ltd. Long-standing Japanese food media publisher with recipe digital offerings and brand-content integrations; an established food-media incumbent with similar buyer profiles to Nadia's CPG clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nadiarecipe
• YouTubeyoutube.com/channel/UCKehUDryIR3lEdvjL6jASHg
• Instagraminstagram.com/recipe.nadia
• TikToktiktok.com/@recipe.nadia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nadia