Texas American Insurers Inc
Texas American Insurers Inc is a family-owned independent insurance agency founded in 1950, representing 100+ carriers across Fort Worth and Lubbock to place personal and commercial coverage for Texas individuals and small businesses, including niche segments like churches and daycares.
- Company typePrivate
- Founded1950
- HeadquartersFort Worth, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Texas American Insurers Inc does
Texas American Insurers Inc is a family-owned independent insurance agency founded in 1950 by Thomas and E.M. Shannon and headquartered in Fort Worth, Texas, with a second office in Lubbock. The firm operates as an intermediary representing more than 100 insurance carriers and serves both personal-lines and commercial-lines customers across Texas, including niche segments such as churches, daycares, and restaurants. Long-tenured staff — including Mike Shannon, who has been with the firm since 1975 — and a recently appointed Marketing Director (Jarrett Shannon, June 2025) anchor the operating team.
The agency's product is insurance placement and brokerage: it matches customers to carriers, structures coverage, and services policies across personal and commercial lines. Technology consists of a third-party website maintained by AlicorSolutions (relaunched in 2016); the firm does not develop proprietary underwriting or AI/ML systems. Carrier relationships and industry affiliations (Trusted Choice, Better Business Bureau, Independent Insurance Agents of Texas) underpin distribution and credibility.
Revenue is generated through standard insurance agency commissions paid by carriers on placed policies. The commission model, multi-carrier access, and niche vertical focus define the go-to-market; customer acquisition relies on referrals, the website, and the firm's local reputation rather than paid digital channels. With 11–50 employees and no external funding, the agency operates as a privately held, multi-generational small business with stable but unquantified revenue.
Texas American Insurers Inc firmographics
Firmographics- Name
- Texas American Insurers Inc
- Legal name
- Texas American Insurers, Inc.
- Website
- https://txam.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Texas American Insurers Inc is a family-owned independent insurance agency founded in 1950, representing 100+ carriers across Fort Worth and Lubbock to place personal and commercial coverage for Texas individuals and small businesses, including niche segments like churches and daycares.
- Ownership category
- akta.pro rank
Texas American Insurers Inc industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
Keywords
Where Texas American Insurers Inc is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Texas American Insurers Inc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Agency Commissions: Texas American Insurers, as an independent insurance agency representing multiple carriers, earns commissions on insurance policies sold and renewed through their carrier partners. The agency does not charge customers directly for their advisory services; compensation comes from carrier commissions. They emphasize shopping rates at renewal to deliver affordable coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing — no publicly listed tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Texas American Insurers Inc product offering
Product offeringCore offering
Texas American Insurers, Inc. is an independent insurance agency that places personal and commercial insurance policies on behalf of clients through more than 100 carrier partners. The firm sells personal lines (auto, home) and commercial lines (general liability, commercial auto, workers' compensation) plus niche coverages for churches, daycares, and contractors across Texas. The agency does not underwrite risk; it earns commissions by matching customer needs to carrier products and providing ongoing service through dedicated personal and commercial lines teams.
Product overview
Texas American Insurers, Inc. is an independent insurance agency offering a comprehensive portfolio of personal and business insurance products. The agency represents over 100 insurance companies, allowing them to match clients with coverage that best suits their needs. Personal insurance offerings include Auto, Homeowners, Boat & Watercraft, Motorcycle, Renters, Flood, and Recreational Vehicle insurance. Business insurance products include Business Owners Policy (BOP), Church, Child Care/Daycare, Commercial Auto, Commercial Property, Contractors, General Liability, Commercial Umbrella, Errors and Omissions, Non-Profit, Restaurant, Self Storage, Workers Compensation, Professional Liability, Apartment Building Owners, and Builders Risk insurance. The agency operates as a Trusted Choice agency with offices in Fort Worth and Lubbock, Texas, serving communities throughout the state.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Auto Insurance
- Homeowners Insurance
- Commercial Auto Insurance
- General Liability Insurance
- Workers' Compensation Insurance
- Church Insurance
- Daycare Insurance
- Contractor Insurance
- Business / Commercial Insurance (umbrella line)
Companies that use Texas American Insurers Inc
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Texas American Insurers Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Texas American Insurers Inc partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and standard.
- Liberty MutualcoreLiberty Mutual is one of the insurance carriers represented by Texas American Insurers. The agency sells Liberty Mutual policies and provides policy servicing including payments and claims support through Liberty Mutual's online portal.
- State AutocoreState Auto is an insurance carrier represented by Texas American Insurers. The agency facilitates policy payments and claims through State Auto's online platform.
- AllstatecoreAllstate is one of the insurance carriers available through Texas American Insurers. The agency provides access to Allstate products with payment and claims support.
- ProgressivecoreProgressive is an insurance carrier represented by Texas American Insurers. Testimonials reference customers switching to Progressive through the agency. The agency facilitates payments and claims for Progressive policies.
- American Strategic (ASI)coreAmerican Strategic Insurance (ASI) is among the carriers represented by Texas American Insurers, including homeowner's insurance products.
- Foremost Insurance GroupstandardForemost Insurance Group is one of the carriers represented, providing specialty insurance products through the agency.
- The HartfordstandardThe Hartford is an insurance carrier represented by Texas American Insurers. The agency provides access to their commercial and personal insurance products.
- TravelersstandardTravelers Insurance is among the carriers represented, offering commercial and personal lines products.
- Texas MutualcoreTexas Mutual is a Texas-based workers compensation carrier represented by the agency, serving Texas employers with work comp coverage.
- AM TruststandardAM Trust is an insurance carrier available through Texas American Insurers, with payment portal and claims access provided.
- Columbia Insurance GroupstandardColumbia Insurance Group is among the carriers represented, providing various commercial and personal insurance products.
- Germania InsurancestandardGermania Insurance is a Texas-based carrier represented through the agency, offering property and casualty products.
- GuideOne InsurancestandardGuideOne Insurance is available through Texas American Insurers, specializing in church and religious organization insurance.
- HOAIC (Texas Medical Liability Insurance)standardHOAIC is the healthcare liability insurance carrier available through the agency.
- HumanastandardHumana is one of the carriers represented, providing health and employee benefits products accessible through the agency.
- KemperstandardKemper is an insurance carrier represented by the agency, offering personal and commercial insurance products.
- Mercury InsurancestandardMercury Insurance is available through the agency, providing auto and other personal insurance products.
- National GeneralstandardNational General is a carrier represented, with policy payments and claims support accessible through the agency's portal.
- Safeco (Liberty Mutual subsidiary)standardSafeco Insurance, a Liberty Mutual subsidiary brand, is among the carriers available through the agency.
- United Fire GroupstandardUnited Fire Group is an insurance carrier represented by the agency, offering commercial and personal insurance products.
- USLI (United States Liability Insurance)standardUSLI is a specialty insurance carrier represented, offering niche commercial insurance products.
- Utica NationalstandardUtica National is an insurance carrier available through the agency, providing commercial and specialty insurance products.
- Better Business Bureau (BBB)coreTexas American Insurers is committed to partnership with the Better Business Bureau to achieve the highest standards for business conduct. BBB accreditation signals trustworthiness and ethical business practices to consumers.
- Trusted ChoicecoreTexas American Insurers is a Trusted Choice agency member. Trusted Choice is a national brand for independent insurance agents that provides access to multiple companies, marketing resources, and a pledge of performance commitment to clients. The agency displays the Trusted Choice seal on its website and is committed to its pledge of performance principles.
- Independent Insurance Agents of Texas (IIAT)coreTexas American Insurers is a member of the Independent Insurance Agents of Texas, a trade association supporting independent agents across the state with advocacy, education, and industry standards.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Texas American Insurers Inc competitors and assessment
Company assessmentBroad incumbents
- Marsh McLennan Agency: Middle-market and SMB-focused brokerage arm of Marsh McLennan. Competes for the same commercial clients Texas American Insurers serves (contractors, churches, daycare, restaurants) but at significantly larger scale with broader carrier access and risk-management consulting capabilities.
- Allstate: Major U.S. personal-lines insurer with captive agents and a growing direct channel. Texas American Insurers is listed as a distributor of Allstate products, and Allstate's direct-to-consumer push represents the kind of disintermediation pressure the agency faces.
- State Farm: Largest U.S. personal-lines insurer with a captive agent model. Directly competes with Texas American Insurers for the same Texas auto and home customers, but only offers State Farm products. The independent-agency value proposition is explicitly positioned against captive carriers like State Farm.
- Brown & Brown Insurance: Large national insurance brokerage that acquires and operates independent agencies. A natural roll-up acquirer for Texas American Insurers; competes for the same commercial clients and SMB segments at a national scale.
- Acrisure: One of the largest insurance brokerage consolidators globally with a stated strategy of acquiring high-quality independent agencies. Operates in the same distribution layer (independent brokerage) and is a probable acquirer profile for a sub-$50M agency like Texas American Insurers.
Direct peers
- Burns & Wilcox: Specialty insurance wholesale broker and managing general agent distributing niche and surplus lines through independent agents. Operates upstream of agencies like Texas American Insurers, which places specialty/Church/Restaurant/Daycare coverage; comparable in serving hard-to-place specialty risks.
- Goosehead Insurance: Independent insurance agency operating an agency/franchise model distributing personal lines (home, auto) across multiple carriers. Closely comparable in independent-agency distribution model and multi-carrier placement, though larger, franchised, and publicly traded.
- Higginbotham Insurance: Fort Worth, Texas-headquartered independent insurance agency representing multiple carriers across personal and commercial lines. Comparable in operating model (independent agency, carrier-agnostic, Texas-rooted) though materially larger in scale; serves as the dominant regional independent competitor in Texas.
- Insurance Office of America (IOA): Large independent insurance agency offering personal and commercial lines across multiple carriers. Operates with a similar client-advocate, multi-carrier placement philosophy and serves SMB segments comparable to Texas American Insurers' church, restaurant, and contractor verticals.
Emerging players
- Lemonade: Digital-first, direct-to-consumer insurtech that bypasses agents entirely. While Lemonade focuses on renters/home and is licensed in a subset of states, it represents the structural disruptor to the independent agency model and a key long-term competitive threat for personal lines.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Texas American Insurers Inc social profiles
Digital presenceTexas American Insurers Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texas American Insurers Inc leadership team
Management profileNumber of profiles
Profiles11 records
Texas American Insurers Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texas American Insurers Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texas American Insurers Inc
What does Texas American Insurers Inc do?
Texas American Insurers, Inc. is an independent insurance agency that places personal and commercial insurance policies on behalf of clients through more than 100 carrier partners. The firm sells personal lines (auto, home) and commercial lines (general liability, commercial auto, workers' compensation) plus niche coverages for churches, daycares, and contractors across Texas. The agency does not underwrite risk; it earns commissions by matching customer needs to carrier products and providing ongoing service through dedicated personal and commercial lines teams.
Is Texas American Insurers Inc a public or private company?
Texas American Insurers Inc is a private company. It is classified as family owned and is currently operating.
When was Texas American Insurers Inc founded?
Texas American Insurers Inc was founded in 1950. It employs 11 to 50 people.
Where is Texas American Insurers Inc based?
Texas American Insurers Inc is headquartered in Fort Worth, United States, in the North America region.
How does Texas American Insurers Inc make money?
One revenue line is on record: insurance Agency Commissions.
Who are Texas American Insurers Inc's main competitors?
Broad incumbents on record are Marsh McLennan Agency, Allstate, State Farm, Brown & Brown Insurance and Acrisure. Direct peers are Burns & Wilcox, Goosehead Insurance, Higginbotham Insurance and Insurance Office of America (IOA). Lemonade is listed as an emerging player.
Does Texas American Insurers Inc have an API?
No public API is recorded for Texas American Insurers Inc.
What industry is Texas American Insurers Inc in?
Texas American Insurers Inc's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAEADAB, Commercial Lines Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.