What Pure Intentions Coffee does

Pure Intentions Coffee is a specialty coffee roaster and beverage program curator founded in 2011 in Charlotte, North Carolina, operating as Pure Intentions Roasting Co. The company sources green coffee through direct trade relationships with farms and cooperatives in Peru (Finca Churupampa, La Familia Marino), Mexico (Cafe La Laja), Ethiopia (Duromina Cooperative), Colombia, Brazil, Papua New Guinea, Guatemala, and Sumatra, roasting and packaging on-site at its Charlotte facility. It was the first roaster in Charlotte to achieve both USDA Organic and Fair Trade certifications and holds Specialty Coffee Association Certified Roaster status. The product portfolio spans single origin coffees (Peru, Colombia, rotating Ethiopia, Sumatra, Limited Release Mexico), signature blends (Black Hat Espresso, Ventura Dark, Destino Light, Sonora), Calma decaf, Nespresso-compatible pods, 5lb bulk bags, gift cards, and ready-to-drink cold brew (canned Classic and Nitro plus recyclable Unikegs in 9L and 18L formats), with a Classic Collection sub-brand (Porchlight Medium Roast, Twilight Dark Roast) distributed through Harris Teeter.

Name

Pure Intentions Coffee

Legal name

Pure Intentions Roasting Co.

Website

https://pureintentionscoffee.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Intentions Coffee is a Charlotte-based specialty coffee roaster and beverage program curator, founded in 2011, serving US consumers, cafes, restaurants, and grocery retailers through direct trade-sourced single origin and blended coffees, in-house cold brew, and wholesale turnkey beverage programs.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee Blending & Flavoring (AFAFADAC), Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

Keywords

• Specialty coffee roasting
• Wholesale coffee supply
• Direct trade coffee
• Ready-to-drink cold brew
• Organic fair trade coffee

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Coffee Sales: Direct-to-consumer sales of roasted whole bean and ground coffee through their e-commerce platform, including subscription options with 10% savings.
2. Wholesale Coffee & Beverage Programs: B2B sales of bulk and retail coffee to cafes, restaurants, and groceries along with turnkey beverage program solutions including equipment leasing, barista training, and consultation services.
3. Cold Brew Products: In-house produced cold brew coffee sold as ready-to-drink cans (6-pack) and kegs (pickup only) in both Classic and Nitro varieties.
4. Support Products & Accessories: Sale of supporting products for beverage programs including Rishi Tea, Monin Syrups, single-use paper goods, and equipment cleaning supplies.
5. Training & Education Services: Free Barista Essentials training for wholesale partners and educational offerings including coffee brewing tutorials, home espresso guides, and cold brew kegerator guides.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pure Intentions Coffee is a specialty coffee roaster that sources direct trade green coffee and roasts, packages, and distributes single origin and blended coffees (whole bean, ground, Nespresso-compatible pods, and 5 lb bags) under its own brand and the Classic Collection sub-brand. The company also produces ready-to-drink cold brew coffee in-house (cans and kegs, Classic and Nitro varieties) and runs a wholesale beverage program offering bulk coffee, supporting products, equipment leasing, barista training, and turnkey program consultation to cafes, restaurants, and grocery retailers.

Product overview

Pure Intentions Coffee is a specialty coffee roaster and wholesaler offering a diversified portfolio of whole bean coffees, ready-to-drink cold brew products, and wholesale beverage program services. The core product lineup consists of single origin coffees (Peru Finca Churupampa, Colombia Single Origin, Ethiopia rotating selection, Sumatra Single Origin, Limited Release Mexico) and signature blends (Black Hat Espresso, Ventura Dark Roast, Destino Light Roast, Sonora Blend Web Exclusive). The Classic Collection sub-brand (Porchlight Medium Roast, Twilight Dark Roast) provides consistent, approachable year-round blends distributed through Harris Teeter grocery stores. Ready-to-drink offerings include Cold Brew Cans in Classic and Nitro varieties, and Cold Brew Kegs in recyclable Unikeg format. Supporting products include Nespresso-compatible pods, 5 lb bulk bags, and gift cards. The wholesale division provides comprehensive beverage program solutions including equipment leasing, barista training, program consultation, and supporting supplies like Rishi Tea and Monin Syrups.

Differentiator

Problem solved

Functional benefit

Brands

• Classic Collection: Carefully curated blends with coffees selected to deliver impeccably smooth experiences bursting with aroma and flavor. Year-round blends with consistent, approachable flavors.

Products and services

• Peru Finca Churupampa -Organic Organic, direct trade single origin coffee from Finca Churupampa in Northern Peru. Washed process, medium body, with honey and harvest spice flavor notes. Sold as 12 oz whole bean or ground to individual consumers and as bulk supply to wholesale partners.
• Colombia Single Origin Farm Select Single origin coffee from Colombia's Huila, Cauca, and Nariño regions. Fully washed processing, medium body with berry and brown sugar flavor notes. Available for individual consumers and wholesale accounts.
• Ethiopia Various Regions & Small Farmholders Rotating single origin coffee from various Ethiopian regions and small farmholders. Complex flavor profiles with tangy, syrupy body, vanilla, sangria, blackberry jam, and French toast notes. Program rotates every couple of months based on availability and popularity.
• Black Hat Espresso Blend Signature espresso blend combining natural-process Brazil with Papua New Guinea and Guatemala coffees. Rich, sweet, and crisp with thick crema when pulled as espresso, also suitable for milk drinks. Includes coffee from Cafe La Laja, Mexico in its composition.
• Ventura Dark Roast Blend Dark roast blend combining Brazilian and Colombian coffees for full body, smooth chocolate notes, and a smoky warm finish without bitter aftertaste. Versatile for espresso, drip, or French press preparation. Includes coffee from Cafe La Laja, Mexico.
• Destino Light Roast Blend Light roast blend of 50% washed Ethiopian coffee and 50% Guatemalan Huehuetenango. Bright, complex, crisp, and light bodied with peach, tropical sweetness, caramel finish, and creaminess.
• Sonora Blend (Web Exclusive) Web-exclusive blend sourced from Central and South American origins, featuring zippy citrus notes from high-grown Colombian coffee with balanced body and pleasant brown sugar and honey aftertaste. Sold only through the company website.
• Calma Decaf Naturally decaffeinated Colombian coffee using the ethyl acetate process derived from ripening fruits and vegetables. Features milk chocolate and caramel notes with medium body, sourced from smallholders in Mexico's southern highlands.
• Sumatra Single Origin Rotating single origin coffee from Sumatra using classic wet-hulled processing methods. Robust, herbal foundation layered with dark fruit complexity and a very full-bodied profile.
• Limited Release: Mexico, Cafe La Laja Limited release single origin from Cafe La Laja in Huatusco, Veracruz, Mexico. Honey processed by three generations of the Sampieri family with full body, milk chocolate, hazelnut, sassafras, and cherry cola notes.
• Porchlight Medium Roast (Classic Collection) Classic Collection medium roast coffee. Smooth, easy drinking with medium body; the best seller in the Classic Collection line. Distributed through Harris Teeter stores across the Mid-Atlantic and online.
• Twilight Dark Roast (Classic Collection) Classic Collection dark roast blend. Full bodied, rich, and robust with a smooth finish, specifically selected to deliver full flavor with no bitterness. Available via Harris Teeter stores and online.
• Nespresso Compatible Pods (10-pack) Recyclable Nespresso Original Line compatible capsules filled with the Black Moon Espresso Blend, specially roasted for capsule compatibility. Rich, creamy, smooth profile suitable for Ristretto or Lungo preparations; 10 capsules per resealable bag.
• 5 lb Coffee Bag Bulk 5-pound packaging available for all core coffee varieties (Peru Finca Churupampa, Colombia, Ethiopia, Sumatra, Ventura Dark, Destino, Black Hat, and Calma Decaf) as whole bean or ground. Available to both individual and wholesale buyers and qualifies for free shipping.
• Cold Brew Can 6-Pack Ready-to-drink cold brew coffee in 12 oz aluminum cans sold as a 6-pack, produced in-house in Charlotte, NC. Available in Classic (crisp, refreshing still cold brew) or Nitro (creamy, sweet, nitrogen-infused) varieties. Made with just coffee, water, and nitrogen with a guaranteed 30-day minimum shelf life; requires refrigerated shipping.
• Cold Brew Keg In-house produced cold brew in one-time-use recyclable plastic Unikegs of 18 L (5 gallon) or 9 L (2.5 gallon) sizes. Classic is poured still via standard beer faucet at 12–15 PSI; Nitro uses a stout faucet at 35–40 PSI. Pickup only from the Charlotte warehouse.
• Wholesale Beverage Program Services Comprehensive wholesale beverage program for cafes, restaurants, and other operators, bundling bulk coffee supply with equipment leasing (available with monthly coffee order commitments), free Barista Essentials training, shop and menu consultation, and supporting supplies including Rishi Tea, Monin Syrups, single-use drinkware, and Urnex cleaning products. Equipment service and repair handled through pureequipmentservices.com.
• Barista Training and Coffee Education Barista and coffee education including free Barista Essentials training for wholesale partners and publicly available guides covering home espresso routines, brew methods (Chemex, Aeropress, French press, gravity drip, steep & release), and cold brew kegerator operation, troubleshooting, and nitrogen tank replacement.
• Pure Intentions Coffee Gift Card Digital gift card redeemable on the company's e-commerce site for any product including online and in-person education, available in $15, $50, $100, and $500 denominations; $50 gift card orders qualify for free shipping.

Quantifiable outcome

• Sustainability partnerships with producers who use recycled water and compost organic waste
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Finca ChurupampacoreStrategic or Co-development PartnerDirect Trade relationship with Finca Churupampa in the Chirinos, San Ignacio region of Northern Peru. Founded in 2011 as a family farm, it has grown to include hundreds of producing members. The organization promotes sustainable agricultural practices, environmental care, and planting of high-quality coffee varieties. Pure Intentions team has visited and stayed on the coffee farm.
• La Familia Marino | Finca La ManantialminorStrategic or Co-development PartnerPartnership with La Familia Marino and their Finca La Manantial farm in Peru, supporting sustainable coffee production.
• Cafe La LajacoreStrategic or Co-development PartnerDirect Trade partnership with Cafe La Laja in Huatusco, Veracruz, Mexico. Began sourcing honey processed coffee in 2017 for cold brew. Relationship has developed into robust Direct Trade partnership. Cafe La Laja's farm managers and regional cherry buyers present special lots of coffee. Focus is on science-based production that maximizes yield and quality while minimizing impact to the land. Coffee used in Black Hat Espresso Blend and Ventura Dark Blend.
• Duromina CooperativeminorStrategic or Co-development Partner329 members from the Duromina Cooperative in Gomma District, Jimma Zone, Ethiopia. Received boost in 2011 through USAID's Technoserve project. Focusing on infrastructure investment, education and lot separation to produce some of the most coveted coffees out of Ethiopia.
• Rishi TeaminorChannel Partner/ Reseller/ DistributorWholesale supplier of bulk teas for 3-gallon iced-tea batches as well as cases of tea sachets for individual hot cups. Available to wholesale clients through Pure Intentions.
• Monin SyrupsminorChannel Partner/ Reseller/ DistributorWholesale supplier of natural flavors and pure cane sugar syrups in 750mL glass bottles and 64oz chocolate sauces. Available to wholesale clients through Pure Intentions.
• Harris TeeterminorChannel Partner/ Reseller/ DistributorGrocery retail chain partner distributing Classic Collection coffees (Porchlight Medium Roast, Twilight Dark Roast) in Harris Teeter stores across the Mid-Atlantic region.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Onyx Coffee Lab: Specialty roaster known for competition-grade sourcing, signature blends, and a strong direct-to-consumer plus wholesale presence with a similar craft/specialty positioning.
• Stumptown Coffee Roasters: Portland-origin specialty roaster selling direct-trade single-origin and blends to wholesale accounts, DTC subscribers, and grocery retailers (e.g., Whole Foods), making it a direct multi-channel peer to Pure Intentions' coffee program.
• Counter Culture Coffee: Durham, NC-based specialty coffee roaster with a comparable direct-trade, sustainability-focused positioning and parallel wholesale + DTC + grocery distribution model serving cafes and home consumers across the US.
• Colectivo Coffee: Mid-size specialty coffee roaster offering wholesale supply, DTC sales, and branded cafes, with a comparable integrated wholesale + e-commerce model serving regional and national accounts.
• Verve Coffee Roasters: Specialty coffee roaster combining DTC e-commerce, wholesale to cafes, and branded retail locations with a farm-relationship-driven sourcing model parallel to Pure Intentions' direct-trade approach.
• Red Bay Coffee: Independent specialty roaster combining DTC subscriptions, wholesale to cafes and grocery with curated direct-trade single origins, a similar mid-size craft roaster competitor to Pure Intentions.

Broad incumbents

• Blue Bottle Coffee: Nestle-owned specialty coffee brand with broad DTC subscription, wholesale, cafes, and grocery distribution. Overlaps with Pure Intentions across all primary product categories but operates at much greater scale and with institutional marketing support.
• La Colombe Coffee Roasters: Larger specialty coffee brand with an installed base of cafes, DTC subscription, RTD draft latte, and grocery presence. Comparable across product categories (coffee, cold brew/RTD) but with broader scale and institutional backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pureintentionscoffee
• Xx.com/PureCoffeeCLT
• Facebookfacebook.com/pureintentionscoffee
• LinkedInlinkedin.com/company/pure-intentions-coffee

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Intentions Coffee