What Imagineear does

Imagineear Ltd is a London-headquartered B2B technology and services company, founded in 2009, that designs, produces, and operates multilingual multimedia visitor experiences for sports venues, cultural institutions, heritage sites, and visitor attractions worldwide. Its client base includes Premier League football clubs (Liverpool FC, Arsenal FC, Manchester City FC, Tottenham Hotspur, Johan Cruijff Arena), marquee museums and attractions (Rijksmuseum, 9/11 Memorial Museum, Warner Bros. Studio Tour London, Wimbledon), and heritage organizations (English Heritage across 35 sites, Historic Environment Scotland, National Trust for Scotland), with 250 active sites, 1,200 completed projects, and 50,000 devices deployed globally.

Name

Imagineear

Legal name

Imagineear Ltd

Website

https://imagineear.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Imagineear designs and operates multilingual multimedia visitor experiences combining proprietary handheld devices, software platforms, and bespoke content for sports venues, museums, and heritage sites, serving 250+ active sites worldwide including Liverpool FC, Rijksmuseum, and 9/11 Memorial Museum.

Ownership category

akta.pro rank

Product category

Multimedia Visitor Experience Solutions

NAICS

Indoor and Outdoor Display Advertising (541850), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), Exhibition, Retail & Experiential Design (BPAHAKAL), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Multimedia visitor experiences
• Digital audio guides
• Handheld guide devices
• Museum interpretation technology
• Stadium tour experiences

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Device Sales and Rental: Imagineear provides proprietary multimedia devices (Mirage, Maestro, Piccolo, MPti, XP3) to venues. Devices are deployed at client sites for visitor use, with ongoing maintenance, charging equipment, and technical support services.
2. Content Production Services: Custom multimedia content creation including audio production, video production, scriptwriting, translations, and interactive feature development for client-specific experiences.
3. Bloomberg Connects Partnership: As a global support partner for Bloomberg Connects app, Imagineear helps cultural partners create, launch, and maintain digital guides, generating revenue through service provision to partner institutions.
4. Platform and Software Licensing: Web apps, native apps, and digital guide platforms deployed to client smartphones and devices, with ongoing updates and maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Imagineear designs, produces, and operates multimedia visitor experiences for sports venues, cultural institutions, and visitor attractions. The company delivers end-to-end solutions combining proprietary handheld devices (Maestro, Mirage, MPtouch, XP3, etc.), web and native apps, custom multilingual content production, and ongoing on-site technical support. Its offerings include audio guides, interactive multimedia tours, group-guide systems synchronized with live storytelling, and digital guides distributed via the Bloomberg Connects app.

Product overview

Imagineear is a leading provider of multimedia and digital storytelling solutions for visitor experiences at sports venues, cultural sites, and attractions. The company operates a platform-plus-devices architecture consisting of proprietary hardware devices (Maestro™, Mirage™, MPtouch™, MPti™, Piccolo™, XP3™, MediaPacker™, Sonato) paired with software solutions (Imagineear Web App, Digital Group Guide, Multimedia GroupGuide™). Their product portfolio includes the TourGuide+ enhancement module for stadium tours, and they partner with Bloomberg Connects to support digital guides at cultural institutions globally. Services encompass audio/multimedia production, translations, UX/UI design, 360 videography, video production, and accessibility features including audio description and sign language interpretation.

Differentiator

Problem solved

Functional benefit

Products and services

• Maestro™ Imagineear's most sophisticated handheld multimedia device delivering high-impact, immersive visitor experiences with an HD quality 5.5-inch touchscreen, innovative features, and robust engineering for high-volume, all-day operations at venues such as the Rijksmuseum (1,200 devices).
• Mirage™ Robust and reliable on-site multimedia device designed for high-traffic touring exhibitions, featuring durable construction and an intuitive interface. Deployed at the 9/11 Memorial Museum (1,200 devices), Peabody Essex Museum, Musealia Berlin Wall exhibition (600 devices), and Leicester Cathedral.
• MPtouch™ Interactive touch devices supplied with protective rubberised frames, scratch-resistant screens, and long-lasting batteries, synced seamlessly with tours for intuitive navigation. Deployed at Johan Cruijff Arena (600 devices) and other stadium environments.
• Piccolo™ Discreet, lightweight, and comfortable handheld device with an accessible tactile number keypad, designed for diverse visitor needs including audio description support, used at venues such as Leicester Cathedral for visually impaired visitors.
• MPti™ Touchscreen multimedia guide used for self-guided and multimedia group-guided tours at sports venues and cultural sites, including Warner Bros. Studio Tour London (1,600 devices) and Liverpool FC Anfield Stadium (1,000+ devices, 14 languages including British Sign Language).
• XP3™ Multimedia player designed especially for museums, with HD sound chip, 12-hour battery life, rugged casing, multilingual capability, and induction-loop support. Deployed at Memphis Rock 'n' Soul Museum for 300+ minutes of audio content.
• MediaPacker™ Audio and multimedia device loaded with stories, interviews, videos and music for self-guided museum and attraction experiences.
• Sonato Lightweight, durable device used as part of the TourGuide+ solution, unlocking deeper storytelling for live stadium tours.
• TourGuide+ Solution that enhances stadium tours by supporting live tour guides with Imagineear devices that unlock deeper storytelling, multilingual content, interactive games, and behind-the-scenes content without replacing the tour guide. Launched January 2026.
• Imagineear Web App (IWA) Intuitive web application allowing visitors to access audio content on their own smartphones via QR code scanning, used at venues including the Peabody Essex Museum and Teeling Whiskey Distillery as an alternative to hardware devices.
• Digital Group Guide (DGG) Lightweight headset system supporting guided tours, enabling groups to hear every word clearly during tours at cultural and visitor sites.
• Multimedia GroupGuide™ System combining live storytelling with multimedia, displaying timelines, infographics, maps, photo galleries, slideshows and 360-degree videos synced to live guide commentary. Deployed at the Royal Albert Hall.

Quantifiable outcome

• 1.5 million experiences supported monthly
• +4 more outcomes

Named customers42 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Eight partnerships are on record, tiered secondary, core and minor.

• Ad ArtemsecondaryStrategic or Co-development Partner · 1 January 2022Partnership since 2022 on cultural projects in Italian cultural sector. Collaboration spans Group Tour systems, multilingual content production, exhibitions, and digital experiences including work for Civic Museums of Milan (The Last Supper), Museo del Novecento with accessibility focus on Italian Sign Language.
• University of Oxford (GLAM Division)secondaryStrategic or Co-development Partner · 1 January 2020Partnership on O-ACE project exploring digital tools for young people's mental health, resulting in 'Ways of Being' online experience. Continuing with ORIGIN five-year study (2023-2028) co-producing online museum of 200+ stories with underrepresented youth communities.
• Musealia Touring ExhibitionscoreStrategic or Co-development Partner · 1 January 2015Long-standing partnership since 2015 working alongside Musealia on touring exhibitions including Titanic exhibition and Berlin Wall: A World Divided. Partnership spans three continents with highly valued collaboration praised for flexibility and responsiveness to evolving exhibition needs.
• Bloomberg Connects (Bloomberg Philanthropies)coreStrategic or Co-development PartnerImagineear serves as global support partner for Bloomberg Connects app, helping cultural partners across Europe, USA, and Asia create, launch, and maintain digital guides. Partnership supports Bloomberg's initiative to bring cultural experiences to widest possible audience through 1,400+ partner institutions.
• SoundgardenminorChannel Partner/ Reseller/ DistributorRegional distributor partner in Other Partners program for shaping visitor experiences across culture, heritage, and sport.
• Audioguide DominicianaminorChannel Partner/ Reseller/ DistributorRegional distributor partner for visitor experience solutions.
• FramicaminorChannel Partner/ Reseller/ DistributorRegional distributor partner for visitor experience solutions.
• NousminorChannel Partner/ Reseller/ DistributorRegional distributor partner for visitor experience solutions.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• GuideID: GuideID provides multimedia audio-guide devices and apps to museums, heritage sites, and visitor attractions across Europe. It is a direct hardware-and-software competitor to Imagineear's Mirage/Maestro/MPti product family, particularly in the European heritage segment.
• Acoustiguide: Acoustiguide is a global provider of multimedia audio guides and mobile tour apps for museums, heritage sites, and visitor attractions. It is a direct competitor to Imagineear's device-plus-content offering for cultural institutions, with comparable multilingual and accessibility capabilities.
• Antenna International: Antenna International designs and produces multimedia visitor experiences, audio guides, and digital interpretation for museums, cultural attractions, and historic sites worldwide. It competes head-to-head with Imagineear for marquee museum and heritage contracts, including custom device and app deployments.

Broad incumbents

• Bloomberg Connects: Bloomberg Connects is the free cultural-discovery app from Bloomberg Philanthropies serving 1,400+ partner institutions. While Imagineear is a partner, Bloomberg Connects is also a partial substitute for Imagineear's hardware-led delivery, making it both a channel and a competing platform in digital visitor interpretation.
• Tessitura Network: Tessitura provides a unified CRM, ticketing, and customer-experience platform used by performing-arts centers, museums, and cultural organizations. While broader in scope, it overlaps with Imagineear at the visitor-engagement layer of cultural institutions and could expand into multimedia content delivery.

Emerging players

• Cuseum: Cuseum builds digital engagement tools (apps, AR, beacons, audio guides) for museums and cultural attractions. It competes with Imagineear's digital/web-app and interactive installation offerings for mid-market cultural institutions investing in mobile-first visitor experiences.
• Smartify: Smartify provides an AI-powered art-recognition and audio-guide mobile app used by museums and galleries to deliver visitor interpretation via visitors' own smartphones. It competes with Imagineear's app/web-app delivery layer and represents the BYOD threat to the hardware model.
• izi.TRAVEL: izi.TRAVEL is a mobile-platform provider of self-guided audio tours for museums, cities, and attractions, with a large open content library. It overlaps with Imagineear's software/web-app offerings and competes for budget-conscious cultural clients seeking DIY authoring.
• STQRY (Stellar Library/Guide-ID): STQRY (and the related Guide-ID product line) offers mobile apps and audio-guide solutions for museums and visitor attractions. It overlaps with Imagineear's software/app layer and competes for mid-market cultural clients transitioning away from proprietary handheld devices.

Regional players

• CounterPath / BizzTech (Stadium Tour Operators): Several specialized stadium-tour content and device providers (e.g., regional audio-guide firms in Europe) compete for sports-venue multimedia tour contracts with Liverpool, Arsenal, and Tottenham-tier clubs. They overlap with Imagineear's sports segment but are typically smaller and more geographically concentrated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/imagineear

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagineear