Adcock Equipment
Adcock Equipment is a privately held aerial lift equipment dealership in Nisku, Alberta, authorized to sell scissor lifts, boom lifts, and telehandlers for JLG, Genie, Skyjack, and others to construction and industrial customers across Western Canada and Texas.
- Company typePrivate
- Founded2019
- HeadquartersNisku, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Adcock Equipment firmographics
Firmographics- Name
- Adcock Equipment
- Legal name
- Adcock Equipment Inc.
- Website
- https://adcock.ca
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adcock Equipment is a privately held aerial lift equipment dealership in Nisku, Alberta, authorized to sell scissor lifts, boom lifts, and telehandlers for JLG, Genie, Skyjack, and others to construction and industrial customers across Western Canada and Texas.
- Ownership category
- akta.pro rank
Adcock Equipment industry classification
Industry- Product category
- Construction Equipment Dealership
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Construction Machinery & Equip (3531), Wholesale-Machinery, Equipment & Supplies (5080), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
- akta.pro secondary industry
- Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)
Keywords
Where Adcock Equipment is headquartered
LocationHeadquarters
- HQ city
- Nisku
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Adcock Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Equipment Sales: Sale of new aerial lifts, scissor lifts, boom lifts, and telehandlers from authorized manufacturers including JLG, Genie, Skyjack, Skytrak, Xtreme, and Haulotte.
- Used Equipment Sales: Sale of pre-owned lift equipment that has been inspected and serviced. Offers cost-effective alternatives for budget-conscious buyers.
- Equipment Financing: Provides flexible financing solutions including traditional loans, leasing options, and rent-to-own arrangements to help businesses acquire equipment.
- Parts Sales: Sale of OEM and aftermarket parts for lift equipment including Genie, JLG, Skyjack and other brands. Stocks parts for boom lifts, scissor lifts, telehandlers, and forklifts.
- Service and Repair: Repair and maintenance services for customer-owned lift equipment including field service and shop service. Offers annual inspections, scheduled maintenance, and reconditioning.
- Trade-In Services: Accepts trade-ins of old lift equipment, providing customers value to apply toward their next equipment purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Featured New Equipment |
| Unit Pricing | Pay-as-you-go | Featured Pre-Owned Equipment |
| Unit Pricing | Pay-as-you-go | Used Equipment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Adcock Equipment product offering
Product offeringCore offering
Adcock Equipment is an authorized multi-brand dealership that sells new and pre-owned aerial lift equipment (scissor lifts, boom lifts, telehandlers, and vertical mast lifts) from manufacturers including JLG, Genie, Skyjack, Skytrak, Xtreme, Haulotte, MEC, and Snorkel. The company complements equipment sales with factory-trained repair and maintenance service, OEM and aftermarket parts supply, equipment financing (loans, leases, rent-to-own), and trade-in valuation for contractors and industrial buyers across Western Canada and the USA.
Product overview
Adcock Equipment operates as a heavy equipment dealership offering a portfolio of aerial lift and material handling products, primarily scissor lifts, boom lifts, telehandlers, and vertical mast lifts from multiple manufacturers. The company functions as an authorized dealer for JLG, Genie, Skyjack, Skytrak, Xtreme Manufacturing, Haulotte, MEC, and Snorkel. Beyond equipment sales of new and used units, the product ecosystem includes complementary service offerings: factory-trained technician repair and maintenance, OEM and aftermarket parts supply, flexible financing options (loans, leasing, rent-to-own), and trade-in valuation services. The company ships equipment throughout Canada and the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- New Scissor Lifts
Companies that use Adcock Equipment
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Adcock Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Adcock Equipment partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- JLGcoreAuthorized dealer for JLG lift equipment including boom lifts, scissor lifts, and telehandlers. JLG is a leading manufacturer of aerial work platforms and lift equipment.
- GeniecoreAuthorized dealer for Genie aerial lift equipment. Genie is a premier manufacturer of material lifts, aerial work platforms, and telehandlers.
- SkyjackcoreAuthorized dealer for Skyjack scissor lifts and telehandlers. Skyjack manufactures rough terrain and conventional aerial work equipment.
- SkytrakcoreAuthorized dealer for Skytrak telehandlers. Skytrak is known for telehandler products for construction and industrial applications.
- Xtreme ManufacturingcoreAuthorized dealer for Xtreme Manufacturing telehandlers and lift equipment.
- HaulottecoreAuthorized dealer for Haulotte aerial work platforms including scissor lifts and boom lifts.
- SnorkelminorAuthorized dealer for Snorkel telehandlers.
- MECminorAuthorized dealer for MEC aerial work platforms including boom lifts and scissor lifts.
Scale indicators6 records
Recent moves5 records
Expansion highlights3 records
Adcock Equipment competitors and assessment
Company assessmentDirect peers
- Ahern Rentals: Ahern Rentals is a privately held equipment rental company with a strong aerial-work-platform and lift equipment focus, closely comparable to Adcock's lift equipment specialization and integrated sales/rental model.
- SMS Equipment: SMS Equipment is one of Canada's largest heavy equipment dealers with locations across Western Canada. Comparable to Adcock in customer base (construction/industrial contractors) and full-line dealership operating model.
- Diamond Equipment Group: Diamond Equipment Group is a multi-line aerial lift and material handling equipment dealership. Directly comparable to Adcock as a similarly scoped dealer carrying premium lift brands with service and parts support.
- Toromont Industries: Toromont is a publicly traded Canadian Caterpillar dealer with extensive branch network across Canada. Comparable to Adcock in heavy equipment dealership economics, geographic Canadian reach, and integrated service/parts revenue.
- Brandt Tractor: Brandt is a major Canadian heavy equipment dealer with a multi-branch Western Canada footprint. Comparable to Adcock in geographic market, multi-brand dealership model, and integrated service/parts capability.
Broad incumbents
- United Rentals: United Rentals is the largest equipment rental company in North America with a substantial aerial lift fleet and related sales/service offerings. Operates in adjacent market segments and competes for many of the same contractor customers Adcock serves.
- Sunbelt Rentals: Sunbelt Rentals is the second-largest North American equipment rental company with significant aerial work platform coverage. Comparable as a major competitive force for end-customer lift equipment demand, particularly among construction contractors.
- Herc Rentals: Herc Rentals is a major North American equipment rental provider with a broad aerial and material handling fleet. Comparable to Adcock as an industry incumbent competing for the same contractor and industrial customer spend.
Others
- JLG Industries (Oshkosh): JLG is a leading manufacturer of aerial work platforms and a key OEM partner to Adcock. Included as an ecosystem participant rather than a competitor, since JLG sells through authorized dealers including Adcock.
Regional players
- NMC Cat: NMC Cat is a Caterpillar dealer operating across the US Midwest and Plains. Comparable in dealership operating model and customer base though serves a different geography than Adcock's Western Canada and Texas focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Adcock Equipment social profiles
Digital presenceAdcock Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adcock Equipment leadership team
Management profileNumber of profiles
Adcock Equipment subsidiaries and ownership
Company hierarchySubsidiaries1 record
Adcock Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adcock Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adcock Equipment
What does Adcock Equipment do?
Adcock Equipment is an authorized multi-brand dealership that sells new and pre-owned aerial lift equipment (scissor lifts, boom lifts, telehandlers, and vertical mast lifts) from manufacturers including JLG, Genie, Skyjack, Skytrak, Xtreme, Haulotte, MEC, and Snorkel. The company complements equipment sales with factory-trained repair and maintenance service, OEM and aftermarket parts supply, equipment financing (loans, leases, rent-to-own), and trade-in valuation for contractors and industrial buyers across Western Canada and the USA.
Is Adcock Equipment a public or private company?
Adcock Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adcock Equipment founded?
Adcock Equipment was founded in 2019. It employs 11 to 50 people.
Where is Adcock Equipment based?
Adcock Equipment is headquartered in Nisku, Canada, in the North America region.
How does Adcock Equipment make money?
Six revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, equipment Financing, parts Sales, service and Repair and trade-In Services.
Who are Adcock Equipment's main competitors?
Direct peers on record are Ahern Rentals, SMS Equipment, Diamond Equipment Group, Toromont Industries and Brandt Tractor. Broad incumbents are United Rentals, Sunbelt Rentals and Herc Rentals. JLG Industries (Oshkosh) is listed as an others. NMC Cat is listed as a regional player.
Does Adcock Equipment have an API?
No public API is recorded for Adcock Equipment.
What industry is Adcock Equipment in?
Adcock Equipment's product category is Construction Equipment Dealership. Its primary akta.pro industry code is TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks), with a secondary code of TLABAFAD, Cranes & Heavy Lifting Equipment Rental/Leasing. Its NAICS code is 532412 and its SIC code is 3531.