Digital Chefs
Digital Chefs is an Amsterdam-based, privately held digital learning studio founded in 2016 that designs bespoke onboarding, compliance and performance support applications for large European enterprises, anchored by long-running relationships with KLM, Jumbo Supermarkten and Alliander.
- Company typePrivate
- Founded2016
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Digital Chefs does
Digital Chefs is a privately held, Amsterdam-based digital learning studio founded in 2016 that designs and develops custom digital learning solutions for large enterprises. Its core offering combines bespoke learning content (serious games, simulations, performance support applications, mobile and web apps, and onboarding programs) with a proprietary methodology called NextCourse™, structured around three principles: adaptive and practical learning, collaborative learning involving colleagues and managers, and continuous learning embedded in daily work. The company's revenue model is predominantly project-based professional services sold through direct enterprise sales on multi-year contracts, supplemented by emerging productized offerings such as Amuse (a Performance Support tool) and the NextCourse™ platform; public pricing is not disclosed.
The technology stack is centered on custom application development for web, mobile and tablet environments, with case studies spanning iPad in-flight performance support (KLM's 'Anytime For You'), 3D cargo-loading simulation (KLM Cargo's 'Mr. Beam'), gamified talent development (KLM's 'Talent Scan'), onboarding serious games (Jumbo's 'FANS') and machine-learning-assisted Dangerous Goods label recognition inside KLM Cargo's Toolbox app. Digital Chefs operates a portfolio of named European enterprise customers concentrated in aviation (KLM, Air France-KLM), retail (Jumbo Supermarkten, ICI Paris XL, Kruidvat, AS Watson, Trekpleister), energy (Alliander), food service (La Place), healthcare (OK Learning) and the nonprofit sector (Stichting Het Vergeten Kind).
Digital Chefs positions itself as specialists in custom, award-winning learning rather than off-the-shelf content or LMS platforms, supported by international recognition including Gold (2020) and Silver/Bronze (2021) at the Learning Technologies Awards, multiple Develhub L&D awards, the 'Jumbo Academy Partner of the Year 2024' designation, and ISO 27001 certification. Go-to-market is consultative enterprise sales targeting organizations in the Netherlands and selectively across EMEA, with the company's stated focus being the structural embedding of knowledge in operational practice rather than one-off training delivery.
Digital Chefs firmographics
Firmographics- Name
- Digital Chefs
- Legal name
- Digital Chefs
- Website
- https://digitalchefs.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Digital Chefs is an Amsterdam-based, privately held digital learning studio founded in 2016 that designs bespoke onboarding, compliance and performance support applications for large European enterprises, anchored by long-running relationships with KLM, Jumbo Supermarkten and Alliander.
- Ownership category
- akta.pro rank
Digital Chefs industry classification
Industry- Product category
- Corporate Digital Learning Solutions
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
- akta.pro secondary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
Where Digital Chefs is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Digital Chefs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Learning Solution Development: Digital Chefs develops bespoke digital learning solutions including serious games, simulations, performance support apps, and onboarding programs for enterprise clients. Projects are tailored to specific organizational needs and delivered as completed learning experiences rather than software licenses.
- Proprietary Tools Licensing: The company has developed proprietary tools like Amuse (Performance Support tool) that may be licensed to other organizations. Additionally, they scale proven solutions across organizations (e.g., Veilig & Vlot was expanded from a pilot to KLM-wide deployment).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Digital Chefs product offering
Product offeringCore offering
Digital Chefs designs and develops custom digital learning solutions for enterprise clients, including onboarding programs, compliance training apps, serious games, simulation tools, and performance support applications. Solutions are built bespoke for each organization using the proprietary NextCourse™ learning methodology, delivered as web-apps, mobile apps, and iPad apps anchored in employees' daily work practices.
Differentiator
Problem solved
Functional benefit
Brands
- NextCourse: A learning system with three interrelated principles for recognition, application, and anchoring in practice. Organizes adaptive, collaborative, and continuous learning.
- Amuse
- Mr. Beam
- Anytime For You
- imagO
- Jumbo FANS
- Veilig & Vlot
Products and services
- NextCourse™ Digital Chefs' proprietary learning methodology and platform that organizes learning around three principles — adaptive/practical content, collaborative involvement of colleagues and managers, and continuous integration into work — to anchor knowledge in employees' daily practice. Used as the foundation for all custom client solutions.
- Amuse A standalone Performance Support tool developed by Digital Chefs to make on-the-job learning accessible for organizations using standardized quality methodologies, applicable across different companies.
- Veilig & Vlot A compliance app developed for KLM ground staff that uses recognizable workplace dilemmas to help employees balance safety and work speed, resulting in 39% fewer absenteeism incidents among 7,000+ ground staff.
- Anytime For You An iPad performance support app for KLM cabin crew that provides real-time support during meal service for World Business Class passengers, based on the Performance Support methodology.
- Mr. Beam A 3D calculation tool that helps KLM Cargo employees build cargo safely and efficiently with real-time 3D visualization of loading configurations.
- Talent Scan A gamified web-app for talent development that helps employees discover their personal talents through interactive and playful design, based on the Kessels & Smit methodology. Used by 7,200+ users.
- Jumbo FANS - The Game A serious onboarding game developed for Jumbo Supermarkten to onboard approximately 25,000 temporary workers annually, increasing onboarding completion rates from 15% to 78% without any promotion. Includes 'The Game' and 'On the Road' versions.
- Join the Grid A scalable onboarding solution for Alliander that quickly inducts thousands of new technical professionals for the energy transition, reducing the onboarding period by 65% and connecting new colleagues directly with their role and the organization's mission.
Quantifiable outcome
- 65% reduction in onboarding period for Alliander's Join the Grid program
- +3 more outcomes
Companies that use Digital Chefs
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles1 record
Digital Chefs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Digital Chefs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Bright AlleycoreDigital learning bureau that partnered with Digital Chefs and KLM on the award-winning Veilig & Vlot compliance app project, winning Gold at the Learning Technologies Awards 2020 in the category 'Best learning technologies project'.
- NLdigitalminorDigital Chefs uses the general terms and conditions of the NLdigital association, which they have deposited at the Rechtbank Midden-Nederland. This is an administrative/legal arrangement rather than a business partnership.
- Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven (SBB)minorDigital Chefs is listed on Stagemarkt.nl as a company offering internship opportunities for students in vocational education, indicating a collaboration with the Dutch work-based learning ecosystem.
- Performance JourneyminorA group of Dutch learning professionals including Digital Chefs that attended Masie's Learning 2018 event together, demonstrating collaboration in the learning industry community.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Digital Chefs competitors and assessment
Company assessmentEmerging players
- Looop: Cloud-based learning platform focused on continuous, lightweight performance support and onboarding — overlaps with Digital Chefs' NextCourse™ continuous-learning and Amuse performance support positioning.
- Elucidat: Authoring platform for enterprise teams to produce digital learning content at scale; partial overlap with Digital Chefs' custom content development, positioned as a buy/build alternative for enterprise L&D teams.
Direct peers
- Roundtable Learning: Custom digital learning solutions firm with strong focus on immersive learning (VR/AR), serious games, and simulations for enterprise — overlapping with Digital Chefs' bespoke serious-game and simulation capabilities.
- Bright Alley: Dutch digital agency specializing in custom digital learning and change communication; co-developed the award-winning Veilig & Vlot app with Digital Chefs and KLM, and competes for similar enterprise L&D engagements.
- Sponge UK: European digital learning agency delivering custom eLearning, serious games, and performance support solutions for enterprise customers; comparable in service mix and target buyer (L&D leaders) to Digital Chefs.
- Filter (Filter & Digitaal Leren): Dutch digital learning and e-learning agency building custom learning solutions, performance support, and digital academies for Dutch and European enterprises — a direct local competitor to Digital Chefs in the Benelux market.
- SweetRush: US-based custom digital learning solutions agency specializing in serious games, simulations, performance support, and custom L&D content for enterprise — directly analogous to Digital Chefs' service offering, but operating at significantly larger scale globally.
- And-Real: Dutch digital learning solutions provider creating custom eLearning, gamified learning, and digital performance support for enterprise clients — closely matching Digital Chefs' Benelux custom learning services profile.
Broad incumbents
- Degreed: Enterprise learning experience and skills platform with content curation, pathways, and integrations; competes for the same enterprise L&D wallet Digital Chefs targets, with a much broader but less bespoke proposition.
- Cornerstone OnDemand: Large enterprise talent and learning management platform offering onboarding, compliance, and content capabilities broadly; competes with Digital Chefs for enterprise L&D budgets through scale and breadth rather than bespoke quality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Digital Chefs social profiles
Digital presenceDigital Chefs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Chefs leadership team
Management profileNumber of profiles
Profiles1 record
Digital Chefs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Chefs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Chefs
What does Digital Chefs do?
Digital Chefs designs and develops custom digital learning solutions for enterprise clients, including onboarding programs, compliance training apps, serious games, simulation tools, and performance support applications. Solutions are built bespoke for each organization using the proprietary NextCourse™ learning methodology, delivered as web-apps, mobile apps, and iPad apps anchored in employees' daily work practices.
Is Digital Chefs a public or private company?
Digital Chefs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Chefs founded?
Digital Chefs was founded in 2016. It employs 1 to 10 people.
Where is Digital Chefs based?
Digital Chefs is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Digital Chefs make money?
Two revenue lines are on record. Custom Learning Solution Development is the primary driver. The others are proprietary Tools Licensing.
Who are Digital Chefs's main competitors?
Emerging players on record are Looop and Elucidat. Direct peers are Roundtable Learning, Bright Alley, Sponge UK, Filter (Filter & Digitaal Leren), SweetRush and And-Real. Broad incumbents are Degreed and Cornerstone OnDemand.
Does Digital Chefs have an API?
No public API is recorded for Digital Chefs.
What industry is Digital Chefs in?
Digital Chefs's product category is Corporate Digital Learning Solutions. Its primary akta.pro industry code is BPAEANAD, Digital Learning Content Development (eLearning, Labs, Simulations), with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 5132 and its SIC code is 7373.