Call to Action

What Call to Action does

Call to Action is a French private limited company (SARL, declared capital €10,000) headquartered in Nice that operates a call center exclusively serving non-profit associations and foundations. The company's offering is fundraising telemarketing - placing outbound calls to donors and prospective donors on behalf of charities - with services spanning welcome calls, donor reactivation, loyalty programs, automatic direct debit management, legacy/bequest fundraising, upselling, and survey work. All calls are placed from French territory, and all teleoperators are employed on permanent CDI contracts rather than the short-term or offshore arrangements typical in the call-center industry. The client base consists of named French charitable organizations and international NGOs with a French presence, including Action contre la Faim, Amnesty International, Follereau Foundation, Armée du Salut, ICM (Institut du Cerveau et de la Moelle épinière), Petits Frères des Pauvres, and WWF France.

The operating model is built around dedicated, long-tenured teams assigned to each client for the duration of the relationship, with operators trained by cause area (animal protection, international aid, medical research, environment, childhood) and by campaign type. The company reports an average teleoperator tenure of 5 years against an industry average of 6 months and indicates that some client associations have retained the same team for up to 15 years. Clients receive a single point of contact, daily reporting, full transparency to call platforms and live listening, and complete data restitution at campaign end. The company does not publicly disclose its technical platform, pricing, revenue, or funding.

The go-to-market is direct sales to large non-profit organizations in France, supported by a company website and LinkedIn/Facebook presence. Revenue is generated on a professional-services basis via contracts with non-profit clients. Headcount is stated at 1-10 in firmographic data, no external investors or funding rounds are disclosed, and ownership is closely held with no parent company.

Name

Call to Action

Legal name

Call to Action

Website

https://calltoaction-fundraising.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Call to Action is a Nice, France-based call center that provides fundraising telemarketing services exclusively to non-profit associations and foundations, including Action contre la Faim, Amnesty International, and WWF France, using dedicated on-shore teams on permanent contracts.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Call Center Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

akta.pro secondary industries

Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC), Call Center/Telemarketing & Outbound Customer Engagement (MPAAAIAN)

Keywords

• Nonprofit fundraising services
• Telemarketing campaigns
• Donor engagement solutions
• Call center services
• Charitable fundraising support

Headquarters

HQ city

Nice

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fundraising Telemarketing Services: Call to ACTION generates revenue by providing specialized telemarketing services to non-profit associations for fundraising campaigns. Services include welcome calls, donor reactivation, loyalty programs, automatic direct debit management, legacy/bequest fundraising, and upselling campaigns. The company operates on a service contract basis with non-profit clients, providing teams of trained teleoperators specialized by cause area and campaign type.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Call to Action operates a specialized call center dedicated exclusively to fundraising telemarketing for non-profit associations and foundations in France. It provides dedicated teams of trained teleoperators assigned per cause area and campaign type, running outbound calls for donor acquisition, welcome calls, reactivation, loyalty programs, direct debit management, upgrades, and legacy/bequest fundraising. All calls are made from French territory by permanent CDI employees, with full client access to call platforms and live listening for transparency.

Product overview

Call to ACTION operates as a unified call center service dedicated exclusively to non-profit fundraising organizations. The company offers customized telemarketing campaign services and specialized fundraising call center operations, with all calls made from French territory using permanent staff (CDI) to ensure ethical treatment of both employees and donor relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundraising Call Center Services A dedicated call center service for non-profit associations and foundations, providing specialized teams trained in fundraising donor campaigns including welcome calls, loyalty programs, reactivation, automatic direct debit management, upgrades, and legacy/bequest fundraising. Operated entirely from French territory with permanent CDI staff and full client transparency via live call listening.
• Customized Telemarketing Campaigns Bespoke telemarketing campaign service for associations and foundations, with dedicated teams assigned based on cause (animal protection, international aid, medical research, environment, childhood), campaign nature (leads, prospecting, reactivation, loyalty, upgrading, welcome street, surveys, legacies), and target demographics. Campaigns are co-created with the assigned team to optimize script naturalness and donor authenticity, with the same team retained for the duration of the client relationship.

Quantifiable outcome

• 5-year average teleoperator tenure vs. 6-month industry average — indicating superior employee retention, morale, and expertise
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Action contre la FaimcoreOthersLong-term fundraising campaign partner. Action contre la Faim is a major international humanitarian organization fighting hunger worldwide.
• Amnesty InternationalcoreOthersLong-term fundraising campaign partner. Amnesty International is a prominent global human rights organization.
• Follereau FoundationcoreOthersLong-term fundraising campaign partner. The Follereau Foundation is a humanitarian organization focused on supporting people with leprosy and disabilities in developing countries.
• Armée du Salut (Salvation Army France)coreOthersLong-term fundraising campaign partner. The Salvation Army is a Christian charitable organization providing social services and humanitarian aid.
• ICM (Institut du Cerveau et de la Moelle épinière)coreOthersLong-term fundraising campaign partner. ICM is a medical research institute focused on brain and spinal cord diseases.
• Petits Frères des PauvrescoreOthersLong-term fundraising campaign partner. Petits Frères des Pauvres is a French organization dedicated to supporting elderly people experiencing isolation and poverty.
• WWF FrancecoreOthersLong-term fundraising campaign partner. WWF is one of the world's leading environmental conservation organizations.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Teleperformance: Global leader in outsourced customer experience management with significant European nonprofit and public-sector fundraising campaigns. Comparable to Call to ACTION on outbound donor engagement but operates at a much larger scale and across many verticals.
• Foundever (formerly Sitel): Large global CX/BPO provider serving nonprofit and charity clients with inbound donor support, fundraising and back-office services. Comparable on customer engagement scope, though it is a generalist rather than a nonprofit specialist.
• Majorel (now part of Concentrix): International CX/contact center operator (now combined with Concentrix) serving nonprofit, association and consumer clients across Europe. Comparable on telemarketing and donor engagement services, though with broader vertical coverage.

Others

• Tele2Calling / European Fundraising Association members: Industry association and network of European fundraising contact centers and consultancies serving charity clients. Represents the broader ecosystem of competitors and partners that Call to ACTION operates within for nonprofit donor engagement.

Emerging players

• Donor Care Center: Specialist nonprofit fundraising contact center focused exclusively on donor acquisition, retention and legacy programs for charities. Closely comparable niche positioning to Call to ACTION, though primarily operating in North America.

Direct peers

• Armatis: France-based contact center and BPO operator with a meaningful presence in nonprofit, public-sector and telecom campaigns. Closely comparable geography, customer mix (French-speaking clients) and service portfolio to Call to ACTION.
• Arvato (Bertelsmann): Bertelsmann's BPO arm runs large-scale fundraising and donor-care operations for European nonprofits and political organizations. Overlaps with Call to ACTION on telemarketing campaigns, CRM and donor lifecycle services, particularly in France and Germany.
• Phone Régie: French BPO/contact center group providing inbound and outbound customer engagement services, including for association and public-sector clients. Direct overlap with Call to ACTION on French telemarketing services and dedicated team models.
• Concentrix (formerly Webhelp): One of the world's largest BPO/contact center operators with a dedicated nonprofit and fundraising practice serving many of the same humanitarian clients as Call to ACTION. Directly comparable in service offering (outbound/inbound telemarketing for nonprofits), though at vastly greater scale and with offshore delivery options.

Regional players

• IDM (now part of Adecco/Akkodis ecosystem): French-based BPO specialized in donor relations and fundraising campaigns for nonprofits and public-interest organizations. Closely comparable operating model, geography and client base to Call to ACTION.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/calltoaction
• LinkedInlinkedin.com/company/call-to-action-fundraising

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Call to Action