The Wellness Collective

What The Wellness Collective does

The Wellness Collective is a privately-held, multi-practitioner holistic wellness collective headquartered at 875 Roosevelt Highway, Suite 120 in Colchester, Vermont. It operates a shared physical space in which 20+ independent holistic healthcare practitioners — including acupuncturists, mental health counselors, physical therapists, reiki masters, sound healers, astrologers, and fertility-awareness educators — deliver in-person services to clients across Vermont. Beyond clinical appointments, the Collective hosts a recurring schedule of classes, workshops, and multi-day certification programs (e.g., sound therapy training, reiki training, astrology workshops, sexuality education) and operates the "Collective Community," an online directory that extends its practitioner base to virtual and telehealth providers. A "Shop Small" retail marketplace adds consignment revenue from local artists, herbalists, and metaphysical-product vendors.

The platform stack is deliberately lean and fully composed of third-party SaaS tools: a Squarespace site serves as the marketing and content surface, Vagaro provides embedded appointment booking and scheduling, Square processes retail and card payments, and event registration runs through a mix of Vagaro, Eventbrite, Square Online, and Google Forms. Practitioners retain independent client relationships, and some use their own booking systems rather than the central scheduler. There is no proprietary technology, no mobile app, no public API, and no disclosed AI/ML capability — the Collective's defensibility rests on the curated practitioner network, brand, and community programming rather than software.

The business operates on a hybrid revenue model with four streams: (1) practitioner space-rental or membership fees paid by tenants operating out of the Collective, (2) individual service bookings routed through Vagaro (some on a transaction-fee basis), (3) one-time fees for classes, workshops, and certifications (including sliding-scale and freemium options to expand accessibility), and (4) marketplace/commission revenue from Shop Small retail consignments. The go-to-market motion is community-led — practitioners bring their own client relationships, workshops and community gatherings (Cervix Sundays, Midnight Club, sound baths) function as acquisition touchpoints, and word-of-mouth and local events drive new client flow. Customers are predominantly individual consumers in the New England region; the operator also serves a secondary audience of wellness practitioners and students purchasing continuing education.

Name

The Wellness Collective

Legal name

The Wellness Collective

Website

https://wellnesscollectivevt.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wellness Collective is a privately-held, multi-practitioner holistic wellness collective in Colchester, Vermont that hosts 20+ independent practitioners — offering acupuncture, counseling, bodywork, sound healing, reiki, and fertility education — through a shared physical space, an online practitioner directory, workshops, certifications, and a local-retail marketplace serving Vermont consumers and wellness practitioners.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Offices of Other Health Practitioners (6213), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Holistic wellness services
• Acupuncture therapy
• Sound healing
• Reiki training
• Fertility education

Headquarters

HQ city

Colchester

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Practitioner Membership/Space Rental: Holistic healthcare practitioners, healers, and teachers pay to operate within The Wellness Collective space, generating recurring membership or rental revenue for the collective.
2. Individual Service Bookings: Clients book individual appointments with practitioners through Vagaro or directly with practitioners. Services include acupuncture, massage therapy, counseling, sound healing, reiki, astrology readings, and more.
3. Classes and Workshops: The Collective hosts and lists workshops, training programs, and classes including sound healing certifications, reiki training, astrology workshops, and sexuality education. Revenue from registration fees for these educational events.
4. Retail Consignment: The Shop Small section features retail vendors including local artists, artisans, herbalists, and makers. Products include crystals, artwork, astrology services, and nature-inspired gifts sold on a consignment basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Wellness Collective operates a multi-practitioner holistic wellness center in Colchester, Vermont, housing over 20 independent practitioners who offer acupuncture, Chinese medicine, mental health counseling, physical therapy, reiki, sound healing, massage therapy, fertility awareness, and other holistic modalities. It also runs classes, workshops, and certification programs, an online Collective Community directory for virtual services, and a Shop Small retail marketplace featuring local artists and makers.

Product overview

The Wellness Collective is a physical wellness center and online directory in Colchester, Vermont, that serves as a hub for holistic healthcare practitioners, healers, and teachers. The core offering consists of a practitioners directory where clients can browse and book appointments with over 20 practitioners offering services such as acupuncture, massage therapy, reiki, sound healing, mental health counseling, and more. The Classes & Workshops component provides group learning experiences including sound healing certifications, reiki training, astrology workshops, and sexuality education. The Collective Community extends services virtually through telehealth and remote consultations. The Shop Small retail marketplace features local artisan products. The business operates primarily through the Vagaro booking platform with services conducted at their physical location at 875 Roosevelt Highway, Suite 120, Colchester, VT 05446.

Differentiator

Problem solved

Functional benefit

Brands

• The Collective Community: Online directory connecting clients with practitioners offering virtual services, remote consultations, telehealth appointments, small businesses, artists/makers, and more.

Products and services

• Wellness Collective Practitioners Directory A directory of over 20 holistic healthcare practitioners offering services including acupuncture, Chinese medicine, mental health counseling, physical therapy, reiki, sound healing, naturopathic medicine, and more. Clients browse practitioners by specialty and book appointments through the Vagaro booking platform or directly with practitioners.
• Individual Practitioner Services One-on-one wellness services offered by practitioners including acupuncture, Maya abdominal massage, craniosacral therapy, reiki, sound therapy, naturopathic medicine, mental health counseling, physical therapy, astrology consultations, fertility awareness education, and lymphatic drainage. Services are delivered in-person at the Colchester, Vermont location and via virtual/telehealth appointments.
• Classes and Workshops A diverse calendar of classes and workshops including sound healing sessions and multi-day certifications (Bronze Bowls Level 1, Crystal Bowls Level 1, Sound Bath Training, Therapeutic Sound Certification), reiki training, astrology workshops ($29/class or $99 for 4 classes), fertility awareness 6-week class series ($390), sexuality education (Real Talk About Sex, Embody Self Love, Sex-Positive Parenting), and community gatherings such as Cervix Sundays and The Midnight Club.
• Collective Community Directory An online directory extending The Wellness Collective virtually, connecting clients with practitioners offering virtual services, telehealth appointments, remote consultations, and small business offerings from local makers and artists. Monthly membership available for practitioners and small businesses seeking a directory listing and other incentives.
• Shop Small Retail Marketplace A retail consignment marketplace featuring local products from Rise Up Refill (zero-waste home and body products), Hidden Path Astrology, Witches Who Woo LLC, Firefly Reiki & Energy Work, Wildhearted LLC, Minding the Story, and Ana Mayhew Designs. Products include crystals, artwork, astrology services, nature-inspired gifts, and handmade wellness goods.

Quantifiable outcome

• Fertility Awareness Method (FAM) is up to 99.6% effective at preventing pregnancy, equivalent to hormonal contraception

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• VagarocoreTechnology or IntegrationVagaro provides the integrated booking and scheduling platform for The Wellness Collective, enabling clients to book appointments with practitioners through the website. The platform is embedded with encrypted booking links.
• Wellness Practitioners (Individual)coreOthersThe Collective serves as a hub for over 20 independent holistic healthcare practitioners who operate their own practices within the shared space. Practitioners include acupuncturists, counselors, physical therapists, reiki masters, sound healers, astrologers, and more.
• Collective Community MembersminorOthersMonthly membership program for practitioners and small businesses seeking a directory listing and other incentives. Includes virtual coaches/consultants, telehealth practitioners, local makers, and small businesses.
• Rise Up RefillminorChannel Partner/ Reseller/ DistributorLocal zero-waste home and body products retailer with products sold at The Wellness Collective through the Shop Small initiative.
• Hidden Path AstrologyminorChannel Partner/ Reseller/ DistributorAstrology consultations and workshops offered through The Wellness Collective's Shop Small, with Jennie Date providing services.
• Witches Who Woo LLCminorChannel Partner/ Reseller/ DistributorLocal wellness and metaphysical products retailer featured in the Shop Small section of The Wellness Collective.
• Firefly Reiki & Energy WorkminorChannel Partner/ Reseller/ DistributorLocal reiki and energy work services/products featured in the Shop Small section.
• Wildhearted LLCminorChannel Partner/ Reseller/ DistributorLocal maker/artisan featured in the Shop Small retail section.
• Minding the StoryminorChannel Partner/ Reseller/ DistributorDr. Nicole K. Miller's shadow work and mythic coaching inspired retail line of shadow box frames and published works sold through Shop Small.
• Ana Mayhew DesignsminorChannel Partner/ Reseller/ DistributorVermont-based visionary artist Ana Lauren Mayhew's inspired artwork sold at The Wellness Collective through the Shop Small initiative.
• Evolvlove Sound Therapy (Kirk Jones)coreOthersKirk Jones operates Evolvlove Sound Therapy from The Wellness Collective, hosting extensive sound healing training and certification programs, sound baths, and educational workshops at the space.
• Goodrich Sexuality Education (Sarah Goodrich)coreOthersSarah Goodrich hosts Real Talk About Sex, Embody Self Love, sexuality education workshops, and book clubs through The Wellness Collective.
• Red Spring Wellness (Lizzie Bogosian)coreOthersLizzie Bogosian provides fertility awareness education, holistic reproductive health education, Cervix Sundays, and related workshops through The Wellness Collective.
• Heart Song Aerial Healing ArtsminorOthersPartner venue in Burlington, VT used for Embody Self Love, Decolonize Your Body retreats, Herbal Eros events, and other programming.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Now Massage: Boutique massage studio concept providing customizable wellness experiences with curated retail. Closely mirrors The Wellness Collective's positioning of combining multiple complementary wellness services with a community-led, lifestyle brand.
• Elements Massage: Membership-based therapeutic massage studio chain operating in regional clusters, very similar to The Wellness Collective's model of independent massage/bodywork practitioners sharing a branded space with subscription pricing.

Emerging players

• Wth (formerly Wth+) / Modern Wellness Studio: Boutique wellness studio offering infrared sauna, cold plunge, and lymphatic drainage in membership format. Comparable on lymphatic drainage and holistic recovery modalities The Wellness Collective features via individual practitioners.
• Parsley Health: Functional medicine and holistic primary-care membership clinic treating chronic conditions root-cause through integrative modalities. Overlaps with The Wellness Collective's chronic-condition focus (EDS, chronic fatigue, hormonal health) and whole-person philosophy.

Others

• ClassPass: Wellness booking platform / marketplace connecting consumers to studios and practitioners. While not a direct operator, ClassPass competes for the same customers and operates as a discovery layer that could disintermediate wellness collectives like The Wellness Collective.
• Mindbody: Booking and business-management software platform powering thousands of wellness studios, spas, and collective-style practices. The Wellness Collective uses competitor Vagaro; Mindbody represents the platform-level peer and potential substitute/disintermediation risk.

Broad incumbents

• Restore Hyper Wellness: National multi-modality wellness franchise offering cryotherapy, IV drips, infrared sauna, and compression therapy under one membership. Comparable to The Wellness Collective's curated multi-practitioner 'one-stop wellness' positioning, though at much larger scale and focused on tech-driven modalities rather than holistic practitioners.
• Hand & Stone Massage and Facial Spa: Franchised spa concept combining massage, facial, and skincare services in shared studio locations with membership program. Shares The Wellness Collective's practitioner-aggregator business model and recurring-membership revenue structure.
• Massage Envy: Largest U.S. membership-based massage and skincare franchise with thousands of practitioners operating in shared retail locations. Closest analog to The Wellness Collective's model of aggregating independent practitioners under one consumer brand with shared booking infrastructure.
• Burke Williams Spa: Multi-service day spa combining massage, skincare, hydrotherapy, and wellness amenities under one roof. Analogous positioning to The Wellness Collective's holistic spa-style service menu, at larger urban scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/comeinbewell
• Facebookfacebook.com/laureleafcreation
• Instagraminstagram.com/ana.laurel.mayhew

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wellness Collective