Mogas Regional
Mogas Regional is an Australian regional fuel distributor delivering over 850 million litres of bulk diesel, unleaded, premium fuels, and lubricants annually to commercial customers across South Australia, Victoria, Western Australia, New South Wales, and the Northern Territory.
- Company typePrivate
- Founded1993
- HeadquartersKensington, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
Mogas Regional firmographics
Firmographics- Name
- Mogas Regional
- Legal name
- Mogas Regional Pty Ltd
- Website
- https://mogasregional.com.au
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mogas Regional is an Australian regional fuel distributor delivering over 850 million litres of bulk diesel, unleaded, premium fuels, and lubricants annually to commercial customers across South Australia, Victoria, Western Australia, New South Wales, and the Northern Territory.
- Ownership category
- akta.pro rank
Mogas Regional industry classification
Industry- Product category
- Fuel Distribution Services
- NAICS
- Fuel Dealers (45721), Petroleum Bulk Stations and Terminals (424710)
- SIC
- Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)
- akta.pro secondary industries
- Fuel Management & Fleet Card Programs (THADAKAH), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
Keywords
Where Mogas Regional is headquartered
LocationHeadquarters
- HQ city
- Kensington
- HQ country
- Australia
- HQ region
- Oceania
Offices13 records
Markets served
Mogas Regional business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Bulk Fuel Sales (Diesel, Unleaded, Premium Fuels): Mogas Regional sells bulk diesel, unleaded petrol, and premium fuels to commercial customers on credit accounts. Deliveries are made via the company's own tanker fleet from refineries directly to customer sites across South Australia, Victoria, Western Australia, New South Wales, and the Northern Territory. Bulk product purchases are priced at time of delivery or pickup, with delivery charges applicable.
- Mogas Fuel Card Program: The company offers Mogas Fuel Cards enabling fuel and lubricant purchases at over 60 participating sites. Card holders are billed monthly with card fees charged per card. The fuel card enables fleet management with odometer recording, vehicle/location-based tracking, and consolidated statements. Additional revenue comes from card reissue fees.
- Lubricants Sales: Mogas Regional sells a full range of lubricants including synthetic requirements and food-grade lubricants for marine and industrial applications, both through bulk accounts and at retail sites.
- Outdoor Payment Terminal (OPT) Partnership Model: Mogas grows unmanned self-service fuel sites (OPTs) through commercial land partnerships. Partners with commercial/industrial land on highways receive a return on all fuel sold through the OPT, while Mogas manages all fuel orders, deliveries, equipment installation, and maintenance with no financial outlay required by the partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Wholesale pricing portal for registered business customers |
| Subscription | Monthly | Fuel Card monthly fee per card |
| Transaction based/ take rate | Pay-as-you-go | Bulk product pricing - at delivery or pickup |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Mogas Regional product offering
Product offeringCore offering
Mogas Regional is a regional fuel distributor that supplies bulk diesel, unleaded petrol, premium fuels, and a full range of lubricants (including synthetic and food-grade grades) to commercial customers across South Australia, Victoria, Western Australia, southern New South Wales, and the Northern Territory. The company complements its fuel supply with direct delivery via an owned tanker fleet, a Mogas Fuel Card program accepted at 60+ sites, unmanned 24-hour Outdoor Payment Terminals (OPTs) on partner-owned land, and turnkey fuel farm design and storage solutions.
Product overview
Mogas Regional is one of the largest regional fuel distributors in Australia, delivering over 850 million litres of fuel annually. The company operates as a unified product portfolio comprising: core fuel products (Bulk Diesel, Unleaded and Premium Fuels, and Lubricants); the Mogas Fuel Card and Credit Account & Bulk Facility as add-on financial/account management modules; Outdoor Payment Terminals (OPT) for unmanned 24-hour refuelling; Supply & Logistics Services for direct refinery-to-site delivery; Storage Solutions including fuel farm setup; and the Mobil Branded Program as a sub-brand offering. The company also provides a Customer Portal for wholesale pricing and account management. Services span South Australia, Western Victoria, Southern New South Wales, and southern parts of the Northern Territory.
Differentiator
Problem solved
Functional benefit
Products and services
- Bulk Diesel
- Unleaded and Premium Fuels
- Lubricants
- Mogas Fuel Card
- Supply & Logistics Services Direct delivery of bulk fuel from refinery to customer site using Mogas Regional's own extensive tanker fleet, minimising lead times and handling. Service covers South Australia, Victoria, Western Australia, southern New South Wales, and the Northern Territory.
- Outdoor Payment Terminals (OPT) Partnership Program Unmanned 24-hour self-service fuel kiosks deployed on partner-owned commercial or industrial land on highways and main roads across regional Australia. Mogas manages planning, installation, equipment, fuel supply, and maintenance; partners receive a return on all fuel sold with no capital outlay required.
- Fuel Farm and Storage Solutions Design, engineering, and installation of self-bunded fuel farms ranging from 20KL to 2000KL, available under rent, lease, or buy arrangements. Includes inventory management systems with key fob access, automated card access, and tank monitoring, sold directly to commercial customers.
- Mobil Branded Distributor Program Licensed Mobil branded program for independent petrol station owners providing access to the globally recognised Mobil fuel brand, Mobil's fuel card program, fit-for-purpose equipment, and in-shop marketing support.
Quantifiable outcome
- Over 850 million litres of fuel delivered annually across Australia
- +2 more outcomes
Companies that use Mogas Regional
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
Mogas Regional technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mogas Regional partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Reliable PetroleumcoreReliable Petroleum is the sister company of Mogas Regional and serves as the Exclusive BP Fuel & Lubricants Distributor in South Australia. This relationship extends the group's product portfolio beyond Mobil to include BP-branded fuels and lubricants in South Australia.
- Viva Energy GroupcoreMogas Regional Pty Ltd (ACN 111 402 110) is listed as a related body corporate under Viva Energy Group Limited in the Viva Energy Privacy Policy (last updated 28 August 2025). Viva Energy is the exclusive Australian licensee of Shell fuels and lubricants, and owns the OTR (On The Run) and Liberty retail networks.
- Mobil (Licensed Distributor)coreMogas Regional operates as a Licensed Mobil Distributor, holding an instantly recognisable fuel brand supported by a local distributor-operated supply network. The Mobil branded program includes trusted fuel card program, fit-for-purpose equipment, and in-shop program assistance.
- OTR (On The Run)coreOTR (On The Run) branded retail fuel sites are part of the Viva Energy Group and accept the Mogas Fuel Card. OTR operates convenience retail stores with fuel across SA, VIC, and NT, providing Mogas cardholders with access to hundreds of additional sites.
- Commercial Landowners (OPT Partners)coreMogas partners with owners of commercial or industrial land on highways and main roads to install unmanned Outdoor Payment Terminals (OPTs). Partners receive a return on all fuel sold with no financial outlay required. Mogas handles planning, infrastructure, installation, and maintenance.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Mogas Regional competitors and assessment
Company assessmentRegional players
- Liberty Oil: Liberty Oil is an Australian independent fuel retail brand owned by Viva Energy, operating branded fuel sites particularly in regional areas. It is comparable to Mogas' Mobil-branded retail program and OPT business in regional fuel retail positioning.
Broad incumbents
- Ampol: Ampol (formerly Caltex Australia) is Australia's largest fuel company, operating refining, distribution, and retail networks nationwide. It is the broadest incumbent comparison to Mogas in fuel distribution, though with a national capital-city focus rather than regional depth.
- BP Australia: BP Australia is a major integrated oil company with retail and commercial fuel operations, and its South Australia distribution is handled by Mogas' sister company Reliable Petroleum. The relationship is both partnership and competitor at the national level.
- Viva Energy: Viva Energy is the exclusive Australian Shell licensee and the parent group of Mogas Regional. It operates the Shell, OTR, and Liberty retail networks plus the Geelong refinery, making it the most directly comparable integrated fuel business in the region.
- OTR (On The Run): OTR is a major South Australian-headquartered convenience and fuel retail network, owned by Viva Energy, and accepts the Mogas Fuel Card. It is a partner and adjacent peer in the same regional fuel retail and convenience ecosystem.
Direct peers
- Lowes Petroleum: Lowes Petroleum is one of Australia's largest independent fuel and lubricant distributors, serving commercial and rural customers across regional NSW and beyond. It is the closest direct peer to Mogas in regional bulk fuel distribution and lubricants.
- Tasco Petroleum: Tasco Petroleum is an independent fuel and lubricants distributor with depots across eastern Australia serving commercial and industrial customers. It is a regional peer comparable to Mogas in bulk diesel, lubricants, and fuel card offerings.
- Neumann Petroleum: Neumann Petroleum is a large Australian family-owned fuel distributor and retailer with regional depot coverage and bulk fuel supply to commercial customers. It competes with Mogas in regional bulk fuel and lubricant distribution.
- United Petroleum: United Petroleum operates a large independent fuel retail and distribution network across Australia, with significant regional coverage and own-brand supply. Its business model of fuel supply plus retail sites is structurally similar to Mogas' wholesale plus OPT network.
Emerging players
- Refuel Australia: Refuel Australia operates unmanned and automated fuel retail sites in regional areas, similar to Mogas' OPT network. It is an emerging, smaller-scale peer in the self-service regional fuel retail segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Mogas Regional social profiles
Digital presenceMogas Regional financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mogas Regional leadership team
Management profileNumber of profiles
Profiles1 record
Mogas Regional funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mogas Regional M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mogas Regional
What does Mogas Regional do?
Mogas Regional is a regional fuel distributor that supplies bulk diesel, unleaded petrol, premium fuels, and a full range of lubricants (including synthetic and food-grade grades) to commercial customers across South Australia, Victoria, Western Australia, southern New South Wales, and the Northern Territory. The company complements its fuel supply with direct delivery via an owned tanker fleet, a Mogas Fuel Card program accepted at 60+ sites, unmanned 24-hour Outdoor Payment Terminals (OPTs) on partner-owned land, and turnkey fuel farm design and storage solutions.
Is Mogas Regional a public or private company?
Mogas Regional is a private company. It is classified as corporate owned and is currently operating.
When was Mogas Regional founded?
Mogas Regional was founded in 1993. It employs 51 to 100 people.
Where is Mogas Regional based?
Mogas Regional is headquartered in Kensington, Australia, in the Oceania region.
How does Mogas Regional make money?
Four revenue lines are on record. Bulk Fuel Sales (Diesel, Unleaded, Premium Fuels) is the primary driver. The others are mogas Fuel Card Program, lubricants Sales and outdoor Payment Terminal (OPT) Partnership Model.
Who are Mogas Regional's main competitors?
Liberty Oil is listed as a regional player. Broad incumbents are Ampol, BP Australia, Viva Energy and OTR (On The Run). Direct peers are Lowes Petroleum, Tasco Petroleum, Neumann Petroleum and United Petroleum. Refuel Australia is listed as an emerging player.
Does Mogas Regional have an API?
No public API is recorded for Mogas Regional.
What industry is Mogas Regional in?
Mogas Regional's product category is Fuel Distribution Services. Its primary akta.pro industry code is EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution, with a secondary code of THADAKAH, Fuel Management & Fleet Card Programs. Its NAICS code is 45721 and its SIC code is 5172.