Herbolab

What Herbolab does

Herbolab (legal entity Herbolab Pte Ltd) is a Singapore-incorporated, direct-to-consumer e-commerce company that sells standardized herbal supplements targeting hormonal optimization, sexual health, and general wellness in aging men and women. Its core product portfolio consists of Tongkat Ali, Maca, Ashwagandha (using KSM-66 standardized extract), Korean Red Ginseng, and Multivitamins, formulated with concentrated, standardized active components. The company positions itself on ingredient quality and standardization rather than proprietary technology, with no patents, certifications, or AI features disclosed.

The business operates exclusively through its own Shopify-based online storefront, supported by a health blog and email newsletter as the primary demand generation channels. Products are priced at $49.99 per bottle (Tongkat Ali) with multi-bottle bundle discounts of 5-15% and a free-Maca-with-purchase promotion; there is no subscription model. The company ships directly to customers globally using USPS, Singpost, and local couriers in the US, Canada, Australia, UK, Malaysia, and Indonesia, and is rolling out a worldwide reseller program starting with Singapore-based resellers. Payment is processed through PayPal and Venmo.

Herbolab is privately held by Greyhound Trading Pte Ltd, a Singapore holding entity, and has raised no external funding. Headcount is reported at 11-50 employees. No management team, founder identity, or financial disclosures are publicly available, and there is no evidence of M&A, leadership changes, or regulatory actions in the provided data.

Name

Herbolab

Legal name

Herbolab Pte Ltd

Website

https://herbolab.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Herbolab is a Singapore-based direct-to-consumer e-commerce company selling standardized herbal supplements (Tongkat Ali, Maca, Ashwagandha, Korean Red Ginseng, Multivitamins) for hormonal and sexual health, shipping worldwide through its own Shopify storefront.

Ownership category

akta.pro rank

Product category

Herbal Dietary Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Herbal supplements
• Natural health products
• Direct-to-consumer e-commerce
• Hormonal health supplements
• Adaptogenic herbs

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: Revenue is generated through direct e-commerce sales of herbal supplements. Products are sold as one-time purchases with tiered pricing discounts for multi-bottle orders. No subscription model is mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Herbolab produces and sells concentrated, standardized herbal supplement pills marketed for hormonal optimization, sexual health, stress management, and general wellness. The company offers Tongkat Ali, Maca, Ashwagandha (KSM-66), Korean Red Ginseng, and Multivitamins through a direct-to-consumer Shopify storefront, with worldwide shipping and a 30-day money-back guarantee.

Product overview

Herbolab is a direct-to-consumer e-commerce company selling natural herbal supplements targeting aging men and women. The product portfolio consists of four core supplements: Tongkat Ali (for sexual health), Maca (for general health and energy), Ashwagandha (adaptogen for stress and hormonal balance), and Multivitamins (daily nutritional support). The company also offers Korean Red Ginseng. Herbolab positions itself as providing 'proven natural supplements' with a focus on hormonal optimization, sexual health, and anti-aging benefits. Products are sold exclusively through the company's Shopify-based e-commerce store with global shipping capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Tongkat Ali Herbal supplement for sexual health support in men and women, with traditional use for enhancing libido and hormonal balance. Sold as single bottles at $49.99 with multi-bottle purchase discounts.
• Maca Adaptogenic root supplement for general health, energy support, and hormonal balance, positioned for overall wellness and vitality.
• Ashwagandha Adaptogenic herb (Withania somnifera) used for stress management, cognitive function, muscle strength support, and sexual health benefits for both men and women, using the branded KSM-66 standardized extract.
• Multivitamins Daily multivitamin supplements designed to provide essential nutrients for overall health support, including separate formulations for men and women with iron.
• Korean Red Ginseng Herbal supplement derived from Panax ginseng, traditionally used for energy enhancement and sexual health support.

Quantifiable outcome

• 30-day money-back guarantee on all products
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Resellers in SingaporeminorChannel Partner/ Reseller/ DistributorHerbolab has resellers located in Singapore. The company has recently opened a reseller program worldwide and products may become available through resellers in several other countries.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Onnit: DTC supplements and wellness brand offering standardized herbal products (e.g., Alpha Brain, New Mood) targeting similar hormonal/cognitive health outcomes via direct e-commerce — directly comparable to Herbolab's model and customer base.
• Care/of: Personalized DTC vitamin and supplement retailer operating on a subscription/quiz model — comparable channel strategy and target demographic to Herbolab, but with stronger retention mechanics.
• Momentous: Premium DTC supplement brand targeting performance, sleep, and hormonal health with standardized, third-party-tested formulations — directly comparable positioning and target consumer.
• Banyan Botanicals: Ayurvedic herbal supplement brand selling Ashwagandha and adaptogens DTC with educational content emphasis — closely comparable niche specialization and content-led acquisition strategy.
• AG1 (Athletic Greens): High-profile DTC supplement/superfood brand using content marketing, subscription model, and standardized formulations — overlaps with Herbolab's wellness positioning and online acquisition playbook.
• Nootropics Depot: Online specialty supplement retailer selling standardized herbal extracts and adaptogens (Ashwagandha, Maca, Tongkat Ali variants) directly to consumers — overlaps with Herbolab on core SKUs and DTC channel.
• Ritual: DTC multivitamin and supplement brand built on traceable, standardized ingredients with a content-led marketing approach — analogous to Herbolab's evidence-based blog and clean-label positioning.
• Gaia Herbs: Herbal supplement brand focused on standardized botanical extracts (Ashwagandha, Maca, ginseng family) sold DTC and through natural retail — comparable ingredient portfolio and standardization narrative.

Broad incumbents

• Himalaya Wellness: Established global Ayurvedic/herbal supplement manufacturer with broad herbal product lines including Ashwagandha — comparable ingredient scope, but operates at significantly larger scale across global retail.
• Life Extension: Long-standing supplement retailer offering an extensive catalog including standardized herbal extracts — competes for the same wellness consumer via DTC e-commerce, but with a much broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/herbolab
• Facebookfacebook.com/herbolab
• LinkedInlinkedin.com/company/herbolab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbolab