Rock Medicine
Rock Medicine is a 501(c)(3) nonprofit founded in 1973 that provides free, volunteer-staffed event medical services at Bay Area venues and California music festivals, including Levi's Stadium and Outside Lands, operating under parent HealthRIGHT 360.
- Company typePrivate
- Founded1973
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Rock Medicine does
Rock Medicine is a 501(c)(3) nonprofit organization, founded in 1973 by Dr. George 'Skip' Gay, that provides free, non-judgmental medical care at live events across the San Francisco Bay Area and California. It operates as a program under parent nonprofit HealthRIGHT 360 and is staffed entirely by volunteer doctors, nurses, EMTs, and supervised healthcare students. Its core offering is on-site event medical coverage, including EMT field response teams, Advanced Life Support (ALS) field clinics, bike teams, ATV emergency response units, first aid stations, and medical transport capabilities. The organization has served as the official medical provider for marquee venues and events including Levi's Stadium (49ers home games and concerts), Outside Lands (60,000+ daily attendees), Bottlerock, Aftershock, Snowglobe, SF Pride, and Bay to Breakers, coordinating with the San Francisco Police Department, San Francisco Fire Department, and City of San Francisco on event permitting and safety planning.
The organization's technology stack is operational rather than software-centric, centered on medical equipment (cardiac monitoring, wound closure materials, ALS tools) supported by volunteer-facing portals (MainMed and Medical Command) for scheduling and dispatch. An adjacent Event Consulting Services product line provides EMS plan development, medical subcontractor coordination, and event-day management consulting to organizations not directly staffed by Rock Medicine. The business model is freemium/donation-based: services to event attendees are free, with operational funding drawn from monetary and in-kind donations processed through HealthRIGHT 360, corporate partnerships (e.g., Orion Labs at SF Pride), and volunteer labor. The organization is currently not accepting new client events per its website quote page, indicating capacity-constrained demand management rather than active commercial expansion.
Rock Medicine's primary customer segments are enterprise event organizers and promoters (music festivals, concert venues, sports events, parades) who require permit-compliant on-site medical staffing, and event attendees requiring immediate, stigma-free care for intoxication, injuries, or medical emergencies. Its competitive positioning is anchored on a 50+ year track record, a deep volunteer ecosystem, and a founding philosophy of returning patients to friends and family rather than hospitalizing or involving law enforcement — a model that has produced durable relationships with public agencies and Bay Area venues but has not translated into geographic or commercial expansion.
Rock Medicine firmographics
Firmographics- Name
- Rock Medicine
- Legal name
- Rock Medicine
- Website
- https://rockmed.org
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rock Medicine is a 501(c)(3) nonprofit founded in 1973 that provides free, volunteer-staffed event medical services at Bay Area venues and California music festivals, including Levi's Stadium and Outside Lands, operating under parent HealthRIGHT 360.
- Ownership category
- akta.pro rank
Rock Medicine industry classification
Industry- Product category
- Event Medical Services
- NAICS
- Offices of Physicians (62111), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Event Medical Services & Standby Coverage (HLAFANAG)
- akta.pro secondary industries
- Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Non-Emergency Medical Transportation (NEMT) & Wheelchair/Stretcher Transport (HLAFANAJ)
Keywords
Where Rock Medicine is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rock Medicine business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Event Medical Services: Rock Medicine provides free medical services at events, funded through donations and their parent organization HealthRIGHT360. They do not charge event organizers for their services.
- Donations and Support: Accepts in-kind donations (gift cards, equipment) and monetary donations through parent organization HealthRIGHT360. Also accepts corporate partnerships where companies provide feedback on products and share items with volunteers and patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free medical services for event attendees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Rock Medicine product offering
Product offeringCore offering
Rock Medicine provides free, non-judgmental on-site medical coverage at live events including concerts, music festivals, sports games, and parades throughout the San Francisco Bay Area. Services are delivered through volunteer-staffed EMT field response teams, ALS field clinics, bike teams, first aid stations, and ATV emergency response units staffed by doctors, nurses, EMTs, and supervised students. The organization also offers EMS plan development and event day management consulting for organizations not directly staffed by Rock Medicine.
Product overview
Rock Medicine is a nonprofit organization offering event medical services, established in 1973. The core product is Event Medical Services, which provides comprehensive medical coverage at Bay Area venues and music festivals through EMT field teams, field hospitals, first aid stations, and clinic operations staffed by doctors, nurses, EMTs, and supervised students. Related offerings include Event Consulting Services for organizations seeking EMS planning assistance, a Volunteer Program for healthcare professionals and students to gain clinical experience, and Donation and Corporate Partnership programs for organizational support. The portfolio centers on non-judgmental, free medical care delivery at live events.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Medical Services Comprehensive on-site medical coverage at live events including EMT field response teams, ALS field clinics, bike teams, first aid stations, and ATV emergency response units, staffed by volunteer doctors, nurses, EMTs, and supervised students. Delivered for free to event attendees at concerts, music festivals, sports games, parades, and community events in the San Francisco Bay Area.
- Event Consulting Services EMS plan development, subcontracting medical services coordination, and event day management consulting offered to organizations that are not directly staffed by Rock Medicine. Targeted at event producers needing medical operations planning without full on-site deployment.
- Volunteer Program Healthcare volunteer opportunity for licensed doctors, nurses, EMTs, healthcare students, and pre-health students to gain clinical experience by contributing to patient care at events under licensed professional supervision; includes onboarding via the Join Rock Medicine application and access to MainMed and Medical Command volunteer portals.
Quantifiable outcome
- Rock Medicine enables patients to return to events safely rather than requiring hospital transport, reducing burden on emergency services and improving event experience.
- +1 more outcomes
Companies that use Rock Medicine
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles1 record
Rock Medicine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rock Medicine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Orion LabsminorOrion Labs partnered with Rock Medicine to support their operations at SF Pride, providing products shared with volunteers, patients, and patrons at events.
- HealthRIGHT360coreHealthRIGHT360 is Rock Medicine's parent organization. Donations to Rock Medicine are processed through HealthRIGHT360's donation portal with Rock Medicine selected as the gift designation. Rock Medicine is a program under this nonprofit organization.
- San Francisco Police Department (SFPD)corePublic safety partner for event coordination at Outside Lands and other San Francisco events. Rock Medicine works with SFPD to ensure safe events.
- San Francisco Fire Department (SFFD)coreCoordinates with Rock Medicine to provide medical coverage during events like San Francisco Pride. Rock Medicine coordinates with SFFD to provide medical response across large event areas.
- City of San FranciscocorePublic safety partner working with Rock Medicine for event permitting and safety planning at San Francisco events.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Rock Medicine competitors and assessment
Company assessmentOthers
- HealthRIGHT 360: HealthRIGHT 360 is Rock Medicine's parent 501(c)(3) nonprofit, providing integrated health, behavioral health, and substance use services across California. It is the institutional umbrella under which Rock Medicine operates and the conduit for all donations.
- Haight Ashbury Free Medical Clinics: Haight Ashbury Free Clinics is the organization from which Rock Medicine originated in 1972, when it staffed Bill Graham's Grateful Dead and Led Zeppelin concerts. It is comparable as a free, nonprofit healthcare provider serving Bay Area communities with a similar volunteer and harm-reduction philosophy.
Regional players
- Falck: Falck is a Denmark-based international EMS and event medical services provider operating primarily in Europe and Latin America. It is comparable to Rock Medicine in core service line (event and pre-hospital emergency medicine) but is geographically separate and operates on a paid commercial basis.
Broad incumbents
- American Medical Response (AMR): AMR is a large national ambulance and EMS provider that also offers event medical staffing to concerts, races, and large gatherings. It overlaps with Rock Medicine on event coverage and public-safety coordination, but operates as a paid commercial model across many service lines.
- Global Medical Response: Global Medical Response is one of the largest US providers of medical transportation and emergency services, with national reach across ambulance, fixed-wing, and event medical staffing. It serves the same end customers (event organizers, municipalities) as Rock Medicine but as a broad, multi-service incumbent rather than an event-medicine specialist.
- St. John Ambulance: St. John Ambulance is a long-standing international humanitarian organization that provides volunteer-led event medical coverage and first aid at public gatherings. It mirrors Rock Medicine's volunteer-clinician model and event-medicine specialization, though at much larger and more geographically distributed scale.
Direct peers
- CrowdRx: CrowdRx is a dedicated event medical services company providing on-site EMS, first aid, and medical staffing for concerts, festivals, and sporting events. It is the closest commercial analog to Rock Medicine's core offering of physician- and EMT-led event medical coverage.
Emerging players
- Priority OnDemand: Priority OnDemand provides event medical services, ambulance transport, and EMS staffing for venues, festivals, and sporting events. It is a more recent, growth-stage commercial peer in the same event medical services category as Rock Medicine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rock Medicine social profiles
Digital presenceRock Medicine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock Medicine leadership team
Management profileNumber of profiles
Rock Medicine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock Medicine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock Medicine
What does Rock Medicine do?
Rock Medicine provides free, non-judgmental on-site medical coverage at live events including concerts, music festivals, sports games, and parades throughout the San Francisco Bay Area. Services are delivered through volunteer-staffed EMT field response teams, ALS field clinics, bike teams, first aid stations, and ATV emergency response units staffed by doctors, nurses, EMTs, and supervised students. The organization also offers EMS plan development and event day management consulting for organizations not directly staffed by Rock Medicine.
Is Rock Medicine a public or private company?
Rock Medicine is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rock Medicine founded?
Rock Medicine was founded in 1973. It employs 51 to 100 people.
Where is Rock Medicine based?
Rock Medicine is headquartered in San Francisco, United States, in the North America region.
How does Rock Medicine make money?
Two revenue lines are on record. Event Medical Services are the primary driver. The others are donations and Support.
Who are Rock Medicine's main competitors?
Others on record are HealthRIGHT 360 and Haight Ashbury Free Medical Clinics. Falck is listed as a regional player. Broad incumbents are American Medical Response (AMR), Global Medical Response and St. John Ambulance. CrowdRx is listed as a direct peer. Priority OnDemand is listed as an emerging player.
Does Rock Medicine have an API?
No public API is recorded for Rock Medicine.
What industry is Rock Medicine in?
Rock Medicine's product category is Event Medical Services. Its primary akta.pro industry code is HLAFANAG, Event Medical Services & Standby Coverage, with a secondary code of BPAGAEAO, Substance Use Recovery & Harm Reduction Support Services. Its NAICS code is 62111 and its SIC code is 8000.