What South Place Hotel does

South Place Hotel is a five-star boutique hotel located at 3 South Place, London EC2M 2AF, between Moorgate and Liverpool Street stations in the City of London. Founded in 2012 and operating as part of The Evolv Collection, the property operates within the parent group's portfolio of UK restaurants and hotels. Accommodation comprises seven room categories ranging from compact Studio Rooms and Deluxe Rooms through to Family Rooms, Junior Suites, One Bedroom Suites, and a 180sqm three-bedroom Presidential Suite, equipped with modern amenities such as Nespresso machines, Dyson Supersonic hairdryers, and Bang & Olufsen TVs.

The hotel generates revenue across six primary streams: overnight room bookings (direct and OTA), food and beverage (Michelin-starred Angler seafood restaurant on the top floor, all-day Bluebird City, rooftop terrace, and Secret Garden), spa and wellness (24-hour gym, sauna, steam, ice bath, and treatments priced at £150-£210), events and weddings (licensed civil ceremonies, business meetings, private dining), membership and loyalty (Bluebird Club with 20% F&B discount, Evolv Rewards with 10% back in points), and retail (John Smedley x Bluebird capsule collection from £150). Distribution is direct-to-consumer via the website, phone, and email, supplemented by OpenTable for restaurant reservations and the Evolv Rewards mobile app for loyalty management.

The company targets a hybrid customer base prioritising business travellers and corporate event planners, with secondary segments including leisure travellers, wedding couples, wellness-focused guests, pet owners, Bluebird Club members, and accessibility-focused guests. Marketing utilises the parent group's digital ecosystem, direct email, social media, OpenTable, and seasonal activations such as Cointreau Secret Garden and World Cup screenings. The firm employs 101-250 people, supports accessible facilities (recognised by Blue Badge Style Best Luxury Hotel 2025/26), and operates a cashless payment system with no publicly disclosed room rates.

Name

South Place Hotel

Legal name

The Evolv Collection

Website

https://southplacehotel.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

South Place Hotel is a five-star boutique hotel in the City of London, part of The Evolv Collection, offering 7 room categories, Michelin-starred Angler dining, Bluebird City, spa/wellness, weddings, and event spaces for business and leisure guests.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Boutique hotel services
• Luxury city accommodation
• Hotel dining venues
• Meeting event spaces
• Spa wellness hospitality

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Bookings: Revenue from overnight stays across room types from Studio Rooms to Presidential Suite. Includes direct bookings and third-party OTA bookings.
2. Food & Beverage: Revenue from Angler (Michelin-starred seafood restaurant), Bluebird City (all-day dining), bars, rooftop terrace, and Secret Garden. Includes private dining events.
3. Spa & Wellness: Revenue from spa treatments (60-minute sessions at £150, 90-minute sessions at £210), wellness events, yoga classes, and strength & conditioning sessions.
4. Membership Programs: Revenue from Bluebird Club membership (targeted at entrepreneurs, business leaders, socialites) and Evolv Rewards loyalty program. Bluebird Club offers 20% off food and drink, priority booking, and exclusive events.
5. Events & Weddings: Revenue from private dining rooms, business meetings, weddings, Christmas events, and group celebrations. Spaces available for hire include boardrooms and event spaces.
6. Retail & Merchandise: Revenue from merchandise including John Smedley x Bluebird capsule collection (knitwear starting from £150), gift vouchers, and retail items.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

South Place Hotel operates a five-star boutique hotel in the City of London offering overnight accommodation across seven room categories, two signature restaurants (Michelin-starred Angler and all-day Bluebird City), wellness facilities including spa treatments, a 24-hour gym, sauna, steam and ice bath, and versatile event spaces for corporate meetings, weddings, and social celebrations. It also runs the Bluebird Club membership and participates in The Evolv Collection's Evolv Rewards loyalty programme.

Product overview

South Place Hotel is a luxury boutique hotel in the City of London offering a diverse portfolio of accommodations, dining venues, wellness facilities, and event spaces. The hotel features seven room types ranging from compact Studio Rooms to the three-bedroom Presidential Suite, each equipped with modern amenities. Dining options include Michelin-starred Angler restaurant, all-day venue Bluebird City, plus the Rooftop Terrace and Secret Garden for outdoor experiences. Wellness offerings encompass a 24-hour gym, spa treatments, sauna, steam room, and ice bath. The hotel also provides extensive event spaces for business meetings, weddings, and celebrations. Membership options include the Bluebird Club and Evolv Rewards loyalty programme. Special packages include Wellness Weekends, Gourmet Stay experiences, and seasonal promotions. The hotel is dog-friendly throughout and offers award-winning accessible facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Angler: Michelin-starred seafood restaurant located on the top floor of the hotel, offering seasonal menus with views across the City of London
• Bluebird City
• Bluebird Club
• Evolv Rewards
• Secret Garden
• Rooftop Terrace

Products and services

• Studio Room
• Deluxe Room
• Luxury Room
• Family Room
• Junior Suite
• One Bedroom Suite
• Presidential Suite
• Angler Restaurant
• Bluebird City Restaurant
• Rooftop Terrace
• Secret Garden
• Spa and Wellness

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• The Evolv CollectioncoreStrategic or Co-development PartnerSouth Place Hotel is part of The Evolv Collection, a portfolio of UK restaurants and hotels. The hotel operates under the Evolv brand and participates in the Evolv Rewards loyalty program and Bluebird Club membership scheme. The collection includes establishments such as Bluebird Chelsea, Coq d'Argent, Quaglino's, German Gymnasium, and others across London.
• John SmedleyminorStrategic or Co-development PartnerLimited capsule collection collaboration combining British knitwear heritage from John Smedley's Derbyshire mill with Bluebird's contemporary design. Features trans-seasonal knitwear in extra fine Merino wool, cashmere blends, and Sea Island cotton. Each piece finished with Bluebird's embroidered bird emblem. Available at South Place Hotel and online via the Evolv Collection shop. Prices start from £150.
• CointreauminorGTM or Marketing PartnerSeasonal partnership for the Cointreau Secret Garden takeover. Features a focused cocktail menu in the hotel's tucked-away outdoor terrace space on the first floor. Includes Cointreau cocktails and seasonal drinks programming. Space includes retractable roof for year-round use.
• Angler RestaurantcoreStrategic or Co-development PartnerMichelin-starred seafood restaurant located on the top floor of South Place Hotel, operated by Head Chef Craig Johnston. Offers seasonal menus and panoramic City views. Part of the hotel's dining portfolio with exclusive six-course tasting menu available for Gourmet Stay packages.
• Bluebird CitycoreStrategic or Co-development PartnerAll-day dining restaurant at South Place Hotel offering breakfast, lunch, dinner, drinks, and late evenings. Central to the Bluebird Club membership program and Evolv Rewards earning opportunities. Dog-friendly throughout including bar areas.
• OpenTablecoreTechnology or IntegrationRestaurant reservation platform used for table bookings at Angler and Bluebird City. Bookings available for groups up to 12 guests; larger parties directed to private dining enquiries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rosewood London: Luxury hotel in High Holborn with multiple F&B venues, spa and extensive event spaces. Comparable on luxury positioning, F&B programming and events, but at higher scale and broader amenity base.
• The Connaught: Established Maybourne luxury hotel in Mayfair with Michelin-starred Hélène Darroze and strong wellness. Comparable as a luxury London hotel with on-site Michelin dining, but at a larger scale and longer-established brand.
• The Langham, London: Historic luxury London hotel with multiple F&B venues, spa and event facilities. Comparable on luxury positioning and amenity breadth, with longer-established brand heritage than South Place.
• The Berkeley: Maybourne luxury Knightsbridge hotel with rooftop pool, spa and multiple dining venues. Comparable luxury and wellness positioning, though serving a different London micro-market (Knightsbridge vs City).

Direct peers

• The Standard London: Lifestyle/boutique hotel in central London with strong F&B programming and event positioning. Comparable on design-led boutique positioning and F&B-as-differentiator model.
• Haymarket Hotel: Firmdale Hotels' flagship London boutique luxury property offering design-led rooms, F&B venues and event space in central London. Closely comparable boutique positioning, scale and design-led value proposition to South Place Hotel.
• Covent Garden Hotel: Firmdale boutique hotel near Covent Garden with brasserie-style F&B, private dining and event space. Comparable in target customer (business + leisure) and event capabilities.
• Ham Yard Hotel: Boutique luxury London hotel with multiple F&B outlets, spa/wellness, retail and event space. Closely aligned operating model combining rooms, dining, wellness and events under one roof.
• The Soho Hotel: Firmdale's boutique hotel with strong F&B, screening room and event facilities in central London. Directly comparable in target segments (leisure, corporate, events) and boutique design-led positioning.
• The Hoxton, Holborn: Design-led lifestyle hotel in central London with strong F&B and lobby-as-community programming. Comparable on design focus, location centrality, and F&B-led revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/southplacehotel
• Facebookfacebook.com/3SouthPlace
• LinkedInlinkedin.com/company/south-place-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Place Hotel