Plymouth Bay Winery

What Plymouth Bay Winery does

Plymouth Bay Winery is a family-owned artisan winery headquartered at a single retail showroom at 114 Water Street in Plymouth, Massachusetts, in operation since 1994 and under current family ownership since 2011 when Michael and Pam Carr acquired the business from founder Tim Cherry. The winery produces table wines (averaging 11-11.5% ABV) from locally grown native New England fruits rather than traditional vinifera grapes, drawing on cranberries, blueberries, cherries, raspberries, apricots, plums, and blackberries. Its core technology is fruit-based winemaking anchored to regional sourcing, with an adjacent proprietary line of more than 15 wine jellies and cooking sauces/marinades made by combining the winery's own wines with local fruit.

The business monetizes through five primary revenue streams: wine bottle sales at $20.95-$24.95 with volume discounts, on-site wine tastings at $15 (five-wine flight) and $20 (full tasting), gourmet food service including charcuterie boards and warm pretzels ($6-$20), private and group event hosting (bachelor/bachelorette parties, showers, birthdays, graduations, tour/cruise-ship groups), and ancillary retail including balsamic vinegars, infused olive oils, mustards, and branded merchandise. Distribution is direct-to-consumer at the Plymouth tasting room and through a website e-commerce storefront that ships wines via UPS Ground (adult signature required) to more than 20 US states, with selective regional retail partner placement. Operational integrations are limited to Tock for reservation management and UPS Ground for fulfillment; no mobile applications, AI systems, or external APIs are disclosed.

The customer base is horizontally segmented across wine enthusiasts and Plymouth tourists, event planners and group hosts, online retail/shipping customers, and organized tour/cruise-ship groups, with no enterprise or B2B contracts disclosed. Marketing relies on the physical tasting experience, the Tock reservation platform, a PBW email newsletter, WCVB TV's Chronicle earned-media feature, organic website content (recipe playbook, sangria recipes, Bay Snacks menu), and Google Business Profile SEO. The company has no disclosed institutional investors, no parent entity, no subsidiaries, and no funded rounds, consistent with a privately held, owner-operated small business.

Name

Plymouth Bay Winery

Legal name

Plymouth Bay Winery

Website

https://plymouthbaywinery.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Plymouth Bay Winery is a family-owned artisan winery in Plymouth, Massachusetts, producing fruit wines from locally grown native New England ingredients. Revenue is generated through on-site tastings, an online shop shipping to 20+ states, retail partner distribution, and private event hosting for consumers and tour groups.

Ownership category

akta.pro rank

Product category

Artisan Fruit Winery

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Fruit wine production
• Artisan winery
• Wine tastings
• Wine jellies sauces
• New England wines

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct retail wine sales at the winery and online shop. Wines priced at $20.95-$24.95 per 750ml bottle. Volume discounts: 5% off 3 bottles, 10% off 6 bottles, 15% off 12 bottles. Ships to over 20 US states via UPS Ground with adult signature required.
2. Wine Jellies & Sauces: Proprietary wine jellies and sauces sold in 6-16oz sizes at $11.95-$14.95. Products include Raspberry Spice Jelly, Blue Cinn Jelly, Crangasm Jelly, Figged Up Jelly, N.E. Thyme Sauce, Smokin' Cherry Sauce, and more. Can ship to all US states and territories (no adult signature required).
3. Tasting Fees & Food Service: Wine tasting sessions at $15 for curated flight of 5 wines or $20 for all core wines plus seasonal wine. Additional tastings at $1 per pour. Gourmet snack food service including charcuterie boards, cheese plates, hummus plates, and warm pretzels generating incremental revenue.
4. Private Events: Revenue from hosting private events including bachelor/bachelorette parties, bridal showers, baby showers, graduations, and birthday parties. Tour and cruise ship group tastings at special rates.
5. Balsamic, Olive Oil & Merchandise: Balsamic vinegars and infused olive oils at $18 per 200ml. Merchandise including PBW tumblers ($7.95-$9.99), apparel ($20-$65), stickers, and coasters.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Plymouth Bay Winery is a family-owned artisan winery based in Plymouth, Massachusetts that produces fruit wines made from locally grown native New England fruits such as cranberries, blueberries, cherries, raspberries, apricots, and blackberries. The winery complements its wine line with a proprietary range of wine jellies, wine sauces and marinades, balsamic vinegars, olive oils, mustards, gourmet snacks, and branded merchandise, and operates an on-site tasting room and retail shop alongside an online store shipping to more than 20 US states.

Product overview

Plymouth Bay Winery is a family-owned artisan winery in Plymouth, Massachusetts, offering a portfolio of fruit wines crafted from locally grown native grapes and berries. The core product line includes over a dozen wine varietals (blackberry, apricot, blueberry, cherry, cranberry, raspberry, plum, pineapple, and more), complemented by wine jellies and sauces for culinary use, gourmet balsamic vinegars and infused olive oils, and branded merchandise. The winery provides wine tasting experiences, gourmet food pairings (charcuterie boards, cheese plates, warm pretzels), and hosts private and public events. All products emphasize locally sourced New England ingredients with unique flavor profiles.

Differentiator

Problem solved

Functional benefit

Products and services

• Fruit Wines
• Wine Jellies
• Wine Sauces and Marinades
• Balsamic Vinegars and Olive Oils
• Plymouth Bay Gourmet Mustards
• Bay Snacks (Gourmet Food Menu)
• Wine Tastings
• Sangria Collection
• Private and Public Events
• PBW Merchandise

Quantifiable outcome

• Over 50 unique sangria recipes created from the winery's wine lineup
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coastal Vineyards: South Dartmouth, MA winery producing estate-grown wines with a tasting room focus. Comparable regional craft-winery footprint and DTC/retail mix.
• Cape Cod Winery: East Falmouth, MA family-run winery with tasting room and event hosting. Directly comparable business model — DTC tasting room, events, and local New England positioning.
• Truro Vineyards: Massachusetts-based craft winery with a comparable tasting room and DTC model on Cape Cod. Closely comparable in scale, family/independent ownership, and tourist-driven foot traffic to Plymouth Bay Winery.
• Cellardoor Winery: Lincolnville, ME winery and tasting room with event hosting. Comparable regional craft-winery scale and DTC tasting-room model in the New England market.
• Sweet Baby Vineyards: East Holden, ME craft winery with tasting room and small-batch production. Comparable in scale and New England craft-winery DTC positioning.
• Priam Vineyards: Colchester, CT sustainable craft winery with tasting room, food pairings, and events. Directly comparable in craft-winery positioning and DTC-plus-experience business model.
• Westport Rivers Vineyard & Winery: Westport, MA family-owned vineyard and winery producing estate wines with a tasting room and event space. Comparable in scale, New England geography, and family-run DTC positioning.
• Nashoba Valley Winery: Bolton, MA winery known for fruit wines and an on-site restaurant/tasting room. Highly comparable due to its fruit-wine specialization and food/event pairing model that mirrors Plymouth Bay Winery's approach.
• Hazlitt 1852 Vineyards: Hector, NY Finger Lakes family-owned winery with tasting room, retail, and event hosting. Comparable family-run craft-winery business model with similar DTC and event revenue mix.
• Sharpe Hill Vineyard: Pomfret, CT vineyard producing estate wines and operating a tasting room and event venue. Comparable in scale, craft-winery DTC model, and event-driven revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plymouth-bay-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plymouth Bay Winery