TRADECOM

What TRADECOM does

TRADECOM is a privately held German full-service marketing and digital solutions provider founded in 1974, operating through two entities — TRADECOM GmbH (registered Frankfurt am Main) and its wholly owned subsidiary Tradecom Digital Solutions GmbH (registered Offenbach am Main) — with operational offices in Frankfurt am Main and Seligenstadt. The company delivers traditional marketing production (corporate design, offset and large-format digital printing S–XXL, signage and illuminated signage, vehicle wrapping, textile personalization via embroidery and flock/flex printing, POS displays) alongside trade show construction (conventional, modular, and double-decker booths) and apparel branding. Through Tradecom Digital Solutions, it builds custom websites (Next.js, Vue.js, React, PHP/Laravel), e-commerce platforms on Shopware 6 and Laravel Bagisto with payment and ERP/WMS integrations, and custom workflow tools replacing Excel or generic SaaS, plus AI integration services covering LLM-powered chatbots, sentiment analysis, predictive analytics, and voice-to-text.

The business model is project-based, professional-services revenue sold primarily through a consultative direct-sales motion with a multi-step online project request configurator ('Konfigurator'), supplemented by Google AdWords and SEO-driven top-of-funnel demand generation, and an 'Agenturpartner' white-label channel run by TDS targeting other marketing and design agencies. Pricing is custom-quoted per project, with multi-year hosting and maintenance contracts providing a recurring element. Customer segments are hybrid — German-speaking B2B corporations (including enterprise logos such as Kyocera, Braun, Sauter, HMDI, HTAI, and Signus), SMBs, agencies (as TDS partners), associations, schools, and private individuals — and geographic reach is domestic Germany with international support via unnamed long-standing partner companies.

Management is founder/management-controlled with no disclosed external investment, no public listing, and no parent company. Roland Jäger serves as Managing Director of TRADECOM GmbH, while Patrick Schwendemann (project management) and Tobias Vollert (development) lead Tradecom Digital Solutions. The firm maintains a proprietary sub-brand, NowAssist, for digital assistance services, and emphasizes 'German responsibility' project management and German data center hosting as trust signals for regulated or quality-sensitive buyers.

Name

TRADECOM

Legal name

TRADECOM GmbH

Website

https://tradecom.de

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

TRADECOM is a German full-service marketing and digital solutions agency founded in 1974, offering traditional marketing (print, trade show construction, signage, apparel) alongside digital services (web development, e-commerce, AI integration) to B2B corporations, SMBs, agencies, and individuals in German-speaking markets.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Full service marketing
• Trade show construction
• Web development services
• Digital signage printing
• Custom e-commerce development

Headquarters

HQ city

Seligenstadt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Full Service Marketing: Revenue from classical marketing services including corporate design, print advertising, POS displays, event management, 3D visualization, trade show construction, and textile personalization/embroidery.
2. Digital Solutions / Web Development: Revenue from website development, web shop/e-commerce solutions, mobile applications, workflow tools, project management tools, SEO, hosting, and ongoing digital support/maintenance.
3. Trade Show Construction (Messebau): Revenue from design, planning, conventional and modular trade show booth construction, double-decker booths, POS displays, and shop fitting/retail space design.
4. Advertising Technology (Werbetechnik): Revenue from large-format digital printing (S-XXL), signage and illuminated signage, vehicle/facade wrapping, photo printing, flags and banners, and trade show services.
5. Apparel/Textile Personalization: Revenue from textile sales and personalization through embroidery, flock and flex printing, and sublimation printing for polo shirts, t-shirts, workwear, sports teams, and promotional items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TRADECOM is a full-service marketing and digital solutions provider operating through TRADECOM GmbH and its digital solutions subsidiary Tradecom Digital Solutions GmbH. The parent entity delivers classical marketing services including corporate design, product advertising, POS displays, trade show construction (Messebau), advertising technology (Werbetechnik: large-format digital printing, signage, vehicle wrapping), and apparel/textile personalization (embroidery, flock and flex printing). The digital subsidiary builds custom corporate websites, e-commerce platforms on Shopware 6 and Laravel Bagisto, custom workflow tools and web applications, and integrates AI/LLM capabilities including chatbots, predictive analytics, and automated content analysis.

Product overview

TRADECOM is a full-service marketing and digital solutions provider operating two distinct entities: TRADECOM GmbH (founded 1974, based in Frankfurt/Siegenstadt) offering traditional marketing services including trade show construction, advertising technology, clothing branding, and classical marketing; and TRADECOM Digital Solutions GmbH (based in Seligenstadt) offering web development services. The digital subsidiary provides a portfolio of three core products: Professionelle Unternehmenswebsites (corporate website development with CMS integration), Webshop-Entwicklung (e-commerce solutions on Shopware 6 or Laravel Bagisto with payment gateway integration), and Webanwendungen & Workflow-Tools (custom business process digitization). Add-on services include KI-Integration (AI/LLM integration for chatbots, automation, and analytics), Online Marketing (SEO/SEA services), Beratung/Workshop (digital strategy consulting), and Hosting & Wartung (managed hosting). The company uses modern development practices including KI-gestützte (AI-assisted) implementation with multi-stage reviews before each release.

Differentiator

Problem solved

Functional benefit

Brands

• NowAssist: The company's own brand for digital solutions and assistance services.

Products and services

• Full Service Marketing

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Long-standing Partner Companies (unspecified)minorOthersTRADECOM mentions that 'Je nach Anforderung unterstützen uns langjährig bewährte Partnerunternehmen, beispielsweise auf internationalem Parkett' — depending on requirements, they are supported by long-standing proven partner companies, for example on the international stage. No specific partner company names are disclosed.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Scholz & Volkmer: German digital agency known for corporate websites, brand platforms and CMS implementations — overlaps directly with TRADECOM Digital Solutions' web/e-commerce and CMS integration work.
• Plan.Net Group: Digital agency arm of Serviceplan covering strategy, UX, web and e-commerce; comparable to TRADECOM Digital Solutions' web platform, Shopware and workflow tooling capabilities.
• Jung von Matt: Major German creative/advertising agency group with similar full-service positioning across brand, campaign and digital execution; directly comparable in targeting German-speaking B2B clients with integrated campaigns.
• Neuland GmbH: German provider of modular exhibition systems, event and workshop environments; directly comparable to TRADECOM's modular booth and event furnishing offerings.
• Gahrens + Battermann: German event technology and trade show services firm offering event IT, AV and booth-related media infrastructure; comparable to TRADECOM's Messebau and event services practices for enterprise B2B customers.
• Atelier Göbel: German exhibition stand builder and trade fair contractor offering custom booth construction, modular stands and POS displays — competes head-to-head with TRADECOM's Messebau service line.

Broad incumbents

• DDB Germany (DDB Düsseldorf): Branch of the global DDB network operating as a broader full-service creative and advertising agency in Germany; overlaps with TRADECOM's full-service marketing positioning for enterprise clients.
• Serviceplan Group: Largest owner-managed German agency group spanning creative, digital, media and tech; same full-service B2B marketing positioning but vastly larger scale and broader portfolio. Useful as the incumbent benchmark TRADECOM competes against for German enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRADECOM