What Dege & Skinner does

Dege & Skinner is a fifth-generation, family-owned bespoke tailoring house and shirt-maker established in 1865 and operated as J Dege & Sons Limited from Number 10 Savile Row, London. The company designs, cuts and produces fully hand-crafted bespoke garments — including suits (60-80 man-hours per three-piece), coats, overcoats, riding/hunting wear, and ceremonial and military uniforms — alongside bespoke shirts (the first permanent bespoke shirt service on Savile Row, launched 1994). All production takes place on-site: cutting in the upstairs cutting room, assembly in the workshop beneath the shop, overseen by named cutters and a Head Shirt-Cutter. The company has held a Royal Warrant since 1984 (currently to HM King Charles III, granted December 2024 for Yeomen of the Guard uniforms) and has produced uniforms for royal occasions including Prince Harry's 2018 wedding frock coat and Prince Louis's Coronation uniform in 2023.

Revenue is generated primarily through bespoke commissions on a quote-based, multi-fitting model with approximately 12-week lead times. This is supplemented by a smaller ready-to-wear collection (suits £1,450-£1,600, blazers £995, shirts £235-£295), accessories (ties from £125, cufflinks from £235), gift vouchers, and limited-edition proprietary cloths (160th Anniversary Collection and House Collection shirt cloths). Distribution runs through three channels: the flagship Savile Row retail location, an international trunk-show circuit covering 10+ countries (Dubai, USA, Japan, Hong Kong, Singapore, Malaysia, Switzerland, Germany, Scotland, and others on request), and an owned e-commerce shop. The primary customer base is affluent individual gentlemen aged 30+, with secondary segments including military officers, royal household and ceremonial bodies (Yeomen of the Guard, Royal Company of Archers), Royal Military Academy Sandhurst cadets (offered a 25% discount with structured payment), and equestrian/country-sports enthusiasts.

The business is operationally small — approximately 15-20 named individuals including five apprentices across cutting, shirt-cutting and specialist making — and is heavily dependent on rare traditional skills (frogging, lacework, metal thread embroidery) that are explicitly described as scarce even within Savile Row. Apprenticeship pipeline, QEST scholarship partnerships, and the Royal School of Needlework are central to talent replenishment, making human capital the binding constraint on capacity rather than capital or demand.

Name

Dege & Skinner

Legal name

J Dege & Sons Limited

Website

https://dege-skinner.co.uk

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

1–10 employees

Short description

Dege & Skinner is a fifth-generation, family-owned bespoke tailoring house and shirt-maker established in 1865 at 10 Savile Row, London, serving affluent gentlemen, military officers and royal/ceremonial institutions worldwide via hand-crafted commissions and a trunk-show circuit spanning 10+ countries.

Ownership category

akta.pro rank

Product category

Bespoke Tailoring Services

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

Keywords

• Bespoke tailoring
• Custom shirt-making
• Savile Row suits
• Military uniforms
• Ready-to-wear clothing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Tailoring Services: Full bespoke tailoring service for suits, coats, trousers, and other garments. Customers receive individual consultation, measurement taking (approximately 35 measures), pattern creation, baste fitting, forward fitting, and hand-finished delivery. Lead time approximately 12 weeks from order placement.
2. Bespoke Shirt-Making: First bespoke tailor on London's Savile Row to have its own shirt-cutting service. All shirts cut by Head Shirt Cutter Tom Bradbury at his cutting board inside the shop, then made up in the on-site workshop.
3. Ready-to-Wear Clothing: Complementary ready-to-wear collection including suits, blazers, formal attire (dinner suits, dress shirts), and accessories sold through online shop and in-store at 10 Savile Row.
4. Gift Vouchers: Physical vouchers for bespoke tailoring and/or bespoke shirts can be purchased in person or via email. Digital vouchers for ready-to-wear, accessories and military items valued at between £50 and £1,300 available online.
5. Customisable Gilets: Customisable stock special basis allowing customers to personally select cloth and choose desired pocket detailing. Stock models held in sizes S, M and L.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Dege & Skinner is a bespoke tailoring house and shirt-maker operating from 10 Savile Row, London. Expert cutters and tailors hand-craft custom suits (60-80 man-hours each), coats, shirts, and ceremonial/military uniforms using individual paper patterns created for each customer. The company also offers a ready-to-wear collection of suits, blazers, shirts, evening wear, and accessories sold in-store and online.

Product overview

Dege & Skinner is a family-owned bespoke tailoring house and shirt-maker established in 1865, operating from Number 10 Savile Row. The company offers a single unified offering centered on bespoke tailoring and shirt-making services, complemented by a ready-to-wear collection. The core products are Bespoke Tailoring (suits, coats, overcoats, military uniforms, and ceremonial attire) and Bespoke Shirts (the first and only permanent bespoke shirt service on Savile Row). These are supported by Ready-to-Wear products including suits, blazers, shirts, evening wear, and accessories (ties, scarves, cufflinks, braces). The company also offers Trunk Shows for overseas customers and exclusive limited edition collections such as the 160th Anniversary Collection and House Collection of shirting cloths. All bespoke items are cut and made on-site at 10 Savile Row, while ready-to-wear items are manufactured in England.

Differentiator

Problem solved

Functional benefit

Brands

• Running Fox: Exclusive brand of products including enamel buttons, cufflinks and silk ties available only from Dege & Skinner of Savile Row

Products and services

• Bespoke Tailoring Full bespoke tailoring service where expert cutters and tailors create custom-made garments including suits (60-80 man-hours for a 3-piece), coats (~40 hours), overcoats, riding coats, and unusual pieces. Each customer receives individual pattern creation, baste fitting, and forward fitting with approximately 12 weeks lead time.
• Bespoke Shirts The first and only permanent bespoke shirt-making service on Savile Row. Head Shirt-Cutter Tom Bradbury cuts every individual shirt pattern by hand at the shop, with shirts made up in the on-site workshop underneath 10 Savile Row. Includes nightwear such as pyjamas and dressing gowns.
• Ready-to-Wear Suits Selection of two-piece suits in various fabrics including Super 100's and Super 110s wool worsted from Huddersfield, priced at £1,450-£1,500. Includes dinner suits (black-tie) priced at £1,600. Half-canvassed construction with horsehair and alpaca felt.
• Blazers Ready-to-wear single-breasted and double-breasted blazers in 9oz lightweight pure wool from Huddersfield, lined in maroon silk, priced at £995.
• Ready-to-Wear Shirts Shirts made in England with choices of collar styles and cuffs (double french cuffs or two-button cuffs). Includes poplin cotton shirts, marcella dress shirts for black-tie, silk shirts, and linen short-sleeve shirts. Prices range from £235-£295.
• Accessories Range of accessories including silk ties (from £125), silk scarves (from £95), pocket squares, cufflinks (from £235), bow-ties, braces, belts, gloves, dress studs, and cummerbunds. Includes exclusive Running Fox brand products.
• Bespoke Uniforms Military uniform service including ceremonial robes, dress uniforms for military regiments, and uniforms for royal occasions. Includes work for Royal Company of Archers, Yeomen of the Guard, and regimental dress uniforms.
• Trunk Shows Overseas and domestic bespoke tailoring and shirt-making appointments held in Dubai, Middle East, USA, Switzerland, Germany, Japan, Hong Kong, Singapore, Malaysia, and Scotland. Customers can arrange fittings at trunk show locations.
• Gift Vouchers Physical vouchers for bespoke tailoring and/or bespoke shirts purchasable in-store or via email/phone. Digital vouchers for ready-to-wear, accessories, and military items available online, valued between £50 and £1,300.
• 160th Anniversary Collection Exclusive limited edition collection of luxury tailoring cloths launched in 2025 to mark the 160th anniversary. Four basket weave cloths in 100% wool worsted 11/12oz weight, woven by Marton Mills in Yorkshire.
• House Collection Shirt Cloths First 'House Collection' of shirting cloths launched in 2025, featuring unique cloth designs selected from the Thomas Mason archive held by Albini Group in Italy.
• Evening Wear Formal evening attire including dinner suits, dress shirts, bow-ties, cummerbunds, and dress studs for black-tie and white-tie occasions.

Quantifiable outcome

• 3-piece bespoke suit completed in 60-80 man-hours with baste and forward fittings
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Campaign for WoolcoreStrategic or Co-development Partner · 1 January 2010Active supporters since the Campaign was launched in 2010. Coalition of industry groups convened by His Majesty King Charles III (when Prince of Wales) to educate consumers about benefits of wool and support the wool industry.
• Savile Row Bespoke Association (SRBA)coreOthers · 1 January 2004Founding member of the SRBA, established in 2004 with Michael Skinner as one of five founding members. William Skinner served as elected Chairman for 4 years starting 2015.
• Queen Elizabeth Scholarship Trust (QEST)coreOthers · 1 January 1990Dege & Skinner Chairman Michael Skinner was a Founding Trustee for seven years. QEST has awarded over £7.5 million to approximately 900 individuals working across 130 craft disciplines. Sarah Wilkinson won a QEST scholarship to study gold and silver wire embroidery at Hampton Court Palace and now works as Dege & Skinner's specialist military uniform maker.
• Planet MarkcoreOthersSustainability certification partner providing annual measurement and accreditation of emissions including electricity, transmission & distribution losses, water, business travel, waste and paper. Dege & Skinner has achieved Planet Mark Certification for five consecutive years.
• EcoLuxeminorStrategic or Co-development PartnerTextile waste recycling partner that takes away cloth and fabric off-cuts and recycles them using the UK's only 'shredding' machine to create new recycled cloth. Has significantly decreased textile waste.
• Homo Faber (Michelangelo Foundation)coreGTM or Marketing PartnerInclusion in Homo Faber Guide, an online platform dedicated to craftsmanship developed by the Michelangelo Foundation for Creativity and Craftsmanship based in Geneva. Platform connects artisans, designers, gallery owners, curators, collectors and enthusiasts of high-quality handmade pieces across Europe.
• Royal School of Needlework at Hampton Court PalaceminorImplementation/ SI/ Consulting PartnerQEST Scholar Sarah Wilkinson studied metal thread embroidery at the Royal School of Needlework, developing expertise now applied in military uniform creation at Dege & Skinner.
• Kent BrushesminorOthersRecommended clothes brush manufacturer, the oldest brush manufacturer in the world, handcrafting brushes in England since 1777. Referenced in Care Guide as recommended tool for maintaining bespoke garments.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Huntsman: Savile Row bespoke tailor founded in 1849 with a transatlantic clientele and notable equestrian/country tailoring overlap. Directly comparable on bespoke suits, military and riding wear, and Savile Row craftsmanship positioning.
• Richard Anderson Ltd: Savile Row bespoke tailor offering suits and military dress uniforms with a younger, modern clientele. Comparable on bespoke tailoring, military uniform work, and Savile Row craftsmanship positioning, with overlap in trunk show customer base.
• Cad & The Dandy: Savile Row bespoke and made-to-measure tailor offering suits, shirts, and military-style tailoring with trunk shows in the US and Middle East. Comparable as a Savile Row-based bespoke competitor with international trunk show distribution and similar military tailoring services.
• Turnbull & Asser: Jermyn Street shirt-maker and bespoke tailor holding Royal Warrants with strong overlaps in bespoke shirts, RTW shirts, ties, and accessories. Comparable on the bespoke and made-to-measure shirt proposition, Royal Warrant credentials, and accessories offering.
• Anderson & Sheppard: Savile Row bespoke tailor established in 1906, known for soft, unstructured English tailoring. Comparable as a direct Savile Row peer offering fully bespoke suits and shirts to HNW customers with similar lead-time and trunk show practices.
• Henry Poole & Co: Founded in 1806 on Savile Row, Henry Poole is considered the original bespoke tailor of Savile Row and offers bespoke suits, military uniforms, and ceremonial dress to a similarly prestigious HNW and royal clientele. Directly comparable on bespoke tailoring model, Savile Row location, military uniform work, and Royal Warrant history.
• Gieves & Hawkes: Savile Row tailor and outfitter at Number 1 Savile Row holding multiple Royal Warrants and a strong military uniform heritage (Royal Navy in particular). Closely comparable on bespoke tailoring, Royal Warrant credentials, military uniform work, and ready-to-wear menswear.

Broad incumbents

• Brioni: Italian luxury menswear house known for hand-tailored suits and Hollywood clientele. Comparable as a broad incumbent in luxury bespoke and made-to-measure suiting, serving a similar ultra-HNW male customer, but operating globally with a much larger footprint than Dege & Skinner.
• Kiton: Naples-based luxury menswear house famous for hand-crafted tailored suits and shirts at the top of the market. Comparable on the craftsmanship-led luxury tailoring proposition and HNW menswear customer, but with broader global retail distribution.

Emerging players

• Steed Bespoke Tailors: Belgium-based modern bespoke tailor serving an international client base with strong trunk show coverage in Europe, Middle East, and Asia. Comparable as an emerging bespoke peer targeting a similar globally mobile HNW menswear customer, with overlap on trunk show distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DegeSkinner

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dege & Skinner