Della Fattoria

What Della Fattoria does

Della Fattoria is a family-owned artisan bakery and café operating from a single storefront at 143 Petaluma Boulevard N in Petaluma, California, open Thursday through Sunday from 8 a.m. to 2 p.m. The business was founded by Kathleen and Ed Weber in the early 1990s and is currently led by the second generation — Elisa Weber (Proprietor/CEO) and Aaron Weber (Executive Chef/Lead Bread Baker) — following Kathleen's death in January 2020. The company sells naturally leavened (sourdough) breads baked on Alan Scott-designed wood-fired and deck ovens, handmade pastries, a full breakfast and lunch café menu, a retail pantry line of prepared and frozen goods, custom floral arrangements, and event hosting at two venue configurations; it also runs a wholesale bread program to regional restaurants and two paid bread-baking internship tracks (Artisan Bread Foundations and Oven Mastery & Production Leadership, each 4–6 months).

The underlying production technology is craft-based rather than platform-based: each loaf uses organic flours, wild starter, and slow cold fermentation, with hand-shaping for boules, bâtards, and baguettes; multi-deck oven sequencing, steam injection, and residual-heat thermal management define the bake cycle. The wholesale program has historically served fine-dining chefs (most prominently Thomas Keller / The French Laundry in the bakery's early years), and the company is nationally recognized through Bon Appétit's 2010 "America's 10 Best Bread Bakeries" list and a 2015 James Beard Foundation Book Award finalist designation for Kathleen Weber's "Della Fattoria Bread."

Revenue is generated through unit-priced café transactions (menu items in the $5–$25 range), Toasttab-enabled online ordering and gift card sales, quote-based wholesale bread and pastry accounts, event/catering bookings, floral orders, and paid internship labor. The customer base is predominantly local individual consumers with no disclosed enterprise revenue concentration; the business remains entirely family-controlled with no outside capital, parent entity, or subsidiary structure, and operates exclusively in Sonoma County / Northern California.

Name

Della Fattoria

Legal name

Della Fattoria Bakery & Café

Website

https://dellafattoria.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Della Fattoria is a family-owned artisan bakery and café in Petaluma, California, selling naturally leavened breads, pastries, café fare, pantry items, and floral arrangements to local consumers and regional wholesale restaurant clients, with a four-day operating week and no outside ownership.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Caterers (722320)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

akta.pro secondary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Artisan bread baking
• Naturally leavened bread
• Wholesale bread supply
• Bakery café
• Wood-fired baking

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Café Restaurant (Dine-in): Breakfast and lunch menu served at their Petaluma café Thursday-Sunday 8-2. Full menu including eggs, sandwiches, salads, specials, and beverages including mimosas, espresso martinis, Bloody Marys, beer, wine, and Della blend coffee.
2. Artisan Bread (Retail & Wholesale): Naturally leavened breads sold retail at café and wholesale to restaurants. Their breads include Pain de Campagne, olive loaves, Semolina, Rosemary Meyer Lemon, Polenta, Pumpkin Seed, Baguettes, Dinner Rolls, and specialty loaves. The wholesale bread inquiry form indicates B2B sales.
3. Pastry Program: Pastry offerings including buttery croissants (Ham & Cheese, Almond), Caramel Pecan Sticky Buns, Seasonal Jam & Cheese Danishes, Blueberry Clouds, quiches, galettes, cookies (chocolate chip cookie named best in Sonoma County 2025), and custom cakes for occasions.
4. Pantry Items (Retail): Ready-to-eat items from the fridge (sandwiches, salads, marinated chicken), freezer items (cookies, pastries, pizza dough, galette dough, puff pastry sheets, corn bread, scones, chicken stock), and sundry items (Della House Jam, Jakob's Bean Spread, Della Umami Jar).
5. Floral Arrangements: Floral arrangements by Tom Trillium for weddings, birthdays, dinner parties, and everyday gestures. Includes striking centerpieces and hand-tied bouquets sourced from local growers including Cypress Flower Farm, Full Belly Farm, Front Porch Farm, and Neve Bros Roses.
6. Events & Catering: Hosting of large events at two venues: sun-splashed patio on Putnam Plaza (up to 20 people) and warm brick-lined café dining room (up to 80 guests). Event types include Small Bites/Charcuterie packages, Patio Gatherings, Dinner Gatherings, and Charitable Events & Performances.
7. Bread Baking Internships (Paid): Two paid internship pathways: Artisan Bread Foundations (4-6 months) and Oven Mastery & Production Leadership (4-6 months). These structured programs develop future master bread bakers while providing operational support to the bakery.
8. Online Ordering: Online ordering via Toasttab platform for café pickup and delivery, as well as gift cards sold through the same platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Della Fattoria is a family-owned artisan bakery and café that produces naturally leavened (sourdough) breads, handmade pastries, and a full breakfast and lunch menu from its Petaluma, California location. The company sells its breads, pastries, and pantry items directly to consumers through its café and online ordering platform, and supplies artisan breads wholesale to acclaimed restaurants including The French Laundry. It also offers custom floral arrangements, large event hosting, and paid bread baking internships.

Product overview

Della Fattoria is an artisan bakery and café in Petaluma, California, founded by Kathleen and Ed Weber. The company operates as a unified bakery-café business with multiple integrated offerings: artisan naturally leavened breads (served in-café, sold retail, and supplied wholesale to restaurants), handmade pastries, a full breakfast and lunch café menu, ready-to-eat pantry items (sandwiches, salads, prepared foods, frozen doughs and baked goods), custom floral arrangements, and event hosting services. The portfolio also includes structured bread baking internships that serve as a talent pipeline. Bread products range from signature Pain de Campagne to specialty varieties with seasonal and whole-grain options. The company uses traditional wood-fired and deck oven techniques with natural fermentation methods rooted in founder Kathleen Weber's time-honored processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisan Bread (Naturally Leavened / Sourdough)

Quantifiable outcome

• Named one of America's '10 Best Bread Bakeries' by Bon Appétit
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Alan Scott (Oven Builder)coreStrategic or Co-development Partner · 1 January 1999Alan Scott, a renowned oven builder, collaborated with the Weber family to construct their original small wood-fired oven for Kathleen's 50th birthday. Later, Alan Scott designed two large wood-burning ovens that supplanted the original oven. These ovens defined Della Fattoria's bread baking culture and techniques.
• Thomas Keller / The French LaundrycoreOthersThomas Keller, Chef of the acclaimed French Laundry in Yountville, California, became one of Della Fattoria's first major clients after being impressed by Kathleen Weber's breads. This relationship propelled Della Fattoria into the national spotlight and led to ongoing collaboration developing breads until Keller opened Bouchon Bakery eight years later.
• Cypress Flower FarmminorOthersLocal flower grower supplying fresh flowers for Della Fattoria's floral arrangements program.
• Full Belly FarmminorOthersLocal flower grower supplying fresh flowers for Della Fattoria's floral arrangements program.
• Front Porch FarmminorOthersLocal flower grower supplying fresh flowers for Della Fattoria's floral arrangements program.
• Neve Bros RosesminorOthersLocal flower grower supplying fresh flowers for Della Fattoria's floral arrangements program.
• Richard HartminorOthersRichard Hart, who learned his craft at Della Fattoria under Kathleen Weber's mentorship, went on to open bakeries in Copenhagen and Mexico City. His book 'Richard Hart Bread' won the 2025 James Beard Foundation Book Award. He credits Kathleen with influencing his approach to artisan bread and intuitive baking.
• Redbird BakeryminorOthersIssac and Linda Cermak of Redbird Bakery in Cotati and Sebastopol were mentored by Kathleen Weber at Della Fattoria.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• La Brea Bakery: Large-scale artisan bread manufacturer supplying national grocery and foodservice channels. Comparable to Della Fattoria's product category (artisan bread) but operates at significantly greater scale and broader distribution, making it a broad incumbent rather than a direct competitor.
• Brioche Pasquier: France-based industrial bakery group producing viennoiserie, brioche, and bakery products at scale across Europe and the US. Shares the bakery product category with Della Fattoria but operates as a broad incumbent rather than a craft specialist.

Direct peers

• Levain Bakery: NY-based bakery famous for its cookies and pastries, with multiple retail locations and a strong national brand. Comparable to Della Fattoria in single-category craft strength, cult following, and a recent Sonoma County 'best chocolate chip cookie' recognition in 2025.
• Acme Bread Company: Berkeley-based artisan bread bakery with a hybrid retail and wholesale model supplying many of the Bay Area's top restaurants. Directly comparable to Della Fattoria's wholesale-to-fine-dining bread program and long-fermentation craft.
• Bouchon Bakery: Thomas Keller's bakery concept born directly from his relationship with Della Fattoria. Operates bakery-cafés producing artisan breads and French pastries, making it a closely related concept and a direct comparable in positioning and product mix.
• Balthazar Bakery: NY-based bakery attached to the Balthazar restaurant, offering artisan breads, pastries, viennoiserie, and café service. Comparable to Della Fattoria in pairing a high-end bakery with an integrated café and pastry program.
• Dominique Ansel Bakery: NY-based single-location artisan bakery and café with strong brand recognition, award-winning pastries, and an events/catering component. Comparable to Della Fattoria in single-site retail, premium positioning, and pastry-led brand equity.
• Tartine Bakery: San Francisco-based artisan bakery and café known for naturally leavened country loaves and pastries with a flagship retail/café experience. Closest comparable to Della Fattoria in craft approach, retail/wholesale model, and Bay Area positioning.
• Companion Bakery: Santa Barbara-based artisan bakery and café producing naturally leavened breads and pastries with a craft retail footprint. Comparable to Della Fattoria in small-batch artisan baking, café integration, and California regional positioning.
• Bien Cuit: Brooklyn-based artisan bakery specializing in naturally leavened, wood-fired breads with a single storefront and wholesale accounts. Closely comparable to Della Fattoria in production methods, scale, and direct-to-consumer/chefs dual channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DellaFattoria
• Facebookfacebook.com/dellafattoria
• LinkedInlinkedin.com/company/della-fattoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Della Fattoria