TBT Marketing

What TBT Marketing does

TBT Marketing is a privately held, UK-based B2B marketing agency founded in 2000 and headquartered in Frome, Somerset. The firm specialises exclusively in serving enterprise technology brands, offering four integrated service lines: content marketing, demand generation, channel marketing, and event management. Its customer base consists of large enterprise technology organisations and their channel ecosystems, with named clients including Cisco, Dell Technologies, IBM, Intel, Lenovo, HPE, Ricoh, Acer, Kao Data, atNorth, Bulk Infrastructure and GBM.

The agency's operational backbone is an in-house creative studio staffed by animators, designers, copywriters and web developers, producing content such as eGuides, videos, interactive whitepapers, animated infographics, websites, emails, and exhibition assets. It also maintains an internally developed design system, the TBT Blueprint, used to standardise digital delivery. Demand generation services include audience mapping, lead generation across MQL, SQL, HQL and BANT tiers, content syndication, telemarketing, appointment-setting, and account-based marketing, with cited campaign ROI of 13-19x on average deals sized £75k-£250k. Channel marketing covers partner recruitment, enablement, and gamified incentive programmes (e.g., IBM's Storage Island campaign with 78,000+ portal sessions), while event management spans conferences, summits, exhibitions, incentive trips and team building.

TBT Marketing generates revenue through professional services engagements, primarily project-based and retainer-based, sold via direct consultative sales to enterprise buyers globally. A key commercial lever is co-funding support that lets clients tap MDF from major vendors and solution providers. The company holds ISO 27001, Cyber Essentials, SAP Ariba Network, Trusted Partner Network, and Planet Mark certifications, qualifying it for regulated enterprise procurement. No external investment, M&A activity, or public funding has been disclosed.

Name

TBT Marketing

Legal name

TBT Marketing

Website

https://tbtmarketing.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

TBT Marketing is a UK-based, privately held B2B marketing agency founded in 2000 that exclusively serves enterprise technology brands with content, demand generation, channel marketing, and event management services delivered through an in-house creative studio.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Technology & B2B PR (BPAFADAI), B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B marketing services
• Content marketing agency
• Demand generation services
• Channel marketing programs
• B2B event management

Headquarters

HQ city

Frome

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Marketing Services: TBT Marketing generates revenue through providing marketing services to B2B technology brands, including content marketing, demand generation, channel marketing, and event management. The revenue model appears to be project-based and retainer-based professional services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

TBT Marketing is a specialist B2B marketing agency providing content marketing, demand generation, channel marketing, and event management services to enterprise technology brands. Services are delivered through dedicated campaign managers and an in-house creative studio, with co-funding support from major vendors and solution providers.

Product overview

TBT Marketing is a specialist B2B marketing agency for technology brands, offering four core integrated service lines: Content Marketing (social content, websites, emails, video, print, eBooks, direct mail via in-house creative studio), Demand Generation (lead generation, content syndication, telemarketing, ABM), Channel Marketing (partner recruitment, education, enablement), and Event Management (conferences, exhibitions, incentive trips, team building). Services are delivered through a single dedicated project manager per client. The agency also maintains an internal TBT Blueprint design system to power digital experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Marketing B2B content marketing services for enterprise technology brands covering social content, websites, emails, video production, exhibition stands, print, eBooks, and direct mail, powered by an in-house creative studio with copywriters, designers, animators, and web developers, with a focus on thought leadership and technical/commercial copy.
• Demand Generation Demand generation services including audience mapping, channel optimisation, lead generation (MQLs, SQLs, HQLs, BANTs), content syndication, telemarketing, appointment-setting, and account-based marketing (ABM), with co-funding support from major vendors and solution providers.
• Channel Marketing Channel marketing services covering partner recruitment, education and enablement programmes, and experiential campaigns, including partner ecosystem assessment, sales and marketing support, gamified incentive schemes, and strategic maturity assessments, founded on specialist IT channel expertise dating to 2000.
• Event Management End-to-end B2B event services including gala dinners, award ceremonies, conferences and summits, incentive trips, study tours, exhibitions and booth design, and team building events, backed by 25+ years and 40+ combined years of events expertise in the IT industry.

Quantifiable outcome

• 13-19x ROI on sales appointment campaigns for average deals of £75k - £250k
• +2 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Major Vendors and Solution ProviderscoreGTM or Marketing PartnerTBT Marketing works with all the major vendors and solution providers to help clients secure the investments they need to execute campaigns successfully. They navigate complex rules and restrictions around co-funding and provide validated demand generation solutions to demonstrate ROI.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Heinz Marketing: B2B sales and marketing agency focused exclusively on technology companies, offering demand generation, ABM, and content services — comparable niche positioning to TBT's enterprise tech specialization.
• Walker Sands: US-based B2B marketing agency specializing in technology and SaaS clients with demand generation, content marketing, and ABM services — directly comparable to TBT's enterprise tech B2B positioning.
• Velocity Partners: B2B marketing agency focused on technology and B2B SaaS clients, offering content marketing and demand generation — a closely aligned peer to TBT's core services and enterprise tech client base.
• Square 2 Marketing: B2B marketing agency focused on technology and SaaS clients with inbound marketing, ABM, and sales enablement — comparable in customer profile and integrated services mix.
• IMPACT: B2B marketing agency specializing in content, demand generation, and marketing strategy for technology and manufacturing clients — overlapping target verticals and service lines with TBT.
• TBH Creative: B2B digital marketing agency serving technology and SaaS brands with content, design, and demand generation — comparable size, target verticals, and integrated services to TBT.
• DemandGen International: B2B demand generation agency serving enterprise technology vendors with content syndication, lead generation, and ABM — directly comparable to TBT's demand generation service line and tech vendor client profile.
• Refine Labs: B2B marketing agency focused on enterprise technology and SaaS brands with demand generation, brand, and content services — closely comparable in target customer and service mix.

Others

• Bluewolf (an IBM Company): IBM-owned consultancy with marketing technology and demand generation capabilities for enterprise clients — overlaps with TBT's IBM-related work and broader enterprise tech marketing ecosystem.

Broad incumbents

• Stein IAS: Global B2B marketing agency with a strong technology vertical practice and demand generation capabilities — a broader incumbent peer that competes with TBT for enterprise tech accounts at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tbt-marketing
• Xx.com/tbt_marketing
• Facebookfacebook.com/tbtmarketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBT Marketing