GitGo

What GitGo does

GitGo, operating legally as Plan B Consultants Inc and headquartered in Fort Calhoun, Nebraska, is a B2B sales partner agency serving the U.S. hospitality industry. Founded in 2005/2006 by CEO Amy Infante, the company delivers outsourced sales, lead generation, marketing automation, and sales coaching services to hotel owners, hospitality management companies, travel industry brands, and hotel sales teams. Its offering is structured around three core programs — GitGo Works™ (demand generation across Groundwork™, Marketwork™, and Masterwork™ tiers), GitGo Alliance™ (white-label outsourced sales organization for management companies and brands), and a tiered Coaching line (Spark™, Fuel™, Ignite™) — supported by proprietary methodologies including Right Fit Lead®, the Rule of 7+™, and the GitStarted™ Assessment Process, plus proprietary technology in the GitGo Outreach App™ and GitSmart™ Prospecting Portal.

The company's go-to-market is predominantly direct and consultative, with sales routed via phone, email, and Calendly, supplemented by a self-serve e-commerce SKU (GitGo Groundwork™ at $699) and a thought-leadership distribution network including the Hotel-to-Business Outreach Podcast, blog, HSMAI partnerships, and active social channels. GitGo monetizes through professional services fees, retainer arrangements, and project-based engagements — pricing for most programs is custom-quoted rather than publicly disclosed, with disclosed multi-year contract cadence on Alliance engagements. The 2024 launch of a Conversational AI Tool extends its product surface into AI-driven lead qualification, layered on a third-party AI stack (ZoomInfo Intent, SparkToro, Crystal, Salesforce Einstein). Across ~20 years, GitGo states it has conducted more than 2 million cumulative B2B buyer conversations and 500,000+ annual travel-buyer conversations, which underpins its positioning as a data-rich specialist in hotel B2B sales rather than a horizontal marketing services firm.

Name

GitGo

Legal name

Plan B Consultants Inc

Website

https://gitgogroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

GitGo is a U.S. B2B sales partner agency that provides outsourced lead generation, sales staffing, and coaching to hotel owners, hospitality management companies, travel brands, and hotel sales teams, leveraging proprietary methodologies and a hospitality-specific data base built over ~20 years.

Ownership category

akta.pro rank

Product category

Hospitality Sales Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), B2B / Industrial Market Research (MPAAALAA)

Keywords

• Hospitality sales
• B2B lead generation
• Outsourced sales
• Sales coaching
• Market intelligence

Headquarters

HQ city

Fort Calhoun

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Services - Outsourced Sales & Marketing: GitGo generates revenue by providing outsourced B2B sales, marketing, and revenue generation services to hotels and hospitality companies. Services are delivered through tiered programs (GitGo Works, Alliance, Coaching) ranging from consulting and coaching to fully outsourced sales team management. Revenue is generated through program fees, retainer arrangements, and project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

GitGo (legally Plan B Consultants Inc) is a B2B sales partner agency that provides outsourced sales, coaching, and marketing services specifically for the hospitality industry. The company helps hotels, resorts, and hospitality brands fill their sales pipelines through appointment setting, prospect outreach, and proprietary sales frameworks. They offer a combination of people-driven services and proprietary technology platforms (GitGo Outreach App, GitSmart Prospecting Portal, GitEngaged) to deliver measurable revenue outcomes.

Product overview

GitGo operates as a B2B sales partner agency for the hospitality industry offering a multi-product platform structured around three core programs: GitGo Works™ (demand generation with Groundwork, Marketwork, and Masterwork tiers), GitGo Alliance™ (outsourced sales organization), and GitGo Coaching (Spark, Fuel, and Ignite tiers). Supporting these are proprietary methodologies including Right Fit Lead® (lead scoring), The Rule of 7+ (buyer engagement), and GitStarted™ Assessment Process, alongside proprietary technology platforms such as the GitGo Outreach App™ and GitSmart™ Prospecting Portal. The company also offers specialized services including GitEngaged™ email marketing, GitGo Virtual Sales Blitz, and a Conversational AI Tool for automated lead qualification.

Differentiator

Problem solved

Functional benefit

Brands

• GitGo Works™: Program providing data, insights and resources to boost hotel revenue with three tiers of service.
• GitGo Alliance™
• GitGo Coaching
• GitGo Groundwork™
• GitGo Marketwork™
• GitGo Masterwork™
• GitGo Framework™
• GitEngaged™
• Right Fit Lead®
• The Rule of 7+
• GitStarted™ Assessment Process
• GitSmart™ Prospecting Portal
• GitGo Outreach App™

Products and services

• GitGo Works™

Quantifiable outcome

• 63% year-over-year revenue increase during pandemic for one partner while rest of portfolio declined 20%
• +7 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

One partnership is on record.

• HSMAI (Hospitality Sales and Marketing Association International)coreStrategic or Co-development PartnerGitGo's CEO Amy Infante served as immediate past chair of HSMAI's Sales Advisory Board. The company co-hosted HSMAI webinars including 'Confronting Coronavirus What's Next' and participates in HSMAI Futures Forum events as a thought leadership partner.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cendyn: Hotel CRM, email marketing, and guest-intelligence platform serving hotel chains and management groups. Overlaps with GitGo's B2B email marketing and lead qualification capabilities but operates primarily as a SaaS technology provider rather than an outsourced sales partner.
• Revinate: Hospitality guest data platform providing email marketing, reputation management, and CRM for hotels. Adjacent competitor to GitGo's GitEngaged™ email program, addressing some of the same hotel commercial team workflows with a self-serve SaaS model.
• SHR (Sceptre Hospitality Resources): Hospitality CRM, revenue management, and booking platform with integrated sales tools. Overlaps with GitGo's GitSmart™ Prospecting Portal and Right Fit Lead® methodology, particularly for hotel chains seeking technology-enabled sales enablement.

Direct peers

• Screen Pilot: Full-service hospitality marketing agency providing digital strategy, web development, media buying, and CRM for hotels. Comparable competitor for mid-market and enterprise hotel commercial teams evaluating outsourced marketing partners similar to GitGo's tiered programs.
• Blue Magnet Interactive: Hotel-focused digital marketing agency delivering SEO, paid media, web design, and content marketing. Competes with GitGo for hotel owner marketing budgets, particularly at the SMB and mid-market tiers where GitGo Groundwork™ and Marketwork™ are positioned.
• Tambourine: Hospitality-focused digital marketing agency offering B2B and B2C demand generation, web design, and sales optimization for hotels and resorts. Directly comparable to GitGo's Works™ and Marketwork™ programs in targeting the same hotel owner and management company buyer with outsourced marketing services.
• HEBS Digital: Hospitality digital marketing agency offering website design, digital advertising, and CRM strategy for hotels and travel brands. Overlaps with GitGo's email marketing (GitEngaged™) and lead generation offerings for the same hotel owner and management company segments.
• Milestone Inc. Digital marketing agency specializing in hospitality and酒店 industry with services spanning SEO, paid media, email, and analytics. Comparable to GitGo in serving hotel commercial teams with performance-driven demand generation, though with broader digital-marketing emphasis vs. GitGo's B2B sales specialization.

Broad incumbents

• Deloitte Hospitality & Leisure: Large professional services firm's hospitality practice offering strategy consulting, M&A advisory, and operational improvement for hotels and travel brands. Competes for enterprise-level hospitality commercial strategy engagements that overlap with GitGo Alliance™ advisory work.
• Sabre Hospitality (SynXis): Broad hospitality technology incumbent offering CRS, distribution, and revenue management for hotels. While not a direct sales-outsourcing peer, it competes for hotel commercial technology budgets and provides CRM-adjacent capabilities that intersect with GitGo's GitSmart™ ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/gitgogroup
• YouTubeyoutube.com/channel/UCIZ_hMwSl79Jjrv3Y84Sptw/featured
• Facebookfacebook.com/GitGogroup
• LinkedInlinkedin.com/company/gitgo
• Instagraminstagram.com/gitgo.ing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GitGo