What Renu Day Spa does

Renu Day Spa is a privately held, single-location holistic day spa operating from a 5,000 sq ft purpose-built facility at 617 Central Ave in Deerfield, Illinois (North Shore). Founded in 1986 as a one-woman hair removal business called Anna's Electrolysis in Highland Park, the company relocated to Deerfield in 1988 as Renu Body Boutique, expanded into a larger facility in 1998, and rebranded to its current name. The business serves individual consumer clients — including a distinctively certified segment of immunosuppressed patients (Cancer, Lupus, Chronic Fatigue, Diabetes, Psoriasis, Eczema), male clients, and bridal clients — through a menu of approximately 50 services spanning facials (HydraFacial MD, anti-aging, organic, dermaplaning, buccal), massage therapy, Ayurvedic healing, body wraps, hair removal, nail care, eyelash and brow services, permanent makeup, and airbrush tanning.

The spa employs over 30 professionally licensed estheticians, massage therapists, and nail technicians and differentiates on staff-wide certification in immunosuppressed-client care (claimed unique in Illinois), organic and natural product philosophy, and 39+ years of continuous operation. Service revenue comes from per-session fees ranging from $17 to $350, with ancillary streams including a monthly membership program, gift certificate sales, and retail of brands such as Dermalogica, Amrit Organic, Green Envee, m'lis, Norvell, and OPI. The go-to-market motion is direct-to-consumer via the physical location, online booking through the Booker platform, social media engagement, blog content, and monthly promotional specials. The technology stack is intentionally light: no proprietary systems, no AI/ML capabilities, no mobile app, and no third-party reseller or franchise distribution. The business is founder/family-owned with no disclosed institutional investment, acquisitions, or external funding.

Name

Renu Day Spa

Legal name

Renu Day Spa

Website

https://renudayspa.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Renu Day Spa is a privately held, single-location holistic day spa in Deerfield, Illinois, founded in 1986. It serves individual consumer clients with 50+ facial, massage, body treatment, nail, and hair removal services, distinguished by staff-wide certification in treating immunosuppressed patients.

Ownership category

akta.pro rank

Product category

Day Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211), Personal Care Services (8121)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Day Spas (HSALAFAA), Spa Packages & Ritual Experiences (HSALAFAN), Spa Body Wraps & Cocoon Treatments (HSALAFAD)

Keywords

• Day spa services
• Facial treatments
• Massage therapy
• Organic skincare
• Hair removal services

Headquarters

HQ city

Deerfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Spa Services: One-time service fees for facials, massage, hair removal, nail services, body treatments, and specialized services. Individual session-based pricing ranging from $17 to $350 depending on service type and duration.
2. Spa Membership: Monthly membership program offering special pricing on services for enrolled members. Provides recurring subscription revenue with benefits for repeat customers.
3. Gift Certificates: Prepaid gift cards for spa services. One-time purchase revenue recognized when redeemed.
4. Retail Products: Sale of skincare and CBD products including Dermalogica, Amrit Organic, Green Envee, Hemp for Fitness, Bio CBD+, Skinprint, and other professional-grade products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Renu Day Spa delivers in-person holistic spa services from a 5,000 sq. ft. facility in Deerfield, Illinois, offering facials (including HydraFacial MD, dermaplaning, anti-aging, organic, and signature protocols), massage therapy, manicures and pedicures, hair removal for men and women, body wraps and treatments, Ayurvedic healing, reflexology, permanent makeup, airbrush tanning, and bridal preparation packages. Services are priced per session (ranging from $17 to $350) with a monthly membership program for repeat customers and retail sale of professional skincare products.

Product overview

Renu Day Spa is a holistic day spa offering a comprehensive menu of skin care, massage, and body treatment services. The spa operates as a single-location service business rather than a software product. The core offerings include Hydrafacial treatments (with multiple variants including Signature, Deluxe, Restorative, and Platinum), various facial services (Anti-aging, Grooming, Organic, Renu Signature, and Buccal), Permanent Makeup, Face Definers (eyelash extensions and tinting), Hand and Foot Spa services, Healing/Ayurvedic Spa treatments, Organic Massage Therapy, Hair Removal (for men and women), Body Wraps and Treatments, Reflexology/Acupressure, Bridal Care, and Airbrush Tanning. The spa also offers Spa Packages (bundled treatments), Spa Membership (loyalty program), and Gift Certificates. All services emphasize organic, natural ingredients with a focus on holistic wellness. The spa was established in 1986 and is located in Deerfield, Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• HydraFacial Patented HydraFacial MD treatment system that cleanses, extracts, and hydrates skin. Available in Signature, Deluxe with LED Light Therapy and Booster add-ons, Restorative, Radiance, Age-refinement, Clarifying, and Platinum tiers. Targeted at individual consumers seeking advanced facial skin rejuvenation.
• Dermaplaning Non-invasive exfoliation treatment using a sterile surgical blade to remove dead skin cells and fine vellus hair, revealing smoother, brighter skin. Offered as standalone treatment ($100, 30 min), Dermaplaning Facial ($160, 75 min), or Dermaplaning Luxe Facial ($199, 90 min).
• Anti-aging Facials Anti-aging facial services including AHA Peel ($88), Acne Clarifying Enzyme Facial ($130), Arctic Lift Facial ($140), Bio-Peptide Facial ($135), Golden Glow Facial ($135), Microdermabrasion ($99-$125), and Nanopore Collagen Induction RF ($175). Targeted at consumers seeking skin repair and rejuvenation.
• Grooming Facials Facial treatments for younger skin and men's grooming focusing on texture improvement, pore cleaning, and complexion rejuvenation. Includes Deep Cleansing Facial ($97), Essential Facial, Men's Fitness Face Therapy, and Skin Express/Men's Facial ($68-$75).
• Organic Facials Certified organic facials incorporating aromatherapy, including Classic Organic Facial, Fortified Organic Facial ($145), Complete Balance Facial, Golden Nourishment Anti-Aging Facial, Perfect Comfort Facial, Purely Bare Hyper Super Sensitive Facial, and Purity Nourishment Facial.
• Renu Signature Facials Exclusive facial treatments proprietary to Renu Day Spa, including the 3-in-1 Facial (90 min) and Oxygen Radiance Facial. Designed to deliver a distinctive experience unavailable elsewhere.
• Buccal Massage Internal facial massage technique targeting cheek and jawline muscles for muscle relaxation and facial contouring. Offered as Buccal Face Massage ($90) and Buccal Lift and Contouring Facial ($150).
• Permanent Makeup Permanent cosmetic makeup services including Eyebrow Microblading, Shading, or Combo ($350, 120 min) and Permanent Makeup Eyeliner ($300, 105 min). Targeted at consumers seeking long-lasting cosmetic enhancement.
• Face Definers Eye and hair enhancement services including Eyelash Extensions (silk, mink, synthetic), Eyebrow and Eyelash Tint ($53), Eyebrow Lamination ($95), Eyelash Lift with Tint ($126), Eyelash Extension Full Sets and fills.
• Hand and Foot Spa Manicure and pedicure services using Essie, OPI, and Seche Vite products. Includes Everlasting Manicure ($55), Gel OPI ($50), Polish Change ($22), Signature Pedicure ($49), Reflexology Pedicure ($87), Diabetic Foot Care ($65), plus kids services and paraffin treatments.
• Healing / Ayurvedic Spa Holistic healing and Ayurvedic treatments using organic, vegan, and gluten-free products. Includes Foot Cleansing ($15-$25), Ear Candling ($47-$92), Indian Head Massage ($85), Shirodhara, Mauri Massage ($110-$150), Reiki Healing Therapy, Let It Be ($190), Mandi Lulur Bridal Ritual ($344), and Jivaka Pain Relief Therapy.
• Organic Massage Therapy Massage therapy using certified organic oils and butters. Includes Mini Massage, Anti-Stress Massage ($98-$138), Deep Tissue Massage ($108-$150), Hot Copper/Stone Massage ($109-$155), Aromatherapy ($126-$160), CBD Oil Infused Massage, Magnesium Oil Therapy, Pregnancy Massage ($108-$154), Couples Massage ($220-$300), Cupping Therapy ($110-$162), Lymphatic Drainage ($165).
• Hair Removal Hair removal services using threading and waxing techniques. Includes Brazilian Bikini ($58), Brazilian Bikini with Derriere ($82), Face Wax ($38), Full Leg ($104-$160), Underarms ($18), and other waxing services ranging $17-$104.
• Men's Hair Removal Male-specific hair removal services including Boyzilian Wax ($99), Full Back (45 min), Full Legs and Boyzilian ($176, 120 min), Full Legs and Speedo ($143), Neck ($24), and Whole Body Wax ($352, 180 min). Targeted at male consumers seeking comprehensive hair removal.
• Body Wraps and Treatments Body detoxification and toning treatments. Includes Deep Cleansing Back Facial, Polishing Express, Aromatherapy Spa Glow ($132-$160), Black Baltic Body Mud Wrap ($121), European Rose Body Mud Wrap, Firmi Seaweed Body Mud Wrap, and Only The Roses ($266).
• Reflexology / Acupressure Stress relief treatments that manipulate reflex points on hands, feet, and ears. Includes Reflexology Hand and/or Foot Massage ($66-$98) and Body Reflexology ($98).
• Bridal Care Wedding preparation services including a 6-month countdown plan with customized treatments. Signature offering is the Mandi Lulur Bridal Ritual (2 hours 45 minutes, $344) featuring aromatherapy foot cleansing, classic organic facial, ayurvedic scrub and wrap, and hot stone massage. Targeted at brides and grooms preparing for wedding day.
• Airbrush Tanning Spa Sunless spray tanning using Norvell products with multiple color options (Original, Cocoa, Dark, Double Dark, Venetian, ONE RAPID). Norvell Academy trained estheticians deliver Full Body Spray Tan ($45) and Full Body Scrub services.
• Spa Packages Bundled multi-service spa experiences. Includes In The Zone ($200, 2 hours: Hot Stones Massage + Classic Organic Facial), Executive Treatment ($274, 3.5 hours: Hot Stones Massage + Classic Organic Facial + Signature Mani & Pedi), and Let It Be ($190, 2 hours 45 minutes: Aromatherapy foot soak, body scrub, healing massage with reiki).
• Spa Membership Monthly membership program offering special pricing on services for enrolled members. Provides recurring subscription revenue and benefits for repeat customers.
• Gift Certificates Prepaid gift cards redeemable for any spa services offered at the salon. Available for purchase online via the Booker platform.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• Amrit OrganicminorOthersProfessional skincare product supplier. Organic product line used for spa treatments.
• DermalogicaminorOthersProfessional skincare brand. Products used for facials and skin treatments including Bio Active Peel.
• Janssen CosmeticsminorOthersProfessional skincare product line used in spa treatments.
• Green EnveeminorOthersOrganic and vegan skincare line. Products used include Aroma Rx and Chakra Discovery formulations. All products organic, vegan and gluten free.
• Ancient MineralsminorOthersMagnesium and mineral product supplier for therapeutic treatments.
• m'lisminorOthersProfessional skincare line. CBD products incorporated into spa treatments and retail area.
• NorvellminorOthersSunless spray tanning solution supplier. Norvell Academy trained estheticians. One of the oldest spray tan systems, developing colors for 80% of brand name spray tan products worldwide. Products are Eco-Cert DHA certified organic, paraben free, gluten free, sulfate free.
• EssieminorOthersNail polish brand used for manicure and pedicure services.
• OPIminorOthersNail polish and gel products used for manicures and pedicures. Also provides formaldehyde-free formula for chemically sensitive clients.
• Seche ViteminorOthersTop coat product used for nail services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LaVida Massage: Membership-based massage and skincare franchise. Comparable recurring-revenue model and facial/skincare service mix to Renu.
• Woodhouse Day Spa: Full-service luxury day spa franchise offering facials, massage, body treatments, and nail services. Closely comparable service breadth and holistic-wellness positioning to Renu's 50+ service menu.
• Spa Sydell: Multi-location Atlanta-based day spa offering facials, massage, body treatments, and bridal services. Directly comparable full-service spa model with strong bridal/event segment similar to Renu's Mandi Lulur Bridal Ritual offering.
• Hand & Stone Massage and Facial Spa: National franchise offering massage, facials, and hair removal services with a membership-driven recurring revenue model. Direct overlap with Renu's core facial, massage, and waxing service mix and DTC booking motion.
• Elements Massage: National franchise focused on therapeutic and custom massage therapy. Comparable to Renu's organic massage therapy segment and DTC online booking model.
• Massage Envy: Largest U.S. membership-based massage and skincare franchise. Directly comparable to Renu on recurring-revenue membership model, facial/skincare services, and suburban middle-to-upper-market positioning.
• European Wax Center: Largest U.S. specialty hair removal franchise with membership-based waxing services. Directly comparable to Renu's hair removal (including men's Boyzilian waxing) and wax-focused DTC offering.
• Massage Green Spa: Affordable massage and facial franchise with membership pricing. Comparable to Renu on DTC booking, membership program, and suburban U.S. footprint.
• Burke Williams Spa: Multi-location West Coast day spa offering massage, facials, body treatments, and hydrotherapy. Comparable premium day-spa positioning and broad service menu to Renu.

Broad incumbents

• Bliss Spas: Established luxury spa brand historically operated within hotel/retail environments. Comparable on premium facial and body treatment menu but operates at broader scale as part of the LVMH-owned portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/renudayspa1
• YouTubeyoutube.com/watch?v=2JLGXTHMyPg
• Facebookfacebook.com/Renudayspa1
• Instagraminstagram.com/renu.day.spa
• Pinterestpinterest.com/renudayspa
• LinkedInlinkedin.com/company/renu-day-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renu Day Spa