genom

What genom does

GENOM Diagnostyka Medyczna is a privately held Polish direct-to-consumer medical diagnostics company, founded in 2003 and headquartered in Wrocław. The company functions as a domestic gateway to specialized laboratory tests that are not available within Poland, acting as a representative or intermediary for foreign laboratories including BioVis Diagnostik (Germany), Doctor's Data (USA), GanzImmun (Germany), Mosaic Diagnostics (UK), and LifeLineDiag. The business operates a door-to-door logistics model in which customers order tests online, receive sample collection kits at home with Polish-language instructions, have biological samples picked up by courier, and receive electronically delivered results translated into Polish with physician commentary and therapeutic recommendations. Tests span immunological, mitochondrial, gastroenterological, metabolic, toxicological, endocrinological, and elemental analysis categories, with named packages for autism ("NA START") and gut health ("Zdrowe Jelita"), as well as standalone offerings such as Comprehensive Stool Analysis (CSA), Organic Acids Analysis (OAT), heavy metal exposure panels, microbiome analysis via GI 360, and glyphosate testing.

The technology stack combines several gold-standard diagnostic methodologies — PCR, MALDI-TOF, culture-based methods, and LC-MS/MS — accessed through partner laboratories rather than developed in-house by GENOM itself. Underlying analytical capabilities such as genetic sequencing for microbiome analysis and bioenergetic health indexing are performed at the partner labs; GENOM's own contribution is the logistics chain, the Polish-language interface, and the clinical interpretation layer delivered by in-house dietitians and special education professionals. The company also operates a related therapeutic center, Ośrodek Alfa-Aridani, established in 2005, which combines biomedical diagnostics with psychological-pedagogical therapy for children with autism spectrum and developmental disorders.

GENOM generates revenue through one-time unit-priced test sales (ranging from 299 PLN for Heavy Metal Exposure up to 3,900 PLN for Amino Acid Analysis, with most tests priced in the 500–2,000 PLN band), combined package sales, and paid specialist consultations priced at 120–440 PLN. Pricing is all-inclusive — covering consultation for test selection, the collection kit, courier pickup, full transport insurance, physician commentary, and Polish translation of results. The go-to-market motion is entirely direct-to-consumer via the company's own e-commerce storefront (genom.com.pl/sklep), supported by a free test-selection consultation service and a content marketing blog, with no enterprise or institutional customer channel referenced in the available data.

Name

genom

Legal name

GENOM Sp. z o.o. Sp. k.

Website

https://genom.com.pl

Company type

Private

Founded year

2003

Operating status

Operating

Short description

GENOM Diagnostyka Medyczna is a Polish direct-to-consumer medical diagnostics company that resells specialized laboratory tests from foreign partner labs (Germany, USA, UK) to Polish patients via a door-to-door sample collection and Polish-language result interpretation service.

Ownership category

akta.pro rank

Product category

Medical Diagnostics Services

NAICS

Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Reference & Esoteric Testing Laboratories (HLAFAMAJ)

akta.pro secondary industry

Molecular Diagnostics & Genomics Laboratories (HLAFAMAE)

Keywords

• Medical diagnostics services
• Specialized laboratory testing
• Microbiome analysis
• Biomedical autism support
• Functional medicine testing

Headquarters

HQ city

Wrocław

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Medical diagnostic test sales: One-time purchase of specialized laboratory tests not available domestically in Poland. Tests range from basic stool analysis to comprehensive metabolic panels. Price includes consultation for test selection, sample collection kit, courier pickup, insurance, and Polish translation of results.
2. Consultation services: Paid consultations offered for test result interpretation and therapeutic recommendations. Includes written assessment and therapeutic proposals. Free brief consultation included with tests.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

GENOM sells specialized medical diagnostic tests to Polish consumers that are not available in Poland, sourced through partnerships with international laboratories in Germany, the USA, and the UK. Customers order tests online, receive a sampling kit at home, have biological samples picked up by courier, and obtain results electronically with physician commentary and Polish translation. The company also offers paid consultations with dietitians and special education professionals for test selection and therapeutic interpretation.

Product overview

GENOM Diagnostyka Medyczna is a medical diagnostic company operating since 2003 that serves as a representative of foreign laboratories (BioVis Diagnostik, Doctor's Data, GanzImmun, Mosaic Diagnostics, LifeLineDiag) offering specialized laboratory tests not available in Poland. The company provides a comprehensive portfolio of diagnostic tests organized into categories: Immunological Diagnostics (Cytokine Status, Immunoglobulin Profile, GPCR Autoantibodies, Treg cells), Mitochondrial Diagnostics (BHI, Oxidative/Nitrosative Stress, Lipid Peroxidation, Glutathione Metabolism), Gastroenterological Diagnostics (CSA, GI 360, Microbiome Analysis, Basic Gut Testing, Parasitology), Metabolic Diagnostics (OAT, Organix Profiles, Amino Acid Analysis, Fatty Acid Analysis, Vitamin Profile), Toxicology (Heavy Metals, Mycotoxins, Glyphosate, TOXDetect), Endocrinological Diagnostics (Neurotransmitters, Cortisol, Methylation), and Elemental Analysis (Hair, Blood, Urine). Additional offerings include specialized test packages for autism ('NA START' packages) and gut health ('Zdrowe Jelita' packages), plus consultation services with dietitians and specialists. Tests are performed through a door-to-door logistics system where customers receive sampling kits, collect samples at home, and have them picked up by courier for delivery to partner laboratories abroad.

Differentiator

Problem solved

Functional benefit

Brands

• Ośrodek Alfa-Aridani: Therapeutic center for children with autism and developmental disorders, combining psychological-pedagogical therapy with biomedical approach.

Products and services

• Comprehensive Stool Analysis (CSA) Comprehensive non-invasive stool analysis evaluating beneficial, imbalanced, and pathogenic bacteria, yeast/fungi, and parasites using culture methods, PCR, and other gold-standard techniques, with antimicrobial sensitivity testing. Targeted at Polish patients with chronic gastrointestinal complaints.
• Organic Acids Analysis (OAT) Organic Acids Analysis measuring 76 metabolic byproducts in urine to assess energy production, vitamin/mineral levels, neurotransmitter markers, oxidative stress, and gut dysbiosis for patients seeking metabolic and nutritional assessment.
• Hair Elemental Analysis Hair elemental analysis evaluating heavy metal exposure and detoxification system capacity by measuring mineral and toxic element levels in hair samples.
• Blood Elemental Analysis Blood elemental analysis for assessing mineral status and heavy metal exposure, intended for patients concerned with toxic element accumulation or mineral imbalances.
• Kryptopyrrole Analysis (KPU) Analysis detecting biochemical disorder of heme metabolism, evaluating zinc, manganese, biotin, and B6 deficiencies associated with kryptopyrroleuria.
• Key Elements Analysis for Tetany Measurement of intracellular magnesium, calcium, and potassium levels in erythrocytes used to support diagnosis of latent tetany.
• GPCR Autoantibodies Test Detection of antibodies against G-protein coupled receptors associated with autonomic nervous system disorders, chronic fatigue, and post-infection conditions.
• Regulatory T Cells (Treg) Analysis Evaluation of regulatory T cell levels to assess immune system balance and the ability to prevent excessive immune responses.
• Bioenergetic Health Index (BHI) Assessment of mitochondrial function by analyzing oxygen consumption in white blood cells under various conditions.
• Oxidative Stress Analysis Evaluation of the balance between free radicals and antioxidants in the body to assess oxidative stress status.
• Nitrosative Stress Analysis Detection of excessive nitric oxide production and reactive nitrogen species for nitrosative stress assessment.
• Lipid Peroxidation (PerOx) Measurement of all lipid peroxides as an indicator of oxidative stress and cardiovascular risk.
• Lactate/Pyruvate Ratio Test Assessment of glycolysis and mitochondrial function using LC-MS/MS methodology to measure the lactate/pyruvate ratio.
• Organix Krebs Cycle Analysis Measurement of metabolic intermediates to evaluate enzyme efficiency in cellular energy production through the Krebs cycle.
• Glutathione Metabolism Analysis Evaluation of the GSH/GSSG ratio as an indicator of oxidative stress and cellular protection capacity.
• Celiac Disease Differential Diagnostics Differential work-up for celiac disease including tissue transglutaminase antibodies, deamidated gliadin peptides, and HLA-DQ2/DQ8 genetic testing.
• ColoAlert (Colorectal Cancer Screening) DNA-based colorectal cancer screening detecting human DNA and KRAS/BRAF mutations combined with fecal immunochemical testing (FIT).
• Parasitology and Gastrointestinal Pathogens Analysis Detection of parasites, bacteria, and viruses using microscopy, culture, and PCR methods for patients with suspected GI pathogen exposure.
• Pediatric and Infant Gut Testing Age-appropriate gut testing for breastfed and formula-fed infants and children, evaluating microbiota composition and gut markers.
• Basic Gut Analysis Quantitative and qualitative stool microbiology including bacterial and yeast parameters expressed in CFU/g as an entry-level gut test.
• Intestinal Microbiome Analysis Microbiome analysis using advanced PCR and genetic methods to identify bacterial diversity and enterotypes including Faecalibacterium and Akkermansia.
• GI 360 Microbiome Profile Comprehensive gastrointestinal microbiome profiling combining advanced PCR, MALDI-TOF, and traditional culture methods with antibiotic sensitivity testing.
• IgG Food Intolerance Testing Measurement of IgG and IgG4 subclass antibodies against 69, 96, or 216 food antigens to assess food intolerance.
• Vitamin Profile Assessment of B6, B12, D (25-OH), Coenzyme Q10, and folic acid levels for nutritional status evaluation.
• MycoTOX Mycotoxin Analysis Detection of 11 mycotoxins including aflatoxins, ochratoxin, and zearalenone from urine using LC-MS/MS technology.
• Organix Metabolic Diagnostic Profiles Analysis of organic acids for metabolic disorders, detoxification capacity, neurotransmitter metabolism, and mitochondrial energy production.
• D-Arabinitol Analysis Detection of systemic Candida infections by measuring the D-Arabinitol Candida metabolite in urine.
• Fatty Acid Analysis Evaluation of 10 fatty acids from erythrocyte membranes including omega-3 and omega-6 ratios for cardiovascular and neurological health.
• Amino Acid Analysis Analysis from plasma, urine, or blood evaluating protein digestion, vitamin/mineral deficiencies, neurotransmitter precursors, and metabolic function.
• Opiate/Peptide Analysis Detection of gluten and casein exorphins for non-allergic food sensitivity in autism spectrum disorders.
• Urinary Glyphosate Test Assessment of herbicide exposure from environmental sources through urinary glyphosate testing.
• Neurotransmitter Analysis Evaluation of neurotransmitter and biogenic amine levels for neurological and psychiatric assessment.
• Daily Cortisol Profile Measurement of cortisol levels throughout the day to assess adrenal function and stress response.
• SAM/SAH Methylation Profile Evaluation of methylation capacity and detoxification function through SAM/SAH ratio analysis.
• HuMap Multi-Parameter Profile Comprehensive HuMap profile providing multi-parameter assessment of health markers.
• TOXDetect Environmental Toxicity Test Comprehensive assessment of exposure to environmental toxic substances.
• Hepatic Detox Liver Function Profile Assessment of liver capacity for detoxification processes through hepatic function profiling.
• Porphyrin Analysis Evaluation of porphyrin metabolism and heavy metal toxicity indicators.
• Heavy Metal Exposure Assessment Evaluation of toxic metal accumulation from environmental sources.
• Histamine Metabolism Analysis Evaluation of DAO and HNMT enzyme function for histamine intolerance diagnosis.
• Th1/Th2/Th17 Cytokine Status Measurement of IFN-γ, TNF-α, IL-2, IL-4, IL-10, IL-17, and IL-6 to assess immune balance.
• Immunoglobulin Profile Measurement of IgM, IgG, IgA, IgE and IgG subclasses 1-4 for humoral immune status evaluation.
• Autism 'NA START' Test Packages Bundled packages combining Basic Gut Test, Microbiome Analysis, Opiate Analysis, IgG Food Sensitivity, and D-Arabinitol testing for children with autism spectrum disorder. Priced 2,300-3,700 PLN depending on profile.
• Healthy Gut ('Zdrowe Jelita') Packages Bundled packages including Basic Inflammatory Markers Assessment, Comprehensive Inflammatory Markers, Colon Cancer Prevention, and Gut Autoimmunology profiles for patients focused on gut health.
• CSA + OAT Combined Package Combined Comprehensive Stool Analysis and Organic Acid Test package for comprehensive gastrointestinal and metabolic assessment at 3,650 PLN.
• Tetany Packages (MINI/MIDI/MAXI) Tiered tetany packages assessing key intracellular elements in erythrocytes for latent tetany diagnosis across MINI, MIDI, and MAXI profile levels.
• Specialist Consultation Services Consultation services offered by qualified dietitians and special education professionals for test selection guidance and result interpretation, available online via video or phone. Includes free brief test-selection consultation with each test, and paid therapeutic consultations priced 120-440 PLN.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• BioVis Diagnostik (Germany)coreTechnology or IntegrationGerman laboratory partner providing specialized diagnostic tests. Samples are collected monthly with scheduled pickup dates.
• Doctor's Data (USA)coreTechnology or IntegrationAmerican laboratory specializing in functional medicine diagnostics. Conducts advanced testing including GI360 microbiome profiles.
• GanzImmun (Germany)coreTechnology or IntegrationGerman laboratory partner for specialized immunology and metabolic testing. Part of regular sample collection schedule.
• Mosaic Diagnostics (UK)coreTechnology or IntegrationUnited Kingdom-based laboratory providing advanced diagnostic panels included in the company's test portfolio.
• Ośrodek Alfa-AridanicoreStrategic or Co-development PartnerCenter established by GENOM in 2005 for children with developmental disorders. Provides comprehensive biomedical support combining diagnostic testing with therapeutic intervention for children with autism.

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• Synevo: Pan-European medical diagnostics chain (Medicover group) with Polish operations. Comparable as a large incumbent that could enter the esoteric/functional testing category and erode GENOM's specialty-only positioning.
• ALAB Laboratoria: Major Polish clinical diagnostics chain with nationwide patient service centers. A broad incumbent in the same medical-lab category; relevant for understanding local competitive dynamics around sample collection and result turnaround.
• Diagnostyka: Largest medical laboratory network in Poland, offering routine clinical diagnostics at scale. Not a direct competitor in esoteric/functional testing, but the dominant local incumbent whose physician relationships set the bar for any domestic diagnostic intermediary.

Direct peers

• Genova Diagnostics: US-based specialty clinical laboratory offering the same categories of functional medicine testing — comprehensive stool analysis, organic acids, amino acids, hormones, toxicology — that GENOM resells. Most comparable on product mix and end customer (functional/integrative medicine practitioners and health-conscious consumers).
• Doctor's Data: US specialty lab that is simultaneously a GENOM supplier and a direct functional-medicine peer; provides the GI360 microbiome panel and a broad stool/elemental/endocrine catalog. Comparable as a standalone DTC-capable specialty lab serving practitioners and consumers.
• Great Plains Laboratory: US functional-medicine laboratory known for organic acids, GPL-TOX (non-metal chemical profile), and IgG food sensitivity testing — closely mirroring GENOM's toxicology and food-intolerance offerings. Comparable customer base of integrative practitioners and direct consumers.
• Cyrex Labs: US specialty immunology laboratory focused on gluten/celiac, autoimmune, and food sensitivity arrays — overlapping directly with GENOM's celiac differential diagnostics, IgG intolerance, and gut autoimmunology panels.
• Mosaic Diagnostics: UK-based specialty laboratory and active GENOM partner. Comparable as a functional-medicine specialty lab offering organic acids, hormones, stool and toxicology panels marketed directly to integrative practitioners and consumers.
• Vibrant Wellness: US specialty lab with a strong DTC e-commerce motion selling gut, hormone, micronutrient and toxin panels direct to consumers. Highly comparable as a DTC specialty diagnostics brand competing for the same functional-medicine buyer.

Emerging players

• Thorne: US health/wellness brand that has expanded from supplements into at-home diagnostic testing (e.g., microbiome, heavy metals). Comparable as a consumer-facing brand building diagnostic + supplementation bundles, though its lab is integrated rather than a multi-partner intermediary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about genom