SmartLab
SmartLab is a Mexico-based certified Control4 integrator designing, installing, and programming high-end automation systems for luxury residences, commercial venues, and hotels across Mexico City, Los Cabos, and upcoming Miami.
- Company typePrivate
- Founded2013
- HeadquartersEstado De México, Mexico
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SmartLab does
SmartLab is a Mexico-based, privately held systems integrator specializing in the design, installation, and programming of high-end automation projects for the residential, commercial, and hotel sectors. The firm operates as a certified Control4 integrator and delivers unified control across audio, video, lighting, climate, security (CCTV, smart locks, alarm, biometric access), motorized blinds, and home theater systems. Its project portfolio spans luxury residences (e.g., "Casa JC" with 8 audio zones and 6 video zones), commercial venues (Ferromex's Tren Chepe, Eleven Bar, Restaurante Toro), and hospitality clients (Cipriani Masaryk), with thousands of installations reportedly completed across more than 20 years of operation.
The company monetizes through bespoke professional services engagements priced on a custom, project-by-project basis with multi-year contracts, sourced via digital channels (website, WhatsApp, Instagram, Facebook, LinkedIn), showroom visits at Casa Palacio in Polanco and Park Plaza in Santa Fe, and a Digital Advisor self-serve tool. Its primary moats are deep Control4 programming expertise, CEDIA Awards recognition, and a physical showroom footprint in two of Mexico City's highest-rent districts; however, it has no disclosed external funding and remains dependent on a single technology platform partner. Leadership is centered on CEO Albert Mizrahi, with a current headcount in the 11-50 range and an upcoming Miami showroom signaling the first formal cross-border expansion.
Strategic momentum is currently defined by the planned US market entry, deepening of the Control4/CEDIA ecosystem, and digitization of the lead-to-quote funnel through WhatsApp and the Digital Advisor. The principal risks are customer concentration on a small number of large enterprise projects, platform dependency on Control4, and limited financial transparency given the absence of disclosed revenue, funding, or headcount growth metrics.
SmartLab firmographics
Firmographics- Name
- SmartLab
- Legal name
- SmartLab
- Website
- https://smart-lab.com.mx
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartLab is a Mexico-based certified Control4 integrator designing, installing, and programming high-end automation systems for luxury residences, commercial venues, and hotels across Mexico City, Los Cabos, and upcoming Miami.
- Ownership category
- akta.pro rank
SmartLab industry classification
Industry- Product category
- Smart Home Automation Services
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Services-Computer Integrated Systems Design (7373), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Whole-Home Automation System Design & Programming (HSAHADAA)
- akta.pro secondary industries
- Smart Lighting & Dimming Control Installation (HSAHADAB), Smart Thermostat & HVAC Automation Integration (HSAHADAC), Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI), Smart Appliance & Energy Management Integration (HSAHADAG), Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)
Keywords
Where SmartLab is headquartered
LocationHeadquarters
- HQ city
- Estado De México
- HQ country
- Mexico
- HQ region
- Latin America
Offices3 records
Markets served
SmartLab business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Automation Installation Services: Design, installation, and programming of high-end home and business automation systems. Projects include home theater, security systems, lighting control, climate control, and integrated smart home solutions.
- Product Integration Services: Integration services for Control4 and other automation brands including CCTV, audio systems, lighting, security sensors, alarm systems, access control, motorized blinds, and climate control.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SmartLab product offering
Product offeringCore offering
SmartLab designs, installs, and programs high-end automation projects for residential, commercial, and hotel markets in Mexico. Its core offering is end-to-end integration of smart home subsystems (lighting, climate, audio/video, security, motorized blinds, access control) built primarily on the Control4 platform. The company also delivers premium home cinema and integrated security solutions as part of its unified automation projects.
Product overview
SmartLab offers a unified smart home automation platform combining home automation, high-end home cinema, and security systems. The core offering integrates Control4 technology to manage diverse subsystems including lighting, climate, audio/video, security, and motorized window treatments across residential, commercial, and hotel installations.
Differentiator
Problem solved
Functional benefit
Brands
- Control4: Related brand - SmartLab uses Control4 as their primary automation system/technology partner. Listed as 'Marcas relacionadas' (Related brands) on the website.
Products and services
- Home Automation (Automatización del hogar) Unified smart home automation service that integrates thermostat control, whole-home music, motorized blinds/doors, smart lighting, audio equipment, cameras, speakers, and voice control into a single Control4-based platform for high-end residences.
- High-End Home Cinema (Cine en Casa High-End) Premium home theater design and installation service featuring surround sound, intelligent lighting, and high-end audio/video systems for movies, sports, and gaming, targeted at luxury residential clients.
- Security Systems (Sistemas de Seguridad) Smart security system service including smart locks, cameras, garage door monitoring, biometric access, and real-time alerts integrated with the home automation platform for remote property monitoring.
- Commercial Automation Projects Custom automation design, installation, and programming for commercial spaces such as bars, restaurants, retail locations, and offices, integrating lighting, audio/video, security, and access control via the Control4 platform.
- Hotel and Hospitality Automation Guest-room and property automation services for hotels and hospitality venues, covering climate, lighting, entertainment, access, and security systems tailored for the guest experience and property management.
Companies that use SmartLab
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
SmartLab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
SmartLab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Control4coreControl4 is the primary automation platform used by SmartLab for their installations. SmartLab is listed as a certified Control4 integrator in Mexico (control4mexico.com). Control4 provides the core automation platform for home theater, lighting, security, and climate control integration.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
SmartLab competitors and assessment
Company assessmentBroad incumbents
- Lutron Electronics: Global leader in lighting, shading, and climate controls with its own integrator network and luxury residential/hospitality presence. Overlaps with SmartLab's smart lighting, motorized blind, and climate control service lines and competes for the same end-customer projects.
- Control4 / Snap One: Owns the Control4 platform that is SmartLab's core technology and is also the parent brand under which SmartLab operates as a certified integrator. Comparable as both the platform supplier and the broader incumbent shaping the integrator ecosystem SmartLab competes within.
- AMX (Harman Professional): Commercial-grade AV, lighting, and building automation platform used in hospitality, enterprise, and high-end residences. Comparable to SmartLab's commercial and hotel automation projects where unified AV-control systems are specified.
Regional players
- Pro Custom Group: US-based custom integrator focused on luxury residential automation, home theater, and lighting control. Comparable peer because it competes for similar high-net-worth integrator work and operates in the adjacent US market SmartLab is entering via Miami.
- Casa Inteligente (Mexico): Mexico-based smart home automation integrator operating in the same domestic market as SmartLab. Most directly comparable regional competitor for residential and commercial automation projects across Mexico City and other Mexican metros.
Direct peers
- Crestron Electronics: US-based premium automation platform and integrator ecosystem serving luxury residential, commercial, and hospitality projects. Directly competes with SmartLab's Control4-led offering in the high-end whole-home automation category where both rely on certified programming partners.
- Elan Home Systems: Whole-home control platform and integrator program targeting the same luxury residential and light-commercial projects as Control4 dealers. Closely comparable to SmartLab's single-platform integrator model.
- RTI (Remote Technologies Inc.): Custom integration control platform with a dealer network serving residential and commercial AV/automation projects. Competes with Control4-integrated dealers like SmartLab for mid-to-high-end residential and commercial control installations.
- Savant Systems: Premium smart home and commercial automation platform with a certified dealer network for luxury homes, hotels, and commercial spaces. Competes head-to-head with Control4-integrated offerings like SmartLab in the high-end residential and hospitality automation market.
Emerging players
- Josh.ai: AI-driven natural-language control platform for luxury smart homes, distributed through custom integrators. Emerging alternative to Control4 that could pull next-generation SmartLab-style projects toward competing platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SmartLab social profiles
Digital presenceSmartLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartLab leadership team
Management profileNumber of profiles
Profiles1 record
SmartLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartLab
What does SmartLab do?
SmartLab designs, installs, and programs high-end automation projects for residential, commercial, and hotel markets in Mexico. Its core offering is end-to-end integration of smart home subsystems (lighting, climate, audio/video, security, motorized blinds, access control) built primarily on the Control4 platform. The company also delivers premium home cinema and integrated security solutions as part of its unified automation projects.
Is SmartLab a public or private company?
SmartLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmartLab founded?
SmartLab was founded in 2013. It employs 11 to 50 people.
Where is SmartLab based?
SmartLab is headquartered in Estado De México, Mexico, in the Latin America region.
How does SmartLab make money?
Two revenue lines are on record. Custom Automation Installation Services are the primary driver. The others are product Integration Services.
Who are SmartLab's main competitors?
Broad incumbents on record are Lutron Electronics, Control4 / Snap One and AMX (Harman Professional). Regional players are Pro Custom Group and Casa Inteligente (Mexico). Direct peers are Crestron Electronics, Elan Home Systems, RTI (Remote Technologies Inc.) and Savant Systems. Josh.ai is listed as an emerging player.
Does SmartLab have an API?
No public API is recorded for SmartLab.
What industry is SmartLab in?
SmartLab's product category is Smart Home Automation Services. Its primary akta.pro industry code is HSAHADAA, Whole-Home Automation System Design & Programming, with a secondary code of HSAHADAB, Smart Lighting & Dimming Control Installation. Its NAICS code is 541512 and its SIC code is 3822.