Ponte Vedra Plastic Surgery

What Ponte Vedra Plastic Surgery does

Ponte Vedra Plastic Surgery (PVPS) is a multi-location plastic surgery practice founded in 1993 and headquartered in Ponte Vedra Beach, Florida. The practice operates six locations across Northeast Florida — Ponte Vedra Beach (main), Nocatee, the Annex, Gate Parkway (Jacksonville), and Amelia Island — staffed by 25 providers including six board-certified plastic surgeons, eight advanced aesthetic practitioners (APPs), seven skin health specialists, and one wellness coach. PVPS also runs the PVPS Fellowship, a 12-month aesthetic surgery training program that has produced internal hires such as Dr. Abby Threet.

The practice offers a comprehensive service portfolio spanning surgical procedures (breast augmentation/lift/reduction/reconstruction, body contouring including liposuction, tummy tuck, mommy makeover, BBL; facial surgery including facelift, rhinoplasty, brow lift, eyelid surgery; male aesthetics, hair transplant, scar revision) and non-surgical treatments (BOTOX/Dysport/DAXXIFY injectables, Juvéderm/Restylane/Sculptra/RHA fillers, HALO/BBL/Morpheus8/Moxi lasers, HydraFacial, chemical peels, microneedling, ThermiVa, Upneeq). A fully licensed and accredited ambulatory surgery center at the main location enables in-house surgical throughput. In 2025, PVPS extended into medical wellness with the PVPS Wellness Centre, offering GLP-1 weight loss programs and lifestyle coaching.

Revenue is generated through per-procedure fees (surgical one-time, non-surgical recurring maintenance, wellness subscriptions), with quote-based pricing varying by complexity. Patient accessibility is enhanced through a Cherry financing partnership offering 0% interest plans for up to 24 months on procedures of $5,000+ completed by September 30, 2026, and online scheduling via Klara. Demand is driven by a multi-channel marketing approach including website content, before/after galleries, video library (74+ videos), social media, and a substantial 2,372-review footprint averaging 4.9/5.0 across Google, Facebook, RealSelf, and Healthgrades. The practice operates as part of Ascend Aesthetic Partners, a strategic alliance of plastic surgery practices.

Name

Ponte Vedra Plastic Surgery

Legal name

Ponte Vedra Plastic Surgery

Website

https://pvps.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Ponte Vedra Plastic Surgery is a multi-location Northeast Florida aesthetic practice founded in 1993, operating six locations with 25 providers offering surgical, non-surgical, and wellness procedures to individual consumer patients, and affiliated with Ascend Aesthetic Partners.

Ownership category

akta.pro rank

Product category

Cosmetic and Plastic Surgery Services

akta.pro primary industry

Oral & Maxillofacial Cosmetic/Aesthetic Surgery (HLABAEAJ)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Non-surgical aesthetics
• Medical spa treatments
• Aesthetic injectables

Headquarters

HQ city

Ponte Vedra Beach

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical procedures including breast augmentation, tummy tuck, liposuction, rhinoplasty, facelift, and other cosmetic surgeries. Revenue generated per procedure with pricing varying based on complexity.
2. Non-Surgical Procedures: Injectables (Botox, fillers), laser treatments, skin rejuvenation, HydraFacial, microneedling, and other med-spa services. Often recurring treatments requiring periodic maintenance.
3. Wellness Services: GLP-1 weight loss programs and lifestyle coaching services for ongoing patient care.
4. Financing Plans: 0% interest payment plans for up to 24 months on qualifying procedures $5,000+, facilitated through Cherry credit program. Surgery must be completed by September 30, 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ponte Vedra Plastic Surgery is a private, multi-location plastic surgery practice that sells surgical and non-surgical aesthetic procedures directly to consumers. Its core offerings span breast, body, face, and male cosmetic surgery, plus non-surgical treatments such as injectables, laser skin resurfacing, medical spa services, hair transplantation, and a GLP-1 weight loss program. Procedures are performed by 6 board-certified plastic surgeons and supporting advanced practice providers at 6 offices in Northeast Florida.

Product overview

Ponte Vedra Plastic Surgery operates as a multi-location plastic surgery practice offering a comprehensive suite of surgical and non-surgical aesthetic procedures. The core offering consists of surgical procedures (breast, body, face, and male aesthetic surgeries) complemented by an extensive non-surgical portfolio including injectables (BOTOX, fillers), laser treatments (HALO, BBL, Morpheus8, Moxi), skin care (HydraFacial, chemical peels, microneedling), and wellness services (GLP-1 weight loss, hair transplant). The practice also operates a 12-month fellowship program and maintains a patient portal for ongoing patient engagement.

Differentiator

Problem solved

Functional benefit

Brands

• PVPS Fellowship: A 12-month aesthetic plastic surgery fellowship program training future plastic surgeons, led by Fellowship Director Dr. Robert Burk III and Co-Director Dr. Christopher Bates.

Products and services

• Breast Surgery Procedures Surgical breast procedures including augmentation, lift, augmentation with lift, reduction, revision, implant exchange, reconstruction, and gynecomastia treatment, performed by board-certified plastic surgeons for adult patients seeking aesthetic or reconstructive breast outcomes.
• Body Contouring Procedures Surgical body procedures including liposuction, tummy tuck, mommy makeover, Brazilian butt lift, gluteal implants, arm lift, thigh lift, fat transfer, post-GLP-1 and post-weight-loss body contouring, and scar revision for adult patients seeking body reshaping.
• Facial Plastic Surgery Facial procedures including facelift, neck lift, neck liposuction, rhinoplasty, brow lift, eyelid surgery, facial fat grafting, chin augmentation, lip enhancement, and ear surgery for adult patients seeking facial rejuvenation or refinement.
• Male Aesthetic Procedures Cosmetic procedures tailored for male patients including gynecomastia treatment and other male-specific aesthetic surgeries such as body contouring and facial procedures.
• Injectables Non-surgical injectable treatments including BOTOX, Dysport, DAXXIFY, Juvéderm, Restylane, RHA fillers, Sculptra, and Kybella, administered by advanced practice providers for adult patients seeking wrinkle reduction, volume restoration, or non-surgical fat reduction.
• Laser Skin Treatments Advanced laser skin treatments including HALO laser skin resurfacing, BBL broadband light laser, Morpheus8, Moxi laser, and Clear + Brilliant, delivered by skin health specialists for patients seeking skin rejuvenation, tone, and texture improvement.
• Medical Spa Skin Treatments Medical spa services including HydraFacial, chemical peels, cryotherapy, microneedling, lymphatic massage, MesoJet, and dermaplaning delivered by skin health specialists for patients seeking skin health and aesthetic maintenance.
• ThermiVa Vaginal Rejuvenation Non-surgical radiofrequency-based vaginal rejuvenation treatment offered as a non-invasive procedure for adult female patients.
• Hair Transplant (FUE) Follicular unit extraction (FUE) hair restoration procedure offered to adult men and women experiencing hair loss.
• Upneeq Prescription Eye Drops Prescription eye drop treatment for acquired blepharoptosis (drooping eyelids), sold as a non-surgical aesthetic product for adult patients.
• PVPS Wellness Centre (GLP-1 Weight Loss and Coaching) Medical weight loss program utilizing GLP-1 medications combined with personalized lifestyle coaching, paired with post-weight-loss body contouring procedures for adults pursuing medically supervised weight management.

Quantifiable outcome

• 4.9/5.0 average rating from 2372 reviews
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Ascend Aesthetic PartnerscoreStrategic or Co-development PartnerPVPS is part of Ascend Aesthetic Partners, a cohesive alliance of plastic surgeons committed to excellence in aesthetics and patient care. This affiliation provides support, resources, and collaborative opportunities across the network of practices.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LaserAway: Large US medspa chain with 80+ locations specializing in laser hair removal, skin treatments, and injectables. Comparable to PVPS's non-surgical services and recurring revenue model leveraging non-physician providers.
• Sono Bello: National body contouring chain operating 100+ locations specializing in laser-assisted liposuction and body sculpting. Directly competes with PVPS in body contouring services and shares the multi-location, vertically integrated aesthetic practice model.
• Ideal Image: Largest US aesthetic medspa chain with 150+ locations focused on injectables, laser hair removal, and body treatments. Comparable to PVPS's non-surgical revenue stream and multi-location retail-style distribution model.
• Athenix Body Sculpting Institute: Multi-location body contouring practice specializing in liposuction, tummy tucks, and Brazilian butt lifts. Directly competes with PVPS's body contouring services under a similar multi-location clinic model.
• SkinSpirit: Premium aesthetic clinic chain with multiple locations offering injectables, laser treatments, and skin care. Comparable to PVPS's non-surgical service mix and APP-driven injectable revenue model.
• Mia Aesthetics: Multi-location plastic surgery practice chain offering breast, body, and facial procedures at scale. Closely comparable to PVPS in service mix (surgical + non-surgical aesthetic) and multi-location clinic model with affiliated surgery centers.
• US Plastic Surgery Partners: PE-backed platform partnering with board-certified plastic surgeons in multi-location practices. Direct comparator as a roll-up acquirer/operator in the same aesthetic practice space as PVPS and Ascend Aesthetic Partners.
• Long Island Plastic Surgical Group (LIPSG): One of the largest private plastic surgery practices in the US with multiple surgeons across Long Island locations. Comparable to PVPS in surgeon count, multi-location scope, and comprehensive surgical/non-surgical offering.
• American Lipo Centers: Multi-location cosmetic surgery practice specializing in laser liposuction and body sculpting. Comparable to PVPS in service line focus and multi-location practice model with affiliated procedure providers.
• Lumen Aesthetic Partners: PE-backed aesthetic practice platform aggregating multiple plastic surgery and medspa practices. Directly comparable to Ascend Aesthetic Partners' positioning relative to PVPS — both are platform plays in the aesthetics consolidation theme.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pontevedraplasticsurgery
• Instagraminstagram.com/Pontevedraplasticsurgery
• Xx.com/pvpsnews
• LinkedInlinkedin.com/company/ponte-vedra-plastic-surgery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ponte Vedra Plastic Surgery