What AG-Industrial does

AG-Industrial, Inc. is a multi-location agricultural and construction equipment dealership operating as an authorized New Holland dealer in the Mid-Atlantic United States. Founded in 1976 in Rising Sun, Maryland by Edgar Greenleaf and currently led by his son Terry Greenleaf as President, the company operates four physical locations across Maryland (Rising Sun), Pennsylvania (New Holland and Tamaqua), and Delaware (Dover) — built through the 2010 acquisition of ABC Groff, 2014 acquisition of Charles S. Snyder, and 2019 opening of the Dover site. In February 2026, majority ownership was acquired by Forrester Farm Equipment, Ltd., creating a combined seven-location, four-state New Holland dealer platform across PA, VA, MD, and DE. The company sells New Holland agricultural tractors (74-435 hp), compact tractors, skid steer and compact track loaders, haying and harvest equipment, and light construction/industrial equipment, alongside complementary brands including Grasshopper, Bush Hog, Pequea, STIHL, Toro, Bomford, Taylor Pittsburgh, and Brillion. The proprietary Pavijet Mini Paver line is protected by an international patent.

The business operates four revenue streams: (1) one-time equipment sales of new ag/construction equipment; (2) parts sales including 24/7 online ordering through My CNH Store integration with individual-unit pricing; (3) certified service and repairs (New Holland Master Technicians, STIHL Gold/Silver/Bronze certified) covering on-site service, in-house repair, routine maintenance, welding, and metal fabrication; and (4) government sales through PA State Contract, COSTARS, and Sourcewell cooperative purchasing programs offering discounts up to 32% off MSRP for New Holland tractors and up to 12% off for Bush Hog and Bomford equipment. In May 2026, the company expanded into agricultural input products with the PreservPro crop preservative, HAY PROTECT hay treatment, and Potassium Sorbate antifungal product lines. Financing is supported by CNH Industrial Capital, Sheffield Financial (for Grasshopper/Toro), and Farm Credit Express. The customer base spans farmers, construction and landscaping companies, government/municipal buyers, and individual consumers across the Mid-Atlantic region.

The company's competitive positioning rests on multi-location distribution density, 50 years of brand heritage, #1 Dealer in Customer Satisfaction recognition from New Holland in 2023, consistent President's Award wins, certified technical bench, and exclusive government contract access — rather than on proprietary technology or AI capabilities. Following the Forrester Farm Equipment partnership, AG-Industrial is positioned as the Mid-Atlantic anchor of a larger regional dealer group, with continued operation under its existing name and management team.

Name

AG-Industrial

Legal name

AG-INDUSTRIAL, INC.

Website

https://agindustrial.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

AG-Industrial is a multi-location New Holland agricultural and construction equipment dealer founded in 1976, operating four locations across Maryland, Pennsylvania, and Delaware and serving farmers, contractors, landscapers, and government buyers with equipment sales, certified service, and parts. In February 2026, Forrester Farm Equipment acquired majority ownership, creating a seven-location, four-state dealer platform.

Ownership category

akta.pro rank

Product category

Agricultural and Construction Equipment Dealer

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Farm Supplies Merchant Wholesalers (42491)

SIC

Farm Machinery & Equipment (3523), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)

akta.pro secondary industry

Agrochemical & Fertilizer Wholesale Distribution (AFABAJAC)

Keywords

• Agricultural equipment dealer
• Construction equipment dealer
• Tractor parts and service
• Hay and forage equipment
• Government equipment contracts

Headquarters

HQ city

Rising Sun

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of new agricultural and construction equipment including tractors, skid steers, haying equipment, compact track loaders, and attachments from brands like New Holland, Grasshopper, Bush Hog, and others.
2. Parts Sales: Online and in-store parts sales for New Holland equipment, aftermarket parts, and various attachment components. Online parts catalog available 24 hours.
3. Service and Repairs: Certified service department providing on-site service, in-house repairs, routine maintenance, welding, and metal fabrication. Technicians include New Holland Master Technicians and STIHL certified technicians.
4. Government Contracts: Government sales through PA State Contract, COSTARS, and Sourcewell cooperative purchasing programs offering discounted equipment to eligible government entities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AG-Industrial is a multi-location New Holland agricultural and construction equipment dealer selling tractors (74–435 hp), compact tractors, skid steer loaders, haying and harvest equipment, light construction machinery, and lawn & garden equipment from brands such as New Holland, Grasshopper, Bush Hog, Pequea, and Stihl. The company supports sales with a 24/7 online parts catalog via the My CNH Store, a certified service department with New Holland Master Technicians and STIHL certified technicians, and government contract sales through PA State Contract, COSTARS, and Sourcewell.

Product overview

AG-Industrial is a multi-location agricultural and construction equipment dealership (New Holland dealer) serving the Mid-Atlantic region since 1976. The company operates as a single unified dealer network with four locations across Maryland, Pennsylvania, and Delaware, offering sales, service, and parts for a comprehensive equipment portfolio. The core product line centers on New Holland agricultural tractors (74-435 hp), compact tractors, skid steer loaders, haying equipment, harvest equipment, material handling, and industrial/construction equipment. The company also distributes complementary brands including Grasshopper, Bush Hog, Pequea, Stihl, Toro, Bomford, Taylor Pittsburgh, and Brillion. Beyond new equipment sales, the portfolio includes LA Series and 600TL front loaders, Pavijet mini pavers, and an extensive attachments catalog covering skid steer, compact tractor, and tractor implements. Service offerings encompass certified repair (New Holland Master Technician and STIHL certified), parts ordering (24-hour online catalog), and government/municipal sales with PA State Contract pricing up to 32% off MSRP. In 2026, the company expanded into agricultural chemical products with PreservPro crop preservatives and HAY PROTECT hay treatment solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• New Holland Agricultural Tractors Full line of New Holland agricultural tractors ranging from 74 hp to 435 hp, including PowerStar, WORKMASTER, T4, T5, T6, T7, and Genesis T8 series for farming operations.
• New Holland Compact Tractors Compact tractors including WORKMASTER and Boomer series, with horsepower ranging from 24.7 to 55 hp, for homeowners, landscapers, and part-time farmers.
• New Holland Skid Steer Loaders and Compact Track Loaders 300 Series skid steer loaders and compact track loaders for material handling, landscaping, and light construction applications.
• New Holland Haying Equipment Complete haying equipment line including hay rakes, tedders, disc mowers, bale wagons, windrow mergers, windrowers, mower conditioners, and small square, round, and big square balers.
• New Holland Harvest Equipment Harvesting equipment including CR Revelation and CX8 combines, corn heads, draper heads, pickup headers, forage harvesters, forage boxes, grain carts, and header wagons.
• Material Handling Equipment Material handling equipment including manure and fertilizer spreaders and telehandlers for agricultural operations.
• New Holland Light Construction Equipment Light construction equipment including telehandlers, compact wheel loaders, loader backhoes, compact excavators, skid steer loaders, small articulated loaders, midi excavators, mini track loaders, tree spades, rock buckets, and brooms for construction and landscaping applications.
• Lawn and Garden Equipment Lawn and garden equipment including zero-turn mowers, walk-behind equipment, Stihl power equipment, snow removal tools, and utility terrain vehicles for residential and light commercial property maintenance.
• New Holland Front Loaders (LA Series and 600TL) Front loaders for New Holland tractors including the LA Series (with curved boom design, 30% increase in field of vision, and Soft Ride system) and 600TL utility loaders (models 611TL through 637TL with various lift capacities) for loading, hauling, and materials handling jobs.
• Equipment Attachments Wide variety of attachments for skid steer loaders, compact track loaders, and tractors including brush cutters, forks, grapples, brooms, buckets, concrete attachments, snow blowers, trenchers, and tree attachments.
• Pavijet Mini Pavers Internationally patented compact asphalt finishing equipment available in MG6 and MG7 models. Skid loader attachments capable of paving with gravel, sand, stones, asphalt, and concrete, with variable paving width (7.87 to 74.80 inches) and wireless remote control.
• Grasshopper Zero Turn Mowers True ZeroTurn mowers available in FrontMount and MidMount series with various models from entry-level to commercial-grade, featuring DuraMax decks and multiple engine options including gasoline and diesel.
• Bush Hog Equipment Bush Hog rotary cutters, finishing mowers, landscape rakes, pluggers, backhoes, and flex wing cutters for vegetation management and ground preparation.
• Pequea Equipment Pequea hay tools including box manure spreaders, compact manure spreaders, wood chippers, rotary tedders, rotary rakes, wheel rakes, bale wrappers, and trailers — American-made equipment for agricultural efficiency.
• Parts and Accessories Comprehensive parts catalog offering New Holland parts, aftermarket parts, skid steer loader parts, round baler parts, rake and tedder parts, square baler parts, discbine parts, auger teeth, bucket teeth, OTT track parts, tractor lights, moisture testers, and precision farming equipment, available 24/7 online via My CNH Store.
• PreservPro Crop Preservative Propionic acid-based crop preservative launched in 2026 for processing high moisture forage and grain, helping maintain hay quality, reduce spoilage, and improve flexibility during harvest. Available in 55-gallon (~$499) and 270-gallon (~$2,299) configurations.
• HAY PROTECT Forage Treatment Liquid, non-acidic hay and forage treatment launched in 2026 as a food-grade, environmentally friendly alternative to traditional acid-based preservatives, protecting and preserving forage and grain quality. Available in 55-gallon (~$565) and 270-gallon (~$2,520) configurations.
• Potassium Sorbate Antifungal Agent Potassium Sorbate antifungal and antibacterial agent launched in 2026, supplied in 55-gallon drums and totes for use in hay preservation applications.
• Equipment Sales Service Equipment sales services with a certified sales team assisting customers in selecting New Holland equipment and other agricultural and construction brands across all four dealership locations, with financing options through CNH Industrial Capital, Sheffield Financial, and Farm Credit Express.
• Parts Department Parts ordering services with online parts catalog access, knowledgeable staff assistance, 9-to-5 delivery service within Lancaster County, PA, and 24-hour online ordering via the integrated My CNH Store platform.
• Service and Repair Department Certified service professionals offering on-site service, in-house repairs, routine maintenance, welding, and metal fabrication. Technicians include New Holland Master Technicians and STIHL certified technicians at Bronze, Silver, and Gold levels.
• Government Sales (PA State Contract, COSTARS, Sourcewell) Dedicated government sales sector serving state governments, agencies, municipalities, and COSTARS cooperative members. Available on PA State Contract (up to 32% off MSRP for New Holland Tractors, 10% off other tractor attachments, 12% off Bush Hog and Bomford products) and Sourcewell, with equipment including tractors, skid steers, TLBs, compact excavators, tractor loaders, mowers, and attachments along with municipal leasing options.

Quantifiable outcome

• 50 years of service with consistent customer satisfaction recognition
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and minor.

• Forrester Farm EquipmentflagshipStrategic or Co-development Partner · 25 February 2026Forrester Farm Equipment, Ltd. acquired majority ownership of AG-Industrial in February 2026. The partnership unites seven dealership locations across four states, strengthening resources and expanding reach. AG-Industrial continues to operate under the same name with the same dedicated team. Founded in 1976, Forrester is a family-owned dealer with locations in Pennsylvania and Virginia, and a leading New Holland dealer in the Northeast.
• Wengers of MyerstownminorStrategic or Co-development Partner · 1 January 1994Alliance formed in 1994 with Wengers of Myerstown, a well-known used farm equipment and parts dealer, to strengthen parts and used equipment offerings.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Brandt Tractor: Canada's largest equipment dealer network selling and servicing agricultural, construction, and forestry equipment across Canada. Comparable dealership business model but operating primarily in Canadian provinces rather than the US Mid-Atlantic.
• Cervus Equipment / John Deere Dealer Network: Multi-location John Deere agricultural and commercial equipment dealer in Western Canada. Comparable in operating multi-store dealerships with sales, parts, and service, but focused on a different geography and the rival Deere franchise.

Broad incumbents

• RDO Equipment Co. One of the largest multi-brand heavy equipment and agricultural equipment dealers in the United States with dozens of locations nationwide. Comparable business model (sales, parts, service, technology) but at significantly greater scale and geographic diversification.

Direct peers

• Hoober Inc. Mid-Atlantic agricultural and construction equipment dealer with multiple locations across Pennsylvania, Maryland, Delaware, and Virginia. Hoober carries Case IH and New Holland lines, making it the most direct regional competitor in farm equipment sales, parts, and certified service.
• Stotler Hayes Equipment Group: Independent multi-brand agricultural and light industrial equipment dealer with locations in the Mid-Atlantic region. Directly comparable in product mix (ag and compact construction equipment), customer base (farmers and contractors), and three-state dealer footprint.
• Binkley & Hurst: Pennsylvania-based agricultural equipment dealer carrying multiple premium ag brands. Directly comparable in serving Mid-Atlantic farmers with a similar mix of new equipment, parts, and service offerings.
• Stoltzfus Farm Service: Pennsylvania-based farm equipment dealer serving the Amish and conventional farming communities with new and used equipment, parts, and service. Comparable in product mix and regional Mid-Atlantic customer base.
• Atlantic Tractor: Multi-location John Deere dealer serving Maryland, Pennsylvania, Delaware, Virginia, and West Virginia. Closely comparable in geographic footprint and customer segments (farmers, contractors, government), though competing on the rival Deere franchise.
• Messick's Farm Equipment: Multi-location farm equipment dealer in Pennsylvania offering new and used tractors, parts, and service. Comparable in product mix (ag tractors, hay/forage equipment) and regional footprint, serving similar farmer and contractor customers.
• Forrester Farm Equipment: Family-owned New Holland dealer founded in 1976 with locations in Pennsylvania and Virginia. Forrester acquired majority ownership of AG-Industrial in February 2026, making it both the parent company and the most directly comparable peer operating in the same brand franchise and adjacent Mid-Atlantic geographies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AG_Industrial76
• YouTubeyoutube.com/@agindustrial76
• Facebookfacebook.com/agindustrialinc
• LinkedInlinkedin.com/company/ag-industrial-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AG-Industrial