What OC GROUP does

OC GROUP (OCG), trading under the tagline "Only Conjuring Goodness," is a boutique digital and social marketing agency headquartered in Singapore and operating across Singapore, Malaysia, and Hong Kong. Founded in 2003–2004 as a 4As Singapore Full Member, the agency serves both enterprise brands (Bank of China, Bata, Changi Airport Terminal 4, Wisma Atria, F&N, IMM, Visit Melbourne, F1 Singapore Grand Prix) and Singapore SMEs, delivering integrated digital marketing services spanning brand strategy, creative conceptualisation, copywriting, content production (motion graphics, stop-motion, photography), website design and development, e-commerce platform builds, SEO/SEM management, digital PR, social media page management, and grant-assisted business consulting. Differentiated technical assets include the proprietary "Digital Influenza Network" — an in-house ecosystem of media outlets, content publishers, social media groups and influencers used for orchestrated content distribution — and the Shopavision digital shopping media platform. The agency has produced notable engagements such as a 9-month UI/UX project for Changi Airport Terminal 4's contactless check-in kiosks, the Dynasty Travel mobile application (2012, still operational 6+ years later), an HTML5 SoLoMo game for Bata, and a Messenger Bot engagement engine. Outcome metrics disclosed include Facebook organic reach improvement from 1–2% to 50% (Shopavision), 250→19,000+ Facebook fan growth (CCILU), +37% retail footfall (Bata Spring/Summer), 300% faster Gift-With-Purchase redemption (Bata CNY), and 1.78M impressions at $1.03 average CPC on a Bank of China SEM campaign.

Name

OC GROUP

Legal name

OC GROUP

Website

https://ocgroup.asia

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

OC GROUP is a Singapore-headquartered boutique digital and social marketing agency, operating across Singapore, Malaysia, and Hong Kong since 2003, serving enterprise brands and SMEs with integrated branding, social media, content production, web/e-commerce development, and grant-assisted consulting services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Management Consulting Services (54161)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• Digital marketing services
• Social media marketing
• Integrated branding campaigns
• Content marketing strategy
• Search engine marketing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital & Social Marketing Retainer Services: Recurring monthly agency engagements covering social media strategy, content marketing, media distribution, brand guardian/customer service and social media reporting. Market rate referenced at SGD $1,500–$3,000/month per Facebook page.
2. Project-Based Branding & Integrated Marketing Campaigns: One-off / campaign-based engagements covering branding & corporate identity, marketing strategy, creative conceptualisation, digital PR, copywriting, website design & development, e-commerce integration, SEO, media planning and O2O activations.
3. Government Grant-Assisted SME Consulting (EDG): End-to-end consultation projects (Offering → Execution → Closure) delivered by Singapore Certified Management Consultants, partially funded by Enterprise Development Grant (EDG) covering up to 70% of consultant fees, software and equipment; typical 6–9 month engagements.
4. Website Design & Development (Project-based): Custom responsive website builds with integrated CMS, including e-commerce store development (e.g., Bata Heritage flagship digital store) and ongoing website-related marketing.
5. Search Engine Marketing (SEM) Management Fees: Performance-led paid search campaign management on Google Ads (Display + Search hybrids) where OCG bills for campaign management on top of media spend (e.g., Bank of China Sheng Shiong Credit Card launch — 1.78M impressions, 7,826 clicks, $1.03 avg CPC).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

OC GROUP (OCG) is a boutique digital and social marketing agency in Singapore providing integrated digital & social marketing services including brand strategy, creative conceptualisation, content production, social media page management, website design and development with integrated CMS, e-commerce enablement, SEO/SEM campaign management, and public relations. The agency also delivers grant-assisted (Enterprise Development Grant / EDG) consulting engagements for local SMEs as Singapore Certified Management Consultants, alongside operating a proprietary Digital Influenza Network for content distribution amplification.

Differentiator

Problem solved

Functional benefit

Brands

• Shopavision: Digital shopping media platform created by OCG.
• Digital Influenza

Products and services

• Brand & Marketing (Branding & Integrated Marketing Campaigns)
• Social Content Marketing & Page Management (Retainer)
• Business Productivity Consulting (EDG Grant-Assisted)
• Search Engine Marketing (SEM) Management
• Website Design & Development
• Free Facebook Page Audit Tool
• Digital Influenza Network — Content Distribution Amplification

Quantifiable outcome

• Facebook organic reach increased from 1-2% to 50% for Shopavision
• +7 more outcomes

Named customers30 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• ShellflagshipStrategic or Co-development PartnerShell partnered with OCG's client STA on a joint affiliated marketing campaign for STA Inspection. Shell co-funded discounts on both petrol and vehicle inspection to "make drivers happy". The partnership leveraged Shell's customer reach to drive traffic to STA and vice versa via radio, microsite, EDM, online banners, posters, banners and specially-designed giveaway kits.
• Ad-activeflagshipStrategic or Co-development PartnerAd-active collaborated with OCG as part of the user-interface, development and experience team for Changi Airport Terminal 4's automated contactless check-in system. The 9-month project enabled passengers to check in and board without talking to counter staff.
• Digital Influenza Network (in-house network of media outlets, content publishers, social media groups and influencers)flagshipGTM or Marketing PartnerNewly-established in-house ecosystem used to orchestrate strategic content distribution for maximum exposure. Enables immediate engagement and viral amplification for client posts via network effects from natively-viral social media cells and influencers.
• Enterprise Singapore (EDG / Enterprise Development Grant)coreOthersOCG is a Singapore Certified Management Consultant registered with Enterprise Singapore to deliver grant-assisted consultation projects. EDG (formerly CDG) co-funds up to 70% of qualifying consultant fees, software, equipment and incremental internal manpower cost for SME projects in business model, marketing & strategy, service excellence, finance & HR, innovation & productivity and overseas market entry.
• IMDA (Info-communications Media Development Authority)minorOthersReferenced as one of the sector-specific government bodies offering business grants (alongside STB) for businesses in media sector in Singapore. OCG guides clients on leveraging these grants.
• STB (Singapore Tourism Board)minorOthersReferenced as one of the sector-specific government bodies offering business grants for businesses in tourism sector in Singapore. OCG guides clients on leveraging these grants.
• Google Ads (Google)coreTechnology or IntegrationGoogle Ads is a staple platform in OCG's SEM proposals. OCG runs hybrid Display + Search campaigns with A/B testing on Google Ads as part of client engagements (e.g., Bank of China Sheng Shiong Credit Card launch).
• Facebook / Meta (Messenger Bot platform)coreTechnology or IntegrationOCG builds Facebook Messenger Bots to engage users who comment on brand posts, deliver vouchers, and build remarketing lists — used as a lead-generation and call-to-action tool for client pages.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Publicis Groupe Singapore: Global advertising and communications group operating multiple agency brands (Leo Burnett, Saatchi & Saatchi, Publicis Worldwide) in Singapore. Competes with OCG on integrated digital and brand campaigns for enterprise clients across SEA.
• Dentsu Singapore: Global Japanese-headquartered agency network with significant Singapore operations spanning creative, media and customer experience. Overlaps with OCG's digital marketing services as part of a much wider portfolio targeting the same enterprise clients.
• BBDO Singapore: Global Omnicom-owned creative network with a Singapore office serving regional enterprise clients on brand, digital and integrated marketing. Comparable in offering to OCG but at significantly larger scale and with broader geographic reach.
• Saatchi & Saatchi Singapore: Global Publicis-owned creative agency with a Singapore office delivering brand strategy, digital and integrated marketing for enterprise clients. Competes with OCG for the same enterprise brand mandates in Singapore and the region, but at network scale.
• Ogilvy Singapore: Global WPP-owned creative network with a full-service Singapore office covering advertising, branding, digital, PR and consulting. Competes with OCG for enterprise brand mandates in Singapore and the region, but operates at vastly larger scale and with broader service portfolio.

Direct peers

• Hashmeta: Singapore-headquartered digital marketing agency offering social media marketing, influencer marketing and content production for regional brands. Closely comparable boutique peer operating in the same Singapore digital/social marketing category as OCG.
• First Page Digital: Singapore-based boutique digital marketing agency offering SEO, paid media and social marketing services to mid-market and enterprise clients across SEA. Most directly comparable Singapore boutique peer to OCG in service mix and target client profile.
• Brew Interactive: Singapore digital marketing agency focused on integrated brand, content and performance marketing for B2B and B2C clients in SEA. Comparable boutique peer with similar cross-disciplinary creative + paid + content offering.
• Construct Digital: Singapore-based digital marketing agency providing SEO, SEM, social and content services to mid-market and enterprise clients in the region. Directly comparable Singapore boutique peer with overlapping service lines.
• MediaOne Marketing: Singapore digital marketing agency offering SEO, SEM, social media and integrated digital campaigns to SMEs and enterprises. Directly comparable Singapore boutique peer competing for the same local mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/OCGroupSG
• Facebookfacebook.com/digitalinfluenza
• Pinterestpinterest.com/Iamjasonlow/pins

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OC GROUP