Ad Active
Ad Active is a privately held Israeli digital marketing agency offering SEO, paid media, web development, and AI-search (GEO/AEO) optimization to Israeli SMBs and enterprises, distinguished by exclusive Semrush Hebrew keyword data access.
- Company typePrivate
- Founded-
- HeadquartersNesher, Israel
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ad Active does
Ad Active (אדאקטיב בע״מ / Adactive Ltd.) is a privately held Israeli digital marketing agency founded around 2005 and headquartered in Nesher, Israel. The company delivers organic SEO, paid digital advertising, web development, AI-era search optimization, and digital intelligence services to Israeli businesses ranging from solo entrepreneurs to large enterprises across e-commerce, retail, media, hospitality, legal, and B2B verticals. Its core product portfolio spans Website SEO, AI Promotion (GEO/AEO for Google AI Overviews and generative engines), Internet Marketing, Facebook Advertising, Website Building, Local SEO, Remarketing, eCommerce Marketing, and Website Speed Optimization, supported by certifications including Google Premier Partner and Semrush partnership status. Named clients include iStore, Shilav, Mako, Ritz-Carlton (Herbert Samuel), GoItaly, Tagar Law, and NewBody.
The company's principal technical differentiator is exclusive distribution rights in Israel to Semrush's premium Hebrew keyword database, containing over 12 million keywords — 2,263% more than standard offerings — which it leverages internally to scan 23x more search terms than competing Israeli agencies. A secondary proprietary capability is AI-powered website speed optimization through a 2021 partnership with LeverEdge. The firm employs approximately 50 professionals with stated 20+ years of collective experience, led by founder/CEO Shlomi Meshulam and COO Dudi Gorin.
Commercially, Ad Active operates a quote-based, project-specific retainer model with monthly billing and no publicly disclosed price list. Revenue streams include recurring SEO retainers, paid media management fees, an exclusive Semrush Hebrew database licensing channel, and a partner referral program paying 10% commission on organic SEO deal value. Distribution is primarily direct (website, phone, WhatsApp) within Israel, supplemented by the partner program and the exclusive Semrush data channel; the company does not disclose funding, revenue, or external investors and appears to be bootstrapped.
Ad Active firmographics
Firmographics- Name
- Ad Active
- Legal name
- אדאקטיב בע"מ (Adactive Ltd.)
- Website
- https://adactive.co.il
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ad Active is a privately held Israeli digital marketing agency offering SEO, paid media, web development, and AI-search (GEO/AEO) optimization to Israeli SMBs and enterprises, distinguished by exclusive Semrush Hebrew keyword data access.
- Ownership category
- akta.pro rank
Ad Active industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industries
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD), Paid Search (SEM) Media Buying (BPAFABAC), Paid Social Advertising (BPAFACAB)
Keywords
Where Ad Active is headquartered
LocationHeadquarters
- HQ city
- Nesher
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Ad Active business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SEO Services (Organic Promotion): Ongoing organic SEO services including keyword research, on-page optimization, backlink analysis, content creation, and ranking maintenance. Revenue generated through recurring agency retainer fees.
- Paid Digital Advertising (PPC): Google Ads, Facebook/Meta Ads, YouTube Ads, Waze Ads, and remarketing campaign management. Revenue through management fees and/or percentage of ad spend.
- Partner Referral Program: 10% commission on the total organic SEO deal value for referred clients from building companies, designers, brand managers, and business consultants.
- Exclusive Semrush Hebrew Database Access: Sale of exclusive access to the premium Hebrew keyword database for Israeli market, sold exclusively through Adactive as Semrush's premium partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom quote-based pricing for businesses of all sizes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Ad Active product offering
Product offeringCore offering
Ad Active is an Israeli digital marketing agency providing organic SEO, AI-era search optimization (Google AI Overviews, GEO/AEO), Google Ads and paid social campaign management, digital intelligence/competitor research, website building, and website speed optimization. The agency holds Google Premier Partner status and an exclusive Israeli premium partnership with Semrush, giving clients access to an extended Hebrew keyword database of over 12 million keywords.
Product overview
Ad Active is an Israeli digital marketing and SEO agency offering a suite of services including organic website SEO, AI-powered promotion (covering Google AI Overviews optimization and GEO/AEO), internet marketing with Google Ads management, Facebook advertising, digital intelligence via Semrush, website building, and website speed optimization. The portfolio includes proprietary exclusive services such as an extended Hebrew keyword database (over 12 million keywords, 23x more than competitors) available exclusively through its Semrush Israeli Premium Partner relationship, and AI-driven website speed optimization via LeverEdge. Key credentials include Google Premier Partner and SEMrush official partnership status.
Differentiator
Problem solved
Functional benefit
Products and services
- Website SEO (קידום אתרים) Organic search engine optimization services combining expert teams with advanced tools to rank client websites higher in Google search results. Covers technical SEO, on-page optimization, link building, and local SEO.
- AI Promotion (קידום ב-AI) AI-driven SEO and digital marketing services optimized for the AI search era, including Google AI Overviews optimization, GEO (Generative Engine Optimization), and AEO (AI Engine Optimization) to position clients as cited sources in AI-generated answers.
- Internet Marketing (שיווק באינטרנט) Full-service internet marketing covering Google Ads management, paid advertising campaigns, and multi-platform marketing strategies to maximize advertising budget efficiency and ROI.
- Digital Intelligence (מודיעין דיגיטלי) Market intelligence services leveraging Semrush's data platform, including competitive analysis, keyword research, and backlink insights. Ad Active offers exclusive proprietary keyword data enabling 23x more keyword coverage than competitors in the Israeli market.
- Facebook Advertising (פרסום בפייסבוק) Social media advertising services on Facebook and Meta platforms, targeting potential customers through precisely targeted marketing messages based on audience comfort zones and marketing goals.
- Website Building (בניית אתרים) Website design and development services, translating business needs into visually impressive, accessible, and marketing-optimized websites. Includes WordPress, Wix, and eCommerce site building.
- Extended Hebrew Keyword Database (Semrush Israeli Premium) Exclusive extended Hebrew keyword database for the Israeli market, featuring over 12 million keywords — a 2,263% increase over standard offerings. Sold exclusively through Ad Active as Semrush's Israeli Premium Partner, designed for SEO, AI Overviews optimization, competitive analysis, backlink insights, and early trend identification.
- Local SEO (קידום אתרים לוקאלי) Local search engine optimization targeting geographic-specific searches, including Google Business Profile management, local keyword targeting, and NAP (Name, Address, Phone) consistency optimization for local visibility.
- Google Ads Management (פרסום בגוגל) Google Ads campaign management including search ads, shopping ads, display ads, remarketing, YouTube advertising, and Waze advertising. Ad Active holds Google Premier Partner certification.
- Google Business Profile Management Management and optimization of Google Business Profile (formerly Google My Business), including review management, post publishing, attribute setting, photo optimization, and performance analytics for local search visibility.
- Remarketing (רימרקטינג) Retargeting services that reach users who have previously visited a website, serving them targeted advertisements across the Google Display Network and other platforms to drive conversions.
- eCommerce Marketing (שיווק לאתרי חנויות) Full digital marketing services for eCommerce websites including organic SEO with unlimited keyword optimization, AI-powered campaign technology, and precise remarketing strategies aimed at driving actual purchasers rather than just traffic.
- Website Speed Optimization (שיפור מהירות אתר) Website loading speed and Core Web Vitals optimization services, utilizing LeverEdge AI technology to continuously improve website performance without developer intervention or code changes.
Quantifiable outcome
- 23x more keyword scanning coverage than any other Israeli agency, enabling ranking opportunities competitors cannot see
- +3 more outcomes
Companies that use Ad Active
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Ad Active technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature3 records
Ad Active partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SemrushcoreAdactive is the official premium partner of Semrush in Israel with exclusive rights to distribute the premium Hebrew keyword database for the Israeli market. This database contains over 12 million Hebrew keywords — a 2,263% increase over standard offerings — making it the largest Hebrew-language keyword database available. Adactive's clients receive exclusive access to this extended data within Semrush's platform.
- Google (Premier Partner)coreAdactive holds Premier Partner status with Google — a certification reserved for agencies with significant and consistent advertising volume that meet strict Google quality standards. This tier is awarded to a limited number of agencies demonstrating professional excellence and sustained performance in Google Ads.
- Website Builders / Designers / Consultants (Partner Program)minorAdactive runs a referral partner program for website builders, designers, brand managers, and business consultants who encounter clients needing digital marketing services. Partners receive 10% commission on organic SEO deal value, plus free competitor reports and exclusive Hebrew keyword data access for their referred clients.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ad Active competitors and assessment
Company assessmentDirect peers
- SmartSites: US-based full-service digital agency offering website design, SEO, PPC, and social media. Comparable as a Google Premier Partner offering similar service menu to SMB and enterprise clients.
- Ignite Visibility: US-based digital marketing agency specializing in SEO, paid media, social media, and email marketing. Direct peer offering an integrated service portfolio across organic and paid channels with similar mid-market and enterprise client focus.
- Digital Silk: Digital marketing agency focused on branding, web design, and SEO for SMB and mid-market clients. Comparable in SMB-enterprise hybrid client model and integrated SEO/web build offering.
- Coalition Technologies: SEO-focused digital agency with strong e-commerce vertical presence offering SEO, PPC, web design, and Amazon marketing. Directly comparable in e-commerce SEO emphasis and integrated digital marketing service portfolio.
- Straight North: Chicago-based digital marketing agency offering SEO, paid media, and web design services to B2B and B2C clients. Comparable in service portfolio and integration of SEO with paid media management.
- Higher Visibility: SEO and digital marketing agency offering SEO, PPC, web design, and content marketing. Closely comparable service mix with emphasis on organic search and paid media for SMB and mid-market clients.
- Thrive Internet Marketing Agency: Full-service digital marketing agency providing SEO, PPC, social media, and web design services. Comparable in service breadth and target customer profile (SMBs through enterprise), with similar reliance on agency-of-record retainers.
- Bruce Clay: Pioneering SEO agency offering search marketing, PPC, and content strategy services. Comparable as a long-tenured (25+ years) SEO specialist with enterprise client base and methodology-led approach.
- Disruptive Advertising: Performance-focused digital marketing agency specializing in PPC, SEO, and CRO. Comparable in its emphasis on measurable performance outcomes and SEO/PPC service mix, though more US-centric in client base.
Broad incumbents
- WebFX: Large US-based full-service digital marketing agency offering SEO, PPC, web design, and content marketing. Comparable as a similarly structured performance-marketing agency serving SMB through enterprise, though operating at much larger scale and broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Ad Active social profiles
Digital presenceAd Active compliance and trust
Trust signalCompliance3 records
Ad Active financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ad Active leadership team
Management profileNumber of profiles
Profiles7 records
Ad Active funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ad Active M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ad Active
What does Ad Active do?
Ad Active is an Israeli digital marketing agency providing organic SEO, AI-era search optimization (Google AI Overviews, GEO/AEO), Google Ads and paid social campaign management, digital intelligence/competitor research, website building, and website speed optimization. The agency holds Google Premier Partner status and an exclusive Israeli premium partnership with Semrush, giving clients access to an extended Hebrew keyword database of over 12 million keywords.
Is Ad Active a public or private company?
Ad Active is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ad Active founded?
Ad Active was founded in -1. It employs 11 to 50 people.
Where is Ad Active based?
Ad Active is headquartered in Nesher, Israel, in the Middle East region.
How does Ad Active make money?
Four revenue lines are on record. SEO Services (Organic Promotion) is the primary driver. The others are paid Digital Advertising (PPC), partner Referral Program and exclusive Semrush Hebrew Database Access.
Who are Ad Active's main competitors?
Direct peers on record are SmartSites, Ignite Visibility, Digital Silk, Coalition Technologies, Straight North, Higher Visibility, Thrive Internet Marketing Agency, Bruce Clay and Disruptive Advertising. WebFX is listed as a broad incumbent.
Does Ad Active have an API?
No public API is recorded for Ad Active.
What industry is Ad Active in?
Ad Active's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic). Its NAICS code is 54181 and its SIC code is 7311.