Velarte

What Velarte does

Velarte (legal entity: PRODUCTOS VELARTE, S.L.) is a privately held Spanish artisan snack producer founded in 1969 and headquartered in Catarroja, Valencia. The company manufactures and sells oven-baked snacks — bastoncitos (breadsticks), Artesanas (artisan bread bars with chocolate, seeds, cheese), Oh My Bites (small crispy Mediterranean-flavored bread bites), Panes Especiales (specialty breads), and the Raro's sub-brand of healthier extruded snacks made from corn flour (53%) and lentil flour (29%). The Raro's line uses proprietary extrusion cooking to deliver 11–12g protein and 4–5g fiber per 100g with low saturated fat and 180–365-day shelf life, targeting health-conscious consumers in addition to the broader Spanish household snacking base.

The business operates a dual-channel model: direct-to-consumer e-commerce via velarte.com (with multi-language storefronts in Spanish, English, and Italian, factory pickup at the Catarroja facility, and shipping limited to Valencia, Castellón, and Alicante provinces) and physical retail distribution across Spain through wholesalers/retailers. Pricing is unit-based, with multi-pack SKUs priced €7.92–€23.80 and free shipping above €30 for mainland Spain. The company employs 51–100 staff at a single integrated manufacturing site, supports its brand through Instagram, Facebook, LinkedIn, YouTube, TikTok, and a blog/news section, and has invested in sustainability infrastructure (solar panels, Dec 2025) using Next Generation EU funds.

Capital structure is independent and private — no disclosed funding rounds, parent company, PE/VC involvement, or M&A activity are referenced in the input data. Strategic posture is best characterized as a regional, owner-operated artisan brand pursuing incremental product innovation (notably Raro's flavor extensions and the Oh My Bites launch) and modest channel/ geographic broadening, while remaining anchored to its Catarroja manufacturing base and Valencia-region DTC footprint.

Name

Velarte

Legal name

PRODUCTOS VELARTE, S.L.

Website

https://velarte.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Velarte is a privately held Spanish artisan snack producer (founded 1969, Catarroja) manufacturing oven-baked bastoncitos, Artesanas bread bars, Oh My Bites, specialty breads, and Raro's healthy lentil/corn snacks, sold via its own e-commerce site and Spanish retail distribution to health-conscious and general Spanish consumers.

Ownership category

akta.pro rank

Product category

Baked Savory Snacks

NAICS

Bakeries and Tortilla Manufacturing (3118), Food Manufacturing (311)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAKAAAG

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused)

Agriculture & Food Production/Food Processing & Manufacturing/Bakery & Confectionery Manufacturing

SECONDARYAFAKAIAO

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional)

Agriculture & Food Production/Food Processing & Manufacturing/Snack Foods Manufacturing (Chips, Nuts, Popcorn)

SECONDARYCRADABAM

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

Keywords

• Baked snack products
• Artisan breadsticks
• Lentil extruded snacks
• Spanish bakery goods
• Healthy corn snacks

Headquarters

HQ city

Catarroja

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Velarte generates revenue through direct online sales via their e-commerce platform velarte.com, selling artisanal baked snacks directly to end consumers in Spain. Products are shipped to customer addresses or available for factory pickup.
2. Retail/Distribution: Products appear to be available through retail and distribution channels based on references to 'distribuidor' in contact forms and FAQs about finding products in physical stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Velarte manufactures and sells artisanally oven-baked savory and sweet snack products, including breadsticks (bastoncitos), premium artisan bread bars (Artesanas), small crispy bread bites (Oh My Bites), specialty breads (picos, regañás, toasts), and a healthy extruded-snack sub-brand called Raro's made from corn and lentil flour. Products are sold primarily to Spanish consumers through the company's own e-commerce platform and physical retail distribution. The portfolio spans more than 30 product varieties, all produced at the company's single manufacturing facility in Catarroja, Valencia.

Product overview

Velarte is a Spanish artisan bakery specializing in baked snacks and bread products. The product portfolio comprises four main sub-brands: (1) Artesanas – premium artisan breadsticks with indulgent flavors like chocolate, cereals, peanuts, cheese, and seeds; (2) Bastoncitos – classic baked breadsticks in various savory flavors including sunflower seed, cheese, anise, rosemary, black olive, and low-salt options; (3) Oh My Bites – small crispy bread bites with Mediterranean-inspired flavors like tomato and oregano, pizza, and thyme and lemon; and (4) Panes Especiales – specialty bread products including garlic toast, tomato toast, regañas, picos camperos, olive oil sticks, and whole grain sticks. Additionally, the Raro's sub-brand offers a modern line of healthy extruded snacks made from corn and lentil flour, positioned as a protein-rich, fiber-rich, low-fat alternative to traditional snacks, available in cheese, fine herbs, and barbecue flavors. All Velarte products are characterized by their artisanal baking method, natural ingredients, and Spanish Mediterranean heritage.

Differentiator

Problem solved

Functional benefit

Brands

• Raro's: Healthy lentil and corn snack sub-brand offering cheese-flavored, fine herbs, and barbecue-flavored snacks.

Products and services

• Artesanas Premium artisan baked bread bars/snacks featuring indulgent ingredients such as chocolate chips, cereals, peanuts, cheese, and seeds. Targeted at consumers seeking premium baked snack options for everyday consumption and sharing occasions.
• Bastoncitos Oven-baked breadsticks available in multiple savory flavors including sunflower seed, cheese, anise, rosemary, black olive, and low-salt varieties. Targeted at general Spanish consumers and families for breakfast, merienda (afternoon snack), and sharing occasions.
• Oh My Bites Small crispy bread bites with flavored Mediterranean-inspired coatings such as tomato and oregano, pizza, and thyme and lemon. Targeted at consumers seeking convenient, flavorful baked bite-size snacks.
• Panes Especiales Specialty bread products including garlic and parsley toast, tomato and oregano toast, regañás, picos camperos, olive oil sticks, and whole grain sticks. Targeted at Spanish consumers seeking traditional Mediterranean baked bread products.
• Raro's Lentil and Corn Snacks Healthy extruded snacks made from corn flour (53%) and lentil flour (29%), positioned as a modern, protein-rich, fiber-rich, low-saturated-fat alternative to traditional snacks. Available in cheese, fine herbs, and barbecue flavors. Targeted at health-conscious consumers, active-lifestyle individuals, and those seeking gluten-free and vegan-friendly snack options.

Quantifiable outcome

• High protein content: 11-12g per 100g in Raro's snacks
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Cervezas TyrisminorStrategic or Co-development PartnerCollaborative partnership formed during COVID-19 with Cervezas Tyris (craft beer company) and Salsas Choví (sauce company) to innovate and face challenges together during the pandemic period. The three Valencia-based companies joined forces for joint initiatives.
• Salsas ChovíminorStrategic or Co-development PartnerCollaborative partnership with Salsas Choví (sauce company) and Cervezas Tyris during COVID-19, forming a three-way alliance of Valencia companies for innovation and mutual support during the pandemic.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Risi: Italian baked snack producer offering breadsticks (grissini) and savory snack specialties. Comparable to Velarte in artisan baked-snack format and Mediterranean positioning, though primarily serving Italy rather than Spain.
• Borges: Mediterranean-focused branded food company headquartered near Velarte in Catalonia. Overlaps in the Spanish healthy/Mediterranean snacking shelf and shares Velarte's regional retail distribution channels.

Broad incumbents

• Europastry: Spanish frozen and ambient bakery leader with broad product portfolio including breadsticks and savory baked snacks. Adjacent incumbent in artisan and specialty baked-snack categories where Velarte competes for shelf space.
• Pringles (Kellanova): Iconic extruded savory snack brand under Kellanova. Operates in the same shelf-stable extruded-crisp category as Raro's and competes for the same better-for-you snacking occasions in Spanish retail.
• Grupo Siro: Large Spanish baked-goods and cereal/snack manufacturer supplying both branded and private-label channels. Competes with Velarte in baked-snack production at scale, particularly in retail private-label programs.
• Grupo Bimbo: Global bakery giant operating Bimbo Spain (which absorbed historic Panrico). Broad incumbent in baked goods with overlapping artisan/premium positions but vastly larger scale and distribution than Velarte.
• PepsiCo: Global Frito-Lay operator with extensive savory and extruded snack portfolio. While a broad incumbent, it competes with Velarte's Raro's extruded snack positioning in the better-for-you snacking segment where both have products in market.

Direct peers

• Grefusa: Spanish snack manufacturer specializing in pipas (sunflower seeds), corn snacks, and extruded savory snacks — directly overlapping with Velarte's Bastoncitos and Raro's extruded lentil/corn lines and serving the same Spanish retail and convenience channels.
• Frit Ravich: Spanish manufacturer of snacks, nuts, pipas, and baked savory products distributed nationally. Highly comparable to Velarte in product mix (breadsticks, extruded snacks) and target retail and foodservice customers across Spain.
• Aperitivos Medina: Spanish snack manufacturer known for extruded corn-based snacks and savory aperitif products, directly comparable to Velarte's Raro's line in production format and Spanish retail positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Velarte_ES
• Facebookfacebook.com/velarte.es
• LinkedInlinkedin.com/company/productos-velarte-s.l
• Instagraminstagram.com/velarte_es
• Xx.com/Velarte_ES

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velarte